Chapter 570 571 [Prospering day by day]
"In addition, this is the mobile phone that the studio gave you. You must ensure that it is turned on 24 hours a day, and you can be there whenever you want." Xiang Nan handed over another mobile phone and said.
Tang Wei was a little excited when he saw it.
Mobile phones were quite rare at the time, and one cost four to five thousand yuan, equivalent to half a year's salary for ordinary people. If you are not rich, you really can't afford it.
At least, Tang Wei never expected it.
But I don’t want to join the studio, not only can I learn to drive, but also get a mobile phone. It’s really too generous. I’m so lucky, I really found the right job.
"Mr. Yuan, don't worry, I will definitely make good use of it, and I promise to be there anytime." She quickly expressed her opinion.
"Yes." Xiang Nan nodded, "Call Miss Yan in again."
"Yes." Tang Wei nodded.
…
"Mr. Yuan, are you looking for me?" Yan Yan walked in and asked.
Xiang Nan nodded, "Let me explain to you the focus of my future work. You will be my agent in the future, responsible for helping me contact commercial performances, negotiate advertising endorsements, expand film and television projects, and connect public welfare activities.
For commercial performances, we only accept formal performances. We will not participate in contracts and invoicing, such as wild groups and cheating, let alone tax evasion.
Although you can make a little money that way, it is not conducive to future development. Once you are caught, big things may happen. "
In 1998, Amao, the eldest sister in the music industry, was investigated for tax evasion, and immediately fell from the altar;
This all shows that the country needs to rectify the performance market. And Xiang Nan was just set up as a model in the first half of the year, so he doesn't want to smash his own brand now.
Yan Yan nodded.
It is a good thing for Xiang Nan to consciously abide by the law. She was afraid that he would become famous when he was young, that he would be uncontrollable, arrogant and domineering, and cause trouble.
“In terms of advertising endorsements, we are informal manufacturers, and we don’t accept well-known trademarks. Don’t promote those fake and notorious products for a little money.
To harm consumers is to damage one's own popularity. "Xiang Nan exhorted again.
He has just become popular now, so he must take good care of his feathers. Otherwise, if you only focus on making quick money, you will damage your popularity and lower your grade, which will be very detrimental to your future development.
Yan Yan nodded again.
"The field of film and television is the focus of your future work. You may not know that the future record market will shrink year by year." Xiang Nan added, "In seven or eight years, the entire market may be gone. .”
"No way?!" Yan Huan said in surprise.
Now the record market is still booming. Although piracy is rampant, genuine tapes and CDs are also selling well. It is not uncommon for popular singers to sell millions of sales.
"Do you know about computers and the Internet?" Xiang Nan laughed.
Yan Yan shook her head. She had heard of computers, but she didn’t know what the Internet was.
Xiang Nan briefly introduced her, "In the future, all records will be uploaded to the Internet, and downloading is just a matter of clicking the mouse, which is fast and convenient. Do you think, who will buy records for real money by then?"
Yan Yan suddenly realized, and then worried, "Mr. Yuan, what should we do?"
"So we need to learn how to open up the second market." Xiang Nan said with a smile, "Please help me get more dramas, the film and television market has a lot of room for development in the future.
Yan Yan nodded. Although she has played tricks all these years, she still has some contacts. Coupled with Xiang Nan's current popularity, it shouldn't be difficult to help him take on the role.
In the film and television industry, fame is a stepping stone. Famous artists have opportunities, but unknown artists are not even eligible for auditions.
"We can consider joining some public welfare activities, especially those organized by the government. There is no harm in participating more." Xiang Nan said again.
Yan Yan nodded again, "Mr. Yuan, I have written it all down."
"Then it's settled." Xiang Nan nodded, "By the way, this mobile phone is allocated for you, and it is guaranteed to be turned on 24 hours a day. Contact and communicate at any time."
"Okay." Yan Huan nodded.
…
After the establishment of the studio, it officially took over all of Xiangnan's business, such as commercial performances, advertisements, endorsements, publicity, etc.
With a dedicated person in charge, Xiang Nan's stagnant business started to flourish again.
For example, in advertising endorsements, I received three new ones. They were Caile shampoo, Burton leather shoes and Qinqin potato chips, and more than 3 million yuan were safe in the bag.
It's just that most of the current cooperation partners with Xiangnan are domestic brands, and most of them are small brands. There are almost no international brands, let alone luxury brands.
Xiang Nan also knows that this is mainly because the mainland market is not prosperous enough.
Nowadays, the mainland has just achieved food and clothing, and people's living standards are still at a relatively low position, and the consumption level is limited. Therefore, relatively well-known brands will not choose mainland celebrities as their spokespersons.
For FMCG products such as Master Kong and Uni-President, the spokespersons are artists from Hong Kong and Taiwan. In 2008, PepsiCo signed the first mainland star - Huang Xiaohuang; in 2006, China Mobile's M-Zone, the three groups of spokespersons were all Taiwanese stars, Jay Chou, SHE and Pan Weibo.
This situation did not begin to improve until after 2008.
…
In addition to commercials, we also took on some commercial performances.
are all regular performances, for example, when a real estate opens, celebrities are invited to cut the ribbon; when a shopping mall is promoting sales, celebrities are invited to perform; when a company is celebrating its anniversary, celebrities are invited to join in...
China is such a big place, there are really many similar performances. In addition, Xiang Nan is very popular now, and many performances are willing to invite him, so he has participated in many similar performances and made a lot of money.
…
While Xiang Nan was busy making money, in late July, the results of the college entrance examination were officially released.
Xiang Nan won the top spot in the college entrance examination in Liaodong Province with a total score of 734 points.
This achievement is really eye-catching. Therefore, once it was announced, it immediately caused quite a stir.
Xiang Nan also quickly ordered Su Mang to act on this matter immediately, and use this college entrance examination result to market his [talented scholar] persona.
In the 1990s, the mainland entertainment industry was still relatively backward.
Big-name stars also seldom pay attention to publicity. Most of them are down-to-earth filming and singing honestly.
So at that time, Hong Kong and Taiwan stars who were good at hype were more popular in the mainland. What are the four heavenly kings, the four little heavenly kings, the four queens and so on.
Xiang Nan knows that to do well in the entertainment industry, one must have strength, and the other must be good at hype. The aroma of wine is not afraid of deep alleys, that is an old concept.
In the future, the competition in the entertainment industry will become more and more fierce. Only by knowing how to hype and publicize can you make your star journey smoother.
(end of this chapter)