Chapter 93 No one can casually succeed
"Terminator 2" will definitely be the best movie of this summer, and I can't wait to see its feedback in the market. In the limited two and a half hours, James Cameron told us about a full-bodied movie. The sci-fi story, Arnold Schwarzenegger's Terminator, is definitely the character with the most distinctive personality in the film market this year...'
'If last year, Arnold used "Cosmic Veyron" and "Kindergarten Detective" to prove to us that his best role is the expressionless amnesia, then this year, his performance has undergone a huge change. From the robots in other sci-fi films, find similarities with him. His performance can reflect the sense of transformation in every place... Of course, it is worth noting that Roland Allen, who contributed to the With an image completely opposite to that of Kevin in "Home Alone", he has shown a very high degree of plasticity to the public...'
"The plot is concise and clear, the rhythm is just right, there is no lengthy preaching in literary films, and the fighting and conflicts are intertwined. It is impossible to pick out the faults at all. I firmly believe that it will become the biggest winner of this summer. The T-800 played by Arnold and Roland's John Connor sparkles, and Sarah Connor in the previous work is also full of personality...'
'...Whether it is "Robin Hood, Prince of Thieves", which has been released for half a month, or "The Whitehead 2: The Smell of Horror", which I met with you last week, these movies cannot be compared with "Terminator 2". I firmly believe that "Terminator 2 "will become this year's box office champion, whether in America or the world, no movie can compete with it...'
Yes, when Roland got up in the early morning of July 2nd, went to the mailbox at the door, took out the newspaper inside, and looked at the front page headlines with similar content, he immediately understood that the person who was willing to cooperate with Perelman's hype What exactly did the truck driver of Marvel’s share price get from the other financial giant——
Money-like hush money?
Come on!
Regardless of whether it is cash, securities, or real assets, they are all things that are extremely easy to be targeted and traced!
And similar to the copyright obtained by Roland?
This is even more impossible!
The biggest Spider-Man IP has fallen into the hands of the truck driver, and he is not interested in other projects now.
Since one does not take money and the other does not take projects, the only things that are beneficial to truck drivers are media and public opinion.
And when the unanimous praise of the caliber appeared in the newspaper columns of the major authoritative film critics, everything became clear.
Regardless of newspapers such as "New York Post" and "Los Angeles Times", or magazines such as "Empire" and "Variety Show", regardless of whether it is a contracted film critic or a resident entertainment editor, everyone thinks that this is a This is a movie that can sweep the summer vacation. In the highly competitive summer vacation, it crushes all the enemies who want to share the cake.
Of course, if these film reviews that tell the truth are not unconscionable flattery, because the quality of the film is not bad at all, these film reviews are just to spread the excellent content and share it. Afterwards, Roland was dumbfounded by the 'worshipful words' that lured the child into the theater.
Among them, the most unbelievable thing for him is that the number one film critic in North America with strong words and excited words——
Roger Ebert.
"Everyone knows I'm an outspoken opponent of the American Film Association's rating system, I hate movie ratings, and especially the ratings those guys make of movies make me sick!"
""Terminator 2" is a movie about thinking about advanced AI, torture of electronic life, and recasting the dreams of children from single-parent families in America. Director James is not only thinking about the impact of rapid technological development on human beings, In the whole film, it tells about the importance of a complete family to the healthy growth of children. As such a film that collides with reason and sensibility, the MPAA actually assigned it an R rating? This result makes me have to doubt, review and rating Did the staff watch the film in the toilet? I really can't imagine that they would pull up a bar to prevent children from entering the theater and watching this film full of warmth."
"When I'm in the movie theater and I see Roland Allen's John Connor high-fiving Arnold Schwarzenegger's T-800, my brain keeps telling me that this is a better movie than Home Alone. "is even a better family movie, because it can teach children how to be strong in the face of current difficulties, and can tell children how to muster up courage to face the unknown future. As a harmonious movie, it was actually beaten by the MPAA. Into the R rank?"
"I know that some people may express doubts about my remarks, but I can guarantee that it is definitely not a bad thing to take your children into the theater, and if you don't believe me, you can also buy a movie ticket to verify my Speaking, I believe that after you read it, you will understand why I hate the MPAA so much. I believe that after you read it, you will buy a few more tickets so that your children can be with the MPAA. Just as strong as John Connor."
