Chapter 277 Damn it! How come we are invincible!
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国金风#
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ifies a very new kind of sports game#
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#…#
emmmmmmmmm…
In the office, Shen Miaomiao looked at the hot topics in the major game forums, smacking her lips repeatedly with a complicated expression.
Has committed sin.
Why do I have an ominous premonition again?
Actually, originally!
Shen Miaomiao’s ‘expectations’ for this game were quite high.
A sports game that does not make football, basketball, or even track and field games that are relatively niche but still have a market.
Instead, he focused on extreme sports, a subject that is so niche that there is no decent competition in the world.
The most important thing is!
Taking advantage of Comrade Moritani’s suggestion, she found every opportunity to raise the cost to over 100 million dollars!
You need to know!
This game is no different than "Sekiro". It does not have the level of discussion among players that it competes with Comela, nor does it enjoy the ferocious publicity resources of the Tojin Game Festival.
At the same time, when determining the game budget, Shen Miaomiao also deliberately tested the bottom line of the system's pricing and got the bottom line of 40 dollars per copy.
Theoretically, this is a perfect document—
【Main project: Peak Kingdom (unlocked)】
【Project investment amount: 101 million knives】
【Project settlement time: 21 days (+0 days)】
【Project rebate rate: 10 times (+0 times)】
【Current revenue amount: $0】
【Estimated rebate amount: 1.01 billion knives】
【Remaining settlement time: waiting to be opened】
Unit price 40! The cost of 101 million will be recovered within three weeks!
Excluding the 20% commission, that is to say, the total sales revenue of "Apex Kingdom" needs to reach 127 million, and 3.175 million copies must be sold within three weeks to barely recover the cost and ensure no loss within the specified time.
If this was a shooting game, sales of three million copies in three weeks would actually be achievable.
Especially for a company like Golden Wind, which started out on FPS and has the unique skills of second-generation FPS.
But this is a sports game!
The audience of players is smaller than the FPS group, plus the extreme sports theme is niche.
Loss within the specified time is almost a certainty!
It is difficult for Shen Miaomiao to predict whether she will lose money or not, but she will definitely lose money.
Shen Miaomiao even secretly praised Morigu Tetsu for being such a lucky general for her to spend money on!
But now!
In just one month!
Six major domestic and foreign project promotional videos, plus a live appearance by the Republic band in "Counting Stars"!
"Peak Kingdom" actually became popular in such an unexpected way!
It was only then that Shen Miaomiao realized an extremely serious problem—
Moritani is "able" to burn money, but the problem is, he "can" burn money too!
He knows very well where every penny of his project should be spent!
Whether it was shooting on-site or communicating to purchase copyrights, almost all the money except game production was spent wisely!
It can even be said that Moritani, who previously served in Comella, was only a restricted mature body.
But when it came to Golden Wind, he was relieved of his authority and cost restrictions.
This guy has completed his final evolution, grown into a complete mad dog, and developed his full potential!
after all!
The works of singers such as Republic Band and Justin Bieber are considered heavyweights in the world. Without Moritani’s huge network of connections, even if Lao Gu had the intention, he would not have the power!
It’s impossible to guard against it.
Shen Miaomiao slapped her forehead.
In the end, a terrifying whale was brought in.
“Hmm…tsk.”
Pouting her little mouth and letting out a somewhat depressed groan, Shen Miaomiao logged into the data website of China Entertainment Electronics.
After a little searching, I found that as early as the end of last month, after Sekiro's first-month sales results were released, Yiyou had already announced that its series of somatosensory cabins had sold more than 7 million units worldwide.
So, even if "Peak Kingdom" is only exclusive in the entertainment cabin, the market space left for them is actually large enough.
After careful consideration.
Shen Miaomiao finally sighed and raised the item [Project settlement time: 21 days (+0 days)] in the document to [Project settlement time: 21 days (+90 days)].
The rebate rate of the document has also been directly increased from 10 times to 100 times at the beginning.
This aunt Shan is not at a loss!
Save another main project!
Let's see if there is any opportunity to research a derivative project and directly get a hundredfold rebate to offset the loss.
after all!
The focus of my current losses is not "Peak Kingdom", but...
