Chapter 114 Mr. Yan, you don’t want us to switch to Xunteng either, right?
Seeing Yan Sheng's phone call, Shen Miaomiao frowned slightly.
Looked at the time, it was only eight o'clock.
Yan Sheng knows that the golden wind cannot be shaken from nine to five.
So usually, you won’t harass her outside working hours unless there is something important.
Important things…
Shen Miaomiao raised her eyebrows slightly.
oh-
Yesterday was the day when TTF released a promotional video. If I remember correctly, the opponent was Chen Ting, an old partner of Yiyou.
Shen Miaomiao felt a little want to laugh when she thought of this.
She knows that Titanfall is a work that focuses on single-player plot.
As it happens, Zhenting is also a studio that specializes in single-player plots, and he is also an old-timer.
It really rained all night when the house was leaking.
The cost is not an advantage in the first place.
He was also matched with seniors who had professional counterparts.
He definitely didn’t run away after being poked. The only question is how badly he was poked.
Now, Yan Sheng’s call came.
I guess...not to mention that he was completely disfigured, he must have been beaten to the point where he was no longer human.
Thinking of this, Shen Miaomiao patted her face gently, cleared her throat and answered the phone:
“Hello, Mr. Yan.”
“Hey, hey, it’s good morning, Mr. Shen,”
On the other end of the phone, Yan Sheng’s tone seemed a little cautious:
“Um…I’m sorry to disturb Mr. Shen. I know you don’t go to work until nine o’clock, and it’s not working time yet,”
“The main thing is that this matter is a little urgent.”
“It doesn’t matter,” Shen Miaomiao chuckled and said, “Mr. Yan, please tell me.”
“Oh, that’s right,”
Yan Sheng paused for a moment, then said:
“The main reason I’m calling you is to discuss with us...the adjustment of the distribution share of Titanfall.”
Let’s get to the point!
Shen Miaomiao cheered in her heart.
She and Yan Sheng had discussed the matter of announcing the share.
As escorting masterpieces, Fury, Kol, and Golden Wind, in addition to promoting and distributing the games themselves, the three companies can also enjoy free publicity and distribution for art games.
Before the first round of promotional video competition began, Titanfall’s publicity share accounted for 20%.
After all, the main strategy of this game is to exchange two for one, and racing and sports are their main goals.
Hence, compared to Nu Yan and Kol, Golden Wind’s proportion of announcements is smaller.
This is normal, and Shen Miaomiao also agreed.
And today!
Yan Sheng called and said that he wanted to adjust the share of publicity and distribution.
Shen Miaomiao didn’t even have to think about it!
Don’t ask—
It must be yesterday’s fiasco that made Yan Sheng think that there is no need to waste publicity resources on them anymore and to reduce their publicity share!
Wuhu takes off!
Shen Miaomiao wished that Yiyou would cut off all their propaganda.
“Hmm, Mr. Yan, how much will the reduction be?”
Shen Miaomiao was fully prepared for this.
Unexpectedly, Yan Sheng was stunned on the other end of the phone:
“Uh...huh? How much?”
“Ah, yes,”
Hearing Yan Sheng’s tone, Shen Miaomiao was even more confused:
“Isn’t it necessary to reduce our share of publicity and distribution?”
——! !
Suddenly!
Yan Sheng on the other end of the phone took a deep breath, and then quickly apologized:
“Ah hahaha, Mr. Shen, you really know how to joke,”
“I know, uh, the previous ratio of 20% of the announced share is unfair to Golden Wind,”
“I didn’t think twice about this. I relied on you to consider the overall situation and agree to our unreasonable request.”
“I also know that you must be feeling uncomfortable,”
“So, look, why don’t I come to you to discuss how much our publicity share should be increased...”
good!
The call Yan Sheng made today was to discuss with Shen Miaomiao how much of the publicity share of Titanfall should be increased!
After all, the performance of Titanfall yesterday was obvious to all!
The promotional video was released, reversing the already doomed situation in four hours!
With such a father-level performance, why don’t you hurry up and rush to increase your publicity share?
Unless he doesn’t want to cooperate with Golden Wind anymore!
Ever since!
Early in the morning, Yan Sheng called and wanted to discuss it with Mr. Xiao Shen before notifying the other two manufacturers.
