Ouyang Xue transferred a group of people from his hotel and took them to the audio exhibition in Beijing to help.
Xiang Nan is going to have a major price reduction. When the time comes, the Metric No. 1 speakers will definitely be extremely popular and will be sold out immediately.
So a lot of manpower is needed to take care of the business, otherwise it would be too busy.
On the morning of the 15th, Ouyang Xue returned to the capital, and without taking a rest, she took the time to train her employees and prepare them for tomorrow's promotion.
Fortunately, they are all old hotel employees. They are all very clever and know the basics, so Ouyang Xue is quite comfortable in using it.
On the 16th, at 9:30 in the morning, Ouyang Xue followed Xiang Nan's instructions and posted the announcement from Metrics Company on the bulletin board in the lobby on the first floor, the bulletin board outside the venue, and the entrance to the exhibition halls on the third, fourth, and fifth floors. .
Less than forty minutes later, the company responded by posting a notice announcing that the price of a power supply, a pre-amplifier, and a power amplifier would be reduced by 3% during the exhibition.
The announcement was written with a brush and red paper, and the ink was still wet when it was posted. It was obviously a temporary decision.
Since these three machines are exactly the ones that promoted the golden combination of rhythmic speakers, Slack Company obviously realized that five hundred pairs of rhythmic speakers would bring them a multi-million business.
The two companies posted announcements one after another, which immediately attracted the attention of dealers and manufacturers.
Then the Metrics Company's exhibition room was filled with excitement, and the Slack Company's exhibition room was crowded. Dealers and enthusiasts from all over the country filled the booths of both companies.
The 500 pairs of chassis in stock by Metrics were all sold out before noon, successfully recovering nearly 1.9 million in payment.
Although the profit was not high, I only made more than 100,000 yuan. But he finally got his money back, and Ouyang Xue breathed a sigh of relief.
In fact, when she looked at the 500 pairs of speakers in stock, she was worried about whether she could sell them, fearing that she might lose everything in the end.
Who would have expected that it would sell so quickly and so well, successfully helping her get her capital back.
Moreover, the Rhythm No. 1 speaker is so popular that it has completely opened up the brand of Rhythm Poetry.
From now on, Rhythm Audio will no longer be a small and transparent company in the mainland audio industry, but will become a well-known brand in the mainland audio industry.
…
However, as the saying goes, a big tree attracts wind. Before the audio exhibition ended, Metrics received a lawsuit from Lesheng Company.
Le Sheng sued Metrics in the name of “unfair competition” and claimed damages of RMB 6 million.
Its reason is that "Metrics Company aims to squeeze out its competitors. It sells goods below cost price", which violates the provisions of Article 20 of Chapter 4 of the Anti-Unfair Competition Law.
Hence, Lesheng Company has the right to demand a public apology from Rhythm Company and assume liability for damages.
After seeing the indictment, Ouyang Xue couldn't help but be surprised. She didn't expect Lesheng Company to be so open-minded and demand six million in compensation.
Media's actual assets now only amount to more than one million yuan at most, which is equivalent to having to go bankrupt six times before Le Sheng's compensation can be paid off.
So she couldn't help but feel a little panicked.
Ouyang Xue immediately returned to the ancient city and asked Xiang Nan for advice.
ˆ It turns out that while submitting the indictment, Lesheng also contacted the media to promote the case. Due to the price reduction promotion of Rhythm No. 1 speakers, a pair of speakers only costs 3,400, and this set of speakers includes a pair of Lesheng flagships. In comparison, Lesheng sells a pair of Lesheng flagships, but they charge 8,000 yuan, which is more than double the price difference.
Therefore, with the popularity of Metrics No. 1, he successfully established a good image and reputation of "high quality and low price". At the same time, Le Sheng became a black-hearted businessman "seeking huge profits", and his image was greatly damaged.
You must know that before, Lesheng was a company highly respected by audiophiles.
Ye Xiaoming once said, "Lesheng Company is the most authoritative Hi-Fi speaker brand in China. Lesheng flagship is the representative product of Lesheng Company. The tweeter unit is directly imported from Germany. The patented automatic cooling technology of the bass unit can easily cope with audiophile-level audio. Large dynamics destroy the voice coil and never burn it.
This speaker costs 3,900 yuan, but its sound quality is definitely better than any European and American brand speaker priced at 10,000 yuan. This is an indisputable fact in the audio industry.
Choose Lesheng flagship speakers, use Slack pre- and post-amplifiers, and use Serinda signature version CD player. This is recognized by authorities and audiophiles as the best configuration for a 10,000-yuan speaker. "
This shows how high the status of Lesheng flagship is in the hearts of audiophiles. But now the Rhythm No. 1 audio system uses a pair of Lesheng flagships, and the price is 500 yuan cheaper than a single Lesheng flagship.
How can we not make those enthusiasts who bought Lesheng flagships at high prices angry?
They posted online one after another, accusing Le Sheng of being too evil. A stereo that was only worth more than 1,000 yuan actually sold for 3,900 yuan, making double the profit from one unit. It was simply too shameful.
So in order to restore the company's image, Lesheng specifically contacted the media and prepared to use this lawsuit to settle the matter.
…
Ouyang Xue almost burst into anger when she heard this.
The company had just been sued, and Feng Shijie was afraid that he would be exposed, so he couldn't wait to withdraw his shares. He was really a grandson.
But she was a person of her word. Since she had agreed to withdraw his shares before, she would no longer delay or cry, and immediately agreed to Feng Shijie in a cold voice. , let him wait in his hotel.
After returning to the ancient city, Ouyang Xue immediately returned to the hotel and went through the procedures for withdrawing shares and resigning with Feng Shijie and Ye Xiaoming.
Before withdrawing their shares, the three of them checked their accounts.
Metrics Company has been established for two years, but its profitability is not ideal. Although the daily income is as high as 5,000, the expenses are also very high.
Purchasing semi-finished speakers from the villagers of Wangmiao Village is a huge expense. To open a store in Yanjing, it costs money to rent a shop, rent a warehouse, and hire workers. Even participating in the audio exhibition this time cost 230,000 yuan in exhibition fees.
So even though Metrics Audio was sold out at this exhibition and made more than 1.8 million yuan, the overall profit was actually not high, and it could barely be considered a breakeven.
Of course, the Metrics Audio brand has been established and has become a well-known audio brand in China.
If we win the lawsuit against Le Sheng in the future, then the future of metrical poetry will be very good.
After all, it already has a reputation and reputation, and has been recognized by enthusiasts across the country. As long as the quality does not decline, there will definitely be sales in the future.
But in the view of Feng Shijie and Ye Xiaoming, it is impossible for metrical poetry to win the lawsuit against Le Sheng.
Firstly, Le Shengcai is so powerful that it is much more powerful than the metrical poems; secondly, the speakers of the metrical poems are indeed sold too cheaply, and the probability of losing the lawsuit is very high; thirdly, even if the lawsuit is likely to be won, it is not necessary to pay the lawyer alone. Fees can also bring down metrical poetry.
Because attorney fees are usually 15% of the subject matter of the claim. Le Sheng claimed 6 million from Metrics, and 15% equaled 900,000.
And the metrical poetry itself is only worth such a small amount of money. Even if the lawsuit is won, the legal fees will drag down the company. That's why they are eager to withdraw their shares.