Just wanted this place!
Tuk-tuk-tuk.
Suddenly, there was a knock on the office door.
Shen Miaomiao gathered her thoughts and said, "Please come in."
Click.
The office door opened, and he saw that the chief secretary, Chu Qingzhou, had already prepared the meeting notebook:
"Mr. Shen, the "Garden Warfare" spin-off project meeting has been prepared. Do you think it will work?"
“Oh! OK, OK! Let’s go, let’s go!”
Shen Miaomiao suddenly jumped up from her seat, picked up her notebook filled with little tortoise drawings, grabbed her pen and rushed out of the office.
As he walked, he urged Chu Qingzhou: "Hurry up, hurry up! Mr. Gu and the others will be in a hurry soon!"
Chu Qingzhou:?
The sun comes out in the west?
Three years.
She has never seen her little Mr. Shen be so enthusiastic about company projects!
“Mr. Shen, is this project... important?”
Chu Qingzhou asked as the two walked towards the conference room.
“Huh? Ah…it’s not important, it’s not important…”
Shen Miaomiao bared her little white teeth and smiled a little:
“It’s just a spin-off project, not our key project.”
joke!
Although in her mind, this project is the most important project in history, if it can successfully make a loss, even if it only loses 18 million within the specified time, the rebate received will be billions or even tens of billions!
Turtle!
Tens of billions!
If the money was only used for pleasure, let alone her and Lao Gu's life.
Three generations down the line will be enough to enjoy all the wealth and honor in the world!
but!
On the surface, she must not say that this project is a "key point".
Otherwise, not only the company will go all out.
Even Yiyou, Xunteng, and even China Entertainment will pay more attention to it and help them cheer for them openly or covertly!
When I think of this.
Shen Miaomiao couldn't help but grin.
Damn it! Why are we so invincible?
Looking around the country, we can’t even find a decent opponent!
Thinking of this, Shen Miaomiao even sighed: "Sister Chu Chu, you said that we are just an ordinary manufacturer that has just stepped into a medium-sized game company."
Shen Miaomiao was very troubled:
“Is there no one in the country who can compete with us head-on?”
Chu Qingzhou:…
Miaomiao, she learned badly.
Such a smooth and invisible pretense, she had only seen it from Mr. Gu before. Sister-in-law, how should I answer your words?
"because…"
Chu Qingzhou smacked his lips:
"Maybe it's because none of our 15 games so far has failed, or maybe it's because your thunderous methods have cut off unhealthy competition before, or maybe it's because we've made the cake bigger before it's too late for our friends to thank us. Of course, more Maybe it’s because behind us are the three giant Buddhas of China Entertainment, Shenshi Capital and the official..."
"ha?"
Hearing this, Shen Miaomiao stopped a little sluggishly, blinked her eyes, and looked at Chu Qingzhou:
“Are we...so powerful now?”
“I’m just stating the facts,”
Chu Qingzhou shrugged and showed an ambiguous smile:
"Furthermore, I personally recommend that you do not talk about such words with relevant friends and businessmen during normal business negotiations."
Shen Miaomiao scratched her head: "Why?"
Chu Qingzhou opened his mouth, a little helpless: "In short...just try not to say that..."
I'm afraid that your friends will beat you to death.
Even though it’s not good to say this about your boss and close friend!
But at this moment, even a well-educated secretary like Chu Qingzhou couldn't help but secretly slander in his heart——
Miaomiao, she is really good at pretending!
It can be called the most deadly example of invisible armor X!
Have tea and dress it up!
There is a disgusting feeling of "I fell down before I even exerted my strength".
…“Let’s have a meeting first.”
Chu Qingzhou was speechless and stepped forward to open the door of the conference room.
…
“Okay, now that everyone is gone, let’s have a meeting.”
Siam.
Mangu.
Tencel Group Headquarters.
The long table in the conference room looks a bit old-fashioned.
At the head of the conference table sat Matt Lager, the chairman of the group from Austria.
Next to Matt is the second largest director of the group, the company’s general manager and CEO, Siamese-Chinese businessman Xu Zhixing.
The time goes back to five years ago.