Unexpectedly, as soon as I opened my mouth, Mr. Shen got very angry!
Yan Sheng was very panicked.
He felt that this was Mr. Shen expressing his dissatisfaction with the previous share.
But just think about it.
Golden Wind cooperated with them this time, not to mention taking great risks.
Even in order to make the game a good one, Golden Wind itself does not have any additional publicity funds.
However, in order to cooperate with the strategic deployment, he only gave Golden Wind 20% of the publicity share.
Mr. Xiao Shen is kind, but he is strict and unjust.
It’s normal to have resentment.
Yan Sheng stood firm after being beaten, immediately admitted his mistake, lowered his attitude, wanted to be forgiven, and made compensation.
However!
Shen Miaomiao was very confused!
ah? ? ?
Increase...publicity and distribution share?
What the hell? Yan Sheng, you unlucky thing, don’t mess with me!
Why the **** did my announcement share suddenly increase?
Are you planning to save your TTF because it is dying?
No?
Just let me go in peace!
"Well…"
Shen Miaomiao pondered for a long time before slowly speaking:
“No, Mr. Yan, I think there may be some misunderstanding between us. I have nothing uncomfortable with it.”
“I just don’t quite understand what this increase in publicity share is…why?”
Hear the words!
Yan Sheng paused!
Then, I breathed a sigh of relief!
Hello—a false alarm! !
It turns out that Mr. Shen is still confused now!
“Hi, hi, hi—”
Yan Sheng laughed out loud:
“Mr. Xiao Shen is really as stable as a mountain! I admire you! I admire you!”
Shen Miaomiao:?
Why the **** do I have a bad premonition?
“What does Mr. Yan mean...?”
Yan Sheng laughed loudly:
“It’s exploded! It’s exploded! The discussion of Titanfall has exploded!!”
Shen Miaomiao, who just sat up from the bed, lay down again.
By the way, he pulled up the quilt and covered his head.
After a short pause, he kicked the quilt away again!
His grandma’s!
The dream is reversed!
Shen Miaomiao felt a little suffocated.
“So...we narrowly defeated Zhen Ting yesterday???”
“A narrow victory?”
Yan Sheng shook his head repeatedly:
“Not a narrow victory! But a complete crushing!”
“Moreover, not only did he crush Zhenting, he even turned the tide and reversed our decline in the second round,”
“Today, the overall popularity of Yiyoux2 has surpassed that of Polar Bear III!”
Shen Miaomiao:…
Wow, that’s awesome.
I@#￥%@#￥…! !
Going crazy for a while!
Shen Miaomiao took a deep breath!
“So, what Mr. Yan means is, how much should we increase our share of publicity and distribution?”
"this…"
Yan Sheng hesitated for a moment:
“Our current proposal is to double the publicity and distribution, and increase the publicity and distribution share of Titanfall to 40%,”
“Of course, it depends on your company’s opinion,”
“I know, because the investment cost of our game is relatively high, your company has not announced it yourself,”
“So, if you need it, the publicity share can be increased to 60%,”
“I believe that Nu Yan and Kol will not refuse.”
Those two companies will certainly not refuse.
After all, Golden Wind’s achievements are here, and it deserves preferential treatment.
Moreover, if Titanfall appears like this, Xundeng will definitely respond and concentrate its firepower to launch an attack.
Therefore, it is reasonable to increase the publicity share of Titanfall due to emotions and reasons.
"but…"
Speaking of this, Yan Sheng pondered for a moment and said:
“I personally do not recommend excessive publicity and exposure,”
“Because if the publicity and distribution share of Titanfall in art games far exceeds that of the other two games, it will definitely send a signal to the market, that is, we are focusing on this work,”
“As far as I know, due to cost constraints, the game process of your work is relatively short, and the overall play time is only about six hours.”
“In terms of game length, it’s well below average for a major **** game,”
“If there is excessive publicity, it is easy to cause players’ expectations to be too high,” “This will not only have a certain impact on us, but more importantly, it will have a negative impact on the reputation and sales of the work after the game is released,”
“To put it bluntly, it’s...backlash,”
“Suffering from the backlash of excessive publicity.”
And this concern is not groundless.
In the game industry, there are already countless games that have failed due to excessive publicity.
Many games that are actually quite good in quality are just because the announcement battle is too big, which raises players’ expectations infinitely.
