Chapter 51 Honesty
Chapter 51
They just got on the elevator.
Someone outside called, "Wait a minute."
Jiang Yang reached out and opened it. Zhou Hao hurriedly said: "No, leave them alone."
But it was already too late.
The closing door of the elevator stopped, and four people entered the elevator. The leader was a middle-aged man in a suit. After seeing Zhou Hao, he was stunned for a moment, "Is that you?"
Zhou Hao nodded, "It's me."
The middle-aged talent's hair was combed meticulously, and he looked at Zhou Hao with a bit of disdain, "I heard that you have quit the TV station to work alone."
Zhou Hao rolled his eyes, "Why do you care about me?"
The middle-aged talent smoothed the wrinkles on his suit, "I'm reminding you, don't go through the back door, I will keep an eye on you."
As soon as he finished speaking, the elevator door opened, and the middle-aged man stepped out.
Jiang Yang and Zhou Hao were walking behind. He asked Zhou Hao, "Have you ever had a problem with him?"
Zhou Hao nodded.
Jiang Yang asked again, "Did you go through his back door?"
Zhou Hao stopped and said, "Bah, bah, bah, how can you talk?"
The middle-aged talent is called Geng Zhi. He is an advertising director who graduated from Communication University with a master's degree. He has a serious academic background. He has been shooting advertisements since graduation. For more than ten years now, he has worked for major automobile brands, digital brands, Internet TV shows, etc. He has shot commercials, promotional songs, and MVs for King and Devil, and now works for 4A David Advertising Group.
He has won major advertising awards such as the Yangtze River, Yellow River, Pearl River, Great Wall, and Forbidden City.
“His works take into account both visuality and storytelling, which can not only meet the needs of customers, but also highlight artistry. He is also a veteran in making public service advertisements..."
Jiang Yang heard Zhou Hao's compliments and waited for him to give up.
"but-"
Sure enough, it came.
Zhou Hao said proudly: "Brother Zhou once pried away his business. I was still at the TV station at the time, and he thought I pried it away through the back door because of my relationship with the TV station. He had no idea that I relied solely on my ability."
Jiang Yang looked at him, "I don't believe it."
Shooting an advertisement is not just about good technique, the key is to be creative.
It’s true that Zhou Hao is good at shooting videos, but his creativity and ideas are really hard to describe. When he first came here, Jiang Yang proposed the idea of rubber products, and he agreed without saying a word. At that time, Jiang Yang thought this guy knew the stuff, but now He understood that this man was a bridge. When Jiang Yang came up with an idea, he told the client that if the client agreed, he would shoot it. If the client disagreed—
This problem has not occurred yet.
But you can tell by looking at the company's regular advertisements that his rule of thumb has always been to follow a template. If one template doesn't work, he will change it to another. Anyway, if he is asked to come up with creative ideas, it is also an old-fashioned idea, so sometimes his templates are more innovative than his ideas.
Jiang Yang is convinced by this old man.
"real."
Zhou Hao tried to convince Jiang Yang, and finally compromised: "Okay, it's just that my charges are low."
This person is too upright.
The client has a limited budget, but his budget is not reduced at all, and he is stuck. Zhou Hao is different. The budget can be reduced, and rebates can still be obtained. He can save money how his customers want to save money.
Jiang Yang was convinced.
He felt that since he was so upright, it was better to choose to go through the back door.
As soon as Zhou Hao and the others entered, a woman stopped him, "Brother Hao."
Although the company's stall is small now, Zhou Hao is not able to do it alone. When it was first built, trustworthy colleagues and friends funded it. The middle-aged woman in front of him is the one who works in the advertising department of a TV station.
The woman asked Zhou Hao to stop calling her shareholder. She looked at Jiang Yang and said, "Well, Brother Hao, let me tell you something."
Jiang Yang asked them to talk, and he went in first.
The advertising department of the TV station is a revenue-generating department. The conference room where they entertain guests is gorgeously decorated, with a clear tabletop and large floor-to-ceiling windows. Through the window, you can see the park in the distance. This park is the park in front of Jiangyang's house, so this time Zhou Hao I'm really lazy. The one I chose for my last employer was one right next door.
There are already many people sitting in the conference room. Jiang Yang doesn't know many people, but these people are the elites of 4A company at first glance.
There were not many seats left for Jiang Yang, so he sat in the corner next to Geng Zhi and his company.
Geng Zhi hated the whole house, and looked at Jiang Yang and felt something was wrong. Geng Zhi said very straightforwardly: "These advertising companies here are all big and prestigious companies. They will not allow you to use the back door."
Jiang Yang thought for a while, "You want to say that as long as we win the bid this time, we will go through the back door?"
Geng Zhi didn’t say anything, but his expression clearly expressed what he thought.
Jiang Yang felt that these words were looking down on people, "In other words, from now on, wherever you are, we will have to stay away. We will not be able to do business, and if we do it, we will go through the back door? Are you planning to block us? As the world revolves around you, between our two companies, we can only choose you, not us. Choosing us would mean a shady deal? Then if your company becomes the leader in the industry, will it mean that we cannot do business? Yes, it’s done, so there’s some inside story?”
Geng Zhi was stunned for a moment.
He felt that Jiang Yang's reasoning was logical, but after this conclusion, he felt that he was something special.
The representatives of several companies nearby looked at their companies as if they were saying they were nothing.
He hurriedly said, "I didn't say that!"
Jiang Yang asked him: "Can we win the bid this time?"
Said straightforwardly: "How do I know?"
Jiang Yang: "Then why do you say that if we win the bid, we will definitely go through the back door? I can't defeat you openly?"
Honest: “Of course.”
Jiang Yang shook hands with him, "That's right, let's work hard together."
“Uh, let’s do it together!”
Geng Zhi agreed and looked back at his colleagues, wondering what just happened.
The person in charge of the advertising department is the deputy director of Kyoto TV. His secretary collected the planning project, then went in to explain his public service announcement plan in order, and then went back to wait for notification.
Jiang Yang and the others were the last to go in. When they came out, Gengzhi was waiting for them outside. He said to Jiang Yang, "I want to see how you can defeat me openly this time."
He turned away.
Jiang Yang and Zhou Hao looked at each other, "This is really upright."
"Um."
Zhou Hao nodded, but this man is really capable.
“What is the difference between an advertising director and a film and television drama director?”
He asked Jiang Yang, and then answered himself: "The ability to tell stories. Many people think that advertising directors do not need to tell stories, they only need to convey the product information or the theme information to be expressed very clearly. You see many advertisements, no The sound effects are synchronized and all rely on voice-over to explain the plot.”
But in Geng Zhi’s view, storytelling is the basic skill of a director. Whether it is an advertising director or a film and television drama director, especially an advertising director, who dances in shackles, must have the ability to tell stories. Therefore, the commercials produced by Geng Zhi, no matter whether they are more than ten seconds or one or two minutes, have the quality of a movie. He is good at using audio-visual language to convey the advertising language. "It can be called art!"
Of course, what follows is high cost.
Although Zhou Hao admires his philosophy, people have to live after all. Advertising is shot for clients after all. If you only have a small budget and want to promote your product, you don’t care whether it’s art or not, so just shoot as usual.
It is better to earn money and spend less effort.
Jiang Yang understood, "You are suitable for commercial films, and he is suitable for artistic films."
“Rough!”
But Zhou Hao thinks it makes some sense.
(End of this chapter)