Chapter 1786 1788 [Box Office Reversal]
During the filming of "Police Story", "Longwei Kid" starring Xiang Nan and Brooke Shields was also officially launched in the summer.
This movie was originally not taken seriously.
On the one hand, the cost is too small, only four million dollars. At that time, the average cost of a Hollywood film had reached tens of millions of dollars. So "Longwei Boy" can only be regarded as a B-grade movie.
On the one hand, the leading actor Xiang Nan is Chinese, so he is destined not to be popular with North American audiences. Although the heroine Brooke Shields is famous enough, it is more reflected in the fashion field and does not have much box office appeal.
So the show was released without even any promotion. In Warner's view, this movie is considered a waste. Choosing to release it in the summer season, which is full of strong movies, is nothing more than adding cannon fodder.
But what Warner didn't expect was that after the release of "Dragon Boy", the box office has grown slowly over time. On the first day of its release, the total box office was only over a hundred thousand dollars, so it was obvious that it was going to hit the street.
But in the next few days, the box office actually started to rise, from more than a hundred thousand dollars to more than two hundred thousand dollars. Ten days after its release, the single-day box office has risen to half a million dollars.
Such a phenomenon surprised Warner, and quickly sent someone to investigate.
It was only later that they realized that the increase in the box office was entirely due to the tap water of the audience.
Firstly, although Hollywood movies at that time were colorful, there were few movies adapted to young audiences. There are very few campus themes, and "Longwei Boy" just fills this gap.
Secondly, the movie "Longwei Boy" integrates various elements such as youth, campus, action, love, inspiration, music, and dance. Both entertaining and thought-provoking.
Compared with these advantages, although the male protagonist Xiang Nan is Chinese, and although the female protagonist Brooke Shields is impatient in her acting skills and only shows off her figure and face, she is still loved by young audiences.
Seeing this, Warner immediately increased the scale of promotion and screening, and specially invited Xiang Nan from Xiangjiang to the United States to participate in the promotion.
…
Xiang Nan was also very happy to hear the news that "Longwei Boy" was a hit at the box office.
He knew that as long as the movie was a hit at the box office, he would have a foothold in Hollywood.
After gaining a place, he has a higher voice. Having a higher degree of participation in the new film and making it more suitable for your own play will make it easier for you to succeed.
Hollywood's top stars are all like this.
For example, Tom Cruise, Will Smith, Johnny Depp, Vin Diesel... will all act as producers in the movies starring them.
This allows them to have a higher voice, enough to override other actors. Let other actors become their foils, making their images more prominent and exciting.
It is precisely because of this that Vin Diesel and Dwayne Johnson fell out. The latter refused to participate in "Fast and Furious 9", but started a new one by himself, starring in "Fast and Furious: Special Operations".
Therefore, after receiving the invitation, he put down the filming of "Police Story" and went to the United States to participate in the promotion of "Longwei Boy".
After arriving in the United States, he first met with people from Warner Pictures.
At this time, when the people from Warner Pictures saw him again, they changed their faces.
Especially the producer Wood Heathrow, when he saw Xiang Nan, his face blossomed with joy.
"My big star, you are finally here." After seeing Xiang Nan, he smiled courteously.
Seeing his virtue, Xiang Nan couldn't help feeling that man is the most fickle animal in the world. Just two months ago, when Wood Heathrow saw him, he didn't even have a good face.
Because he felt that if Xiang Nan played the male lead, the box office would not be good, so he always advocated Michael Fox. He is white and more popular with the audience, so he is more suitable for the role of the leading actor than Xiang Nan.
But now that "Longwei Boy" is doing well at the box office and is expected to sell well, he immediately changed his face. This is really like chess, and people's hearts are fickle.
…
Xiang Nan then finalized the publicity plan with Warner Pictures.
The publicity advance plan is one week. If the response is good, it will be extended to ten days appropriately.
In addition to Xiang Nan, the heroine Brooke Shields will also participate in the promotion.
She was positive about it too. Because although she has made some movies after entering the industry, there are basically no successful works.
This "Longwei Boy" is her first work that is expected to be a hit. If it really sells well, then she will have a representative work, instead of a vase with no basis for her work.
Therefore, she also attaches great importance to this movie and is willing to find time to promote it.
In order to make the publicity better, Warner also suggested that Xiang Nan and Brooke Shields spread rumors.
On the one hand, Brooke Shields is famous far and wide, and is good at hype, so she is very popular in gossip magazines. So if you spread gossip with her, you will definitely be sought after and achieve the greatest publicity effect;
On the one hand, Xiang Nan and Brooke Shields play a couple in the film. It would be a boon for moviegoers if the relationship could carry over from the screen to real life.
Hearing this request, Xiang Nan was a little embarrassed.
He doesn't want to get involved with Brooke Shields, because he really hates privacy exposure.
And Brooke Shields loves hype too much. Now, in order to gain attention, he spread rumors with her. When she becomes a superstar and the world's top rich man in the future, she will still be used to hype her. A fluke, a lifelong regret.
However, under He Guanchang's persuasion, he finally agreed.
"The most important thing for you now is to make "Longwei Boy" a big hit. The higher the box office, the better. The higher the box office, the more power you have to speak, and the more qualified you are to bargain." He Guanchang persuaded.
Xiang Nan felt that what he said made sense. Now is not the time to be hypocritical. When I become a superstar and a top rich man in the future, I can naturally shut up Brooke Shields.
…
Xiang Nan agreed, and Terry Xiaosi did not object.
Because this movie is a big hit, it is also a good thing for Brooke Shields.
She desperately needs a successful movie to consolidate her status.
Otherwise, no matter how beautiful she is, she won't be popular for long without the support of her works.
After all, there are plenty of beauties in Hollywood. No one is eighteen forever, but someone is eighteen forever.
So, the publicity officially started.
Although there was no Internet at the time, there were many ways to promote the movie.
In addition to publishing advertisements in newspapers, magazines, and bus stops, artists, directors, etc. can also participate in radio and TV programs for publicity.
Xiang Nan and Brooke Shields went on the talk show together, telling the unknown stories behind the scenes of filming. This is very attractive to movie fans.
Because there are always people who want to know what the laying chicken looks like after eating eggs.
(end of this chapter)