Chapter 356 Do you all have a system?
Want to do bad things.
Seeing the screen full of reports about the life she yearned for, Shen Miaomiao couldn't help but trembled and secretly thought something was wrong.
Entertainment and variety shows have always been popular in the eyes of capital.
Whether it is an artist's work or a variety show, it can be said that wherever there is entertainment, you can see the presence of capital.
And now!
As the life you yearn for explodes, you don’t have to think about it, profit-seeking capital will definitely swarm in.
In fact, Shen Miaomiao has always had a neutral attitude towards the word capital.
After all, their family is capital, and even she herself is now the spokesperson of capital.
but!
To Shen Miaomiao today, capital is definitely not a good word.
Because if at this time, the life you yearn for is targeted by a large amount of capital, what it will bring will definitely be—
“…The quotations from 18 advertisers are all here. My initial opinion is to choose four. Which one do you think is suitable for us to choose?”
!
Whatever you are afraid of will come to you!
Here, Shen Miaomiao had not even thought of the terrifying explosion result!
Gu Sheng had already stepped into her office early and placed a whole stack of advertisers' quotations in front of her!
I! At once! Know! road!
Shen Miaomiao felt her head buzzing!
I said that as soon as I woke up this morning, my right eye was twitching wildly!
"no…"
Seeing the whole stack of quotations on the table, Shen Miaomiao couldn't help but swallow her saliva:
“How many families?”
“Eighteen families,”
As Gu Sheng spoke, he sat down and poured himself some water:
“Originally, 27 companies were reported, but some of them were screened out by Mango TV in advance due to products or other reasons. In the end, these 18 companies were left.”
“Because we are the employer, we have submitted the relevant price list to us and would like to hear your opinion.”
“At that time, we will synthesize our opinions and make final considerations, and we will leave six to seven companies in the end.”
Gu Sheng said it very lightly.
It can be said that it is not beyond his expectation that the longing life can achieve such results.
First of all, with two cast members, Huang Lei and He Jiong, the ratings of this show cannot be too low. After all, this lineup is already considered to be the top network variety show.
Secondly, with these two permanent members, the star lineup that will be invited in the future will definitely not be bad even if you think about it with your knees.
Therefore, whether it is the heated discussion and expectations of the audience or the covetousness of various capitals for this program, it is all expected.
But Shen Miaomiao was completely confused!
Brother, you are so easy to say!
Twenty-seven advertiser quotes? !
If I remember correctly, we should be just an online variety show!
This is comparable to a TV variety show!
Even the advertising placements of general TV variety shows can’t keep up with ours, right?
“I...you...”
For a moment, Shen Miaomiao was even speechless. She opened her mouth, then lowered her head and looked at the pile of quotations on the table.
It's okay, Shen Miaomiao, calm down, calm down!
Although there are many manufacturers quoting this time, there are often more than 20, and even the last 18 are selected after screening.
But this is a web variety show after all.
Although she doesn’t know much about variety shows and entertainment, she has heard about some commercial advertising quotes.
In recent years, the income situation of variety shows has not been particularly ideal.
Even for TV variety shows that have always had relatively high quotations and advertising revenue, it is definitely not an easy task to get over 100 million dollars of investment from advertisers.
It is even said that for an S+ variety show at the beginning of this year, until the end of the show, the total amount of advertising space was only able to cross the "passing line" of 50 million.
And this is a TV variety show!
In comparison, the situation of Internet comprehensive reviewers is of course even more difficult!
Even among the advertisers of online variety shows, it is difficult to see an advertiser willing to bid more than 10 million.
Generally speaking, the final advertiser sponsorship fee for online TV programs is about 20%-40% lower than that of TV programs of the same level, and it is not uncommon to even cut it in half.
Think of this!
Shen Miaomiao's originally anxious mood calmed down a little, and she opened her small mouth, as if she could smile slightly without twitching calmly:
“There are so many advertising sponsors. At first glance, they all look like small fish and shrimps.”
Hearing this, Gu Sheng also laughed and raised his hand: "Just take a look."
