Chapter 481 Internal and external troubles! Give it a try [Dream VI]!
“…I understand, I understand, but the shareholders won’t listen to our explanation! Do you understand?!”
Western Hemisphere.
The country of America.
Dream Engine Technology R&D Company.
CEO Carter Walker is ranting angrily:
“If this was the result today, I would not agree to their aggressive price adjustment plan!”
Walker is going crazy.
You know, when Cornick came to him on behalf of Vivendi, both parties had great expectations!
Yunwei was able to use his own power to launch the most famous blockade of the Golden Wind, putting them in a difficult situation with no Qingqing available.
They dream that they can also use Vivendi’s financial resources and influence to further expand their market in the gaming industry.
At the beginning, their Fantasy Engine’s market share in the game market was about 45%.
Although it is not a monopoly, to a certain extent, it is only one step away from monopoly.
If you take the express train of Vivendi.
Having more than half of the global market share, it is simply within reach.
However!
What no one expected is this!
The desperate embarrassment has inadvertently inspired the development potential of Golden Wind!
After only experiencing the trough of having no available engine for one work, they immediately started the project of developing their own engine!
Oh no!
No, no, no!
That game that has no engine and is played entirely by hand is not the low point of Golden Wind!
But their highlights!
According to the summary statistics from some time ago, the global sales volume of "Minecraft" has now exceeded 30 million units!
One of the top 3 best-selling somatosensory cabin games in the world!
Eyouxunteng dual-platform game login accounted for more than 97%, second only to "Titanfall" which had a 103% share that year!
What is this concept?
A game that was released in less than a year!
Relying on its own gameplay and a huge, even huge, creative workshop module library, it has successfully ranked among the top 3 sales of somatosensory cabin games in the past ten years!
And this terrifying sales volume is still expanding as the market share of the two major somatosensory cabins, Yiyou and Polar Bear, increases!
“Shiyiyou (the world’s number one game)” is just around the corner!
Stuck in the throat of the golden wind?
That’s ridiculous!
Walker can't help but sneer secretly every time he thinks of Cornick's complacent tone!
You are the one who is stuck! idiot!
Of course!
It doesn’t actually matter to his fantasy how well whose game sells.
No matter how impressive the sales volume of "Minecraft" is, let alone 30 million, 300 million will have little impact on him.
After all, this thing is made by GW purely by hand and does not use an engine at all. The sales volume will not affect the market share of Fantasy.
but!
"Battlefield: Rise", which was launched immediately after "Minecraft", is about to die!
After just six months of "no engine predicament", Golden Wind brazenly spent more than 120 million U.S. dollars, led a team of 2,500 people from the Huaguo Super League, and actually developed an engine by itself!
Prior to this, Vivendi had always placed high hopes on the battle royale game "Conflict Land", which was built with the Fantasy 5 engine and produced by Comella Group. It was actually unable to fight back in the face of "Battlefield". No!
Purely unilateral crushing!
Walker doesn't care whether Comella dies or not.
But this is a blow to the Dream Engine!
It was also from that time on that the market share of their Fantasy Engine began to plummet!
Not to mention that the market share that was once full of confidence and thought was within easy reach has accounted for more than half!
Today!
Among Fantasy's two main engines, the market share of "Fantasy 5" has shrunk to 33%, a 12% drop in less than a year!
The other "Fantasy 3", which focuses on the mid-range market and serves small and medium-sized games, is even worse!
Because the technical barriers in the mid-range market are weak, market competition is more intense!
Their "Fantasy 3" market share has been cut in half from the original 38% to 18%!
Now, unless absolutely necessary, Walker would not even dare to take a second look at his own market share statistics!
Afraid that if you look at it one more time, it will explode!
After all, such a "dive"-like halving of market share will bring about an inestimable loss in market value!
The dream that once occupied half of the global engine industry and commanded the heroes.
Now it has become the target of constant encroachment by competitors.
There are strong enemies around us externally, and investment is wavering internally.
Amid internal and external troubles, Walker has one head and two heads.
Now he can no longer care about his dream of domination.
He just wants to stop this horrible nightmare of falling as soon as possible.
The most direct way is to break up the “golden engine” industrial alliance.
As the CEO of Engine Technology Company, Walker knows very well what the “golden engine” is!
That’s not a **** engine! But a platform!
If their industrial alliance is not dismantled in time, this thing will be like a black hole, sucking in all the cutting-edge engine technologies!