Yes, even if the outside media boasted about the movie "Terminator 2" as hype, and described the plot in "Terminator 2" as full of warmth, but this will not change the fact that it is an R-rated movie fact.
As a restricted-rated movie, the law requires that audiences under the age of 17 be accompanied by parents or adults to watch, because there are many scenes of violence, blood, dirty words, etc., and some content is very inappropriate for children.
In this way, even those children who saw the news and watched the movie trailer wanted to go into the theater and observe the changes of Kevin the troublemaker up close, but after seeing the ratings, they were brainlessly satisfied during last Christmas. The parents of the children—
is actually very hesitant.
Taking children to the theater to watch a PG-rated movie and taking them to watch an R-rated movie are two different concepts.
The former does not have those bad pictures, while the latter is somewhat bloody.
Although many parents understand that there are many more temptations in reality than in movies, it is not the same thing to get in touch with parents without their knowledge and take the initiative to lead them to watch!
so-
Faced with this situation, Perelman, who hoped that the movie would be a big hit, made a move directly.
If it is said that the uniform praise is something that the distribution company can kill, then let America's first film critic, Roger Ebert, who did not attend the premiere at all, write an article criticizing the MPAA film rating system Film critics can only be done by guys like Perelman who turn their hands into clouds and rain.
As a player in the game, how could Perelman be willing to see a box office hit in the movie lineup disappear? Roland Allen fans may not be able to enter the theater to watch movies because of the rating of R-rated movies?
He absolutely cannot tolerate this situation.
Having given up enough interest, he can only see the film's box office soaring all the way, and when he can't kill the MPAA, what he can do is to let someone with enough weight come forward to guarantee that this movie that has been ruined by ratings is suitable for children watch.
This is the biggest reward James Cameron has received!
For a director—
There is no remuneration, which can be better than the exaggerated movie box office!
For a director—
What they most hope to see is that the distributor can make every point in the film play the most effective way to attract money!
Since the publisher of "Terminator 2" can't handle the MPAA, he will let Perelman handle Roger Ebert!
Anyway, the effect is not bad.
"This is just..."
"It's too scary..."
Being a man in two lifetimes, he certainly knows that in the entire film industry, the most important thing is publicity.
There is a saying that ‘A good performance is not as good as a good filming, a good filming is not as good as a good script, a good script is not as good as a good cut, these are not publicized well’.
In this situation where publicity is paramount and everyone else is a younger brother, a good publicity can boost a movie's box office a lot. "The Blair Witch" is such a typical example, but—he really didn't expect it , when the MPAA classifies "Terminator 2" as an R-rated film, James Cameron still has a way to save the scene, allowing those children who may be isolated at the entrance of the theater to enter smoothly, and this is what makes Pei Relman asked Roger Ebert to comment?
It's just—
It’s too special to beep!
“Money does solve a lot of problems.”
Roland's surprise was seen by David, but he didn't think there was anything wrong with this film review, "If you have investigated Ronald Perelman, then you will understand that buying comics together with him Wei's, one of Revlon's directors, Carl Icahn, the wolf king of Wall Street, is a director of Viacom. It's too easy for him to influence a "Chicago Sun" that has worked with Roger Ebert for a long time , if they don’t publish normal film reviews, let alone the Chicago Sun-Times, even PBS (Public Television Network) with Roger Ebert can buy it directly..."
"This is why I don't want Ashley and Mary to stay in Hollywood for long..."
"The Steven Spielberg and George Lucas you've got on the line have touched the ceiling of the whole circle, and what they are doing, they can't easily affect Roger Ebert, but Rona If De Perelman and Karl Icahn don’t ask, there’s a bunch of people going to do it for them…”
Although David's words were a little helpless, his tone was very calm.
Although Roland only told him the deal he had negotiated with Perelman this morning, and hoped that he could take over in the name of his own company and use the last 2 million dividends that Fox had made up for the purchase, but he didn't think so. What’s the problem with Roland’s choice? If it were him, he would also buy a pile of garbage from Perelman at a high price. This is not a question of being stupid or not, but a question of taking the initiative to board the ship. Erman's speculating on stocks is something that he, a businessman, also agrees with. Since everyone has already been in the same room, if they haven't boarded the boat yet, if news leaks after going out, the first one to be liquidated must be the Back then, this was the most ignorant guy.
People have big fists, if they give you something, you take it.
Selling at a premium?
Stop kidding, okay?
Where does the premium come from for things you love and I want?