“There’s no need to look at it,”
Shen Miaomiao saw that Gu Sheng smiled meaningfully and thought he was slightly embarrassed, so she picked up a quotation:
“Take this water heater for example. Let’s take a look. Isn’t the quoted price only 8.27 million…”
Shen Miaomiao:…
Finished!
The smile on Shen Miaomiao's face didn't even have time to fade away. Her whole body seemed to be stuck in the air by Lao Bai's mother, and she stood still.
One hundred million...eight hundred...twenty-seven...ten thousand?
A water heater brand costs you... 8.27 million? !
Shen Miaomiao felt as if her brain was shutting down with a buzz!
Are you sick? !
Just a brand of water heater!
You are not in the usual shots. At most, the guest mentioned how useful the water heater is during the show, and then added a spoken word broadcast to the end.
You’re going to pay more than 8 million? !
"ah?"
Shen Miaomiao was confused and raised the quotation in her hand:
“Is this the main sponsor’s price?”
Generally speaking, sponsors are divided into three levels according to the price of their money.
The so-called main sponsors are naturally those with the highest bids. They usually enjoy the advertising slots at the beginning and end of the film, guest voice broadcasts, brand LOGO placement, product placement, etc., and enjoy the best publicity effect.
And this water heater brand, which had a price of more than 8 million yuan, immediately gave Shen Miaomiao an opening thunderbolt, so she naturally concluded that it would be one of the main sponsors.
“You can read it again.”
Seeing this, Gu Sheng shrugged ambiguously, indicating to Little Nezha not to make a fuss and to look at the offers from other sponsors.
Little Nezha felt goosebumps all over his body and his scalp was numb.
Swallowed, and casually picked up another sponsor quotation on the table—
Qidian Novel Reading, quoted price 13.77 million.
Look again and again! Luhua peanut oil, quoted price is 16.45 million.
Little Helper live class, quoted price is 15.99 million.
Tianmiao Supermarket, quoted price is 19.72 million.
even!
Among these colorful advertiser quotations, she even found an advertiser whose quotation exceeded the 20 million mark!
Specially concentrated Su milk, quoted price is 21.99 million!
Jiang Zhonghougu Mixi, the price is 23.52 million!
You...me...ah? ? ?
Shen Miaomiao felt a warm current rising from her heart!
She seems to have not had this feeling of wanting to vomit blood for a long time!
Ours is a web variety show!
Online variety show!
You are not even willing to spend more than 10 million yuan on advertising in TV variety shows. Why are you so willing to spend money here!
At every turn, there are tens of millions or twenty million people fighting back!
I thought that the more than 8 million yuan for the water heater was just a waste of money.
I never thought that when it comes to burning money, you would be more ruthless than the other?
No...Do you guys have a system?
no!
Shen Miaomiao made a decision immediately!
They must not be allowed to use this price for advertising sponsorship!
Because according to what Lao Gu and she said before, now as their largest sponsor, Golden Wind’s dividend accounted for 55.55%!
If we select five or six advertisers in this way, then based on the average advertising sponsorship amount of 20 million per company, six advertisers would be 120 million, accounting for 55.55%. After this wave, they The revenue from the program can reach nearly 67 million!
But our total investment in the mountain villa program is only 26 million!
no!
I have to try to save my project that is definitely losing money!
Think of this!
Shen Miaomiao frowned slightly, waved her hand and said three words:
“This price…isn’t it not in line with the positioning of our variety show? (Have you ever seen any online variety show sponsors with such expensive advertising fees?)”
"Why don't we talk to the sponsors and let them consider the amount of sponsorship? (How about being a little more reliable? I am the only one who has a money-losing rebate system. You guys are burning money like this without a system.) Adding to the chaos?
“In short, I personally don’t agree with the current quotation. (It should be lower. If it is lower, I can barely consider it.)”
Finished in three sentences.
Gu Sheng raised his eyebrows in surprise, then thought for a moment and nodded:
"Okay, I understand. I will communicate with Mango Comprehensive Television and let Yuan Quan and the sponsors convey it."
…
“That’s it, representatives, after our communication with the employer Golden Wind, Director Shen of Golden Wind gave three sentences of instructions on your quotation proposal. Now I will convey to you—”
soon!