Excessively high expectations will inevitably lead to the game’s shortcomings being magnified infinitely after it is released.
With repeated pulls and pulls, small and silent flaws will become fatal weaknesses.
The final result is that a good hand is played to pieces, the reputation of the game plummets, and the sales of the work collapse instantly.
Now, this is the case in Titanfall.
Although in terms of the quality of the promotional video, the game's reputation and expectations among players are overwhelmingly popular.
The problem is, it sells for 198 and has only six hours of game content.
There are only two mooncakes in the mooncake gift box.
No matter how delicious you are, you will inevitably be criticized by players.
By then, if there is any discrepancy between the actual mooncake and the promotional picture, the ratio of the five-nut filling is inappropriate, the sweetness of the filling is unpalatable, or even if your mooncake tastes no different from the bulk mooncakes in the supermarket... it will all happen. Become the deadly blade that completely kills Titanfall!
Because you sell it expensively! Little stuff!
so!
Players will be able to criticize like crazy without any limit!
unless!
This game of yours can achieve an explosion of plot quality, full of thrilling combat, and mind-numbing level creativity!
but!
Yan Sheng has never seen a game that can do this, and the game market has never appeared!
Yan Sheng wants Mr. Xiao Shen to act within his ability.
Although it is good to announce your success, don’t be greedy.
However!
When Shen Miaomiao heard this, her eyes lit up!
Oh haha! ?
Is there still such a thing?
This is really... there is no end to learning!
In the past, she simply thought that the bigger the Xuanfa, the better it would be for sales.
That's why she has been unwilling to increase her publicity efforts and always talks about the fragrance of wine.
But now!
Yan Sheng’s words opened the door to a new world for her.
It turns out that for things like Xuanfa, bigger is not always better!
It needs to be complementary to the work. As the saying goes, if you want to wear a crown, you must bear its weight, and you must wear pants as big as your butt.
If there is no diamond, it will be a porcelain job.
Sales will not only not increase, but will even suffer backlash!
OK!
Backlash is great!
Today, I, Shen Miaomiao, want to wear big pants on my small butt, wear a gold crown on my small neck, and don’t have diamonds to accept the porcelain work!
What?
You said that I am not afraid of losing money by relying on the system, but Yan Sheng will be seriously affected?
He should!
If I hadn’t had this system, the TTF project shouldn’t have been established in the first place!
Theoretically speaking, Golden Wind does not reach the development level of a major **** game!
If the competition for the new generation of somatosensory cabin **** masterpieces is compared to mountain climbing, then the other five contestants are all well-equipped and supplied!
Only their golden wind has no protection rope at all!
This is it!
Yiyou only gave them 20% of their publicity resources at the beginning.
ˆ Admittedly, based on the size of their games and the strategic deployment of Yiyu, 20% of the announcement is reasonable.
But it’s a bit unhuman, isn’t it?
I don’t ask for anything else. At least you allow me Golden Wind to take 30%, and the remaining 70% will be shared equally with the other two companies. This can be regarded as giving us some psychological comfort, right?
Oh, now you see that our promotional video has become popular, and you want to increase publicity, but are you afraid that too much publicity will lead to backlash?
snort!
Shen Miaomiao curled her lips!
I'm sorry, you are afraid of me but not me!
Old boy, we have the same life expectancy in this wave, so you should give me a **** loss too!
Think of this!
Shen Miaomiao raised her mouth and a cunning light flashed in her big eyes!
“But I have full confidence in our work!”
"ah?!"
As soon as this statement came out!
Yan Sheng’s heart skipped a beat!
broken.
It’s getting bad!
"Uh... what does Mr. Shen mean...?"
“Ninety percent!”
Shen Miaomiao lion opened his mouth!
“Ru Yan was mediocre, Kol lost, and the situation in Yiyu x2 took a turn for the worse in the first two days,”
“Fortunately, my director Gu took action and was able to turn the tide and defeat Zhenting with an investment of 170 million, which cost nearly 1 billion.”
“Hold up the building when it is about to collapse, save the art from swimming in water and fire,”
“Mr. Yan,”
“There is a lot of buzz in the market right now, and all players have a lot of confidence in us,”
“How come we don’t have confidence when we come to our brother company and think we will be counterattacked?”
