After Feng Shijie and Ye Xiaoming realized this, they both felt that Xiang Nan's approach was too radical, too risky, and too underhanded.
Once he does this, it is very likely to incur strong retaliation from Lesheng Company.
After all, destroying people's jobs is like killing their parents. How could Lesheng Company just let it go?
At that time, not only will people suppress it from all channels, but they will not provide supplies to the metrical poetry, which will make the metrical poetry unable to survive.
So both of them were very worried and started discussing on the way what they should do if Xiang Nan really wanted to cut prices.
"This must not be done. If you do, it will be troublesome. I have dealt with Le Sheng for several years, and I know their methods very well. We cannot afford to offend them at all." Ye Xiaoming told Feng Shijie on the way.
The three of them were going to drive two cars back to the ancient city. In order to make it easier to talk, Ye Xiaoming took a car with Feng Shijie and asked Ouyang Xue to drive a car by himself.
Ye Xiaoming has been a distributor of Le Sheng for several years, and he still knows a little about them. In his opinion, there is no way to compete between metrical poetry and music. They can be killed with one finger.
"What's the use of not wanting to do it? The company's major shareholder is Ouyang Xue, and she can't be of the same mind as us." Feng Shijie complained, "She will definitely listen to Brother Ding."
"You are right." Ye Xiaoming nodded, "If this is really the case, then we have to make plans early."
“What are your plans?” Feng Shijie asked.
“Withdraw your shares and resign.” Ye Xiaoming suggested to Feng Shijie, “Otherwise, you will definitely be implicated.”
"Resign?! Before the company collapsed, you were the general manager and received a regular salary." Feng Shijie was stunned and asked in confusion, "Why do you want to resign?"
“We have different paths and cannot conspire with each other. We are on the same team. You have withdrawn your shares and capital. Do I still have the nerve to stay in the company?” Ye Xiaoming waved his hand and said,
"Besides, I still want to work in the audio industry in the future, so I can't offend Le Sheng. So I can't wait until the failure of Metrics before I leave. In that case, I will offend Le Sheng and I won't be able to keep my job. What am I trying to do? Woolen cloth?"
He and Feng Shijie worked at Metrics for two years and accumulated rich experience and insights. Even if they leave the rhythmic poetry, with their ability and the production base of Wangmiao Village, they can engage in the low-end audio processing industry with small profits but quick turnover, which is still a way to make money.
But since we still have to do music, we can’t offend the music saint. Otherwise, how could they let the two of them continue to mess around in the audio industry? They would definitely be beaten hard.
So it’s better to jump off the ship of metrical poetry that is destined to be crashed as soon as possible, so as to leave a thin line in things so that we can meet again in the future. Otherwise, they can only sink with the metrical poetry.
Hearing what Ye Xiaoming said, Feng Shijie suddenly felt the same.
"It's just that we just left like this. Isn't it a bit unreasonable?" He said worriedly.
At first, they took the initiative to ask Xiang Nan for help, but now they had to withdraw their capital and shares, which made him feel a little sorry for Xiang Nan.
"There's nothing unjust. Business is like this all over the world. If you cooperate, you will succeed, if you don't cooperate, you will break up. Nothing is tied together forever." Ye Xiaoming waved his hands and said, "Besides, let's not mention the withdrawal of shares or resignation later. Let's persuade Ding first. Brother takes back his life.
Let us present facts and reason, and clearly explain the stakes. If he listens, then let's forget it. If he doesn't listen, let's bring up the matter of withdrawing shares and resigning again. By that time, he would be too embarrassed to refuse, what do you think? "
If you withdraw your shares now, it's not too unloyal. After all, his persuasion with Ye Xiaoming was useless, and he had already done everything he could to be benevolent and righteous.
It would be really shameless to wait for Le Sheng to take revenge before withdrawing his shares.…
The three of them drove two cars back to the ancient city. They didn't even bother to eat dinner before arriving at Jiahe Community.
“Brother, why are you so anxious to recruit us back?” Ouyang Xue asked when they met.
"I have said before that this audio exhibition is a great opportunity for us to break the situation." Xiang Nan explained, "I have already thought of the idea to break the situation, and this is it..."
As he spoke, he took out an announcement he had written a long time ago, and saw written on it with a flying brush, "Announcement on the affordable sale of the Metrics No. 1 two-component speaker:
Taking advantage of the gathering of audio dealers and audio enthusiasts at the Yanjing International Audio Exhibition, our company decided to sell the Rhythm No. 1 two-component speaker at an affordable price.
The company's wholesale price has been reduced from the original 7,600 yuan to 3,400 yuan. The national unified recommended retail price has been reduced from the original 11,600 yuan to 3,900 yuan.
Each city is limited to one audio store, and each audio store is limited to 25 pairs of speakers, while 500 pairs of speakers are sold out.
Special announcement! "
Looking at this announcement, Ye Xiaoming and Feng Shijie looked at each other with "as expected" expressions.
They had long thought that Xiang Nan would cut prices, but they didn't expect that he would cut prices so hard. The wholesale price is reduced by 55% and the retail price is reduced by 65%.
This is worse than being cut in half, it is almost like cutting off the ankle.
“Brother Ding, your price reduction is too drastic. It’s much cheaper than a pair of Le Sheng flagships.” Ye Xiaoming said quickly, “As soon as this price comes out, we will offend Le Sheng badly.”
The retail price of two pairs of Lesheng flagships is 8,000 yuan. The Rhythm No. 1 consists of two pairs of Lesheng flagships plus a chassis, but the price is only 3,900 yuan.
As long as you are not a fool, you will know whose product you should buy. But in this way, Metrics took away Le Sheng's business. It's strange that he is so capable.
"It's just normal market competition, what's the offence?" Xiang Nan waved his hands.
In a market economy and a commodity society, who is not interested in price reductions and promotions?
“But there’s no need to lower the price so drastically. We have to go at the wholesale price. We only earn a hundred or so yuan for a set of speakers, so there’s no profit at all.” Feng Shijie advised.
The profit of about 100 yuan, compared with the cost of more than 3,000 yuan, the total profit rate is only 3%, which is lower than the annual interest rate of bank deposits.
"The bank pays annual interest, and the company's capital efficiency depends not only on the profit rate, but also on the frequency of capital turnover. Right now, even if the company makes zero profit on speakers, it makes sense as long as the farmers in Wangmiao Village earn processing fees." Xiang Nan waved his hands and said.
The faster the capital turnover frequency, the more profitable the company is. After Metrics recovers its funds, it can continue to stockpile materials and process them. If the inventory is cleared every three months, even if you only make 30,000 yuan at a time, you will still make 120,000 yuan a year, which is equivalent to a 12% profit.
"Brother Ding, I agree with the price reduction promotion, but you are too cruel. This will provoke a dispute between us and Le Sheng." Ye Xiaoming advised.
“It has to be so ruthless, otherwise it will not be easy to highlight the low price and high quality of the rhythmic sound.” Xiang Nan insisted.