Chapter 222 220. Whatever Wang Cheng endorses, I will endorse!
Shen Shenghui also took a deep breath, suppressed the emotions in his heart, and said to Mr. Ma: "Mr. Ma, I'm sorry! Wang Cheng's contract has an exclusive agreement, and he can no longer endorse similar products!"
Generally speaking, almost every big-name star’s endorsement contract includes an exclusive agreement. It is impossible to give you a large sum of money to endorse products of similar competitors.
Mr. Ma was obviously not surprised at this point, and asked directly again: "I would like to ask, Director Shen! What is the liquidated damages for the contract between Wang Cheng and Hong Xing?"
Shen Shenghui did not disclose this point, and of course the details of the contract must be kept secret.
Although the other party can also inquire about it from other channels, Shen Shenghui still has some professional ethics. He doesn’t want to leave a story here.
"It's not convenient for me to say this."
Shen Shenghui said lightly.
Mr. Ma quickly said: "Director Shen! As long as the liquidated damages do not exceed one billion, we, Ma Ning, are willing to bear Wang Cheng's liquidated damages, as long as Wang Cheng can sign an endorsement contract with us! After our discussion, we will definitely not let Wang Cheng suffer. The endorsement fee is 200 million a year, and Wang Cheng can be given a maximum of 30% of the share for a single series. It will definitely not be less than Hongxing's share, but only more! Such a contract can only be achieved by international sports superstars. We got it from us, and neither the amount nor the share is as high as Wang Cheng's."
"As for celebrities, let alone the domestic entertainment industry, even Hollywood superstars are not eligible for this kind of contract."
"We make an exception for Wang Cheng, this is our greatest sincerity."
If I had known that Wang Cheng had such a terrifying ability to bring goods and drain traffic.
When he was competing for Wang Cheng, President Ma offered a higher price. I think Rubik's Cube Entertainment would not have refused at that time, and there would be no need to pay a large liquidated damages to Hong Xing.
Taking another deep breath and suppressing the emotions in his heart, Shen Shenghui said helplessly: "Mr. Ma, I'm sorry! Even if I personally want to help you, the company and Wang Cheng will not agree. This is related to our company's long-term development strategy. Therefore, the cooperation between you and Wang Cheng may not be possible in a short time."
President Ma was silent for a while, and then asked: "How long is the endorsement contract between Wang Cheng and Hong Xing?"
Shen Shenghui said truthfully: "It will continue until the end of Wang Cheng's brokerage contract!"
The brokerage contract ends...?
Mr. Ma understands that this is Wang Cheng's personal request. He personally thinks that Wang Cheng's request is for the convenience of the next endorsement contract. It is not certain whether Wang Cheng will still be in Rubik's Cube Entertainment at that time. He smiled immediately: "Director Shen, I hope that after Wang Cheng and Hongxing end their endorsements, they can give priority to cooperating with us."
"The conditions we will give at that time will not be lower than now, and the specific conditions will be discussed at that time!"
Shen Shenghui laughed: "Thank you Mr. Ma, let's talk about it later. One and a half years will pass soon!"
For big-name celebrity artists, a year and a half of endorsement will indeed pass soon.
Generally speaking, the endorsements of big-name celebrities start at least two years, and there are quite a few in three or five years!
Unless they are extremely confident celebrities who are still on the rise, they will sign long-term contracts to protect their long-term income.
Is Wang Cheng still on the rise?
If it was a week ago, when Tomorrow Idol had just ended, most people in the circle would think that Wang Cheng was still on the rise. Even though he had 90 million fans, he was still on the rise. In the future, he would surpass Liu Qianhua and reach the top of the country. The potential of the first person in the entertainment industry!
But now...
After Rubik's Cube Entertainment this week's reverse operation.
Most people in the circle are skeptical about this.
After exchanging a few pleasantries, Shen Shenghui hung up the phone. Just as he was about to call Wang Cheng, the phone rang again. Seeing that it was the person from Tayun, he immediately adjusted his mood and connected: "Haha, Mr. Wang ,Hello!"
Mr. Wang, who was on the opposite side of the cloud, also smiled and said straight to the point: "Director Shen, Wang Cheng's endorsement of Hong Xing has successfully helped Hong Xing to continue his life. I know that there must be an exclusive agreement in the contract between Wang Cheng and Hong Xing. I want to ask, Wang Cheng Are you willing to breach the contract? If you are willing to breach the contract, we will pay all the liquidated damages! At the same time, give Wang Cheng a five-year long-term contract, with an annual endorsement fee of 200 million, and you can directly pay the endorsement fee for three years!"
"At the same time, we, Tayun, can give Wang Cheng a share of a single product line, no less than 30% of the share, and the total income will definitely not be less than Hongxing!"
This condition is obviously more sincere than Ma Ning, willing to give a long-term contract, and willing to pay 600 million endorsement fees at a time...
However, Shen Shenghui smiled wryly: "Mr. Wang, I just hung up on Mr. Ma's call, and the conditions he gave are similar to yours! But, I can't help you. It is unlikely that Wang Cheng will agree to breach the contract, and the contract period is also limited. It's too long."
