Chapter 36003602【Continue to expand】
In 2001, the Liangliang Food Factory continued to expand, with the factory area reaching dozens of acres and the number of employees increasing to 1,000, becoming a well-known local brand in Hualin.
In order to increase the brand's popularity, Xiang Nan even spent huge sums of money and invited popular star Fan Ye to advertise for the famous melon seeds, peanuts, almonds, walnuts, etc.
In 1997, Fan Ye became famous all over the country with "Huanzhugege". In 1998, "Huan Zhu Ge Ge 2" made her popularity reach a higher level, and she became a household star.
It’s just that although she is famous, her advertising fee is not high, because after all, she is only the third or fourth female in the play. Although he is famous, he is not alone in his role. He is still far less popular than the actors who play Xiao Yanzi and Ziwei Gege.
Hence, her current advertising fee is not high. Her advertising endorsement fee in three years is only 300,000 yuan, which is like picking up money for free.
"Son, is it worth hiring a celebrity to do endorsements for 300,000 yuan?" Wang Xiang didn't agree with spending so much money on advertising. He still felt that three hundred thousand was too expensive. With so much money, he would rather buy more equipment and hire more workers.
“Dad, you listen to me, if you don’t want to let your child catch a wolf,” Xiang Nan said with a smile, “This is not an era of planned economy. The state is responsible for overall planning. You don’t have to worry about product sales. You can sell whatever you produce.
Now is the era of market economy, no one cares about your sales volume, so if you want to make money, you have to find a way to sell the product. Otherwise, the product will not sell well, and you will not make any money no matter how much you produce.
Advertising is to open up sales. Now it’s not that ‘the aroma of wine is not afraid of the depth of the alley’, but ‘the aroma of wine is not afraid of the depth of the alley’. The technical difficulty of food factories is not high. If we can produce it, others can produce it, so in order to open up sales, we must vigorously promote it.
Don't worry, your son won't do useless work. "
Wang Xiang had no choice but to nod when his son said this.
From the beginning of preparations to the current scale of this factory, he actually did not play a big role. Many things were done by his son. For example, renting space, buying machinery, applying for licenses, developing sales channels, etc.
So now that his son invites celebrities to advertise, although he doesn't agree with it, he doesn't insist on opposing it.
…
Soon, Xiang Nan contacted Fan Ye’s agent.
"Let's discuss it. Do you think it's feasible to sign a ten-year advertising endorsement deal at once? How much will it cost?" Xiang Nan asked Fan Bingbing's agent.
“Sign for ten years?” The agent was quite surprised.
"Yes, our company's business philosophy is to be steady and solid." Xiang Nan nodded and said, "Miss Fan was selected by us through thousands of selections. She fits our company's product image very well, so we are willing to cooperate with Miss Fan Develop long-term cooperation.
There will be less twists and turns during this period, so how about we sign a ten-year contract? You can make more money and we can save trouble, so think about it. "
He knows that although Fan Ye is not too popular now, she will become more and more popular in the future and become a big sister in the mainland entertainment industry. Therefore, before she becomes popular yet, it is best to sign for as many years as possible.
"If you really want to sign for ten years, the price will be different. It will have to be doubled at least." The agent thought about it and said, "With Miss Fan's qualifications, she will definitely become more popular in the future."
"This is not guaranteed. There are many qualified stars in the entertainment industry, and there are only a few who are really popular. There are also people who are popular at the beginning and then become popular again soon." Xiang Nan said, "Let's do this. How about one person taking a step back and 1.5 million in ten years?"
After discussing with Mr. Fan, the agent felt that the price was feasible.
The reason why they agreed was that at the beginning of this century, the domestic entertainment industry generally did not make money. Even a well-known star like Fan Ye only received a few thousand yuan per episode. One and a half million is enough for her to earn for a long time.
Secondly, the entertainment industry is constantly changing, ebbing and flowing. Don't talk about your own fortune in the next ten years. Even in the next year, it is unknown whether he can continue to be popular.
So it is better to make money in time and be safe.
So in the end, Fan Ye signed a ten-year endorsement contract with Liangliang Food Factory.
After the contract is signed, the filming of endorsement ads and posters begins immediately. Advertising script designed by Xiang Nan himself. When friends get together and have a happy time, eat loud and clear gift packs; for New Year reunions and relatives get together, eat loud and clear gift packs; when going out to play, during happy times, eat loud and clear gift packs...
In short, the idea conveyed by these advertisements is that when you are happy, be loud. It’s the same concept as if you want to be happy, drink Coca-Cola.
Xiang Nan inherited Shi Xiaomeng’s advertising design skills and accumulated hundreds of years of literary literacy. Therefore, the advertisements he designed are both original and original, and directly address the theme, which is guaranteed to leave a deep impression on the audience.
Seeing such a mature advertising plan, Mr. Fan and the invited advertising crew were a little surprised. They did not expect that a small municipal food factory such as grass covered with pearls would have such talent.
“Who wrote this advertising script? He’s quite talented.” Mr. Fan asked curiously.
"I don't dare, I wrote it." Xiang Nan waved his hand and smiled.
"You?!" Mr. Fan looked at Xiang Nan, quite surprised. He didn't expect that he still had this ability.
"What's so big about this? The novel I wrote when I was eighteen has already been published in "Harvest", "October", and "People's Literature"." Xiang Nan said with a smile, "Otherwise you think my dad is the only one How can a train driver in a factory get the money to open a food factory?”
Master Fan was greatly shocked when he heard this.
Harvest, October, and People's Literature, these are the country's top literary journals. It is really remarkable that a novel written by an eighteen-year-old can be published in such a publication.
For a moment, she was in awe.
…
Subsequently, the commercial shooting officially began.
Xiang Nan also got involved and joined in the advertising shoot.
In these three advertisements, Xiang Nan pretends to be a couple with Ye Fan and goes home to visit his parents with Ye Fan; Enjoy the rare comfort of eating loud gift packages among green mountains and clear waters...
Originally, both Fan Ye and the director were worried that Xiang Nan's acting skills were not up to par, and wanted to persuade him to switch to a professional advertising model.
After all, the main focus of the advertisement is Mr. Fan, and the male model does not need to be well-known, nor does he need to spend much money.
As for a novice like Xiang Nan, he might get stage fright once he is on camera. At that time, if the shot is not good, you will have to retake it, which wastes film, time, and money.
But I didn’t expect that Xiang Nan’s performance would surprise everyone as soon as the filming started.
He is calm and at ease in front of the camera. His expressions, movements, and lines are impeccable, even better than Fan Ye, who is a professional actor.
This surprised both the director and Mr. Fan.
“Have you ever attended an art school and acted in a drama?” Mr. Fan asked curiously.
“No.” Xiang Nan waved his hand.
“Then you are really a genius.” Mr. Fan said with admiration.
Xiang Nan’s performance really doesn’t look like a newcomer.
"Perhaps I just have a talent for this." Xiang Nan smiled and said, "In short, it is a pleasure to work with you this time. I hope our cooperation will last forever and our friendship will last forever."
“Okay.” Mr. Fan nodded.
(End of this chapter)