Chapter 59 Ask for auspiciousness
In the blink of an eye, after three days, as more than 5,000 free Rubik's Cubes were distributed, there were people playing Rubik's Cube in every primary and secondary school in Xiangjiang, and even in universities.
Under the publicity of the TVB 100,000 Grand Prize Competition, Rubik’s Cube toys spread throughout Xiangjiang overnight. Facing a city with a population of more than 4 million, hundreds of thousands of students and young people, thousands of Rubik’s Cubes are really a drop in the bucket.
On this day, many people asked in various toy stores if there were any Rubik’s Cube toys for sale. Since Dafeng Toy Factory was only responsible for producing toys before, there were no toy stores in Xiangjiang, so all the toy stores in Xiangjiang did not sell Rubik’s Cube toys.
Being constantly asked by a group of children, the bosses of the toy store are not fools, they are all good people, so they hurriedly asked what happened to the Rubik's Cube toy.
After hearing the news from Cong, Dafeng Toys Factory immediately welcomed the first batch of buyers. Fortunately, Chen Yi had already prepared and prepared the inventory a week in advance, so when the owners of major toy stores in Xiangjiang came to ask for goods, all Those who can give enough cash can basically get the goods.
The cost of a Rubik’s Cube toy is about 50 cents. This does not only refer to raw materials, but labor costs are also added to the cost of 50 cents.
Ninety percent of the material of a Rubik's Cube is plastic, so the raw materials are not expensive and very cheap. If the Rubik's Cube toy is for children to play with, the material should not be too bad, and the cost can even be reduced.
Our Boss Chen upholds the principle of being honest and conscientious, so we didn't do the kind of thing that has no fart&eyes about having children.
The wholesale price of a Rubik's Cube is one yuan and five Hong Kong dollars. As for the selling price, Chen Yi also made it very clear that it cannot exceed two yuan. Once found, the purchase qualification will be cut off.
There is a Rubik’s Cube toy patent in hand, and Xiangjiang is under the jurisdiction of the United Kingdom, and the patent is still recognized, so the toy store owner wants to buy goods, he can only buy from Dafeng Toy Factory, and there is no source of goods elsewhere.
The selling price is two Hong Kong dollars, and there is a 25% profit in the middle, which is not low. In addition, Dafeng Toys Factory promises that Rubik's Cube toys that cannot be sold will be returned as long as they are not worn out.
Therefore, in just one day, Gale Toys sold more than 30,000 Rubik's Cube toys, and emptied half of the previous week's inventory.
"Boss, the account has been settled."
Chen Yi, who was already tired and slumped on the chair and didn't want to move, was immediately refreshed when he heard Ma Qingqing's words.
Chen Yi hurriedly said: "Quickly tell me, how much did you earn today?"
Seeing his anxious look, Ma Qingqing kindly reminded him, "Boss, you have to sit still and don't fall."
Chen Yi rolled his eyes at him, and said angrily: "Hurry up, everyone is too tired to walk today, so stop talking."
Ma Qingqing didn't care, just smiled and said: "Today, the total income is 69,600 yuan, and it's 400 yuan short of 70,000 yuan."
"70,000" Mingzai's eyes widened, and he couldn't believe his ears. He sold 70,000 yuan in one day.
‘How much does it cost? '
When Chen Yi's elder brother heard this number, he couldn't help but gasped.
Not to mention Chen's father and Chen's mother who are in the office together, 70,000 yuan. For the Chen family in the past, it would take several years for the family to earn so much money without eating or drinking.
Different from other people, Chen Yi didn't show much excitement when he heard this number, because he knew that this was just the beginning, and when the Rubik's Cube became popular, and after it spread to Europe and the United States, the daily income of 70,000 would probably be the minimum standard.
You must know that the number of Rubik's Cubes counted by later generations is as high as hundreds of millions, and the unit is calculated in hundreds of millions. Think about how terrible it is.
There are still statistics, and there are no more statistics.
In this way, Dafeng Toy Factory has to produce at least 10 million Rubik's Cubes every year to meet market demand.
In the previous life, the Rubik's Cube did not become popular until the early 1980s because of insufficient publicity at the very beginning. However, in the 1980s, game consoles had begun to rise. Compared with game consoles, the Rubik's Cube, an intellectual toy, naturally became less attractive. Not a lot.
Therefore, advertising must be advertised, and it must be advertised crazily.
Beverage companies of later generations rely on advertising to increase sales, and this Rubik's Cube must also be advertised.
No, there should be a competition.
Simply advertising will not attract many people's attention. Only by holding competitions and setting up awards can we attract everyone's interest.
Holding competitions can save a lot of money compared to simply advertising. If you can cooperate with TV stations and have other advertisers join in, you can even save advertising costs.
The more Chen Yi thinks about it, the more he thinks it is feasible, but the premise is that the Hong Kong Rubik's Cube Competition must be held well. Only when the first session is successfully held, will European and American TV stations be interested.
Seeing that Boss Chen was in a daze again, everyone couldn't help but collapse. They can also be in a daze at this time. Is there a mistake?
The most puzzling thing is that there is no reaction on Chen Yi's face, and he is not excited at all. This should not be the case, and there is no reason for it.
Fortunately, our Boss Chen didn't stay in a daze for too long, and soon came back to his senses. Seeing that everyone was staring at him, he couldn't help asking: "What are you all looking at me for?"
Everyone turned their heads in unison, feeling speechless for a while.
Chen Yi ignored him, looked up at Ma Qingqing, and asked, "Secretary Ma, tell me the sales volume. How many Rubik's Cubes were sold today? How many Rubik's Cube Restoration Manuals were sold?"
Ma Qingqing: "A total of 32,000 Rubik's Cubes have been sold, and a total of 8,000 copies of the recovery manual."
Chen Yi nodded after listening and said: "Okay, everyone has worked hard today, I will clean up in a while, let's go out for a big meal."
It's already off-duty time, and the other employees have already gone home from get off work. Only the Chen family, Ming Zai and Ma Qingqing are still here.
The factory manages breakfast, lunch and dinner, but everyone is busy at night and has no time to eat, so Chen Yi wants to go out to celebrate.
Seeing that his elder brother and Ming Zai were about to go out, Chen Yi hurriedly shouted: "Brother, Ming Zai, wait a moment."
Chen Tian asked, "Is there anything else?"
Chen Yi said: "You guys will accompany me to the bank to save money later."
Everyone will go out to eat later, and tens of thousands of dollars will be put in the factory, so you can’t rest assured, the money is deposited in the bank to be safe.
"Secretary Ma, count 66,600 yuan, I will deposit it in the bank, and put the rest in the safe."
Ma Qingqing couldn't help laughing when she heard the numbers: "Boss, do you still believe these?"
Chen Yi grinned and said: "It doesn't matter whether you believe it or not, the main thing is to seek good luck. This is a good start for us, and the future will be smooth."
If you believe it, there will be, if you don’t believe it, you won’t have it. The main thing for everyone is to make it comfortable and pleasant to hear, but whether it works or not is another matter.
This is not only the ethos of Xiangjiang, but also the inherent thoughts in the minds of Chinese people.
If you really don’t believe in anything, then you can only say that you are not a pure Chinese, just like Westerners who don’t believe in Jesus, is that reasonable?
——
(end of this chapter)