Chapter 140: Make less money, please be hot!
The key point is here!
Today!
Shen Miaomiao is already relieved about the gameplay and prospects.
These two aspects, not to mention the project department, even Lao Gu himself is not sure!
She almost never saw Lao Gu being unsure!
So, the APEX project is 80% doomed.
but!
This is not enough!
If you want to completely eliminate the possibility of making money, you still need to work **** the profit model.
Here we have to mention the judgment mode of the loss rebate system.
Because theoretically, the game APEX is free.
After all, Gu Shengke personally sent invitation letters to many players during the game of Titanfall and provided them with serial numbers that could unlock the game.
Now, Titanfall is in Yiyoux2, and the purchase ratio exceeds 100%.
So this game is theoretically a free game.
But the problem is!
A game without any profit points cannot create documents in the system!
This BUG is too obvious, and the system is not stupid, so of course it will not agree to it.
so!
Shen Miaomiao needs a profit model.
A profit model that can be profitable in theory, but is difficult to achieve in practice.
This is a bit difficult.
Shen Miaomiao wanted to brainstorm ideas.
After thinking for a while, Gu Sheng spoke first:
“As for the profit model, I suggest splitting it up,”
“After all, although APEX is a derivative of TTF, it is also a relatively independent project,”
“Although now, our purchase ratio on Yiyu x2 is more than 100%, and all players who purchase Titanfall can play it for free,”
“But as time goes by, our proportion will eventually return to the normal threshold,”
“At that time, there may be some players who “want to play APEX but don’t want to buy TTF”,”
“So I suggest customizing a game price specifically for this group of players, giving them a way to purchase it individually, and pricing it at 98 or 108.”
After saying that, Gu Sheng looked at everyone in the conference room.
Jiang Shan raised her hand:
“Brother Sheng, I don’t understand. Since we are already doing it for free, why not make it all free?”
“Wouldn’t it be more attractive for players to play for free for all players and make the player base stronger?”
Hear the words.
Gu Sheng first smiled, then shook his head:
“It’s true to say that, but you can’t do it.”
Jiang Shan is in the art team and has only been in the gaming industry for less than two years, so it’s relatively easy to think about things.
。
But Gu Sheng knew!
If you really do this, more than half of the players who bought Titanfall will explode!
Because one of the things that players hate the most is being backstabbed in a short period of time!
I spent 200 yuan to buy a game, experienced a fantasy plot, and embarked on countless journeys. At the end of the game, the NPC played by the designer himself sent me an invitation letter, solemnly telling me that you are really awesome. Come on, in order to reward you, I will give you an invitation letter. You are welcome to come and play with me when the time comes.
Such a great idea! Such a heavy sense of ceremony! An exquisite design that breaks through the dimensional wall!
I am excited, I cheer, I applaud this section, and I am moved by the game manufacturers’ intentions and conscience!
Then he turned around and told me that the invitation letter was just a formality, and the invitation letter in my hand was a joke. In fact, everyone can participate in the so-called competition, and it is completely free?
Who will not explode if I replace him?
So, this game definitely cannot be all free.
Otherwise, just wait to be scolded.
Gu Sheng considers the problem very comprehensively.
After all, in addition to being a designer, he is also a player.
As a player, he himself doesn’t want to see this happen, so he definitely won’t do it.
Jiang Yun, a veteran in the gaming industry, also agrees very much:
“What Mr. Gu said is very reasonable. Rushing to make everything free will indeed hurt the feelings of the main body players to a great extent,”
“The key is that today, we have a huge number of Ontology players,”
“If this part of the player group is harmed, it will have a great negative impact on us.”
—
Hearing this, Shen Miaomiao frowned slightly and groaned.
In fact, she quite liked Jiang Shan's opinion.
All free, which can limit the profit of the game to the greatest extent.
But Lao Gu was absolutely opposed to this.
In this way, I can no longer interfere and force Lao Gu to perform everything for free.
but!
If you follow what Lao Gu said, it will be free for all players with the main body, and players without the main body will have to pay for it.
It will also bring certain hidden dangers to her money-losing plan.
What to do?
Shen Miaomiao thought hard and after a moment, her mind was crossed:
“In this case, we might as well implement the game plot more firmly,”
“APEX is a free game,”
“And it is only open to players who have purchased the main body and received invitations.”
I will directly screen out the customers without ontology!
If you want to play APEX, you must buy Titanfall!
Set a threshold to tighten the number of players to the greatest extent!
This wave!
Shen Miaomiao really used her brain.