Chuch tug tug—! !
Shen Miaomiao was sharp-tongued and her small mouth was like a machine gun. She was swept away by Yan Sheng to the point where she was left speechless for a long time!
Is that so?
Yan Sheng was a little dizzy after being beaten, and even began to doubt herself.
Why don’t I believe that Golden Wind can make a top-notch game with “explosive plot, explosive effects, explosive gameplay, and explosive design”?
Um…
Because there is no **** game like this!
Yan Sheng slapped the table.
I can’t convince myself at all, okay? !
It is true that your golden style is powerful, but Mr. Shen, your self-confidence is too strong!
Little ancestor, what are you talking about in your sleep?
But!
Yan Sheng did not dare to confront Shen Miaomiao head-on, so he could only murmur for a long time, and finally hesitantly said:
"Uh...this...or...60%? This is the limit that the TTF project can bear based on our previous estimates. Any higher would be a waste of money."
Hello!
What I want is to drink poison to quench my thirst!
Shen Miaomiao curled her lips and acted like a scoundrel:
“Mr. Yan, what is a limit? When did our Golden Wind have a limit?”
“Indeed, the 90% publicity and distribution ratio seems a bit high, but you also know our situation,”
“We are no better than Nu Yan and Kol. They have big businesses and they also have publicity. The support from the art and entertainment industry is the icing on the cake.”
“We all depend on your company,”
“Mr. Yan, you don’t want us to switch to Xunteng in the future, right?”
——! !
Hearing this, Yan Sheng took a breath!
It is difficult to imagine what the daily corporate culture of Golden Wind is like.
However, Shen Miaomiao's threat took Yan Sheng's lifeline.
Now that Zhenting is under the banner of Xunteng, it goes without saying that their subsequent games will definitely be available in Polar Bear III.
If this wave of convoys is successful, the golden wind will leave again.
Not only is it a very heavy blow to art games in terms of public opinion, but they will also completely lose the FPS market in the future.
After all, looking at it now, the only one in the country who can fight against the three generals of Xundeng is the Golden Wind.
Thinking of this, Yan Sheng took a deep breath:
“Seventy percent.”
Shen Miaomiao shook her head: "Eighty percent."
Yan Sheng gritted his teeth: "75%, we will do the highest quality publicity, Mr. Shen will be merciful."
"Um-"
Although Shen Miaomiao was still not satisfied, she could only nod her head:
“Okay then, 75%, Mr. Yan is happy to cooperate.”
Yan Sheng smiled bitterly:
“It’s a pleasure to cooperate…”
…
Yan Sheng was helpless.
He didn't know whether Shen Miaomiao was happy or not. He only knew that he was not particularly happy.
He had no idea where this little ancestor got his self-confidence.
Seventy-five percent of the publicity and distribution share!
You know, this is 75% of the art tour!
It is 75% announced by a comprehensive game company that dominates half of the Chinese game market and competes with Xunteng.
Most people may not know what this concept is.
Let’s put it this way, if Golden Wind does its own propaganda and goes all out.
So, 50% of the publicity scale of art games is equivalent to the full strength of Golden Wind.
That’s why Yan Shengcai said that this was an excessive announcement, and a lot more.
But!
That’s all I’ve said!
And the results of Titanfall are here!
"well-"
Let a long sigh!
Yan Sheng shook his head helplessly and dialed the numbers of the two partners, Nu Yan and Kol.
The two partners had no objections. As Shen Miaomiao said, the announcement of the art tour was just the icing on the cake for them.
Not only did the two families have no complaints, they even expressed their gratitude to Yan Sheng, thanking Yiyou for being willing to leave some shares to them under such circumstances.
After that, Yan Sheng called Mr. Li, who is in charge of market operations:
“Hey, Lao Li, I have negotiated with the three partners,”
“Advertising and development resources have been adjusted, with Golden Wind accounting for 75%. Starting from tomorrow, the promotion resources for the other two games will be tilted towards Titanfall,”
“…Yes, you heard it right, seventy-five percent,”
“I know it will cause excessive publicity, you don’t have to worry, the quality of Titanfall can handle it...”
Bar.
should.
Hang up the phone, Yan Sheng shrugged ambiguously.
I hope they can really carry it.
Otherwise, you will be ruined along with the golden wind.
(End of this chapter)