Chapter 1330 The amount of information must be large and the vitality must be strong
The hot summer weather will pass quickly with busy work.
In a blink of an eye, it’s August 15th.
It has been half a month since Wu Yuan arrived in the capital.
In the past half month, with the skillful cooperation of Han Wei and Xiao Tong in the Planning Department, a legendary version of the business war between Tengda Commercial Mall and Asia has spread like wildfire.
It is really difficult for ordinary people to find the original source of the secrets of this business war from major newspapers such as People's Daily and Xinhua Daily. Because Han Wei didn't use such a big newspaper media at all, but only looked for some unknown local tabloids and street stalls.
This not only saves publicity costs, but also has amazing communication effectiveness. Many people who are keen on reading about these street stalls immediately became convinced of the words disclosed in them when they saw such a shocking title, exciting text, and a few pictures of people arguing with each other.
Wu Yuan was also caught by Na Ye last night after get off work. When asked about the matter, he realized that public opinion had spread.
But when I came to the company to ask Han Wei about it today, I saw that the reports about myself and Wang Suizhou were crowded on the same page as some gossip news, and I suddenly felt a little angry.
Han Wei pushed up his glasses with an innocent face and said: "Boss, you don't care where you posted it, just tell me whether the publicity effect is good or not?"
Wu Yuan nodded: "Okay!"
"That's right, boss. The number of phone calls inquiring about cooperation methods in the shopping mall has increased visibly these days. Many people even came here to see the construction site of the second construction of Tengda!" said the person in charge of cooperation. The person who said this was undoubtedly Xiao Tong.
Wu Yuan paused for a moment and then understood the reason.
Immediately afterwards, Xiao Tong added: "Boss, when you are being interviewed, you only need to admit a few things about the shopping mall, but you don't acknowledge the PK between you and Wang Suizhou at all, and call it a joke. "
At the same time, he changed the topic and said: "Boss, regarding the first suggestion you gave last time, we made a brochure for the shopping mall and borrowed the renderings provided by Ms. Judy from Hassell Company. We plan to build it in the first place of the Asian Games Village Apartment. Targeted publicity and distribution will be carried out among the owners who have delivered their houses in batches.”
There are true and false reports, which appear in large print media such as Xinhua Daily, publicly publicizing the true part about Tenda Commercial Mall, and at the same time making those who pay attention to PK still insist on the false part. My opinion is the kind of news found in tabloids. In this way, while promoting Tengda Commercial Shopping Center, the popularity of this matter will not decrease, and the vitality of communication will be tenacious.
Then he added: "In addition, your planning department should take the initiative and go to well-known brand counters in major shopping malls to place targeted products to attract them to settle in Tenda Commercial Shopping Center."
Wu Yuan had to admit: "In terms of effect, it has indeed met expectations. But can we be a little more decent? After all, I am a somewhat respectable person in the capital."
Fortunately, Han Wei grabbed her before Wu Yuan could answer.
Good guy, this was planned in advance!
Wu Yuan was speechless, but he had to admit that these two little girls, under his inspiration in just a few months, had already become a bit better than their predecessors.
"Respectable?" Han Wei said immediately: "Don't worry! Reporter Jiang will come over today to interview you about these rumors. Subsequent reports will be published in Xinhua Daily and People's Daily at the same time."
OK, I was asked for advice again!
In the end, Xiao Tong couldn't help but ask: "Boss, why don't you ask me, why?"
And there is nothing wrong with the mention.
Tell them to go ahead and do it, but they really dare to do it! After the two left, Wu Yuan threw the tabloid into the trash can. When I looked up again, I found Boss Jin standing at the door and knocking on the door.
"Hey, Boss Jin, what brought you here?" Wu Yuan stood up to greet him, and Boss Jin came in and said, "I'm here to do something in the finance department, so I stopped by to see you, don't you want to disturb me?" "
Wu Yuan let the person into the room and sat on the sofa and said: "Don't disturb me! Besides, we are all old partners. No matter how busy I am, I still have time to receive you."
As he said that, Wu Yuan called for Meng Yao to make tea.
But Boss Jin stopped him and said, "Boss Wu, I won't drink any more tea. I just have something to ask, and I'll leave after I finish."
So Meng Yao arrived at the door and went back again.
Wu Yuan turned around and heard Boss Jin say: "Boss Wu, I saw news about the shopping mall recently, so I want to ask, is it possible to buy at the counter of this shopping mall?"
Wu Yuan’s face was stunned. Reporter Jiang hasn’t come yet! Where can Boss Jin see news about the shopping mall? Besides street stalls and tabloids, who else could be there?
However, the question still needs to be answered, and it must be answered truthfully: "Boss Jin, you have been our old friend for Tengda for so long. Let me tell you the truth, the floors, areas or counters of this shopping mall are not for sale in any form. . We will mainly focus on leasing. On the one hand, it is easier to manage, and on the other hand, we are optimistic about the income from this area in the long term."
Boss Jin immediately slapped his thigh, it was indeed so!
Then he took advantage of the situation and stood up and said: "Then I'll say goodbye! Now I hate that I didn't bite the bullet and buy a few more apartments in the Asian Games Village. Alas, let's not talk anymore! Let's go."
After seeing off Boss Jin, Wu Yuan welcomed Reporter Jiang in the afternoon.
The interview was quite satisfactory, and they were all old partners, so Wu Yuan had nothing to worry about.
Just before the end, Wu Yuan asked: "Reporter Jiang, you also know that I have been in street stall tabloids recently..."
As soon as he said this, Reporter Jiang smiled tacitly.
The content dissemination power of this stubborn street stall tabloid is really outrageous!
Even the regular army was not immune to the abuse, and even talked about it with relish.
Wu Yuan continued: "So Reporter Jiang, besides this report, could you please work on your wording to restore my personal image without affecting the purpose of the project?"
When reporter Jiang heard this, he understood and said with a look of embarrassment: "Boss Wu, may I ask what specific point you want to redeem?"
Wu Yuan was stunned.
In order to make the business feud between him and Wang Suizhou more real and credible, the street stall newspapers inevitably distorted his personal character and image.
For example, anger must be repaid, being too serious and so on.
Other than that, what else?
Under Wu Yuan's stunned gaze, Reporter Jiang took out a street stall tabloid that still smelled of ink from his briefcase.
The striking headline on the front page above comes into view: Wu Yuan and his confidante...
(End of this chapter)