Chapter 1959 1961 [Audience Ratings]
Xiang Nan stayed in Xiangjiang for half a month, and then returned to Hollywood.
During his stay in Xiangjiang, ATV began to prepare three variety shows, "Super Girl", "Talent Show" and "Smart and Brave Breakthrough" according to the planning plan he provided.
Back then, TVB started from variety shows. On the second day of TVB's launch, "Happy Tonight" began to be broadcast, performing short plays, singing, dancing, and telling jokes to make the audience happy.
It defines itself as a TV station for the lower Riba people, and it broadcasts whatever the common people like to watch.
At that time, Li's main audience was the middle and upper class people in Xiangjiang society. Because at that time, Li's paid for cable TV, and it was not ordinary people who could afford the cable TV fee.
So its program ranks first in taste. When it broadcasts "Happy Tonight" on the wireless station, it broadcasts a program that teaches housewives how to arrange flowers. Such a program naturally cannot have high ratings.
Therefore, TVB quickly snatched away Li's ratings and beat Li's to nothing. Afterwards, although Li's has also made reforms and launched some variety shows, it is still not as grounded as wireless.
In addition, Wireless has Huaxing Records, which has signed many singers. Moreover, he has also established an offensive and defensive alliance with the record company. If the singer wants to promote the album, he can only come to TVB. If you go to ATV, you will be blocked.
As a result, ATV's variety shows have no singers to help out, and the starlight is dim, so naturally there are no audiences to watch.
…
The three programs launched by Xiang Nan are all aimed at the public class, and they don't need to rely on celebrities to support them. Therefore, there is no need to pay too much for transportation, and most of the funds can be spent on the program.
Moreover, this kind of reality show is more immersive for ordinary audiences and can win more ratings. After all, standing on the stage and performing by yourself is naturally more emotional than watching a star perform on the stage.
Therefore, after the launch of the third program, it quickly achieved good ratings.
The program "Xiangjiang Talent Show" is the most popular among the elderly, because there is no distinction between men, women and children, as long as they have certain talents, they can perform on the show.
If you perform well, you can advance to the next round. The winner of the final championship can get a bonus of 5 million Hong Kong dollars. Even the third runner-up can get 500,000 Hong Kong dollars. Naturally, everyone is brave.
Moreover, they performed a variety of programs. There are not only common talents such as singing, playing, martial arts, and magic, but also rare talents such as Baishacazi, diabolo, face changing, and flying knives, which are naturally lively and beautiful.
Young people like to watch "Super Girl". On the one hand, the contestants are basically girls aged 16 to 25, and most of them are young and beautiful. In terms of appearance alone, it is more likely to be popular with young people.
On the one hand, the unique SMS and email ranking mechanism also increased the participation of young people. Seeing the contestants selected by myself voted, all the way to success, it will naturally give me a sense of accomplishment.
While "Smart and Brave Breakthrough", the prizes are the most abundant. As long as you come to participate, you can receive prizes. And pass a level, there is a level of prizes. If you pass all the checkpoints in the end, there will also be a cash reward of 500,000 Hong Kong dollars.
So it really attracted a group of friends who like fitness and challenges. And the embarrassment of making mistakes repeatedly when they pass the level is also fun for the audience.
The ratings of the three programs are all around one million. Compared with TVB, although they still lose, the loss is much less.
After that, ATV launched TV series such as "Forensic Pioneer" and "Rushing to the Sky". These TV series are all invested heavily in filming and well-produced.
The production cost of "Up to the Sky" alone was as high as 50 million Hong Kong dollars. Because ATV actually leased several Airbus planes to film.
After it started broadcasting, the average ratings were 1.62 million people, which was higher than that of "The Strong Teacher" which was broadcast on TVB at the same time.
The ratings beat TVB, which also excited ATV.
…
Entering 1999, the development of ATV became more and more prosperous.
On the one hand, with Xiang Nan investing a lot of money, ATV's program production funds are abundant, so they are willing to spend money on large-scale productions.
For example, the opening drama "Monkey King Monkey King" in 1999 did not hesitate to invite ratings king Zhang Weijian to play Monkey King, and the salary for each episode was as high as 100,000 Hong Kong dollars.
And for the picture effect, he did not hesitate to invite Xu Ke's new visual effects studio to help produce special effects. The effect is naturally much better than the wireless Wu Mao special effect.
In addition, stars like Wu Mengda, Zheng Xiuwen, Wu Qianlian, Liu Qingyun, Chen Baixiang and other stars also joined in, so the cast is unprecedentedly strong, and it is also very effective in boosting the ratings.
Therefore, although the production cost of this drama is as high as 60 million Hong Kong dollars, which is about 1.5 million Hong Kong dollars per episode, it is really wonderful, and the ratings are higher than "Certificate Verification Record 2" which was broadcast on the same period.
On the one hand, ATV's three variety shows have also attracted a lot of new blood for the company.
For example, Zhang Bozhi, Cai Zhuoyan, and Wu Dingxin, who debuted through the "Super Girl" audition, are all very popular.
And some talents selected by "Xiangjiang Talent Show" also have some outstanding images and talented people who were signed by ATV, such as Li Nuoyi, Huang Zongze, Zhang Jicong, Qiao Baobao and so on.
TAs are either beautiful, handsome, or funny, in short, they have their own talents. After joining, ATV also has a lot of available talents.
In addition, the film and television base in Zhongshan City has started construction. It is expected that the first scenic spot will be put into use in the first half of this year. At that time, ATV will no longer have to worry about where to shoot scenes for court dramas and costume dramas.
Therefore, at the beginning of 1999, the development of ATV was booming.
…
It's just that although ATV is booming, it has spent nearly 600 million Hong Kong dollars in the past half a year. And its income was less than 300 million, that is to say, it lost 300 million in half a year.
Such a loss method has also made many people worry about how long ATV can continue to burn money. After all, no matter how rich Xiang Nan is, it is impossible for him to do business at a loss all the time.
Like the Far East Group and Lin's consortium are also very rich, but they are also reluctant to invest huge sums of money in ATV.
After they took over ATV, they were all very ambitious at the beginning, poaching roles, and investing huge sums of money in filming.
Therefore, ATV also has such concerns, worrying that such a prosperous day will not last for too long.
However, they obviously underestimated Xiang Nan's determination and financial strength.
In 1990, Xiang Nan's net worth exceeded tens of billions of dollars. In the past few years, he has successively invested in high-tech companies such as Netscape, Apple, Amazon, Yahoo, EA, Dell, and Hewlett-Packard.
ATV doesn’t say it loses 600 million a year, but it loses 600 million Hong Kong dollars a month. He can stand it.
(end of this chapter)