Chapter 623 624 [Detonate the Spring Festival file]
In October, Xiang Nan took over another film, "Young Son of Heaven", which tells the story of Emperor Shunzhi.
The director and screenwriter of this play, Liu Heng, is the author of "The Happy Life of Poor Zhang Damin". Now editors are better than directors, and I have started to be a director.
In addition to Xiang Nan, the main actors also include seniors such as Pan Hong, He Saifei, and Li Fazeng. In addition, the heroine Hao Lei is an old acquaintance of Xiang Nan, and has cooperated with him many times.
The reason why Xiang Nan is willing to accept this drama is that it is indeed a good drama. It is adapted from Ling Li's novel of the same name. The original novel won the third Mao Dun Literature Award, which shows that the story is very exciting;
Secondly, the crew agreed that he would bring two people into the group, namely Qiao Zhenyu who played the second male lead, and Shu Chang who played the second female lead. Xiang Nan is now doing his best to bring popularity to his own artists within the scope of his ability.
In this way, when he retires in the future, they will be able to take over his class better.
…
During the filming of "Youth Son of Heaven", "Crazy Stone" began to promote and prepare for its release.
For the release of this movie, Xiang Nan still handed it over to Bona Films.
Firstly, the last cooperation was relatively smooth, and everyone has a certain friendship; secondly, in 2003, Bona merged with Shenlong Films, a wholly-owned subsidiary of Poly, to form Poly Bona Films.
The depth of Pauli's background stunned Xiang Nan. Relying on its background and capital, Polybona has a promising future. Xiang Nan naturally knew it well, and was willing to cooperate more with it.
The movie "Crazy Stone" was originally released in 2006. At the time, there were hardly any well-known actors in this film. Guo Tao was half red but not black at that time.
Moreover, the cost at that time was only more than three million yuan. After barely making the movie, there was no money for publicity. Thanks to the high quality and good reputation of this movie, it finally won more than 20 million box office.
But now, this movie is getting a lot of attention.
Soon, Huang Bo's album is selling well. Not to mention the overwhelming pirate discs, the genuine tapes and CDs alone have sold millions of copies, which is even more exaggerated than Xiang Nan's album sales.
This also made his popularity skyrocket. From an unknown person before, he has become the king of suburban counties and a grassroots singer. Although his name is not good, his popularity is high.
Secondly, this play is written by Xiang Nan, and now Xiang Nan is synonymous with wit. He wrote "Ghost Blowing the Lantern" in the first half of the year, and it has already spread all over the country. Robbery is said to sell even more popular than Jin Yong's martial arts novels.
And last year's "Waiting Alone" was written by him, which gave the audience a certain degree of confidence in this movie.
So after it was released, the first-day box office of this movie was very good. After the audience entered the theater, they found that the quality of this movie was really good, the story was wonderful, the lines were vivid, and the performance was delicate.
Especially the multi-line narrative, which is miscellaneous but not chaotic, and there are gatherings in the scattered, which makes the audience feel fresh. Therefore, the subsequent box office performance was very sharp.
By December, the cumulative box office had exceeded 40 million RMB, which was even more popular than the all-star "Infernal Affairs 3".
Ning Hao became the top commercial film director in the mainland, while Guo Tao, Huang Bo, Yan Wei and others also quickly became popular, and even Zhou Le and Cheng Bin, who had few lines, became more famous.
…
And Xiang Nan's reputation as a talented scholar has become more solid.
It is said that the release of this movie has brought a lot of pressure on Feng Xiaogang. Because his "Mobile Phone" will be released on the Lunar New Year file, and it will be released immediately after "Crazy Stone".
What's more troublesome is that "Mobile Phone" itself is not a comedy, but a drama with a serious core, like a sugar-coated medicine. It tastes sweet, but bitter when swallowed. This affects its box office even more.
If the release time had not been confirmed long ago, Feng Xiaogang would have decided to withdraw "Mobile Phone".
In fact, after "Mobile" was released, the box office did not perform as expected. The box office on the first day was not bad, but after that, the box office and word of mouth began to decline.
In the end, the total box office was only RMB 44 million. Although it was more than "Crazy Stone", it was still the box office champion of the year. But in fact, everyone knows that Feng Xiaogang has already lost.
"Crazy Stone" is almost all newcomers from the main creator to the actors, and the production cost is only three million. But it earned 42 million yuan at the box office.
And "Mobile Phone" from the main creator to the actors are all big names. The cost is as high as 20 million yuan. With Ge You's salary alone, he could make a "Crazy Stone".
But the box office difference between the two films is only 2 million RMB.
Therefore, "Crazy Stone" can be said to be a glorious failure.
…
At the end of 2003, it was the annual awards season again.
Xiang Nan starred in "Waiting Alone" last year, and won many awards such as Best Picture, Best Actor, Best Supporting Actress, Best Screenplay, and Best Newcomer.
Although no one won an award in the end, it is already very good to be shortlisted for so many awards.
But this year, Xiang Nan did not release an album, so his name is no longer in the major music awards.
Although Huang Bo's "The First Snow of 2000" was a big hit, it was also rejected by major award ceremonies because of its low style and low artistry, so it was also unsuccessful.
Basically the worst year since debut.
But Xiang Nan doesn't care anymore.
With his current fame, status, and influence in the entertainment industry, he no longer needs these award ceremonies to prove his strength. On the contrary, without him attending the awards ceremony, the starlight would be somewhat dimmed.
…
On January 22, 2004, the first day of the first lunar month, the romantic comedy movie "Love Call Transfer" starring Xiang Nan officially landed in theaters.
This Spring Festival file, originally no movie was willing to be shown. Because many filmmakers have a misunderstanding that during the Spring Festival, everyone is busy celebrating the New Year, and no one wants to watch movies, so this schedule has not been taken seriously.
But actually Xiang Nan knows that the Spring Festival is the hottest time in the mainland. Because the Spring Festival holiday is the longest, the common people also have the most free time, are the most bored, and most want to have some fun.
So it's actually a good time to show a movie at this time.
So he urged Yu Dong, the boss of Bona, to let "Love Call Transfer" be released on the first day of the new year.
Yu Dong couldn't beat him, so he had no choice but to agree. But I thought in my heart that everyone is busy celebrating the new year on the first day of the new year. The cinema is open, will ghosts come to watch a movie?
But I didn't expect that on the first day of the Lunar New Year, as soon as the theater opened, there would be audiences watching the movie. By the afternoon, the major theaters were almost full, with no empty seats.
This kind of scene left Yu Dong speechless, and it also made filmmakers all over China dumbfounded.
(end of this chapter)