Chapter 577 578 [Porcelain Marketing]
The four of Xiang Nan came to the back room and greeted everyone in the room respectively, "Hello, Director Zhang, hello Mr. Zhang, hello Director Li..."
There are four people in the room, director Zhang Yimou, producer Zhang Weiping, and assistant directors Li Hong and Xie Dong.
When Zhang Yimou saw Xiang Nan, his eyes lit up.
This young man was dressed plainly, with a blue vest and a white shirt on his upper body, green military trousers on his lower body, a pair of pull-back sneakers, and a pen on his chest.
It looks really vigorous, simple and plain.
Since the casting of "My Father and Mother", Zhang Yimou has seen many male actors.
But without exception, when they came to audition, they all dressed up meticulously, making themselves exquisite and handsome, even more beautiful than girls.
It looks beautiful, but it doesn't meet his requirements.
What he wants is natural beauty, simple beauty, and original ecological beauty, not this kind of artificial beauty made of chemical products. And Xiang Nan's attire today is quite in line with his requirements.
The girl next to Xiang Nan is also good. There is no makeup, no dress up, and the dress is very simple, with a natural beauty that is not carved.
"Yes." He secretly scored points in his heart.
When Zhang Weiping saw Xiang Nan, he was very satisfied.
He is now a popular singer in the Mainland, with at least a few million fans. With the support of so many fans, the box office of "My Father and Mother" is guaranteed.
He made up his mind that even if Xiang Nan's acting skills, image, and temperament were poor, he would actively persuade Zhang Yimou to use Xiang Nan.
Because he is a producer, he pays more attention to the rate of return of the film than the artistry of the film.
…
After that, Zhang Yimou chatted with Xiang Nan and Miao Pu, and asked them what they understood about the original novel, about that era, and about those characters.
Xiang Nan has already done a lot of preparations before, and he has watched "The Love of the Hawthorn Tree" and "Fang Hua". He has a little understanding of Zhang Yimou and Feng Xiaogang, the fifth generation directors, and his feelings for that special era. .
So when he talked eloquently, every word he said seemed to be in Zhang Yimou's heart.
He looked at Xiang Nan and laughed.
He found Luo Changyu who he wanted.
Miao Pu also made some preparations before, read the original novel, and talked about some experiences now. Although not as profound as Xiang Nan's words, it also left a good impression on Zhang Yimou.
As for Pan Yuchen, Zhang Yimou was the first one to be eliminated because of heavy makeup.
In his opinion, Pan Yuchen auditioned for a rural girl in the 1960s, but put on such heavy makeup. Either you didn't prepare well, or you misunderstood the wrong characters.
But no matter what it is, it means that she is not suitable, so naturally I don't ask.
"Okay, both of you are good, I will think about it carefully." Zhang Yimou said to Xiang Nan and Miao Pu.
When Pan Yuchen saw it, he immediately became anxious, and quickly said, "Director Zhang, I'm also here for the audition."
Zhang Yimou ignored her at all.
"Okay then, Director Zhang, we won't disturb you." Xiang Nan stood up and said, "We'll wait for your good news when we go back." After speaking, he walked out of the room with Miao Pu and Pan Yuchen.
"Yuan Hua, why did you bring me out, why didn't you let me ask clearly?" Pan Yuchen said dissatisfied.
Pan Yuchen suddenly realized when he heard this, and then he was extremely annoyed.
Miao Pu looked at Xiang Nan with admiration, but he didn't expect his comprehension to be so high.
I am lucky to have him, otherwise I would be in bad luck.
…
After participating in "My Father and Mother", Xiang Nan returned to the studio and asked Su Mang to write a few more manuscripts to help him continue to promote himself.
Su Mang now writes manuscripts every day to help Xiang Nan promote it.
For example, he joined the crew of "It's Okay to Have Fun" and cooperated with Feng Gong, Li Mingqi, and Ding Jiali.
For this reason, she concocted "Yuan Hua met Nanny Rong, and she was favored without being pricked.", "Seniors lead younger generations during the Spring Festival Gala, and Brother Gong praised Yuan Hua for his spirituality.", "Yuan Hua recognized Ding Jiali as her sister, and the play A family inside and outside the play" and many other articles were sent to the media for free access.
In the 1990s, the Internet had not yet emerged, and self-media was still underdeveloped. If the media wants to get information, they must send people to collect and edit news, and spend a lot of manpower, material resources, and financial resources for this.
Now, Xiang Nan's studio took the initiative to provide them with manuscripts for free, so they were naturally happy and relaxed. In this way, a win-win situation is achieved.
The media got free manuscripts and saved costs. Xiang Nan gained exposure. Moreover, those manuscripts were all written by Su Mang, and they were full of praise for him, which naturally had an excellent effect on improving his popularity and image.
"Su Mang, this time I auditioned for "My Father and Mother". No matter whether I succeed or not, I must publicize it." Xiang Nan said with a smile, "It is a blessing in itself to be able to develop a relationship with Director Zhang."
Zhang Yimou is now unmatched in popularity, status, and influence in the mainland film industry. Although Xiang Nan is a popular singer, he still has a long way to go.
So even if the audition is not successful this time, he still has to use Zhang Yimou to promote it well and gain the popularity of others.
Su Mang smiled and nodded.
Small stars rubbing off on the popularity of big directors, this kind of tricky operation may be rare in today's entertainment industry. But in the fashion world, it has long been commonplace. Fast fashion brands such as H&M, Zara, and Mango have always relied on Porcelain luxury goods for marketing.
…
"Xiao Yuan, where is it?" Just as Xiang Nan was teaching Su Mang face-to-face, the phone rang suddenly.
Xiang Nan answered the call, but it was Feng Gong calling.
"Mr. Feng, hello, I'm in my studio." Xiang Nan laughed quickly.
"Okay, bring your collection to Tianranju, I have asked a friend to help you palm your eyes." Feng Gong smiled.
Xiang Nan nodded, "Okay, just wait for me for a quarter of an hour, I'll be right there~"
Afterwards, he picked out a few gadgets and drove to Tianranju.
When I got there, I was given a private room.
"Mr. Feng, hello~" Xiang Nan greeted with a smile, "You are Mr. Wang Gang, it's a pleasure to meet you, the "Halbin under the Night" you broadcast is really good, our family likes it very much listen."
When it comes to Wang Gang, many people know him because of his role as He Shen. But in fact, in the 1980s, Wang Gang was well known to the public as a broadcaster.
Halbin under the Curtain of Night, which he broadcast, was popular all over the country that year, and was also named "National Listeners' Favorite Performing Artist" by the Broadcasting and Television Society, and therefore hosted three Spring Festival Gala in succession.
He and Feng Gong became friends because of this.
Wang Gang also smiled and nodded when he heard Xiang Nan's flattery, "Okay, take out your things first."
He likes to collect things, but he can't walk when he sees something interesting. Therefore, he is not in a hurry to listen to flattery, he is in a hurry to look at the baby. Even if it is fake, it will teach you a lesson and increase your experience.
(end of this chapter)