Chapter 574: The Battle of Hongwen! Come out after being called out for a long time!
“Targeted... publicity?”
In the conference room, Mori Gu looked at the serious-faced Shen Miaomiao at the head of the table, and then turned to Gu Sheng next to him:
“Uh…this…ah…?”
Just now!
The chairman suddenly held a meeting and said that he would adjust the subsequent promotion strategy for "Call of Duty: Modern Warfare II".
Moritani was quite confused.
Because the publicity strategy they have formulated for "Modern Warfare II" has always been relatively conventional, and it is all normal publicity.
Although theoretically speaking, from E3 to the present, they have been competing with Yunwei's "Eve of Catastrophe".
However, in formulating the publicity strategy, Gu Sheng did not adopt the previous targeted plan to fight against Comella.
In his words, "We just need to promote our projects. On the eve of the catastrophe... God will have his own arrangements."
As the leader of this announcement, Moritani did not know what Gu Sang meant by "divine arrangement", but as Gu Sheng's number one supporter, Moritani had no doubts and just went ahead with it.
But now!
However, the chairman suddenly held a meeting and said that he would change the next publicity strategy and began to target "Eve of Catastrophe" harshly. And judging from his expression, Gu Sang had no idea about this.
For a moment, Moritani was a little hesitant, not knowing what the chairman wanted, and asked Gu Sheng with his eyes.
“Tsk! Don’t look at him, look at me!”
Shen Miaomiao rolled her eyes and thought to herself that they are really a bunch of traitors and traitors. I am the one who pays you wages, bonuses, dividends and gifts. Why do you all look to Lao Gu when making decisions?
“Ah, oh oh, then what do you say...”
Moritani shrank his neck and seemed to realize that his subconscious actions were a bit contrary to Tiangang, so he quickly turned to Shen Miaomiao again:
“Chairman, did you make it clear?”
“What else does this mean? It’s just a literal meaning.”
Shen Miaomiao spread her hands:
"In the previous confrontation between "Resident VII" and "Silent Hill II", how we dealt with Comella, we will do the same with Yunwei now!"
——!
Hearing this, Moritani couldn't help but take a breath of cold air.
You should know that he was the one responsible for the publicity and distribution work of "Resident Evil VII" at that time.
At that time, he had just joined the Golden Wind, and the promotion war was also the first time he dealt a heavy blow to his former club.
That battle can be said to have caused Comela heavy losses.
Now, Director Shen actually asked him to deploy his plan again, change his target, and use full firepower against Yunwei.
Although this was not a difficult task for him, theoretically speaking, such an arrangement ran counter to Gu Sang's plan.
For a time, Moritani was in a dilemma and hesitated to speak.
Seemingly seeing Moritani's confusion, Gu Sheng also spoke in time:
“Dr. Shen, can you tell me the specific ideas?”
Gu Sheng was actually quite confused. He didn't know what the little ancestor was thinking about today, and he suddenly had a convulsion.
It is not impossible to change the publicity strategy.
The question is – why?
Nowadays, the situation of "Modern Warfare II" is very good. The spontaneous promotion by media players alone is enough to maintain the topicality and popularity of the game.
At this time, he suddenly changed his strategy and began to launch a targeted publicity attack on "Eve of Catastrophe"...
It’s not necessary, right?
After all, it's "Before the Cataclysm", you don't even need to touch it, it will die suddenly on its own after a while.
The two of them looked at each other.
Shen Miaomiao avoided Lao Gu's gaze with a guilty conscience and secretly cursed -
Why is it not necessary? Why is it not necessary!
If I don’t target Yunwei, how can I make them Hong Wen?
They are not Hongwen, how can Eve of Catastrophe overshadow Call of Duty?
Can’t beat Call of Duty, what should I use to get rebates?
Don’t understand anything! Stupid big pig's hooves! This family all depends on me!
He rolled his eyes in his heart and saw Shen Miaomiao clearing her throat:
“Ahem...that’s it, although judging from the current situation, we are completely in a favorable position and the publicity is relatively high,”
"but!"
“As the official release date of Eve of Catastrophe is getting closer, Yunwei will definitely not let our popularity continue like this,”
“Then, first-mover advantage is very important to us,”
“Only by responding in a timely manner to Yunwei’s imminent full-scale propaganda counterattack can we gain a firm foothold and not be afraid of the latecomers from “On the Eve of Catastrophe”…”
Um-! !
Makes sense!
Have a far-sighted perspective and have true insights!
Hearing this, everyone nodded and secretly said that the chairman really has a long-term vision!
Only Gu Sheng scratched his nose, grinning a bit ambiguously.
Is there something wrong with what Xiao Nezha said?
Obviously, no problem.
As for Yunwei's upcoming counterattack, they have no problem making targeted arrangements at this time.
It can even be said that little Nezha has an extremely keen sense of smell this time!
But again—
That's "Before the Cataclysm"...a scam project that dies at the sight of light and dies at birth.
It is a bit of a waste to spend money on Xuanfa on this thing.
but!
Only he knows this situation.
In this case, the situation becomes more embarrassing—
Gu Sheng wanted to persuade Little Nezha not to worry, but he could not refute her far-sighted strategic vision.
A weigh-up!
Gu Sheng finally nodded:
“Chairman’s greetings!!” Ever since!
An outrageous publicity war in which "each has its own agenda" has begun with great vigor!
