Chapter 410: When the battle fails, cut the white part along the dotted line
Game Circle World War I!
That’s right.
Just before the launch of this Gamescom, under the secret manipulation of Vivendi, Comella, which has always been at odds with the Golden Wind and has had many encounters with it, announced the launch of merger negotiations with Vivendi, hoping to Yunwei worked hand in hand to establish a comprehensive gaming group alliance with one hand covering the sky.
At the same time.
Also under the instruction of Vivendi, Fantasy Group, one of the world's largest commercial game engine development companies, announced that it would adjust the engine licensing price and treat Chinese game companies differently, comprehensively suppressing those led by Golden Wind. A number of game companies have relied on the Fantasy Engine since then.
ˆ Say goodbye to the old and welcome the new.
At this time of the new year and the old year, it should have been a time for manufacturers from all walks of life to recuperate.
The war in the gaming industry brazenly launched by Vivendi suddenly started.
The incident happened suddenly.
Although, the Chinese gaming circle, led by Golden Wind, responded quickly and united a total of 18 group companies in just half a month to jointly develop a self-developed engine.
But the engine cannot be made in a day or two.
And under such an absolute disadvantage!
Golden Wind, the leading representative company of the Chinese Game Alliance, and Vivendi Game Group, the face of the Vivendi Game Monopoly Alliance, started the first confrontation of the world war at the German Cologne Game Show!
In the opinion of almost everyone!
For Golden Wind, this is an arduous battle, and it can even be said that the chance of victory is slim.
After all, in the early stage of the announcement, Yunwei had an absolute advantage and occupied the market. It was so powerful that it was unstoppable!
Perhaps for the Golden Wind, the best result is to barely resist under Yunwei's suppression and avoid complete defeat!
but!
When "Lord of the Rings: Gollum" and "Minecraft" appear on the same competitive stage!
Only then did everyone realize how wrong they were!
They never thought that the quality of a game with an investment of 500 million US dollars and a lot of publicity would be so low that it would be appallingly low.
They never thought that a pixel-style block game that was made by hand only for two and a half months without engine support would be incredibly high-quality!
This is a contest between breaking through the lower limit and breaking through the upper limit!
Especially Yunwei!
That unrestricted performance is simply jaw-dropping!
Whether it is colleagues, players, or game media, it is difficult to believe that this is actually the flagship 3S produced by the world's leading comprehensive game company!
[Tiantian Youbao: It’s hard for you to imagine that this is actually a game produced by Yunwei, with its unoriginal platform jumping design, loopholes created to deliberately increase the difficulty, strange and depressing viewing angle limitations, and the speechless assassination Setting...I have no idea where the audience for this game is]
ttlewal by the name of The Lord of the Rings to the Lord of the Rings from the perspective of the game. I think no one at Warner New Line Pictures would regret it more at this time! 】
【Black Box Review: Platform Jumping + Stealth Assassination! When these two elements appear together, you may think, ‘It can’t be too bad anyway’, but when you actually play the game, you will find that Yunwei has actually managed to turn magic into decay...]
There was a lot of curses!
In China, game evaluation media, large and small, all gave a 1/10 rating to the quality performance of "The Lord of the Rings: Gollum" at the game exhibition!
Of course!
Some people may say that the reason why the Chinese media commented this way is because, as another protagonist of this game world war, Golden Wind is a Chinese company, so the Chinese media will naturally be more biased towards their own people and promote the game works of other countries. Demeaned to nothing.
So!
Please take a look at the evaluations from various well-known comprehensive game evaluation media around the world -
【SLGamer: Game design at the beginning of this century! Inexplicable script design! Retarded enemies, retarded protagonists, retarded gameplay! All the retarded elements come together to form the unquestionable 1/10 retarded score of this game! 】
[European Games: Generally speaking, it is difficult for us to find a game that is poor in all aspects. After all, in terms of gameplay, art, plot, body feel and even text copywriting, a game should always have something worthy of recognition. . However, the emergence of "Lord of the Rings: Gollum" completely overturned this perception and showed us what a game with no redeeming features looks like]
【SNG: Terrible stealth, extremely boring jumping, and unclear plot. It is difficult for you to convince yourself to play such a game - even if you are already bored】
Poor review! Bad review!
…
“Still a **** bad review!”
Although at this time!
Gamescom has only been one day!
But with the exhibition temporarily coming to an end on this day, the winner has become clear!
This was a brutal one-sided massacre!
At this moment, even Sarah Gascogne, a core director of Vivendi who has a quarter of Gallic aristocratic blood, who knows nothing about the gaming industry, has a clear understanding of their current situation!
Let’s take a look at the media’s coverage of “Minecraft”!