Because according to the system's judgment standards, even if a player really buys Titanfall because he wants to play APEX, the profit will not be counted towards APEX!
That is, if her opinions are followed.
Then APEX has returned to its original point and become a purely free game!
I’m so awesome!
Shen Miaomiao applauded her quick thinking.
However, this obviously does not meet Gu Sheng’s expectation of “expanding the player base”.
I saw him groaning: "This..."
“Lao Gu,”
Seeing this, Shen Miaomiao quickly took the first step and blocked Gu Sheng's mouth:
“I want a fish, and I want a bear’s paw, but I can’t have both.”
“We cannot stand at the same time from an artistic point of view and want to maintain the quality of the work,”
“I also want to attract as many customers as possible from a business perspective,”
“There is a contradiction between the two, just like the dilemma you just mentioned in the catastrophe of the gods,”
“In my opinion, word of mouth is far more important than temporary gain,”
“Make less money.”
Let me, Shen Miaomiao, beg you to be spicy! !
The last sentence was said by Shen Miaomiao in her heart.
Gu Sheng opened his mouth and turned to look at everyone.
I saw that everyone also had a troubled expression. After thinking for a while, they nodded one after another.
Shen Miaomiao's persuasion was indeed very wonderful.
There is almost no room for refutation.
There is no doubt that if you follow what Xiao Nezha said, then the strength of the combination of Titanfall + APEX will be directly maximized!
The players’ sense of involvement and belonging will be stronger!
The only drawback is that it filters out light players.
Weigh the left and right.
Gu Sheng finally made a compromise. Anyway, judging from the current sales of Titanfall, even if some light players are screened out, the number will not be too many.
So he nodded:
“Well, Mr. Shen’s pursuit of artistry is admirable, so let’s make the game immersive and competitive to the end, and only open game permissions to users who have received invitations to play for free.”
Yeeeeeeeeees! ! Seeing Gu Sheng agreeing to her proposal, Shen Miaomiao almost jumped up from her seat with excitement!
But on the surface, you still have to pretend to be calm and happy!
“Very good, that’s settled,”
Shen Miaomiao breathed a sigh of relief quietly and continued:
“Then now, the problem comes back again,”
“The cost of this game is 50 million, and it’s not a charity game,”
“So, what is our profit point?”
Shen Miaomiao spoke in a high-sounding way, as if she was considering the issue of return of investment.
It’s just the task of the system.
Hearing this, everyone looked at each other, and Jiang Yun said:
“If it’s completely free, then the only way to start is at the in-app purchase level.”
“Indeed, but what about the form of in-app purchases?”
Lu Bian bit his signature pen and thought:
“At present, in China, the best player in in-app purchase revenue is our old enemy Xunteng,”
“FireWire is a free game that relies solely on in-app purchases. Its sales last year were around 9 billion.”
——
A small shock from the fire unicorn made Shen Miaomiao tremble all over!
This in-app purchase is too scary!
9 billion a year! That’s 750 million a month!
And this!
It’s just an average!
If calculated on a monthly basis, then in the months when it holds activities and draws, its sales can easily exceed one billion!
It’s terrible.
Shen Miaomiao shivered and gave a stern refusal on the spot:
“No, that kind of profit model is not in line with our golden style,”
“We have always focused on high-quality game content, friendly game pricing, and conscientious game profit models,”
“Xunteng’s lottery wheel and krypton gold model certainly make money,”
“But this money comes at the expense of the game and even the company’s reputation,”
“This is not worth the loss for us,”
“I believe it’s not in line with Director Gu’s game philosophy, right?”
Shen Miaomiao looked at Gu Sheng.
Looking at little Nezha's solemn expression, Gu Sheng smiled happily.
This is why he likes the boss Xiao Nezha and the company Golden Wind.
It is true that games, as a business, are destined to make profits as their ultimate goal.
But Gu Sheng was unwilling to focus only on the word "profit".
He doesn’t want to become Xunteng, become the rotten Blizzard, let alone become the notorious Vivendi.
Otherwise, the system would not have happened to him.
He is like a bard from a past life.
Bringing you a wonderful game world and reaping the laughter and cheers of players in this parallel world.
Now, the bard has found a Valkyrie to protect him, as well as a large group of partners who are also passionate about the game.
The bard likes the Valkyrie, and even more likes the singing and laughter along the way.
“I agree with Mr. Shen’s statement,”
Gu Sheng cast an approving look at Little Nezha:
“I believe everyone agrees.”
