Chapter 304 That summer is back
"High Energy Pioneer" is exactly what Cornick said.
The reputation has exploded.
But it was somewhat different from what he imagined.
It really exploded.
Almost overnight!
The popularity of "High Energy Pioneer" has reached a new level based on the much-anticipated previous success.
After all, this time, the player group that had not spoken out much in the past also spoke up.
And as soon as he opened his mouth, there were beautiful telegrams from various countries!
It seems that along with the sharp decline in the reputation of "High Energy Pioneer", Kaunike's ancestral grave is about to explode with criticism.
‘There’s a Cornick here, let’s spit before leaving’
‘It’s great that you can come and see Mom off in person’
“The current evaluation of Gao Neng is divided into extremists and moderates. The extremists will use extreme words to attack Yunwei and Kaunik, while the moderates feel that the extremists are too peaceful and not extreme enough”
‘I ate a watermelon today and it was very sweet, so I left a negative comment’
‘I don’t agree with buying a coffin for Kaunike for 75 dollars. Fortunately, it took less than two hours. Leave a negative review here first and then refund the money’
‘RNM refunds the money! ’
“It’s over time, but it doesn’t matter. The $75 will be given to all of you Yunwei-Vivendi and the designers of this game.”
‘What about special groups? Why can’t I see half a pride flag in the comments section? ’
‘Yes, there is also a colorful flag below, but he said he is from the Beiyang government...'
‘…’
Just twelve hours!
On the Yunwei gaming platform, hundreds of thousands of player comments appeared in the comment area of "High Energy Pioneer", of which only 9% were positive.
A game has sold 3 million in two weeks, and has invested more than 300 million in various promotions to win sales. It received rave reviews before the pre-sale, and various media gave it worth looking forward to. It even broke the circle and received praise from all parties.
You know, looking at global games, there are very few games that can achieve such a sensational effect in the pre-sale stage.
And now!
Under the influence of multiple factors such as negative game experience, lucky wheel, forced correctness, ELO and other factors.
“Power Pioneer” finally stands out from the rare crowd and becomes a **** that is unique in the history of games.
“91% negative reviews within 24 hours!”
“Players have refunded more than 1.98 million units!”
“Is this what you call thriving?!”
Bang!
The next morning!
Cornick slapped the heart-breaking data on the table hard, his cheeks turned red and his eyes were about to burst!
The veins on his forehead popped out, his heart beat violently, his blood pressure and heart rate soared, and he seemed to be angry to death.
On the opposite side, Tsuna Yamamoto’s head was buzzing.
He didn’t know which step he had made wrong.
It is obvious that this project is a complete copy of the style of gold, right?
And this project was definitely directed by Gu Sheng himself.
It is also produced by the veteran studio of Golden Wind, which pioneered the second-generation FPS and has almost undefeated results throughout the Golden Experience.
even!
Just to avoid being like a tiger and not a dog, he also studied every detail of the project and various data, striving for a perfect 1:1 reproduction!
It can be said that he made changes except for some characters, lines and hero names.
The entire "High Energy Pioneer" is completely a game made by Golden Wind!
It's not that they can't fail, after all, Gu Sheng is not a god.
But it can’t be such a painful fall all at once, right? !
This is not only tragic, it is simply tragic!
The game has been on pre-sale for a total of 15 days.
Sales data in the first 14 days was 3 million units, worth 225 million U.S. dollars.
Sales data in the first 15 days was 1.02 million units, worth 76.5 million U.S. dollars.
Others’ official sales are higher than pre-sales, and the sales situation is more optimistic.
They were lucky, sales plummeted 24 hours after it was officially released, and they died suddenly at birth!
It's no wonder that Cornick went completely crazy and his eyes were red.
The net loss in one day was nearly 150 million, no one would be crazy if they let it go.
“It’s this…uh…”
Yamamoto Tsuna licked his lips, his fingers were numb, and he looked panicked:
“We have coordinated with the platform department to urgently close the comment function and hide the evaluation system,”
“Then, we also notified the media that we had cooperated with before, and contacted representatives of various authoritative social groups to speak for us,”
“Then…”
What the **** is that good for? !
Cornick smashed the data out with a bang, and his furious roar made his fat face tremble:
“The problem now is refunds! We are suffering massive refund losses! Do you understand?!”
