Chapter 1977 1979 [burning money]
The production cost of outdoor reality shows is much higher than that of indoor variety shows.
Indoor variety shows can be rehearsed, and the program process, progress, and content can be controlled. However, there are too many uncontrollable factors in outdoor reality shows, and unexpected situations may arise at any time.
So the early variety shows were all recorded indoors. It was not until later that the audience got tired of indoor variety shows and gradually turned from indoors to outdoors, but the investment was also much higher than before.
Indoor variety shows like "Happy Tonight" recorded by TVB before, the production cost of the first episode is only tens of thousands of Hong Kong dollars. After all, most of those stars get a fixed salary, and the cost is controllable.
But now if you want to record an outdoor reality show, the cost will have to be increased by ten times or even dozens of times. Even if TVB can afford the money, it is difficult to maintain a balance between program production costs and advertising revenue.
It can be said that Xiang Nan used a move that hurts the enemy eight hundred and hurts himself a thousand. The key is that his skin is thick and blood grooves are deep, and he can survive a thousand wounded enemies.
Wireless does not have that much capital, and it cannot sustain long-term losses at all. Therefore, in terms of burning money, it is absolutely inferior to Xiang Nande.
Therefore, it can only do big things with a small amount of money based on the principle of living within its means. Financially, I can't compete with ATV, so I will work **** creativity, and strive to launch a few more interesting variety shows to compete with ATV for ratings.
But this is not easy.
Because behind the success of a variety show, there may be dozens of variety shows as cannon fodder. It's not just on the battlefield.
Before each variety show succeeds, it needs to go through constant exploration and experimentation, and among them, there are few successes and many failures.
Even South Korea’s national hosts Jiang Hudong and Liu Jae-seok have such rich experience in production, there are also failed variety shows, let alone the producers of wireless stations.
And taking a step back, even if TVB has good programs, they still can't compare to Xiang Nan.
There are still a lot of ideas in his mind, each of which is a proven successful program, such as "Survivor", "Wilderness Survival", "Running Man", "Family Birth", "Big Brother", "Longing for Life", "Yin's Canteen", "Living Alone in the Wild" and so on, are not afraid of wireless challenges at all.
…
Sure enough, after returning to Xiangjiang, Xiang Nan gave ATV some program ideas.
One is the indoor variety show "Star Detective", which tells the story of solving mysterious cases through clues. This kind of game is actually very popular in European and American countries.
Many lovers of detective themes hold similar events every year. Participants will dress up as detective characters in movies, novels, and comics to solve mysteries together. It can not only exercise their minds, but also have the fun of cosplay, so it is very popular.
One is the outdoor reality show "Star Restaurant", in which a group of stars play chefs, waiters, and store managers to serve customers.
This is actually not a difficult task for artists in Xiangjiang. Because whether it is wireless or ATV, the salary is actually not high. Therefore, artists usually have to work part-time and manage side jobs in order to live in Xiangjiang.
Among them, opening a restaurant is one of the side jobs that many artists will choose. When they are not busy, they will also greet customers in person, so they are still very familiar with the restaurant work.
However, the difference is that "Star Restaurant" opened in another city. This will test everyone's communication skills, team writing skills, and emergency handling capabilities, so it's quite fun.
…
After its establishment last year, it is already preparing for the project this year.
The ancient costume romance dramas "Marry the Right Man in the Wrong Sedan Chair", "Smart Little Don't Know" and "Oolong Breaks Through Love" are all being filmed.
This not only facilitates Hong Kong and Taiwan employees to familiarize themselves with the mainland, but also enables mainland employees to learn from Hong Kong and Taiwan, and also ensures that TV dramas meet the tastes of mainland, Hong Kong and Taiwan audiences as much as possible.
Xiang Nan believes that the mainland branch's strategy of starting with costume dramas is still very smart.
Because costume romance dramas and martial arts dramas are in line with the tastes of people from both places. If it were an urban drama, a rural drama, or a family drama, I'm afraid there would be a gap.
So start with costume dramas first, and then gradually expand to urban dramas, rural dramas, family dramas, etc. It is safer and easier to succeed.
"Tell the branch that it doesn't matter whether you use stars or not for filming. Mainland China, Hong Kong and Taiwan are full of good actors with excellent acting skills, and they are cheap and inexpensive.
The key point is the script. There must be a good story, so that the characters can stand up, the quality can stand up, and the audience will not complain. "Xiang Nan asked Wang Jingdao, "If you invite a bunch of celebrities, you end up making a bad drama. Then the producer resigns by himself, don't wait for me to do it. "
For a period of time, the mainland did not pay much attention to script creation, but only paid attention to whether the star lineup was strong or not. For this reason, they did not hesitate to spend huge sums of money to hire top stars to help out.
As a result, all the funds were given to the stars, and other aspects can only be saved as much as possible, and suppressed as much as possible. In particular, celebrities get high salaries, and when filming, they are picky and picky. They don’t shoot this one, and they don’t shoot that one.
Finally, the quality of the drama series is naturally difficult to describe in one word. As a result, the audience lost their appetite, and it also caused the domestic drama series to lose the audience's favor for a time.
Therefore, Xiang Nan would rather not have a star cast, but also ensure the quality of the script first. In this case, even if the ratings of this series may not be good when it was released at that time, after all, the sand cannot cover the light of gold.
For example, "Underground Traffic Station" produced in 2007 basically didn't have any celebrities to join, and it didn't cause much splash when it was broadcast.
However, after a few years, this drama has become more and more popular, and Captain Jia, Huang Jinbiao, Shi Qingshan, Kuroto, and Nojiri have all become popular characters.
"Don't worry, Mr. Ning, I told them early in the morning." Wang Jing nodded with a smile, "I will also review the episodes before they start filming."
"That's good, Director Wang, I can trust your vision." Xiang Nan smiled.
…
Xiang Nan then asked MaggieQ for coffee.
MaggieQ, also known as Li Meiqi, has an American father and a South Vietnamese mother, which has nothing to do with Chinese people.
She was born in 1979 and made her debut in 1997. She started as a model in Dongying, but unfortunately she was not successful. After that, she came to Xiangjiang to develop and made a breakthrough in her career.
Successively starred in "Hong Xing Da Fei Ge", "Ghost Model", "SWAT New Man 2", "Beautiful Thief", etc., and gained fame in the Xiangjiang film circle.
Xiang Nan knew that in the future, she would go out of Hong Kong and go to Hollywood to develop, and successively starred in "Mission: Impossible 3", "Die Hard 4", "Divergent", and starred in the American drama "Nikita" and so on.
Although the results are not brilliant, they are still passable.
(end of this chapter)