On the surface—
Golden Wind is far-sighted, and in order to avoid being at a disadvantage in the subsequent announcement of "On the Eve of Catastrophe", it strikes first to gain the upper hand and launch a massacre against Yunwei.
Yunwei Games is ready to go. In order to further increase the popularity and reputation of its own projects and increase game sales, it will give it a go and hit the golden wind hard.
What Shen Miaomiao wanted to do was to use targeted propaganda to anger Yunwei, make Kaunike red-hot, and suppress them regardless of the consequences, thereby overriding the momentum of COD and prompting her to make a return.
Gu Sheng wanted to make such a targeted announcement. As the saying goes, the higher you fly, the harder you fall. If Yunwei fights them regardless of the consequences, the final result will only be an even more tragic death.
As for Kaunike and some core executives who know the inside story, what they want is to stabilize investors and the financial backer Vivendi, continue to increase the stock price and market value, create short-term prosperity, and create greater space.
A publicity and distribution war, two top manufacturers, overt and covert with eight hundred tricks!
In a weird atmosphere!
The final battle is here!
In this battle, both sides exerted their full strength and frequently made strange moves!
In terms of Yunwei, needless to mention the wealth and wealth, an all-round publicity campaign like a tsunami swept the world!
As for the Golden Wind, Moritani Tetsuya's skills are also top-notch. His "black and white" precise strikes can always find gaps in Yunwei's publicity craze to achieve precise sniping!
The clouds are powerful and warm, and the funds are like the flowing water of the Yangtze River, flowing in an endless stream.
Gold arches fire, and sniping is like shooting a halberd at the gate, with incomparable accuracy.
The heat between the two sides is getting higher and higher!
Even later, a core member of Yunwei openly stated that "If "Modern Warfare II" is the masterpiece among today's somatosensory games, then "Eve of Catastrophe" is the only creation **** in the next-generation virtual world"!
And under such a crazy confrontation between publicity and distribution!
The expectations and number of pre-orders for "On the Eve of Catastrophe" have also skyrocketed to a level that can be called terrifying!
After all, with "Modern Warfare II" at the forefront, players all over the world want to take a look. This announcement is so overwhelming and the momentum is so great that it even claims to be enough to crush COD and create a "creation masterpiece" of a new era. , how shocking it is!
finally!
After three weeks of crazy publicity war!
On the last day of the month!
Under the common attention and anticipation of hundreds of millions of players around the world!
At 8pm Pacific Time!
"On the Eve of Catastrophe"
Officially announced the lifting of the ban! !
…
“Coming, coming! Finally here, friends!!”
at this time!
Dream's live broadcast room popularity has exceeded 280 million!
As one of the representatives of media experience at the E3 exhibition, this time the "Eve of Catastrophe" journey started again, and the number of audiences it attracted was terrifying.
For a time, the barrage of water friends in the live broadcast room has been blasted away——!
‘The ban is finally officially lifted! Oh My God! So excited! ’
‘The trial failed, the development was delayed, and the announcement war...the experience of this game is really full of ups and downs, and it has a lot of fate’
‘Don’t be afraid of being late for a good meal! This is coming! Although my ticket was delayed before, my expectations for this game are even higher! ’
‘I’m so looking forward to it! This year is really a big year for gaming, with GW’s Modern Warfare II before it, and Yunwei’s Eve of Catastrophe next…’
‘A game that claims to be enough to create a new era, wow, my scalp goes numb just thinking about it’
‘The second virtual apocalyptic world in the previous real-life promotional video is finally coming, I can’t wait...'
‘All the waiting is for the best surprise! Excited and excited—’
‘It is said that the total investment in this game has exceeded one billion dollars, is it true?’
“It should be true. After all, it is a project that Yunwei has been working on for more than half a year, and it is Vivendi’s most important work.”
‘It must be over one billion. You don’t even look at Yunwei’s stock price and market value. It has skyrocketed. One billion is a small matter to them.’
“I can only say that the investors on the eve of this wave of investment catastrophe are really discerning. This project may really usher in a new era of motion sensing games.”
‘I’m coming, I’m coming…’
'Excited…'
‘…’
Following the excited discussions among water friends!
This way!
The countdown to unlocking is over, and Dream can’t wait to start the game as soon as possible!
The familiar smell hits your face!
It’s still the same opening CG as the E3 show, the same plot, the same animation, nothing has changed.
It seems that Yunwei is very confident in the story structure of his work.
This confidence also prompted them not to make any major changes to the opening CG of the game.
ˆdream nodded secretly without any doubts.
After all, the quality of a game can only be judged by entering the game.
If the quality of the game is excellent, even if the opening CG shows you a PPT, you have to say that the game is innovative and innovative.
Excited heart, trembling hands!
finally!
With the end of the opening CG!
Dream's eyes fell into a brief darkness, full body sensing intervened, and the game officially started!
Hands full of excitement and anticipation!
——!
dream took a deep breath:
“Friends, next is the time to witness the miracle—”
Speaking!
As Dream slowly opened his eyes, everything around him was revealed in front of him.
However!
Just half a second!
After seeing Dream clearly about his surroundings, he suddenly felt a shock all over his body and his heart skipped a beat!
etc? !
This familiar safe house…
This familiar UI interface…
This familiar street layout…
This familiar tool shop across the street…
A moment!
There was complete silence in the live broadcast room!
An unpleasant premonition gradually came to Dream's mind...
(End of this chapter)