In the end, I couldn’t run away either!
What?
You ask me why I don’t cancel the original price adjustment policy and reopen the supply to China’s game industry?
I would like to, but it doesn’t work.
Hold the bow without turning back.
Although this price adjustment policy is the culprit that has caused the current sharp decline in market share, from another perspective, it has indeed increased the revenue of the Fantasy series engine.
And it has improved a lot.
So far, the reason why Huanmeng can still stabilize its revenue despite the collapse of the basic market is all due to this price adjustment policy.
Just like a patient who relies on Mafei for analgesia to maintain vital signs, of course I also know that this thing is extremely addictive and is a poison.
But removing it will only cause the entire company to collapse in an instant, and there will be no recovery.
"so…"
Taking a deep breath, Walker managed to calm down his emotions and asked:
“Have you found the capital flow of Golden Wind? Is there anything fishy?”
Financial condition of Golden Wind.
Walker has always had the strongest doubts about Golden Wind’s financial condition—
Where did this ghost company get so much money? ? ?
If we look at the current situation, it starts from the time they issued price adjustment policies and blockade bans.
Golden Wind has developed an engine, released four games, invested in a movie, acquired part of the equity of an engine company, and joined forces with a self-developed engine game company to upgrade its technology.
This is all money!
The golden engine cost 120 million U.S. dollars; "Minecraft" cost 50 million U.S. dollars; "Payday" cost about 70 million U.S. dollars; "Battlefield" cost 235 million U.S. dollars; "Dark Souls" cost 220 million U.S. dollars; and the investment in the movie "John Wick" 40 million U.S. dollars; 1.8 billion U.S. dollars to acquire the equity of Phoenix; and jointly upgrade the engine with Aurora Games, tentatively counting 50 million U.S. dollars.
Even if we don’t count their expenses for promotion, daily maintenance, old project maintenance, expansion pack updates, etc.
Added up all of them, this is 2.6 billion knives!
Less than a year!
Smash 2.6 billion knives!
Indeed!
Whether it’s games, movies, or old projects like “APEX” and “Overwatch”, they are all providing a steady stream of revenue to Golden Wind.
But in such a short period of time, such a huge amount of capital flow does not seem to be something that a game company with a current volume of less than 10 billion U.S. dollars can spend at will, right?
Where did all this money come from?
Walker couldn't figure it out.
But unfortunately—
“Can’t find it,”
The vice president shook his head:
“It’s completely impossible to find out, and it’s impossible to find out.”
What kind of company is Golden Wind?
China's national non-listed benchmark private technology enterprise.
Translate it: a copper wall, an iron wall, and a steel tortoise.
Not to mention that they are not listed at all, so they never publish financial reports. They cannot obtain the income and expenditure of Golden Wind from formal channels!
Even if they take a different approach and use unconventional means to investigate, they will never be able to find out!
Don’t call them a fantasy—an American technology company!
Even if the FBI wants to investigate, you have to consider whether you have the ability!
Fourth article in China Summer News, the leader of the game technology industry named by the upper class, a company that uses a "golden engine" to turn the tide and reverse investment problems in China!
They allow us to check the accounts at will?
Even if Golden Wind asks you to check it, would you dare? What kind of rotten fish and shrimps are we? How many kilograms and taels does it have? Is this just a random check?
If you don’t play well, big trouble will happen!
“Let’s avoid this idea,”
The vice president waved his hands with a look of embarrassment on his face, indicating that Walker could not commit suicide, otherwise it would be very easy to kill himself:
“Taking advantage of the current gold trend and no big moves, hurry up to promote our Fantasy 6 and seize the market opportunity,”
“At the same time, the official announced the strategic cooperation with Yunwei and the early display experience to prepare for the subsequent official release!”
The vice president is still sober after all.
He also knows that Huameng is currently facing internal and external troubles and the situation is serious.
But no matter how anxious you are, you can't go so far as to use too dark and dirty methods against the leader who has the acquiescence of the Chinese upper class.
Moreover, if you want to fundamentally reverse the situation, relying on smearing will only treat the symptoms but not the root cause.
If you want to stabilize the situation and regain your lost market share, you have to rely on real things.
For example, they are about to launch this "Dream 6 Engine" which is "committed to creating the world's most cutting-edge next-generation somatosensory game" - give it a try in the midst of internal and external troubles in Fantasy!
