Chapter 337 Slamming the door
They got off the subway and were still some distance away from the client company.
The two walked over.
When passing a newsstand, Jiang Yang stopped. There was a fashion magazine with a photo of his wife on the cover.
He bought it.
Zhou Hao stood beside him: "Master Jiang, please have a bottle of water."
Jiang Yang: "I already invited you to take the subway, you shouldn't buy water."
"I was going to drive."
Jiang Yang: "Don't worry, when you get to the client, are you afraid that you won't have any drinks?"
Zhou Hao made sense when he thought about it, he really had to empty his stomach.
It's already on the North Fifth Ring Road, and it's not too far, not too far, and after turning around, they finally saw the customer's sign on the opposite side of a road. The customer's office building is an unremarkable three-story small gray building. The business is facing the street below, and it seems that the whole building belongs to the client. The two stood on the opposite side of the road, Zhou Hao: "Do you think the client is rich or not?"
Jiang Yang: "I really don't know."
Zhou Hao put on his sunglasses: "Go, let's go."
Jiang Yang: "Why are you still wearing sunglasses?"
Zhou Hao: "Let the customer mistakenly think that we drove here, otherwise, take the subway? Wouldn't it be embarrassing. I even ordered a luxury car key."
Zhou Hao held the key in his hand, "This is called packaging, which shows strength and gives customers confidence."
Jiang Yang gave a thumbs up.
This capitalist has too many eyes, no wonder people often say that capitalists even sell the ropes for hanging street lamps.
Zhou Hao: "Where's your sunglasses?"
Jiang Yang: "I don't need it. I came here by car. I have a driver."
Zhou Hao: "Shameless."
The two of them planned to cross the road. The traffic lights were far away and there was only one crosswalk. Jiang Yang didn't like crossing this kind of road because he didn't know if the driver would stop, and he wasn't sure about the speed of the car either. , Zhou Hao had already started, and Jiang Yang was still thinking about whether to go there, and then missed one after another.
Fortunately, Jiang Yang is used to it.
He waited until he was confident enough to pass, and then crossed the road calmly.
Zhou Hao is also used to it.
When they entered the company, the front desk was already waiting for them and welcomed them in eagerly. When going up to the third floor, there was a quarrel in the corridor: "This is my dream, I like to do this, I am willing to do this!"
"Dream fart, you let your dream buy you an effector!"
"Okay, you wait!"
boom!
The door opens and slams shut.
A young man with a very literary style came out angrily. He ran into the front desk leading the way and didn't dodge, but the front desk staggered and stepped away. Zhou Hao and Jiang Yang got out of the way. When the young man of literature and art fan passed by, he glanced at Jiang Yang, was taken aback for a moment, and went downstairs in a daze.
At this time, the front desk had already knocked on the door, "Boss, Mr. Zhou and the others are here."
The middle-aged man who was dreaming about a fart just now, who was worried at first, had a smile on his face when he heard this, and hurriedly stood up: "Please!"
He also asked the front desk to call their proprietress over.
The middle-aged man was very polite, and asked Jiang Yang and the others to pour tea for them in person after they sat down, but Zhou Hao hurriedly refused: "No, no, we—let's inspect our products first."
"Oh, right."
The middle-aged man took out a few bottles of drinks from the side cabinet, which were similar to the Arctic Ocean. He fiddled with his hand a few times, snapping, and the bottle cap opened. After handing it to Jiang Yang and the others, the boss made another glass for himself and toasted the two of them: "I wish us a happy cooperation in advance."
Jiang Yang knocked down the bottle.
Then, his task was to drink silently, and Zhou Hao was in charge of the contact.
The middle-aged man is the boss of a beverage brand.
At that time, they were going to make an advertisement to break through. The middle-aged man felt that Zhou Hao's company's advertisement was really good, so he tried to see if he could cooperate. Who knew that Zhou Hao really cooperated with them. Although the advertisement fee was quite high, but Still within their budget.
"We are now in the cracks to survive."
The boss said that their drinks cannot be compared with big brands such as Coke.
The industrialization of big brands is very high, and the cost is kept low. They can't do it. They can't reduce the cost. The current low price is to spread the market. If they can't scale up, then they can only increase the price.
This ad is their last effort.
Zhou Hao nodded and let the customer see their plan, "Given our quotation, the plan is a relatively simple one." Zhou Hao gave them a vaccination in advance.
This is indeed the case. Compared with the previous short-form advertisements, this advertisement is quite short.
The middle-aged boss also knows that their budget is not high, and the advertisement should be simple.
In fact, what he valued more was the identity of the silent handsome guy next to him, the husband of the big devil, and his commercials almost had the gene of communication in their genes.
Of course, there is also the husband of the big devil who is really cowhide, and the advertisements he wrote are really good.
He really loves to watch it.
Just now, before his son asked him for money to buy an effect device, he also watched the latest commercial "Late Puppy Love" that the big devil liked. The fit of the ad to the brand—someone posted a barrage when the ad story spanned youth and adulthood, saying: "This supermarket is not closed yet."
This is the significance of Bailian Supermarket’s 40th anniversary advertisement.
This is much better than telling others loudly that Bailian Supermarket is celebrating its 40th anniversary.
More importantly, for a supermarket, forty years is indeed a bit old.
Many brands may disappear tomorrow. Even if they are still there, they will give young people the stereotype of "old". But this advertisement, almost at the time of promoting Bealead's 40th anniversary, also injected the brand with the genes of youth and sweet first love.
real!
The middle-aged boss felt that if this advertisement won an award, there must be something shady.
Of course, their budget cannot compare with Bealead, so it is normal for the advertisement to be simpler.
The boss read the proposal with this in mind.
Then-
The boss was stunned, and the plan was written in a very simple way.
But it really shines in simple scenes.
Their orange soda is now on the market, targeting small restaurants, convenience stores and small supermarkets.
They want to enter large supermarkets. To be honest, it’s okay to enter one or two stores. If they want to spread out on a large scale, they don’t want to talk about entry fees, barcode fees, stacking fees and other messy things. They can’t stand the deferred payment alone. , so now the small shop is their main battlefield.
And this plan really hits on this point.
In a busy small restaurant, the proprietress asked who ordered a drink, and then the boss who was cooking raised his hand: "I ordered, I ordered it for you", it was really—
"Okay, okay!"
The boss praised it again and again. Not only is the advertising effect good, but the meaning is also quite good. Although this kind of love in a husband and wife restaurant is not as beautiful as "Late First Love", after watching it, it still makes people feel warm.
Also, his company is also a husband and wife company. No matter how hard it is, his wife has supported him, but he has never done anything to express his love. He is not as good as the owner of a small restaurant. ashamed.
"This ad is good."
The boss even felt that the advertising fee was reduced.
He looked up at Zhou Hao and the two of them. They were drinking orange soda, and the soda had already bottomed out.
The boss was busy and went to open a few more bottles, just about to talk—
Snapped!
The door opened.
A middle-aged woman with a wide body and a fat body walked in, "Fourth! What's wrong with buying an effect device for your son! Don't be a stumbling block to our son's success!"
Jiang Yang and Zhou Hao looked at each other, the family slammed the door really quickly.
First chapter, the next chapter is coming soon.
(end of this chapter)