Chapter 99 Eight Wolves Men’s Clothes
Mingzhou Garment Factory, conference room.
Everyone looked at the man sitting at the top with expectant eyes. He was wearing a suit, with his legs crossed, and a big brother in front of him. This scene was very familiar, except that he didn't have a cigarette.
Of course, Qin Tao didn't dare to take a cigarette. His mother was sitting next to him. If he dared to smoke, his mother's slap would hit him on the back of the head. Even with his current sitting posture, he had already received a lot of slaps from his mother. Rolled his eyes.
“Okay, everyone is here. Now, let us welcome Comrade Qin Tao to our meeting with warm applause!”
After the applause, Zhao Guodong continued to speak: "Last year, our garment factory faced a crisis. Thanks to Comrade Qin Tao, we solved the problem. Later, under his suggestion, we started producing suits again, and now they are selling well all over the country. Next we will We also need to ask Comrade Qin Tao to provide us with suggestions on the development of the garment factory."
Although Qin Tao introduced it to his mother, there were too many things and her mother could not understand them properly, so today Qin Tao simply came to the garment factory to explain it to them in person.
"There is no technical content in making clothes." Qin Tao said: "Rent a few private houses, get a few sewing machines, hire a few workers, and you can set up a clothing factory. Even the men in the house can use sewing machines. We have the advantage of centralized purchasing, and other small garment factories have the advantage of low operating costs. Therefore, although our suits are popular now, a large number of small garment factories will soon join in and impact our market."
The people present nodded. The suits they had just started producing were selling well, but soon, a large number of suits appeared on the market, and a price war began with them.
Although they were not afraid at the beginning, it would be detrimental to them if they continued to compete.
Last year’s profits were good, and they also received some bonuses during the New Year. However, they were incomparable to those at the shipyard. This year, they are even more looking forward to it, hoping that Qin Tao will give them better ideas.
Now, Qin Tao's analysis was very accurate, and their eyes were full of expectation.
"If we get into a price war with them, then the profits will become less and less. Only the companies that persist until the end will survive. Companies with insufficient capital chains will go bankrupt. The crisis in our garment factory is still very big." Qin Tao said.
Even though Mingzhou Garment Factory is a large enterprise, their cash flow is not very abundant.
Zhao Guodong nodded: "Yes, although we can still make profits now, we also see the coming danger. Comrade Qin Tao, can you tell us how to get rid of this crisis?"
“If we want to get out of the crisis, we cannot enter into a price war with others.” Qin Tao said: “Even, we have to raise our own prices and increase profits.”
Qin Tao's statement confused everyone.
Why do you still raise the price? Will users buy it?
"We want customers to know that our products are of better quality and more tasteful to wear. We are different from the clothes produced by those small workshops." Qin Tao said: "In other words, we have to take the route of branding. We Mingzhou Garment Factory wants to become the leader in the national clothing industry! When everyone mentions clothing, the first thing they think of is our products. Even if the price is higher, they are still decent to wear."
At present, ordinary clothes do not have any brands. The labels on the clothes are just sizes and there is no distinction. What Qin Tao is saying now is to take the route of branding.
(Before the 1990s, it seemed that there were only local brands such as Romon, Rimba, and Qipai, as well as foreign brands such as Goldlion. Most of the clothes produced by clothing factories were probably unbranded.)
“So, the first step is to think of a noble name.” Qin Tao continued: “Do you have any ideas?”
“How about calling it Mingzhou Pai?”
"Not nice."
“Mingbo brand?”
Everyone started racking their brains.
“Taozi, don’t let everyone think about it. Just think of a name for everyone.” Cao Yuru couldn’t stand it anymore and said from the side.
Qin Tao smiled, knowing that these guys were not very creative. As for himself, although he was not creative, he could put out brands that were not available yet for everyone to choose from!
"Eight wolves, rich birds, 361 degrees, Semi horses..."
Qin Tao said a lot of things with great imagination. Every name has a meaning and every name is eye-catching. Zhao Guodong immediately made a choice: "Let's call him Eight Wolves!"
"Okay, let's call it the Eight Wolves. Then, the slogan can also have these." Qin Tao thought for a moment, and then said: "The temptation of the wolf, the Eight Wolves. Dance with the Eight Wolves, and sing with the world. Dances with wolves, a wonderful life. Eight wolves men's clothing, success is destined to never be lonely!"
"Advertising slogan?"
“Yes, it is not easy to build a brand. The first thing is to make it known to everyone across the country. Therefore, it is best to advertise on CCTV. Five seconds is enough during prime time.”
“How much will it cost?” Everyone gasped.
“We have to find famous singers and movie stars as spokespersons.” Qin Tao continued: “Since we want to take the branding route, we must build our reputation. These are all indispensable.”
“Then, you need a costume designer.”
“Wait a minute, Taozi, our factory may not be able to handle this,” Zhao Guodong said.
Qin Tao shook his head helplessly: "Even if you are borrowing money, you must do all these steps. If you want to develop upward, you always need to take risks. Or, continue to fight a price war. You choose."
To run an enterprise, you must have courage. If you can rise in the 1990s, your future development will be smoother. Build a brand now, use online sales channels later, and closely follow the trends of each era. Only then can we develop.
If you stick to the old ways and hang on to the same old ways of the past, you will collapse sooner or later.
“Of course we are not willing to engage in a price war, but, but...”
"But you are afraid of taking risks and failing." Qin Tao said: "It seems that I came here in vain. All my passion has been sprayed on the ice."
After saying that, Qin Tao was about to stand up.
“No, Taozi, don’t go.”
“Uncle Zhao, do you have anything else to say?” Qin Tao asked speechlessly.
“Well, the factory actually wants to ask you, if you continue to make foreign trade products, can you help sell them...” Zhao Guodong said tentatively.
They are indeed a bunch of losers who don’t pursue progress! I just wanted to get by, but alas, all my efforts were in vain.
Qin Tao refused directly: "No, I'm busy in the factory recently and don't have time."
It's not enough if we don't force them!
At this moment, Qin Tao’s eldest brother made a loud noise.
(End of this chapter)