Turning around, he saw that everyone in the meeting nodded without hesitation.
Maybe it’s a bit hypocritical to say this, but everyone feels that adding the Xunteng-style gold system to their games is a stain on their games.
But if they don’t do Xunteng-style krypton gold, how can they design in-app purchases?
For a time, everyone frowned in thought.
At this moment, Wang Xiaoming, who had just joined the project establishment meeting, raised his hand:
“Director Gu, I have an immature idea.”
Gu Sheng raised his eyebrows and nodded: "Just say it. The purpose of our meeting today is to turn immature ideas into mature ones. Be bold."
“Hey, thank you Mr. Gu, I’m a little nervous attending the meeting for the first time.”
Wang Xiaoming grinned.
I have to admit that Director Gu’s personality charm is really too powerful.
He can always use a simple sentence or two to make the scene relaxed and draw the people he likes to his side.
Wang Xiaoming organized his thoughts and said:
“I think the key reason why players have been criticizing the Swift Vine-style money-making model lies in the properties of the props,”
“Shorten the flash time, increase smoke visibility, increase firearm penetration, and even directly adjust weapon damage,”
“It’s not so much that their games are selling firearms and props as they are selling attributes,”
"This is an involution of props, a coercive move that will make you weak."
Wang Xiaoming does have something.
In a few words, I can summarize the monetization core of most in-app purchase games on the market today—
Forcing krypton, cheating krypton.
“Players are not against in-app purchases of krypton gold, but against attribute sales,”
Wang Xiaoming said:
“In that case…”
Speaking of which!
Wang Xiaoming paused and looked at Gu Sheng a little uneasily.
Seeing Gu Sheng looking at him with a smile on his face, he felt a little more at ease. He took a deep breath, calmed down and said:
“In this case, we will not sell attributes, but only make more beautiful gun skins and suits.”
This is Wang Xiaoming’s old profession!
You need to know!
The reason why Wang Xiaoming got the attention of Golden Wind and the favor of Gu Sheng is because he was the producer of the most sophisticated mod of "Long 4 Survival"!
And now!
Wang Xiaoming is going back to his old career!
As soon as this statement came out!
——
Except for Gu Sheng, everyone couldn't help but take a breath of cold air!
Only make skin, no attributes! !
Such an avant-garde in-app purchase design concept can’t help but make everyone present worried!
Indeed!
Wang Xiaoming used to be famous in the mod circle of Left 4 Survival, with countless players and fans, and he has long been at the top of the mod subscription list.
But don’t forget!
The mod is free!
And the in-app purchase idea he is proposing now requires money!
Let players buy a skin that has no attribute bonus and just makes model firearms more beautiful?
Who the **** is going to pay for this?
Everyone knows it!
Although the players are scolding Xun Teng for cheating Krypton and forcing Krypton to make money.
But precisely because of this, in order to ensure their own gaming experience, players who play FireWire will spend more or less money.
At least, you must have smoke goggles and a heroic main battle gun!
Otherwise there is no way to fight.
It's like scolding and kryptonizing at the same time.
But now!
This in-app purchase idea proposed by Wang Xiaoming directly subverts this tradition!
Whether you are a money player or not, we at Golden Wind ensure that all players have an absolutely fair game atmosphere.
Everyone talks about technology!
Krypton gold can’t make you stronger, it can only change you from a mediocre **** to a flashy bastard!
this…
For a while, there was a hesitant voice in the conference room.
There is no doubt that this move will definitely win the reputation of players.
The four characters "Conscientious Manufacturer" will be firmly hung on the forehead of Golden Wind!
But the problem is!
Since krypton gold is dispensable and does not allow me to enjoy preferential treatment, why should I still spend krypton gold?
And in this midst of doubts!
Only two of them looked happy and their eyes were shining!
One of them is Gu Sheng.
He was indeed right about Wang Xiaoming, this ‘ordinary’ genius!
This guy actually used his past experience and analysis of the market to create a brand new, green, free krypton gold model with both fame and fortune!
although!
This is not surprising in Gu Sheng's previous life.
But for this world, it is a creative feat that is enough to change the free-to-play in-game purchase model!
It’s as awesome as the “second-generation FPS” is to the shooting game market!
You are indeed the man I like!
The reason why I am so determined to include you in the Golden Wind is because I have been waiting for this day!
Gu Sheng was in high spirits, and the approval in his eyes was undisguised!
And just like him, with eyes shining brightly and the corners of his mouth raised crazily, there was another person——
Shen Miaomiao!
(End of this chapter)