Lesheng Company Headquarters.
After receiving the purchase intention from Rhythm, Lesheng General Manager Zhao Qing discussed it with Chairman Lin Yufeng and finally decided to reject Rhythm's plan to purchase 100 sets of audio kits every month and instead purchase 1,000 sets per year.
The reason why they made such a decision was that they believed that there was no market for rhythmic poetry speakers at all.
Firstly, the domestic HiFi market is already small, and domestic speakers are not popular abroad. Secondly, the price of Metrics speakers is too high. It costs 30,000 yuan overseas and 11,160 yuan in the mainland.
The key is that it is not a big brand, and it has no reputation or reputation. So there will definitely not be any sales.
In this way, if Metrics’ purchase plan is agreed to, it will not be able to sell the goods in the first month, and it will be impossible to purchase more goods after that.
So the originally planned purchase volume of 1,200 units per year was finally implemented to be 100 units in the first month. And one hundred sets of speakers, for a large company like Lesheng, is simply a small business with little profit to speak of.
Hence, it is better to do a one-time deal and sell a thousand sets of speakers to Metrics at one time, so that the music saint can still make a profit.
Moreover, when Rhythm found out that it could not sell the goods and had to return the speakers to Music Saint, Music Saint could kill Rhythm again and lower the price to take back the goods. In this way, it is equivalent to making money twice.
…
"Yuan Ying, you really got it right. Le Sheng has really rejected the purchase intention of metrical poems. He hopes to change the 'hundred sets per month' to 'a thousand sets at a time'." Rui Xiaodan asked Xiang Nan in surprise. road.
He actually predicted Le Sheng's reaction exactly, it was really amazing.
Xiang Nan nodded.
"How could you guess so accurately?" Rui Xiaodan asked again curiously.
This thing was really unbelievable, and she couldn't understand it at all.
“Do you know the slogan of Lesheng Company?” Xiang Nan asked.
"I know. 'Le Sheng Company only has spears and no shields. There will always be only six words on the flag of Le Sheng Company: attack, attack, attack.'" Rui Xiaodan nodded.
Last year when she went to Yafeng Audio Store to buy speakers, she saw a poster from Lesheng Company with these words written on it. At that time, both she and Ouyang Xue felt that Lin Yufeng was too crazy and domineering.
"For such an offensive company, all decisions made are to pursue profits to the maximum extent." Xiang Nan nodded, "So they will definitely not choose the 'one hundred units per month' purchase plan, but will propose 'One-time transaction', you can make enough money in one go.
The registered capital of Metrics Company is only over one million, so it will propose a thousand plans at a time. It's not hard to guess. "
“Incredible.” After hearing Xiang Nan’s words, Rui Xiaodan knew that what he said was reasonable, but he still couldn’t help but sigh.
She couldn't have predicted Lesheng Company's reaction based on a slogan on a poster. This shows how sensitive Xiang Nan's mind is and how meticulous his thinking is in order to predict his opponent's reaction.
“That’s a thousand sets of speakers at a time, but it costs millions.” Rui Xiaodan said worriedly, “Is there really no problem?”
“Don’t worry, everything is under control.” Xiang Nan smiled.
Seeing how confident he was, Rui Xiaodan nodded.
…
Subsequently, Metrics Company agreed to Lesheng's "one thousand sets at a time" purchase plan, and because the purchase volume reached thousands at a time, it received a substantial profit margin from Lesheng, lowering the ex-factory price of each set of speakers to one thousand. one.
Comparatively, the retail price of a Lexheng flagship set on the market reaches 3,500 yuan. So Metrics Company took advantage.
Because of the one-time purchase of a thousand sets of Lesheng Flagship, the company's liquidity was depleted immediately. If the sales of Metrics No. 1 do not pick up in the next few months, then the company may not be able to survive next year and will be in trouble. Therefore, both of them were worried about how to sell so much inventory.
On the other hand, the major shareholder Ouyang Xue is more open-minded.
Firstly, she had great trust in Xiang Nan’s ability; secondly, Xiang Nan helped her earn more than 800,000 yuan in the stock market. Therefore, even if Metrics really had to close down, she would not suffer much loss. At most, she would lose all of her earnings of more than 800,000 yuan.
She is quite open-minded when it comes to money.
Because of the support of major shareholder Ouyang Xue, the Metrics Company continued to operate according to Xiang Nan's instructions.
After the autumn harvest, the farmers in Wangmiao Village stayed idle all winter and processed the thousand sets of Lesheng flagship speakers into Metric No. 1.
But even though the villagers of Wangmiao Village are working enthusiastically, the sales of Metrics No. 1 are still very lackluster.
Not to mention that there is little sales overseas, there is also little sales in the mainland.
From the official launch to the present, only six sets of Metric No. 1 speakers have been sold in the mainland, and they were purchased by Lesheng Company.
At their direct sales stores in six major cities, each set up a set as a nursery to advertise Lesheng Company.
Because Rhythm No. 1 is the flagship of Lesheng, it is now rated as one of the top ten speakers in the world. Although it was marketed, it can still be regarded as rouge and powder for Le Sheng.
And a mere six sets of speakers, based on the wholesale price, only sold for more than 40,000 yuan, which was nothing compared to the millions of inventory accumulated in the Metrics warehouse.
Had it not been for the fact that Metrics' cabinets could still be sold for money, the company would have collapsed before the end of the year.
So Ye Xiaoming and Feng Shijie were very worried.
…
The New Year will come soon.
In the new year, Ouyang Xue specially held a banquet at Taoyuan Hotel to entertain Xiang Nan, Rui Xiaodan, Ye Xiaoming, Feng Shijie and others.
No matter what ups and downs we experienced this year, it is all in the past. In the new year, we should still look forward.
At the banquet, Xiang Nan proposed that Ye Xiaoming sign up to participate in the International Audio Show held in Beijing in May.
“Brother Ding, the company doesn’t have much funds now. But to sign up for the audio exhibition, it’s at least 200,000 yuan.” Ye Xiaoming said in embarrassment when he heard this.
Over the past year, Metrics has been eking out a living by selling cabinets. As for the 500 sets of speakers, none of them were sold. They were all stored in the warehouse, and they were almost sweating.
Millions of dollars of funds were put on hold as a result, leaving the company with no liquidity. Now I have to spend another 200,000 to attend the audio show. Isn't this a joke?
He didn’t believe that a single audio exhibition could turn the Metrics audio system from a slow-selling product into a best-selling product.
"I know. This audio exhibition is the key for us to break the situation." Xiang Nan still insisted.
"Breaking the situation?! Can it really be broken?" Ye Xiaoming asked doubtfully.
Xiang Nan ignored him and looked at Ouyang Xue.
"Since the elder brother said that he wants to participate, then let's participate." Ouyang Xue nodded. She spent one million, no less than the two hundred thousand now.
Seeing her say this, Ye Xiaoming and Feng Shijie had no choice but to nod.