At that time, Matt was still the vice president and chief marketing manager of Medler, the largest daily necessities company in Germany.
While on a business trip to Mangu by chance, he drank a local Siamese drink after a long journey.
However, after taking a sip, he found that the drink not only tasted sweet, but also had surprisingly good effects. Just taking this small bottle instantly refreshed his mind and cured his fatigue caused by the long journey.
Ever since, Matt, who has a keen sense of the market, immediately sensed a business opportunity. After some inquiries, he learned that this was a ‘functional drink’ produced by a little-known small health care company.
Since then, Matt contacted Xu Zhixing, who was the boss of Tencel Company at the time, through many contacts.
After some discussion, the two hit it off and decided to cooperate.
Xu Zhixing took his core formula to the company and continued to serve as president.
Matt resigned as vice president of Medler and even sold his shares to become the largest shareholder of Tencel.
The drink jointly produced by the two of them, after some name changes, the final name was determined—
【Tencel Bull Functional Drink】
Today!
After five years of accumulation!
Tencel Bull has basically completed its dominance of Siamese beverages. Even in Southeast Asia, their functional drinks are quite well-known, with a market value of more than one billion, and are quite influential locally.
The next step is to move towards the international market.
The problem is that now the global beverage market has almost solidified, and it is not easy for Tencel to make progress in the international market.
It is obviously not a good way for Tencel to enter the global field of vision through ordinary publicity means. It not only consumes money and effort, but also has little effect under the squeeze of the two giant beverage manufacturers COCA and PEPSI.
So!
Matt and Xu Zhixing thought of finding another way.
Since we are producing a "sports functional drink" containing caffeine and taurine, it is better to start from the level of sports promotion!
Become a sponsor, sponsor a football or basketball team, and get your trademark out!
I have to say that this idea is very good, and this kind of publicity method is now very mature, and many companies are doing it.
But the so-called ideal is very full, and the reality is very skinny.
Because after some market research, the two people discovered to their dismay—
In today's popular sports such as football, basketball and rugby, well-known teams require a lot of money to sponsor, and most of them already have famous names.
An unknown team...
It can’t even compete in provincial and municipal competitions, so why would you sponsor it?
For a time, the global promotion of Bull Beverage seemed to be at a deadlock.
“…this is where we are now,”
In the conference room, Xu Zhixing spread his hands and then looked around at the senior executives:
“After a month of research and market analysis, do you have any new ideas?”
Hear the words.
Everyone looks at me and I look at you, and they all have expressions of confusion on their faces.
New ideas?
Where are the other new ideas?
Today, the world’s most well-known sports events are all occupied, and the sponsorship market is approaching saturation.
They have even narrowed their sights as much as possible, focusing on projects unique to each country.
Such as China’s table tennis and volleyball, neon baseball, Korea’s archery, even Swedish curling and British snooker.
But the result was a huge disappointment to them—
The sponsors of these sports events are almost all domestic companies, and they have no involvement.
For a time, everyone in the conference room frowned, thinking about a breakthrough.
Long time.
Matt, the leader, spoke: "Uh... I have a little idea."
Hearing this, everyone looked at Matt.
Xu Zhixing's eyes also lit up: "What do you say? Matt?"
Seeing Matt ponder for a moment, he said:
“I was thinking that since there is no room for us to intervene in existing sports,”
“So why don’t we just sponsor sports that are not organized today?”
Hear the words.
Everyone was startled!
No organized sport yet?
What project?
Looking around the world, are there any projects that have not yet organized competitions?
From football and basketball to track and field and swimming, is there any sport in the world that does not have competition?
“Like extreme sports?”
Seeing everyone looking at him, Matt shrugged a little hesitantly and said:
“I mean... maybe we could focus on extreme sports?”
——
As soon as this statement came out!
Everyone present took a deep breath.
Everyone knows that their major shareholder loves sports, otherwise he would not have thought of the "sports sponsor" form of advertising.
But this extreme sport…
Everyone frowned and grinned.
ˆ Admittedly, as Matt said, there is no sponsored or organized event for extreme sports.
But think about it on the other hand—why has no one sponsored it?
You taste it, you taste it carefully.
(End of this chapter)