What's more, you didn't get nothing!
Although they are helping Cameron find public opinion, you can also benefit from the high box office!
You know, in the "Terminator 2" project, there are also box office bonuses!
However, what David didn't know was that the surprise and emotion on Roland's face was not because he had eaten a pile of Marvel garbage, but what he was feeling was that Roger Ebert, an upright film critic, actually also affected?
Although Roland had indeed heard of it in his previous life, after Tom Cruise's purchase of good reviews for "Valkyrie" was exposed, Roger Ebert, contrary to the trend of public opinion, took the initiative to support Tom Cruise, making others have to doubt that he Whether he also received money, but at that time, he was at the end of his life, and it would not be surprising for him to do anything while fighting cancer, but now?
Roland can be sure that he did not see the other party last night. In this case, it can only be said...
Really fragrant?
All right…
It seems that he really overestimated everyone's integrity.
also underestimated the influence of those financial giants on this land.
Wealth can pass through the gods.
This word applies everywhere.
Of course, although the appearance of Perelman calmed Roland, who had been brainlessly praising "Terminator 2" in his previous life, everything behind the success made the film explode suddenly, and the touching deeds of reaching the pinnacle of life, It's a matter of course, but Roland doesn't think there's anything wrong with all of this—
A good movie is made, and it is only a certain degree of success. There are too many movies that are not well received. "Blade Runner" and "Shawshank Redemption" are indeed reversed. But what about the guys who just get buried?
there are more.
Since James Cameron has a relationship and allows more people to see his movies, then...
Why not?
There are many things that are never urgent; the world is turning, and time is pressing. ten thousand years is too long, fight for now.
Obviously, like "Forrest Gump", it can harvest box office and bring awards home, so how can "The Shawshank Redemption" hang at the top of IMDbTop250?
Compared with the number one film history in people's minds, the box office of nearly 700 million, isn't it good?
Just like Roland would only thank the Jewish gang for helping him write a film review, Roland would never expose these things about the truck driver. , a propaganda method that does not deceive or deceive, there is no problem, it is not to show bad movies like "The Blair Witch" to movie fans, good stuff, let's share it!
Because of this, when Roland knew the reason why the movie "Terminator 2" became a big hit, he didn't bother with word-of-mouth and movie reviews anymore. Instead, in the early morning of the 3rd, during the midnight screening, he took David's assistant's car. The vehicles circled around the major theaters around Los Angeles—when he found that there were many office workers in suits and leather shoes waiting patiently in the long queue, the feeling that the fans were about to cash in made him a little excited.
Midnight show has never been the world of child actors.
R-rated movies simply cannot reflect the appeal of child actors.
But with the intervention of Perelman and the appearance of film critics, Roland believes that tomorrow will be even better.
Because those guys who are willing to watch the midnight show first for their children will definitely bring their children to watch the movie.
And at that time, the most profitable...
It will be him.
Note: ①As early as the 1990s, some people suspected that Ebert helped to hype "Terminator 2". Ebert has a habit of announcing ten of his favorite movies every year, but in 1991, although he wrote a praise review of "Terminator 2", he didn't choose it as one of his favorite movies, but the top ten One is "The Rapture of Disaster". Many media wondered whether he had received money, because after he criticized the MPAA, the box office of "Terminator 2" exceeded 30 million in three days. You know, in that era, there were many PG-level movies with a wide audience. , the box office in three days was only 20 million, and the box office of the blockbuster R-rated film "Pretty Woman" was only 10 million in the first week. ② Icahn, the wolf king of Wall Street, was a shareholder of Marvel at the time, but no one knew how much he earned from Marvel’s listing, but this is normal, because he was put together by Perelman. In 1996, Marvel At the time of bankruptcy, Perelman did it without telling Icahn, and directly took Marvel's last 80 million profits. After the bankruptcy application, Icahn angered Perelman in an interview with reporters, investigating Perelman It was Icahn who proposed Relman's manipulation of Marvel's stock price, but was suppressed by Clinton in the end, but Marvel was not retaken by the two. The latter thing is more interesting. In 1996, Marvel filed for bankruptcy, and in 1997 In 1998, the two were out of Marvel and reorganized. In 1998, the "zipper door" incident exploded. What kind of toy tycoon saves Marvel? ③ Ah Tang did buy good reviews for "Target Action Hitler", and it was directly exposed by the TV station.
(end of this chapter)