Who the **** cares about word-of-mouth!
What I care about is money!
The voices of representatives from so many groups have indeed broken the circle of the game.
But what’s the result?
This group of people just pretend to be happy, but in fact they don’t buy the game at all!
“A bunch of garbage! Garbage people! Garbage organization! Garbage representatives!”
Cornick’s angry roar was directed at Yamamoto Tsuna:
“Before the end of this month, I must see your plans and the stability of the situation!”
This…this…
Yamamoto Tsuna was stunned for a while after being trained, and his mind was a mess and went blank.
This is not to blame him. After all, he was once the chief game director of one of the three companies of Comella Royal. It can be said that since he took the position of director, he has never fought against the headwind. Comella has devoted its resources to him. It is to reach the pinnacle, to have money, to have people, and to have people. It has always been unparalleled.
The only headwind situation may be the Waterloo of "Silent Hill" against Golden Wind.
But he didn’t deal with this headwind situation.
In other words, Comella dealt with him before he could deal with it.
So, Yamamoto Tsuna's mind was a little numb for a moment, and he subconsciously asked:
“Then, CEO, what angle do you think is better for us to start from…”
“You are the director and I am the director?!”
But before he could finish his stammering question, Cornick interrupted him rudely:
“Ask me what I want you to do for food!”
“I don’t care what method you use! As long as you can increase sales! It doesn’t matter whether it’s through activities or price reductions! It doesn’t matter!”
…
“…But the only thing that is not advisable is price reduction promotions.”
After saying that, Gu Sheng slowly took a sip of tea.
Shen Miaomiao opposite was writing down bits and pieces of notes in a small notebook, and then put down the gel pen:
“So we have always maintained the rule that newly released games will not participate in any activities or promotions within a year, right?”
The ultimate dive of "High Energy Pioneer" shocked the gaming circle, and also shocked Shen Miaomiao.
Too fierce!
Yunwei actually created an unimagined way to lose money by "refunding more than 150 million U.S. dollars after the sale"!
Shen Miaomiao was greatly shocked!
At the same time, we have to admit Lao Gu’s control over the game market and his accuracy in predicting various major developments.
So.
What I was thinking about was: Collect various ways to achieve losses, maybe you can use them in the future.
"right,"
Gu Sheng nodded:
“Players are disgusted with backstabbing, and even more disgusted with backstabbing in a short period of time,”
“Although the saying “buy early, enjoy early” is universally applicable, the problem is that first of all, your product needs to be fun for players and fully agree with the saying “buy early, enjoy early,”
“This is not required for all players, at least most players need to fully understand this,”
“Until then, our game can try to participate in the event,”
“After all, to a certain extent, this is also a form of respect for the players who play our games...”
What Gu Sheng said is true.
Any game manufacturer that is mature and respects players will be cautious and cautious when it comes to discounting and price reduction strategies.
but.
Yunwei is obviously not among this group.
At the end of the second week of high-energy Pioneer sales plummeting.
Even more explosive news suddenly broke out in the gaming circle—
《On sale for only 15 days! High Energy Pioneer announces the opening of -25% promotion! 》
《Price reduction upon release? Can the reduction in sales price save the decline of High Energy Pioneer? 》
Original pricing too high? Or an emergency response strategy? High Energy Pioneer may become the shortest affordable game in gaming history! 》
"The player base is generally dissatisfied, and huge refunds have caused Yunwei to make frequent moves"
《15 Days Price Reduction! Yunwei may be ready to give up on high-energy pioneers》
good!
Just two weeks after the crazy refunds broke out.
Yunwei was like a **** wearing a vest and cooperating with Gu Sheng. He showed Shen Miaomiao on the spot why he couldn't start the promotion within a short period of time after the game was released!
If you say!
Players who had played for more than two hours before and could not get a refund just felt angry and felt they had been deceived.
So when Yunwei released the news of purchasing at a 25% discount, the players' emotions almost reached the peak of rage!
Just like one of the comments widely circulated by players -
[Cornick first used fraud to sell me a piece of shit, and after I found out that the **** could not be refunded, he publicly mocked me by lowering the price: Look at these idiots who bought a **** at a high price. , they can do nothing to us! 】
The players were furious.
