Chapter 1921 1923 [Internet Marketing]
Colleagues from the distribution department of Universal Pictures have never paid attention to the Internet before, and now they are suddenly engaged in online marketing and really don’t know how to do it. In the end, they can only make an online advertising plan and plan to spend millions of dollars to advertise on popular websites.
However, Xiang Nan rejected the proposal.
Advertising on the website with millions of dollars may not be effective.
On the one hand, the current Internet advertising industry is immature, and it is difficult to prove that it is effective even if it is advertised.
Unlike in real life, Google, Facebook, and Baidu have corresponding technologies that can display advertisements to specific groups of people, and can also monitor the click-through rate and conversion rate of advertisements at all times to ensure that the advertising costs of customers are worthwhile.
On the one hand, the cost of advertising for millions of dollars is also a bit high.
Xiang Nan just hoped that the distribution department would invite a group of water troops to post a few water posts in the discussion area of popular websites. This is more confusing and more immersive, and it is much more effective than blatantly advertising.
Subsequently, Xiang Nan personally drew up a publicity plan.
So the publishing department started to act according to the plan drawn up by Xiang Nan, hiring a group of college students to post and discuss the plot of "X-Files" on popular websites where young people gather, so as to attract more netizens' attention.
In fact, dramas like "X-Files" that involve UFOs, monsters, urban legends, comprehensive religious legends, unsolved mysteries, and political conspiracies are inherently attractive to young people.
Because only young people have such a strong thirst for knowledge and curiosity, books such as "The World's Ten Unsolved Mysteries", "UFO Quest", "The World's Ten Treasure Mysteries" and other books on the street stalls are basically given by young people. Bought it.
Xiang Nan's trick really worked.
With the dispatch of the navy, "X-Files" has become more and more famous on the Internet, and thus attracted more and more young people's attention.
Therefore, in the next few episodes, the ratings of "X Files" are getting higher and higher, gradually rising from less than 10 million to about 15 million, which has climbed a lot.
Although it is not yet the top ratings, it finally satisfies Fox Television and will not cut it off. So it's still very effective.
Seeing this, the colleagues in the distribution department of Universal Pictures all admired Xiang Nan. Unexpectedly, he revived a show that was on the verge of being canceled with just a few simple tricks, and no one really believed it when he said it.
And this also made them realize the importance of online marketing, so Universal Pictures specially set up an online marketing team, which will be responsible for online promotion in the future.
…
There is no impenetrable wall in the world.
The operation of Universal Pictures was quickly known by other companies in the industry, so various companies followed suit. But the effect is good and bad, which confuses everyone for a while.
In fact, the ratings of "X-Files" can increase, on the one hand, it has found the right audience. Those young people who like to surf the Internet are basically people with a strong thirst for knowledge and strong curiosity, so they prefer this kind of drama series.
On the one hand, it is because the quality of "The X-Files" is relatively high. Its episodes have solid stories, the performances of the characters are relatively vivid, and the special effects used are relatively low-end, which makes the audience feel well-deserved.
In the final analysis, publicity is just a means, and the most important thing is the quality of the series itself. If the quality itself is not good, even if the publicity is played out to attract a moment's attention, sooner or later the audience will abandon the drama.
After all, a bad drama is a bad drama, and if you catch it for a while, you won't catch it forever.
…
This is a political thriller about a female law school intern who accidentally discovers the truth about the assassination of a court official, so she finds a killer to kill her. At the critical moment, the male protagonist protected her, and finally helped her expose the truth and punish the real culprit.
"Assassination of Gannets" is adapted from the original work of the same name by the famous American novelist John Gresham. This novel was first published in 1990 and became the top of the New York Times bestseller list.
Therefore, the storyline and popularity are guaranteed. Therefore, after being adapted into a movie, thanks to its solid story and the vivid performances of Nicole Kidman and Tom Hanks, this movie is very popular with audiences.
In the end, the North American box office won 100 million U.S. dollars, and the global box office reached 200 million U.S. dollars. It is quite a blockbuster movie.
The popularity of this movie has also further increased Nicole Kidman's popularity.
Although she has filmed "The Silence of the Lambs", "Pretty Woman", "Teenage Mutant Ninja Turtles" series, etc., she still can't get rid of the feeling of a vase.
In this "Assassination of Gannets", her acting skills have finally been recognized by the industry, which is of course a good thing for her.
For Tom Hanks, this film is also a good work. The box office of 200 million US dollars has further consolidated his popularity and box office appeal, which is naturally a good thing for him.
…
In November, "Speed 3" was officially completed.
Xiang Nan took the time to go back to the mainland with Tranquility with Cong Shan.
After spending a week with my parents, Xiang Nan's family left the mainland for Xiangjiang.
After arriving in Xiangjiang, Xiang Nan first asked Shanshan to meet.
She is currently studying secondary school courses at the Xiangjiang Adult Education Center, preparing to study accounting, English and management in the future. For this reason, she even reduced filming. For more than a year, she only filmed "Super School Overlord".
"How to raise it, can you keep up with your homework?" Xiang Nan asked with a smile.
"It's a bit difficult, but I can persist." Shanshan nodded.
To be honest, she didn't even graduate from primary school, so it's a little difficult for her to learn middle school courses now. But thinking that Xiang Nan valued herself so much, it would be too disappointing if she didn't persevere, so she had to grit her teeth and persevere.
Fortunately, she is quite smart and has money to hire a tutor, so she can still complete her studies with hard work.
"That's good." Xiang Nan nodded, "To be a man is to make progress. I'm really happy to see you like this. Shanshan, come on, you can do it."
"Well, I got it, big brother." Hearing what Xiang Nan said, Shanshan was very happy, and felt that all the hard work in the past was not in vain.
"You accept this check." Xiang Nan handed over another check and said, "Now your main business is studying instead of making movies, so your income will definitely drop. This money is for you to make up for."
"Five million?!" Shanshan took a look and was taken aback.
Although she has become famous in recent years, her salary is not high, only 500,000 Hong Kong dollars. Xiang Nan's check is worth ten movies for her.
"Brother, I can't accept this money." She quickly refused.
"That's enough, what is there to share between you and me, sooner or later my foundation in Xiangjiang will be taken care of by you." Xiang Nan said with a smile, "Take it."
Hearing what he said, Shanshan blushed immediately, and then took the money.
(end of this chapter)