Chapter 622 623【The first snow in 2002】
In the recording of Huang Bo's new album, Xiang Nan did not cooperate with Warner Mai Miao.
One thing, this kind of online divine comedy doesn't need much cost, nor does it require much elaborate production. Rough, rough, and original ecology are actually its style.
Dao Lang recorded his first album and spent a total of less than 100,000 yuan. The production cost of many online songs is only 20,000 to 30,000 yuan.
Secondly, Warner Mai Miao mainly focuses on folk songs and rock songs, and the main audience is literary youths in the Mainland. The audience of the Internet Divine Comedy is young people in small towns, not the same audience, so it is not appropriate to produce and distribute it.
Xiang Nan plans to find someone to record it by himself, then find a record company to release it, and discuss cooperation with Internet companies, China Mobile, and Datong by himself.
The recording of the new album went relatively smoothly.
After 2000, as banditry became more and more rampant, many musicians were not making any money, and they were worried that they could not find a job to do. Many recording studios were also empty, and a lot of them closed down.
Xiang Nan asked them for help now, just to give them money. Therefore, there is no need to worry about no one to cooperate.
…
While he was busy, Song Bing received the news and came to meet him specially.
"Yuan Shuai, I heard that you intend to go it alone?" He asked straight to the point.
"No, I still have a five-album contract with Mai Miao, and it's a breach of contract if I go it alone." Xiang Nan laughed, "Besides, if I want to go it alone, will I sign a contract with you?"
"Then how did I hear that you have been recruiting outside recently to record a new album?" Song Bing asked curiously again.
"Oh, that's not me, it's an artist under my company." Xiang Nan said with a smile, "I have some songs that are not suitable for me to sing, but just suitable for him."
"Can you cooperate with us, what song?" Song Bing asked curiously.
Xiang Nan then played the recorded "Mouse Loves Rice" to Song Bing.
"..." Song Bing looked at Xiang Nan in astonishment after listening, "Yuan Shuai, did you write this song?"
"How about it, are you a bit more down-to-earth?" Xiang Nan laughed.
"Not some, it's too lowly." Song Bing shook his head and said, "If you don't nod, I can't believe you wrote this."
"Hey, I'm so elegant that I'm just a person after all." Xiang Nan laughed, "Besides, there are at least 800 or 900 million Xialiba people in China, so there is no need to worry about the market for this kind of songs. Believe it or not, this song of mine After it was released, it became even more popular than my "Love in BC"."
Song Bing thought for a while, then nodded, "In this case, let's cooperate. You entrust this album to us to produce, release, and the share is negotiable."
"I originally did it for you, but later I thought it was too vulgar, so I didn't dare to speak." Xiang Nan said with a smile, "After all, our company has always had a high style."
The names of the wheat seedling records all come from the well-known American literary novel "The Catcher of the Grain Seedlings". Although Song Bing is a businessman, he has a literary heart.
"Hey, in business talk business, making money is still the first. To be honest, in the past two years in the company, except for you and Pu Shu, other singers have hardly made money." Song Bing waved his hand, "I'm going crazy thinking about money now. gone."
"If that's the case, then fine." Xiang Nan nodded.
…
At the end of September, "Love Call Transfer" was officially completed.
Huang Bo's new album "The First Snow in 2002" was officially released.
Because of this, the major distributors are not very interested in releasing this album.
After all, Huang Bo is just a rookie,
And the appearance is not high. No fame, no face value, it is difficult to attract the interest of little girls.
If there is Xiang Nan's name, these albums can still sell well. But Xiang Nan didn't want to name it, so it would be difficult. The only selling point is gone, who wants to order again.
Xiang Nan also knew this, so he quickly asked Ning Hao to help him shoot a MV to promote it.
So Huang Bo put on a mouse puppet and shot the MV of "Mouse Loves Rice".
When this magical MV landed on the TV station, it quickly conquered a large number of listeners with its brainwashing melody and straightforward lyrics.
Without much publicity, this song has quickly become popular. Once spread to ten, ten to hundreds, in less than a week, this song has already spread to the streets and alleys.
The dealer saw this and hurried to place an order.
Subsequently, Huang Bo's "The First Snow in 2002" album began to sell well.
…
As Xiang Nan said, the songs in this album are indeed all downhill. However, there are still more than half of the people in China, whose living standards are still relatively low, and their aesthetic tastes are relatively vulgar, so these kinds of songs cater to their tastes.
The album was a big hit for a while, and loudspeakers were set up to play these songs everywhere in third- and fourth-tier cities, urban-rural fringe areas, county towns, townships, barbershops, two-dollar stores, billiard halls and other places. To be honest, the frequency is much higher than the songs of Xiang Nan, Na Jie, Sun Nan, Pu Shu and others.
Huang Bo also became popular because of this, and became a dark horse in the rapid rise of the music scene in 2003.
As he became popular, invitations to commercial performances poured in like goose feathers, but most of them were invitations from second- and third-tier cities, such as supermarket promotions, real estate sales, local wealthy marrying daughters, and so on.
Huang Bo was used to walking around in his early years, not to mention the second and third tier cities, he even went to the fields. Now, of course, I won't be picky, so I went happily.
By the end of the year, he was driving a Ferrari, and he earned less than 10 million yuan in just half a year, and his ability to attract money is quite strong!
As his signing company, as the producer of the album, Zhiqing naturally earns more. But the album raked in over 6 million dollars. Coupled with the performance commission, there are also nearly 20 million in revenue.
…
And the biggest one is the development of mobile ring tones.
Mobile ringtones were invented in South Korea in 2002 and entered the Mainland in 2003.
At that time, there were only two million CRBT users. But by 2004, the number had skyrocketed to 20 million.
Each CRBT is only one or two yuan, but it can’t stand to add up, so it’s quite a big sum.
The songs on Huang Bo's album are quite in line with the aesthetic needs of the public, so the order rate of ring tones is extremely high. In the first year, it has already earned more than 3 million RMB.
By the second year, this income had directly multiplied by six times to nearly 20 million, which was more than selling albums.
Seeing such a large income, the major record companies are almost crazy, and they all start to pay attention to the business of ring tones. They all want to release some Divine Comedy to grab the market.
However, they were still inferior to Xiang Nan in the end. In the second year, Xiang Nan asked Huang Bo to release "Wolf in Love with Sheep", "Sheep in Wolf's Clothing", "On the Moon", and "The Man with the Horse Pole". , "The Most Dazzling National Style", "Little Apple", "Wrong Wrong Wrong" and so on, brainwashing and refreshing...
This also made Huang Bo continue to be popular, and completely became synonymous with "suburban king" and "grassroots star".
(end of this chapter)