Mr. Wang was silent for a while, and then said: "Okay! That's a pity. I hope he can cooperate with us when his contract expires. By the way, the two young people who shot commercials with Wang Cheng are also good. The strength is also good, we want to sign, how about it?"
Zhang Hanwen and Zhu Ziqi?
Shen Shenghui thought for a while, and replied: "Mr. Wang, that girl is Zhu Ziqi, who belongs to Xiangjiang Entertainment. Another boy, Zhang Hanwen, belongs to our company, but he doesn't accept these businesses for the time being, sorry!"
President Wang: "I see, Director Shen, I hope we can cooperate next time!"
Shen Shenghui: "Okay, sorry, Mr. Wang!"
hang up the phone.
Shen Shenghui heaved a long sigh. Thinking of Zhang Hanwen, he understood why Liu Jinfeng signed the supplementary agreement on Wang Cheng's works with Wang Cheng in the first place. It was to encourage Wang Cheng to publish more works, attract more traffic, and bring more artists from the same company!
It's not...
Zhang Hanwen was enraged.
He looked at Zhang Hanwen's Weibo, and found that Zhang Hanwen, who was not followed or discussed by anyone a while ago, is also becoming more and more popular at this time, and the discussion is amazing. The number of fans has increased by millions in a short period of time, and it should reach tens of millions soon. , Achieved a first-line coffee position.
"If Wang Cheng can be obedient, all the artists in the company will benefit from it, and Rubik's Cube Entertainment will go a step further. It is not impossible to surpass Penguin Entertainment."
Shen Shenghui shook his head helplessly, picked up the phone and called Wang Cheng, wanting to tell Wang Cheng what happened to Hong Xing.
Unfortunately…
Still no answer.
Shen Shenghui was used to it, so he didn't care about it. He put down the phone and continued to get busy.
…
After watching Wang Cheng's advertising video, Zhang Huizhong felt a little shocked, and murmured in a low voice: "This is the correct way to open Wang Cheng!"
He always believes that Wang Cheng belongs to the stage.
Only by performing on stage can Wang Cheng's strength and popularity be maximized.
Li Chi next to him also finished watching, and said with admiration: "This mv is not at all an advertisement. Is that girl Zhu Ziqi? She is very handsome and sassy. I didn't expect Zhu Ziqi to have good martial arts skills."
Li Chi had known Zhu Ziqi for a long time, so it was a little strange.
Zhang Huizhong shook his head and said, "Zhu Ziqi doesn't have any martial arts skills, but only some dance basics. These should be taught by Wang Cheng on the spot! Of course, being able to learn so many martial arts moves on the spot shows that Zhu Ziqi is talented and works hard. In the future His achievements should not be worse than Wen Yixiao's."
"This advertisement should be successful and will not have a negative impact on Zhu Ziqi."
He also heard some discussions about Zhu Ziqi on the stage in the past two days. Many people thought that after Hongxing went bankrupt, this advertisement would implicate Zhu Ziqi.
Seeing this ad now, Zhang Huizhong felt that even if Hongxing went bankrupt, the MV for this ad would not be sprayed.
buzz buzz...
Li Chi's phone rang, and he picked it up to have a look. It was Lao He, who was in charge of advertising and investment in the station, and immediately connected: "Director He?"
Director He quickly said: "Director Li, Hongxing called me just now, and wanted to sponsor your program five million a year, but I hope the program team can take care of Wang Cheng, and the stars and artists who appear on the screen will wear Hongxing's clothes." shoes. They sent ten pairs right away!"
5 million in advertising sponsorship?
Li Chi stood up excitedly.
The biggest advertising sponsorship Country Life received before was a local hot pot seasoning brand in Shonan, which was only 200,000 a year.
Li Chi immediately said: "Okay! By the way, who is the star? What do the shoes look like?"
Director He: "It's the Hongxing sports brand endorsed by Wang Cheng!"
Forehead?
Li Chi was stunned for a moment, then calmed down, and asked, "Isn't Hongxing about to go bankrupt?"
Director He smiled and said: "Director Li, you are busy filming the program and did not pay attention to the news from the outside world. In just over half an hour just now, Hong Xing has become popular because of Wang Cheng's advertisement. The newly released shoes They are all sold out, and they will definitely not go bankrupt! They may become our long-term partners in Taili in the future.”
For the advertiser father, TV stations are always willing to come, and the more the better.
Li Chi's eyes widened in surprise.
Relying on an advertisement, turned over so quickly?
Li Chi froze again, speechless for a moment.
Director He asked again: "I think this sponsorship can continue!"
Li Chi woke up and said, "My opinion on this matter is just for reference. Director He, if you think the price is right, then accept it. Since it is the brand endorsed by Wang Cheng, I don't think Wang Cheng will object..."
Director He: "Yes, I also think that if Wang Cheng doesn't object, everyone else can talk!"
