Subsequently, Ye Xiaoming applied to the organizer of the International Audio Exhibition to participate in the exhibition and paid an exhibition fee of 210,000 yuan.
This exhibition was held on May 15th, so by the end of April, Ye Xiaoming and Feng Shijie started to get busy. Design booths, decorate exhibition halls, and strive to attract exhibitors to purchase.
Ouyang Xue, as the chairman, originally didn't care about anything. This time they all went to the capital, and she also wanted to see how Xiang Nan broke the situation.
Yanjing, Biye Villa Hotel, fourth floor exhibition hall.
The booth of Metrics Company was somewhat shabby, because the booths of other companies were crowded with various types of speakers, which made people feel dazzled and dazzled at first sight.
On the Metrics Company's booth, there were only two sets of speakers. One set is Metrical Poetry No. 1, and the other is Xiang Nan's foreign stereo set worth 400,000 yuan.
Xiang Nan’s set serves as a foil for Metrical Poetry No. 1. The difference in sound quality between the two sets of speakers is minimal, but the price difference is more than twenty times.
For consumers, it may have a certain appeal.
However, neither Ye Xiaoming nor Feng Shijie have much confidence in this.
Because even if the sound quality of Rhythm No. 1 is good, it is not much worse than the 400,000 foreign speakers, and the entire set of speakers only costs more than 20,000.
But for domestic consumers, it is still relatively expensive.
After all, in 2005, the average monthly salary of ordinary people was only 1,500. A set of Rhythm No. 1 speakers requires an average person's salary of one and a half years to afford it, without food or drink.
…
“Brother Ding said that this audio exhibition can help us break the situation, but so far, I haven’t seen any good ideas from him.” Ye Xiaoming looked at Feng Shijie with a depressed look.
Today is May 14th, and there is only one day left before the opening tomorrow. But until now, Xiang Nan has not given any tips to break the situation, so he has no confidence at all now.
“That’s right. Didn’t you say that this audio exhibition can help us open up sales? Why is it that it is about to be held, and Brother Ding has no instructions at all?
Does he think that if he puts these two sets of speakers here, audiophiles will flock to them and rush to buy them? "Feng Shijie also scratched his head and said.
"Miss Ouyang, when you came here, Brother Ding didn't tell you anything? Or did he leave you a tip or something?" Ye Xiaoming looked at Ouyang Xuedao.
Ouyang Xue was stunned for a moment, then shook her head, "No, he didn't say anything, and he didn't give me anything."
"Then what should we do? If we keep going like this, we will all be done with it." Ye Xiaoming said depressedly after hearing this.
Although he has not invested, he is still the general manager of Metrics. If the company goes bankrupt, he will lose his job. When the time comes, where can I find a job with a monthly salary of 3,000? !
“How about making a phone call and asking Brother Ding what we should do.” Feng Shijie suggested.
Ye Xiaoming heard this and nodded, "Okay, I'll call. Anyway, the exhibition hall is decorated, so I should send a message to Brother Ding."
…
Xiang Nan was meditating at home. When he heard the phone ringing, he picked up the phone.
“Okay, then you, Shijie, and Ouyang Xue will come back right away and bring both cars back. I want to discuss a big matter with you.” Xiang Nan said. "Brother Ding, what's the matter? Did you say it's not possible on the phone and do you want us to make a special trip back?" Ye Xiaoming asked in confusion.
The ancient city is 360 kilometers away from the capital. No matter how fast we drive on the road, it will take at least four hours. Back and forth, that's eight hours.
And it’s only about ten hours until the audio exhibition opens tomorrow. Therefore, Ye Xiaoming really didn't want to go back and forth.
"It's hard to talk about this on the phone. You'd better come back." Xiang Nan insisted.
“Okay, let me tell Sister Chairman and Shijie.” Seeing him say this, Ye Xiaoming had no choice but to nod.
Then he told Ouyang Xue and Feng Shijie what Xiang Nan meant.
“No way?! The exhibition opens tomorrow, let’s go back now?” Feng Shijie felt a little depressed when he heard this. Isn't Xiang Nan trying to trouble people? Why not have a meeting before they come to Beijing?
"Since the eldest brother wants us to go back for the meeting, let's go back." Ouyang Xue said, "I'll prepare the car while you two finish the work."
Feng Shijie and Ye Xiaoming nodded. After Ouyang Xue left, they looked at each other and felt that this was unusual.
"If it's an ordinary matter, Brother Ding can just call and explain. There is no need to go back. But why is it so urgent? Why do three people have to go back with two cars?" Feng Shijie said doubtfully.
"It must be something he thinks we won't necessarily do if he makes a phone call. Then it must be a major matter with fundamental conflicts. If both cars go back, are they going to pick up people when they return?" Ye Xiaoming speculated, "If It’s just to attract people. Why do we need to increase manpower? The only thing is that the speakers are sold out during the exhibition and the manpower is too busy.”
“Significant price reduction!” Feng Shijie thought immediately.
Only this trick can make the expensive Metrical Poetry No. 1 sell out.
"Yeah, it's a price cut, but to what extent can he predict that we will object? The cost of our speakers is 3,290 yuan, and he will definitely not sell them at a loss. What does that mean... Oh my god... I understand, I suddenly understood... It turns out that he went in such a big circle just for this!" Ye Xiaoming suddenly realized.
“For what?” Feng Shijie still had some thoughts. His mind was not as fast as Ye Xiaoming’s.
"The market knows that the Rhythm speakers use two sets of Lesheng flagships. What will happen if he lowers the price to the same as or lower than the Lesheng flagships?" Ye Xiaoming did not answer, but asked Feng Shijie road.
The news that the Metric No. 1 speaker is built using two Lesheng flagships is no secret in the audiophile circle.
First of all, it is included in the manual of the Metric No. 1 speaker; secondly, the music saint is also happy to use this matter for publicity. It is precisely for this reason that the Metric No. 1 speaker, which sells for 11,600 yuan, has no business at all.
After all, if an enthusiast buys two pairs of Lesheng flagships directly, it will only cost less than 8,000 yuan. The Metric No. 1 speaker costs a full 3,600 yuan, which is not cost-effective at all.
But if Xiang Nan significantly lowers the price of the Rhythm No. 1 speakers to less than 8,000 yuan, then it will be cheaper for audiophiles to buy one set of Rhythm No. 1 speakers than to buy two sets of Lesheng flagships. What about audiophiles who want to buy Lesheng flagships? , they will definitely come to buy metrical poems.
As a result, the sales volume of Lesheng flagship will naturally drop significantly.
"That goes without saying, then Le Sheng's flagship will be killed." Feng Shijie was not stupid, he immediately figured it out, and then was startled, "Oh... I understand! But... Le Sheng is the one we can mess with. Are you a master who can afford it? If Le Sheng is made anxious, will we still be able to hang out in the industry?"
“It’s really cruel and sinister, but I’ve offended the wrong person.” Ye Xiaoming also said fearfully.
Lesheng is the No. 1 HiFi brand in China, with a market value of RMB 64 million. In comparison, the current valuation of Metric Poetry is only two million at most, which is simply a small sum.
Now this little guy dares to challenge the giant. Isn't he looking for death?