“President Walker,”
Speaking of this, the vice president took a deep breath, his eyes full of determination and passion:
“I firmly believe, and have always believed,”
“We, Dream Engine, have been at the forefront of engine technology innovation from beginning to end,”
“It was like this before, it is like this now, and it will be like this in the future,”
“We have the strongest R&D team, the most expensive R&D funds, and the deepest R&D accumulation,”
“During the Fantasy 5 era, we dominated the commercial engine industry with our undoubted technical strength,”
“Now, the next era of Fantasy 6 has arrived. We have not only inherited the cutting-edge compatible technology of Fantasy 5, but more importantly,”
“Our latest, most powerful, innovative, and completely beyond external full-sensory assistance system—”
…
【New virtual sensory presentation technology】
【Unprecedented immersive gaming experience】
【The mountain you once saw is not the real mountain】
【The river you have experienced is not the real river】
High mountains, flying birds, rushing rapids.
Galaxies, spaceships, rolling lava.
The advertising actors in the video screen are constantly traveling through the wonderful virtual world.
Either shuttle through rapids, or drive a spaceship across the vast galaxy.
The entire experience of sight, hearing, touch, smell, and taste has been elevated to its peak. Players who are completely immersed in the virtual world seem to be endowed with feelings that are far more acute than reality.
permit
【Unprecedented extraordinary experience】
【Unparalleled technological peak】
【…】
“What other IQ tax advertisements are you watching?”
In the evening, Gu Sheng had just finished washing up, and as soon as he returned to the bedroom, he heard the mobile phone in Xiao Nezha’s hand emitting an advertising sound that was as loud as chicken blood, and had the same tone as 8848:
“Another member-only advertisement?”
Little Nezha has been obsessed with following TV series recently.
Gu Sheng thought she was being persecuted by a certain video platform again—even though she was a VIP, she was forced to watch "VIP exclusive advertisements" that cost thousands of dollars.
However.
Little Nezha paused the "advertisement" in his hand, looked thoughtful, and turned to look at Gu Sheng:
“This thing…is probably not an IQ tax, right?”
Speaking.
She saw Shen Miaomiao getting up, climbing two steps from the bed, and handed the phone to Gu Sheng.
Pressing the play button, Gu Sheng curiously looked at the advertisement.
As you can see in the advertising video, accompanied by the magnificent symphony, the advertising actors continue to shuttle in the virtual world.
Sometimes I walked through the ice and snow polar regions where the wind was biting, and I was shivering from the cold current.
Sometimes I walk through the hot and steaming desert next door, and I am blown away by the hot wind.
Turning on the flashlight, the dust floating in the air carries the dusty atmosphere of the ancient tomb.
Opening the door, the passionate samba dances up, bringing the hot and exotic taste.
And just when this passionate immersive experience reaches its peak!
Everything became quiet again.
——
As the somatosensory hatch slowly opens.
A gleaming red LOGO emerged—
【Dream Engine Technology Company】
【Augmented Reality Technology】
【Dream VI Engine】
【"New Somatosensory" Era】
【Coming soon】
——! !
The advertising video ends here.
But Gu Sheng froze in place, and couldn't help but take a breath of cold air!
What Xiao Nezha said is right.
This is really not an IQ tax advertisement.
What the **** is this...
The first trailer of the sixth-generation Fantasy Engine—[Dream VI]!
That’s right!
At the same time that Golden Wind was developing the engine, Fantasy's latest generation engine was also completed!
Actually, the emergence of Fantasy 6 is not a surprise to Gu Sheng.
After all, Fantasy 5 has been around for many years.
I still remember that when Golden Wind was first established, Xunteng’s 3S-level motion-sensing masterpiece used the Fantasy 5 engine.
Four years have passed now. According to the current development speed of the somatosensory cabin, the quality of the engine will definitely improve rapidly with the development of the times.
The emergence of the sixth generation of fantasy is not surprising.
What really surprised him, and even made his heart skip a beat, was the innovative technology featured by the Dream Engine with the release of the sixth-generation Dream Motion Engine. It was also the focus they highlighted at the end of the promotional video—
【Augmented Reality Technology】
This technology “enhances the delicacy of somatosensory game feedback, further enhances players’ sense of immersion, and gives players the ability to transcend reality in some game scenes”!
It was only mentioned by him during the company meeting this morning!
It is one of the three missing modules among the seven modules of their golden engine!
Gu Sheng’s expression became subtle, and a villain-like speech emerged in his mind—
Things seem to be getting interesting...
(End of this chapter)