The first day ends! My world is amazing all over the world! SNG editor-in-chief Simon called it "a world trip"! 》
《Groundbreaking game mode! The golden wind is about to sweep across new game categories! 》
《Gameplay Victory! Minecraft makes a stunning debut and is widely popular! 》
《First World War? The first **** massacre! 》
《Crush! The undisputed King of Cologne! The golden experience of Golden Wind Chief Studio is once again showing its power! Earn 500 million Yunwei easily! 》
«If you want to see the upper limit of imagination in today’s games, come to Cologne! If you want to see the lower limit of quality of today's games, come to Cologne! 》
So this time, "Minecraft" versus "Lord of the Rings: Gollum" is a one-sided and undisputed crushing massacre!
It seems that at this moment, Sarah finally understood why Golden Wind did not compete and compete with Yunwei for the announcement position like it did with Comella during the announcement stage.
Because they have no need at all!
This time, Gu Sheng’s self-confidence is unprecedented!
He was convinced that even if he didn't invest even a little bit in publicity, he could easily achieve dimensionality reduction and comprehensively crush Yunwei with this simple pixel-style block game in his hand!
It is not even an exaggeration to say that Gu Sheng had already predicted the outcome before the war started! No one can beat him! No one can stop it!
His confidence in "Minecraft" is even more abundant and more certain than the "Call of Duty" that they spent 312 million to create!
This is a casual open world sandbox game for ordinary players.
But for Yunwei, and even Vivendi, it is a real horror game!
It’s so scary!
In just one day!
Yunwei’s 8.75% market value, which was previously supported by IP and high-profile announcements, has been reduced back to its original shape!
Compared to the time when "The Lord of the Rings: Gollum" was announced, Yunwei's market value at this moment has not only not increased, but has actually dropped by 0.2%!
That is to say!
They spent hundreds of millions of dollars, and it took a month to raise the market value!
In just one day, he died suddenly and even owed 0.2%!
and!
At this time, there are still four full days before the closing of Gamescom!
The plummeting market value caused by the stock price cliff will continue to affect them until it reaches an unprecedented freezing point!
Jingle-ding-ding-dong-dang…
Sarah’s hand trembling slightly when she picked up the tea cup caused the lid to tremble and tremble on the rim of the cup.
As Sarah, who has a quarter of the noble ancestry of Gaul, knows this.
At this point, maybe it’s time to do what the flag instruction manual says: cut off the white part along the dotted line when the battle was lost.
We must respond!
After all, if at this time, as senior leaders, they would not take any measures to deal with such a sharp decline.
Then their relevant chaebol investors will cut off the blue part according to the dotted line; and the studios and basic programmers below will cut off the red part according to the dotted line!
So!
At the end of the first day of Gamescom!
The senior management of Yunwei issued an urgent announcement. The content was eloquent. They also talked about how bumpy this "Lord of the Rings: Gollum" was from getting the IP to the final production. They also talked about how tortuous the project establishment and adjustments in the middle were. What they are going to do next. How much determination did it take to produce this "anti-conventional protagonist" work? Balabala...
but!
Although the announcement is quite long, there are various reasons for it.
But in the final analysis, it’s just one sentence—
…
“…The quality presented in this exhibition does not represent the final quality of the game, and it will continue to be updated and improved in the future.”
Putting down the tablet, Gu Sheng shook his head and smiled.
This is a routine he is all too familiar with.
Obviously, Yunwei has now been devastated by the sudden plunge in stock price and market value.
8.77% of the market value has evaporated, which is definitely a painful blow to a large company like Yunwei.
Now, the best explanation from Yunwei's side is "We haven't finished the game yet! Don't be anxious! Don't be anxious!".
Anyway, it’s just a game show now, and the games released by each company are just for trial play, which does not represent the final game quality.
Yunwei said this, which is not a bad excuse.
“What happens after that?”
After saying that, he saw Dajiang sitting on the sofa opposite and asked:
“So they are going to make some adjustments and then determine the release date and make a comeback? Then do we need to prepare for the release date early?”
Hear the words.
Before Gu Sheng could speak, Moritani, who was sitting on the other side of the sofa, smiled first, took out a cigarette and handed it to Dajiang:
"Mr. Xu is overly worried. There is a high probability that they will never be able to get back up again."
"Huh?" Ojiang was a little confused: "A project worth 500 million dollars? They will no longer sell it? Just cut the project? Isn't the price a bit too high?"
“Surviving with a broken arm is not bad compared to the evaporation of their market value,”
Facing Dajiang’s question, Lu Bian, who was leaning on the armrest of the sofa next to him, laughed and said:
“It’s better to kill this **** project now and postpone it indefinitely than to put it on the shelves with a rating of 1/10,”
“Otherwise, regardless of how many copies the game sells, the market value will evaporate for the second time, and negative public opinion will explode again, let alone Yunwei,”
“Maybe even Vivendi will be implicated…”
(End of this chapter)