The players were really furious.
The extremely poor quality of the game is certainly disturbing, but the subsequent price reduction promotions are even more heart-wrenching for players who paid full price for the game.
For a time, a crazy denunciation of the entire Yunwei game started in the gaming circle!
Perhaps before, players’ anger towards Yunwei only existed in the game “High Energy Pioneer”!
So now!
Yunwei’s poor game experience, mistakenly excessive catering to a small number of extreme groups, and arrogant and wanton price cuts have undoubtedly completely penetrated the bottom line of players!
Ever since!
In just a few days!
Nearly all games produced by Yunwei have been attacked to varying degrees, and some players even jointly filed a lawsuit against Yunwei in the local state court where Yunwei is located for alleged fraud.
The game media who had previously praised the high-powered pioneers were scolded on the spot. In order to preserve their reputation, they immediately switched sides and joined the players' camp, launching a fierce verbal attack on Yunwei.
As for the magician leaders who gave Yunwei a platform before the game was released...
They should do whatever they want. They are not the main group of players anyway. They are just paid to make trouble. Moreover, these people never play against the odds.
The comprehensive word-of-mouth explosion has plunged the entire Yunwei into an unprecedented public relations crisis.
even!
Together with the sales of Yunwei somatosensory cabins, the basic base of Yunwei games has been severely impacted!
At this time—
…
“This is exactly our best time to attack!”
In the conference room of Golden Wind.
Gu Sheng looked at Yan Sheng and Chen Guangde, who were sitting opposite each other, side by side, with faces of excitement and anticipation, with complicated expressions.
Seeing Gu Sheng open his mouth and not knowing what to say, he looked like he wanted to speak but hesitated.
Chen Guangde said:
“Mr. Gu, before I came here, Lao Yan and I had a little discussion about the current market situation,”
“As you said before,”
“Today, the domestic and even Asian markets are the foundation for our two companies, but they are far less urgent than seizing the international market,”
“And now, almost all of the global somatosensory cabin market is in the hands of Yunwei,”
“As soon as this incident comes out, every family is actually ready to take action,”
“Not just our own products,”
“As far as we know, Comela has also recently been researching a new generation of somatosensory cabins, and is preparing to take advantage of this opportunity to increase publicity and seize the Yunwei market.”
Speaking of this.
Yan Sheng took over the conversation:
“Yes, Mr. Gu, we don’t have to worry about other people’s families for the time being,”
“But after all, Comella’s skinny camel is bigger than a horse. Even though we have been criticized several times, its market share in the international market is still one head higher than that of Lao Chen and I combined,”
“If they take advantage of this big advantage again…”
The two of them looked at each other.
Then they all turned their attention to Gu Sheng:
“It’s not good for our family.”
Gu Sheng:…
Hand on, I'll be a little confused.
Did these two guys take the wrong medicine today?
Why does the sun come out in the west?
Chen Guangde's side is called Lao Yan, and Yan Sheng's side is called Lao Chen.
The two of us are our home at every turn.
Have I traveled through time again?
Gu Sheng really couldn't turn around for a while.
If I remember correctly... when you were working on "Sekiro" last year, you two were still at odds with each other, right?
As a result, now that Yunwei has exploded and the market has become vacant, the two of you, who have been fighting each other in the somatosensory cabin market for nearly eight years... have become **** Lei Lei brothers?
And when he opens his mouth and shuts up, he means "our family".
No, who the **** is with your family?
Especially you! Chen Guangde! How the **** could such words come out of your mouth?
Look at the sun outside.
That’s right, it rises in the east.
Look again at the two people standing side by side opposite.
That's right, they have indeed become Lei Lei brothers now.
Gu Sheng couldn't laugh or cry, he laughed and said slowly:
“Actually, you two don’t have to come all the way from Beijing and Shenzhou. We just finished a high-level meeting and we originally planned to inform you after the meeting.”
“On May 5th, Overwatch will be released on time.”
Yes, May 5th.
Summer solstice.
That summer is coming back in a parallel world.
—
PS: The last two chapters are consecutive chapters, with ten consecutive chapters.
PS again: This month’s event has begun, everyone can participate in the book review area~
(End of this chapter)