Chapter 1055 1057 [Never expected]
After reading the novel, Xu Ke felt very good, so he happily paid five million for the film and television adaptation fee.
Preparation for filming began in 2009, and it was officially released at the end of 2010.
After it was released, the box office was surprisingly good. At a cost of 130 million, it finally earned 300 million at the box office, ranking sixth in the annual box office list.
Although the producers basically did not make money due to the high cost, they also saw the appeal of the value of IP.
Because a third-party company has done a survey, nearly 30% of the audience are readers of the "Di Renjie" series. When they heard that the novel was being changed into a movie, they immediately came to cheer.
And you must know that even director Xu Ke, starring Andy Lau, Liang Jiahui, Deng Chao, etc., the box office appeal is just like this. Even Li Bingbing's box office appeal is not as good as [Di Renjie].
Therefore, afterward, major film and television companies agreed to Xiang Nan's conditions and bought the film and television adaptation rights of Xiang Nan's novels at a high price.
Only for this item, Xiang Nan has earned nearly 100 million yuan in income, and can earn more than 80 million yuan after taxation, which can be said to be a windfall.
…
After the news was exposed by the media, even the students were shocked.
"Chu Tiankuo, did you really earn 100 million?"
"Chu Tiankuo, you are really crazy!"
"My God, one hundred million, what is the concept? If the annual salary is one million, it will take another hundred years."
Everyone talked in the group, envious and jealous of Xiang Nan.
Ling Xiangqian was very happy, "Tian Kuo, I knew you were not an ordinary person."
"It's fine for others to praise, but if you praise yourself, isn't it a bit like Lao Wang selling melons?" Xiang Nan laughed.
"No, because you are really good, so it's not bragging." Ling Xiangqian waved her hand and smiled.
"Then what do you want to buy, just ask. Let's have money first, so you can buy a bowl of soy milk." Xiang Nan said again.
"No, I have enough money to spend." Ling Xiangqian waved her hand and said, "Besides, I always feel that money can only be spent comfortably if you earn it yourself."
"It makes sense." Xiang Nan nodded with a smile, "Sissy, you are not an ordinary person."
…
In the next two years, after Dr. Xiang Nan graduated, he joined the Institute of High Energy Physics, Chinese Academy of Sciences, where he was engaged in research in astrophysics.
After graduating with a master's degree, Ling Xiangqian established her own network media company with Xiang Nan's support.
The main business is to cooperate with online video platforms to shoot short videos like "Wonderfully Expected", "The Boss Is Coming", and "The Man with Hanging Silk".
Although Ling Xiangqian only wanted to spend the money she earned, Xiang Nan didn't want her to work part-time.
After all, working for others is easy to be bullied, especially since Ling Xiangqian is so beautiful, she will attract countless perverts to covet her when she goes to the workplace.
The so-called son of a daughter can't sit still. Xiang Nan naturally did not allow his wife to take risks.
Therefore, he finally persuaded Ling Xiangqian to accept his own investment, start a business on his own, and set up an online media company—named Lingtian Media.
In fact, originally, Ling Xiangqian planned to name Tianxiang Media. But Xiang Nan firmly refused.
…
When Lingtian Media started its business, Xiang Nan helped write the script. He used to like to watch short videos such as "Won't Expect" and "The Man with Hanging Silk", so it's no problem to write scripts now.
After the launch of this series, it quickly caused a huge response, and the click-through rate was very good.
Lingtian Media then made persistent efforts and launched the second season of "If So", "I Almost Believe It", "Bad Movies and Tucao" and other columns.
Because at the end of 2012, it was the time when major video sites were in full swing. In order to compete for content, they are also vying to attract high-quality content producers at high prices.
As a result, Lingtian Media has made a lot of profits and has become a sweet pastry that everyone loots.
Finally, it signed a long-term cooperation agreement with Tencent Video.
At that time, Tencent Video was far behind such giants as Youku and Tudou, and even inferior to Souhua, Liujianfang, 56.com, etc.
But Xiang Nan knows that among the many video sites, Tencent Video has the most potential.
On the one hand, it is easy to enjoy the shade with the back of a big tree, and Tencent Video is behind Tencent, which is a big company with rich capital. And if the video website wants to develop, it needs money. Whoever has more funds and who is willing to burn money can attract traffic.
On the one hand, Tencent is a social platform, and its promotion ability is almost unparalleled. A QQ pop-up window is comparable to the publicity effect of several million yuan.
Moreover, now that Tencent Video has just been established, it is in its infancy. Only by cooperating with them now can we receive more attention and resources.
Sure enough, after the cooperation between Lingtian Media and Tencent, Tencent Video poured more resources into Lingtian Media and gave it great support.
Therefore, the development of Lingtian Media is getting better and better, and it has achieved profitability in the second year of its establishment. And also attracted capital investment.
…
In 2011, the filming of the first film "Ghost Blowing the Lantern" started.
The second part of the "Di Renjie" series is also on the agenda.
Xu Ke offered another five million, and wanted Xiang Nan to help him write an original work.
But this time, Xiang Nan won't serve him. These are the original works of the novel, whether you like it or not.
After all, he is now worth more than 150 million yuan, and his reputation has already been established, so he doesn't care about the 5 million yuan at all.
Xu Ke had no choice but to have someone compile a script based on the original novel for filming.
In fact, he didn't want to shoot it. After all, "Di Renjie" focuses on suspense and detective work, but now that the original novel has been published, and the outline of the story is known to everyone, it is tantamount to a spoiler, and it will not be easy to attract people if it is made again.
But the studios don't care about that.
"Di Renjie: The Psychic Shrine" had a total investment of 130 million, but the box office was only 300 million, which means it didn't make any money. But word of mouth has already started, and the popularity of IP has also risen sharply.
If there is no sequel, then this IP will be considered useless. They just pointed at this film to make money, so even if Old Freak Xu didn't make it, the film company behind it wouldn't agree.
No way, Xu Ke had no choice but to bite the bullet and shoot.
Because the story is no longer new, Xu Ke made a fuss about the special effects and screens, hoping to attract the audience.
…
In 2012, the second part of the "Di Renjie" series, "The Dragon King of God" was officially released.
After its launch, it caused a sensation. The total investment was 100 million yuan, but the box office reached 600 million yuan, creating a profit of nearly 300 million yuan.
Such a high return makes the novels in Xiang Nan's hands even more valuable. Before that, the series of "Antique Bureau Middle Game", "Tiankeng", and "Old Stories of Wulin" all attracted looting.
However, Xiang Nan didn't want to wholesale the copyrights any more. He planned to keep part of the copyrights and hand them over to Lingtian Media for development in the future.
Lingtian Media is still only making short videos, but Xiang Nan knows that the profitability of short videos is always limited. After all, it mainly relies on advertising to make money.
In comparison, online dramas and online movies can make money by subscribing and selling copyrights, and their profitability is much higher than that of short videos. So it is bound to change in the future.
(end of this chapter)