Chapter 3132 Chapter 3134【Losing money and making money】
While Xiang Nan was training hard, Mary also found a job as a salesperson with a monthly salary of 2,500 pounds, which is quite good.
Xiang Nan was very happy for her.
After half a month, the record officially started recording.
The first record contains only one song, that is "you are beautiful".
Now that the record industry is shrinking, in order to reduce risks, the record company will not release the entire album at the beginning, but will first release a single to test the water.
If the response is good, continue to push singles. When the popularity and sales reach a certain level, then the whole album will be considered.
Xiang Nan's debut single is "youarebeautiful".
This song is the third single released from the debut album of British singer James Brant. After its release, it became very popular and won the top spot on the US Billboard Top 100 Singles Chart, and the MTV Music Video Awards for "Best Male Singer Video" and "Best Photography".
James Brant was also nominated for the Grammy Award for "Record of the Year" and "Single of the Year" for this song, and won the "Best Pop Male Singer Award".
It can be said that the quality of this song is very good.
Xiang Nan also agreed very much, choosing this song as his debut single.
Then he started recording.
…
Two days later, the recording of the single was completed, and then it entered the post-production and publicity stage.
There are many channels for publicity, traditional ones include print media, radio, TV, and live performances. With the popularity of the Internet, Internet media and Internet platforms have gradually received more attention.
Xiang Nan's next step is to accept print media and radio interviews, appear on TV music programs, and perform live performances under the company's arrangement.
Promoting songs mainly depends on the funds invested by record companies.
The so-called money can turn ghosts around. When the record company is willing to give a lot of silver paper, those paper media, radio stations, and TV stations are naturally happy to help promote it.
Like S&M, JYP, YG, these relatively large companies, every time they launch a new group, they are overwhelmingly publicizing. Before the new song was released, those combinations had already gained considerable popularity.
Many artists from small companies, even if they debut for many years, may not be comparable to these juniors. This shows the role of capital.
And Delos Records is only a small company, so it is not strong in promotion.
There are only two paper media, five radio stations, and two TV programs, which are not conducive to increasing popularity.
Seeing this, Xiang Nan made a special trip to ask Anthony to contact the promotion company for him, and spread a lot of silver paper to promote "youarebeautiful".
He wants to make sure he's an instant hit.
For this reason, it doesn’t matter if it costs millions or tens of millions of euros.
Anyway, it is very easy for him to make money, and he is not much different from Bai Jian.
…
"Boss, why are you so obsessed with becoming a star? Even if this album sells well, I'm afraid you won't earn as much money as you spend." Anthony asked puzzled.
Even if this single sells millions of copies, Xiang Nan can only share hundreds of thousands of euros at most, and the bulk is still the record company and record store.
However, Xiang Nan spent millions of euros on publicity and promotion, which is no different from losing money and making money.
"Just do this well. Knowing too much won't do you any good." Xiang Nan curled his lips and said, he doesn't like people who talk too much.
Half a month later, "youarebeautiful" was officially launched.
The next day after it was released, there were big names in the music industry, Internet celebrities, anonymous netizens, radio anchors, well-known music critics, etc., who praised and recommended this song. The song exploded immediately.
"What's going on, did we spend so much money?" Rhodes was taken aback by the intensity of the publicity.
He didn't expect that so many people would help promote it, which is really incredible. He didn't remember sending money to these people.
"Our song is so good, they don't charge money, so they are willing to help promote it." Seeing this, Xiang Nan said with a smile.
"That's true." Rhodes nodded when he heard it.
Those music bigwigs, radio anchors, and well-known music critics are not all talking about money. Most of the time, they recommend good songs.
Otherwise, if you often recommend bad songs to the audience, you will be caught out sooner or later, and your reputation will be ruined.
Just like those film and television UP masters often do theater test films, the angles are all biased, they will point out the flaws of the film, and they will not blindly praise it.
Moreover, if the top performer receives promotional money and insists on making a bad film a masterpiece, then fans will also choose to walk with their feet.
…
Because Xiang Nan secretly spent money on promotion, and the promotion was extremely strong, the song "youare beautiful" immediately gained a lot of attention once it was released.
And its quality did not live up to the audience's expectations, so it quickly gained good sales and reputation, directly airborne to the top of the UK singles sales chart, and reached the top ten positions in the US Billboard singles chart.
With the blessing of such achievements, Xiang Nan's popularity naturally increased, and he soon became a popular star in the British music scene.
And such a result also made Rhodes overjoyed.
Xiang Nan is really a treasure boy, it is a big surprise that he became popular after just one song.
So he hastily planned to shoot an MV for Xiang Nan for further promotion.
In addition, a new single is also in preparation.
Xiang Nan is naturally looking forward to this.
…
"Dan, congratulations, you are really a big star now." Mary smiled and gave Xiang Nan a sweet kiss, "I knew it, you can do it."
"Thank you." Xiang Nan nodded with a smile, "But I'm not a big star yet, it's just that one song has become popular. At most, I'm well-known now, and I still have a lot of room for effort."
"I'm sure you can." Mary laughed.
"Thank you." Xiang Nan nodded, "However, I will be busy for a while, I hope you can understand and support."
He will run publicity next, and there will be many performances. A lot of publicity and performances are in other regions or countries. As a result, he didn't have much time to spend with Mary.
And distance can only create barriers, not beauty, so he will inevitably feel a little worried. But he has to go, after all, publicity and performances are a good way to increase popularity.
If he wants to become a superstar, these things must be done.
"Don't worry, I know." Mary nodded.
"Thank you for your understanding." Xiang Nan nodded, and then hugged her, "Also, there is one more thing I want to get vaccinated in advance. After becoming a star, there may be many scandals, but please believe me, I will never provoke anyone, I love only you."
"I believe in you. But if you don't love me anymore, just tell me, I will go away immediately, please don't hurt me." Mary said.
"Don't worry, I will." Xiang Nan nodded.
(end of this chapter)