The online advertiser-sponsored meeting organized by Yuan Quan was held two days later.
It’s not that the program team is in a hurry, but that the advertising sponsors are in a hurry.
Now, the second episode of the program is about to go online, and they must be unable to catch up.
But if the sponsor position cannot be determined this week, they will miss the third issue next week again.
But the guest in the third issue!
It is absolutely something they cannot miss!
Just listen to Yuan Quan say:
“During this communication with the employer, Director Shen conveyed a total of three suggestions...”
Speaking of which!
I saw eighteen advertisers, large and small, in the video conference who were all attentive and listening!
So cool.
Yuan Quan looked at the respectful manners of the advertisers and felt quite a sense of pretentiousness.
Our sponsor father is fierce!
As the saying goes, look at the Buddha's face without looking at the monk's face. If you don't know the golden wind, don't you know Shen Capital?
Leaning against the big tree is a good way to enjoy the shade, hugging your thighs is a good way to show off...
“Hang!”
Seeing Yuan Quan clear his throat, he said:
“The first sentence is: your current quotations seem to be somewhat inconsistent with the positioning of our variety show.”
"You know, Longing for China is now the first slow variety show in China. Once it was launched, it attracted widespread attention from all walks of life. The current effective broadcasts have gone straight to the 100 million mark. This influence, let alone online variety, even It’s the most popular TV variety show, and it’s also hard to match!”
“So, what Mr. Shen means is – don’t simply define us as a network comprehensive company, because our specifications are no longer limited by network comprehensive companies.”
Oh—yes, yes, yes—
Hearing this, all the advertisers nodded in agreement.
you do not say!
Although what Yuan Quan said is crazy, there is no doubt that he does have the capital to be crazy!
The show’s crazy data is right there, don’t you accept it?
That makes sense! rational!
“As for the second sentence, Director Shen said: Let us talk to the sponsors so that you can consider the amount of sponsorship.”
Seeing everyone writing quickly and recording the important instructions of Director Shen, Yuan Quan was very satisfied and continued:
“I think what Director Shen means is very obvious,”
“Since our positioning is like this, we definitely need to think a little bit more about the amount of sponsorship. After all…”
“I don’t think I need to say more about our Director Shen’s family, right?”
ˆhiss—right, right, right—
All the advertisers nodded again and took a deep breath.
Yes, Shen Donggui is the daughter of Shen Capital. Although he is a layman in the entertainment and variety show industry, his family has tens of millions of properties. As for some of the lowest and upper limit prices for investment in the entertainment industry, anyone can learn about it by just asking around. .
How can their little money be matched by such a popular program?
You can’t fool people!
This money needs to be increased! Gotta add it!
“So about the third sentence, Mr. Shen said: In short, she personally doesn’t agree with the current quotation.”
Yuan Quan opened his mouth and added his own explanation:
“Everyone, Director Shen didn’t focus on any particular company in his words,”
“In other words...do you understand what I mean?”
Hear the words!
All the advertisers understood this and couldn’t help but blush!
Don’t you understand this?
Brother Duanshui Shui said it well: I’m not targeting anyone, I’m saying that everyone here is rubbish!
Think about Mr. Shen’s background?
Shen Wanlin's daughter, the queen of a wealthy tycoon!
Let’s take a look at what Mr. Shen has accomplished now?
Chairman of Golden Wind, 500,000 yuan turned into 1 billion yuan in three years!
As for their timid and cowardly attitude, they are scrambling to bid on Sosou and trying to test others' bottom line... In front of this young female entrepreneur who was named and praised by Huaxia Daily, they were exposed in an instant. ?
Now, people don’t want to talk nonsense to them at all. After all, Golden Wind’s main business is not entertainment variety shows.
The best way to catch up with this explosive trend is to show their utmost sincerity quickly!
Everyone!
Now is not the time to hide and tuck in!
How much energy you have, how much energy you have!
Quotes are full! Full!
All filled up! !
—
PS: Ten o’clock in the next chapter.
I wanted to start adding more updates today, but something delayed me in the morning, so let’s start adding more updates from tomorrow. Three updates a day will last for a week. Shareholders can try it first.
(End of this chapter)