Obviously, everyone knows that Wang Cheng is the most difficult to deal with in the program group at this time. As long as Wang Cheng is dealt with, everyone else will not be a problem.
hang up the phone.
Li Chi looked at Zhang Huizhong.
Zhang Huizhong obviously heard it too, so he picked up his phone and started searching. He was shocked to see the news that Hongxing was sold out and could only be pre-ordered everywhere!
A brand that was about to go bankrupt was saved by Wang Cheng's mv that didn't look like an advertisement?
Moreover, not only was he revived, but he went out of the circle directly, and it was only a matter of time before he returned to the peak?
The two senior variety show directors of Shonan Satellite TV looked at each other and were speechless.
Because they have also been in the entertainment industry for decades, and have met two or three generations of celebrities in the entertainment industry.
However, no one can do this...
Celebrity's endorsement promotion has always been just icing on the cake, and it will never achieve the effect of giving charcoal in a timely manner and bringing the dead back to life.
…
Zhu Ziqi just took out her salutes and arranged them. The sizes and colors were arranged one by one according to the rules.
Because, she knew, this was Wang Cheng's habit.
Although she is not a compulsive cancer patient, she hopes that she can have the same habit as Wang Cheng.
buzz buzz...
The phone rang.
Zhu Ziqi didn't avoid the camera, seeing that it was a call from her manager, she picked up the phone and connected: "Sister Ying..."
Peng Yuying said a little excitedly: "Ziqi, didn't I bother you to record the show?"
Zhu Ziqi: "No, Miss Ying is in a hurry?"
Peng Yuying said hastily: "It's urgent, but it's a good thing. The commercial you filmed with Wang Cheng has gone live! Now it's gone viral all over the Internet, and the broadcast volume on several major platforms is heading towards one billion. Hong Star became popular because of this, and the new products on the shelves have been sold out.”
Zhu Ziqi's eyes widened in surprise when he heard the news: "Really?"
She is ready to be led by the media after Hongxing goes bankrupt...
result…
The commercial I shot with Wang Cheng became popular, and so did Hong Xing?
Peng Yuying said quickly: "Of course it's true, Ziqi, the decision you made this time is absolutely wise. I was narrow-minded before. Just now, I have received several big-name endorsements, all of which I want to invite You went to endorse. There are two top sports brands, Ma Ning and Tayun, among them, and the price given to you has already reached the top-tier cafe!"
Zhu Ziqi smiled and asked, "Where is Hong Xing? Did Hong Xing ask me to speak for you?"
Peng Yuying was stunned for a moment. She deliberately didn't mention Hongxing, but she hoped that Zhu Ziqi could take over the two top brands Ma Ning and Tayun as endorsements.
After all, Hongxing has just experienced the crisis of bankruptcy. Even if it survives, it is impossible to compare with the two top brands of Ma Ning and Tayun.
"Hong Xing also sent an invitation, but the conditions are not as good as Ma Ning and Ta Yun!"
Peng Yuying explained.
Zhu Ziqi said directly: "I will accept Hongxing's cooperation. Sister Ying, try to talk to Hongxing! You don't need to talk about other sports brands."
Peng Yuying's excitement diminished a lot in an instant, and she asked helplessly, "Why? Because of Wang Cheng? Ziqi, this is not a rational choice for you."
Zhu Ziqi said seriously: "Sister Ying, when I was about to shoot an advertisement with Wang Cheng last time, you also said that I was irrational. As a result, you also saw that sometimes irrationality may be the right choice. I will If you want to endorse with Wang Cheng, you can negotiate the price, but the number of years must be the same as Wang Cheng."
"In the future, whatever Wang Cheng endorses, I will endorse..."
Peng Yuying suddenly fell silent, feeling very difficult.
She has brought many big-name stars and newcomers over the years.
However, it is the first one who is so difficult to take care of like Zhu Ziqi.
However, thinking of Wang Cheng, who was called the manager's killer, made her feel a little better.
After being silent for two seconds, Peng Yuying said, "Okay, then I'll talk to Hong Xing!"
Zhu Ziqi: "Okay, sorry to trouble you, Miss Ying."
Peng Yuying smiled bitterly: "No trouble!"
After finishing speaking, he hung up the phone.
Zhu Ziqi excitedly took out her mobile phone to search for commercials of herself and Wang Cheng, and cheered excitedly when she saw the handsome movement of herself dancing beside Wang Cheng in the video mv.
On the other side, Peng Yuying first looked at Zhu Ziqi's Weibo, saw that Zhu Ziqi had gained more than two million followers in a short period of time, and knew that Zhu Ziqi would cross the line of 30 million followers today, After becoming a super-first-line celebrity, he immediately called Hong Xing and started negotiating.
…
Wang Cheng saw a lot of incoming calls, but he didn't answer them without a name note.
After packing up his things on his own, he checked the time and walked out of his room.
Outside the door.
Zhou Wen was spreading out a piece of paper under the shed in the middle of the yard, and was writing with a brush. There were also two cameras on the side aimed at Zhou Wen and the white paper on the table.
(end of this chapter)