Chapter 119 Newspapers and magazines
The media industry includes many, not only movies and TV, but also newspapers, weekly magazines and so on.
Chen Yi's purpose of entering the weekly magazine is not only to serve his own clothing company, but also to accumulate experience for starting a newspaper later, and to get familiar with the entertainment industry by the way, laying the foundation for entering the film and television industry in the future.
Chen Yi has not thought about entering the film and television industry for the time being. Building a brand new film and television entertainment company will take a lot of energy and time.
In the next few years, his focus will be on business. To replace Li Chaoren as the richest man in Asia and the richest Chinese in the future is Chen Yi's ultimate goal.
As for becoming an entertainment tycoon like Boss Shao, Chen Yi had thought about it, but the problem was that he didn't have the prerequisites to become an entertainment tycoon in a short time.
Take movies as an example. If he wants to make movies now, he must first master the theater chain. Without the theater chain, it is easy to be choked by people, and it is impossible to develop quickly.
The Xu brothers are the best example. In the 1970s and 1980s, the Xu brothers made many good movies, but what was the final result?
It's not that he was suppressed by Golden Harvest. Without theaters, it is very difficult to become a tycoon like Boss Shao.
Nowadays, Shaw Brothers and Golden Harvest film companies are fighting fiercely. The two tigers are fighting each other. How can a third party be allowed to intervene.
In the previous life, Boss Lei, Princess Jin's boss, was backed by the Lei family, and his family had a big business, but what happened? Set up a Golden Princess Theater, and finally invited seven uncles. Although they made money, but compared to Boss Shao, who has the power of life and death over his employees, Daheng Lei is a small babysitter. Don't talk about it yourself, but also coax the seven ancestors, don't make troubles about family separation.
However, it is a pity that in the end, it was still not coaxed, and the seven ancestors still broke up.
Chen Yi's idea is very simple. After finally reliving his life, even if he can't seize power with his hands like Boss Shao, he should be able to do whatever he wants, right?
He doesn't want to invite a few masters to come out to make offerings. Starting from scratch, it's easy to say, but it's very difficult in practice.
Chen Yi was used to sitting back and reaping the benefits in his previous life, and it is the same in this life. He would rather buy Dafeng Toy Factory and Xinji Clothing Factory than spend time setting up a new factory, starting from scratch, and experiencing the process of creating something from nothing.
For Chen Yi, the result is always more important than the process.
Besides that, time is money, and he doesn't think the money saved will be more expensive than the time saved.
The film company is difficult to manage. He doesn't have the ability to remember with a photograph like those time-traveling predecessors, and he can't write an awesome movie script. He can't write a movie that sells millions of millions. .
After all, when the big guys watch movies, except for the classic shots, no one will remember all the one or two hours of the movie process in their minds.
One or two movies is fine, but if you start a film company, there will be a few or more than a dozen movies a year.
As for the TV industry, this is even more difficult. Look at Boss Shao, if he wants to enter the TV industry, he has to wait for Boss Li to burp before he has the opportunity to enter TVB.
Press, now Chen Yi is paying the same attention as Boss Shao, waiting for Boss Li to burp before taking over TVB.
When Boss Li develops TVB, he will use his relationship with Li Wenhui to pick up fruit, which will save time and effort.
Moreover, after a few years, Chen Yi can guarantee that he is absolutely capable of entering the ranks of the top rich people in Hong Kong. At that time, there will be no problem when he takes over TVB.
At that time, even though he is young, but has a certain amount of accumulation, naturally no one dares to underestimate him. As for whether Boss Li will support him or not, he really hasn't considered it.
Whether it's movies or TV, Chen Yi doesn't plan to intervene prematurely.
Of course, not getting involved doesn't mean you can't get familiar with it first.
In the entertainment industry, apart from movies and TV, there are also newspapers. In this era, the influence of newspapers is, without exaggeration, greater than that of movies and TV.
Especially in countries and regions with so-called freedom of speech, the role of newspapers and media without restraint is even more terrifying than money and power.
Mastering newspapers is equivalent to mastering public opinion, especially big newspapers. To a certain extent, they can even influence and even influence the thoughts of the public.
Jin Daxia, who was born in writing novels, why does he have such a great reputation and lofty status in Xiangjiang?
Is it just because his novels have a large audience?
I'm afraid not at all.
Among them, the Ming Pao, which ranks among the top newspapers in Hong Kong under his name, is indispensable.
Ming Pao’s audience is mostly the elite class of society, that is, the so-called middle class, the mainstay of Xiangjiang, so Jin Daxia has a social status that surpasses other peers.
If a novel is well written, at most it will be famous, and no matter how high the social status is, it will not be that high. Look at Ni Kuang, who is also one of the Four Great Talents with him, that brother Ni who is known as a human-shaped codewriter. Come to think of it, even if the quality is worse than that written by Jin Daxia, it is better in mass production, and it has been updated continuously for decades.
Famous enough, but status is far inferior to Jin Daxia.
The most important point is that Jin Daxia has mastered this public opinion killer.
Therefore, Jin Daxia doesn’t need to write novels, and still enjoys a very high reputation and social status.
In addition to Jin Daxia, there is also the well-known Ma family.
A family that sells white noodles, everyone in Xiangjiang knows that they publish newspapers to launder money, but the Governor's Mansion just turned a blind eye. In the end, even if the Ma family incident happened, the two horses in Malaysia ran away. The descendants of the family are still living happily.
Why?
The reason is nothing more than that the Ma family has mastered the Oriental Daily, one of the largest newspapers in Xiangjiang.
These days, no one's **** is clean, even the errands, so mastering public opinion is equivalent to mastering the initiative.
Mastering a big newspaper has too many benefits.
Although Xu Chenghai didn't know what Boss Chen was thinking, he didn't say much after understanding the usefulness of starting a magazine.
Anyway, left and right are just adding one or two more departments. Xinji is not a pure garment factory. Cheng Hai was happy to give it a try.
To put it bluntly, he is just a wage earner. Since the boss above him has spoken, he should listen and act accordingly.
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(end of this chapter)