Chapter 63 The most beautiful boy
In the era when the Internet was not popular, traditional media firmly controlled the dominant position of propaganda.
No one can ignore the influence of magazines, newspapers, radio stations, and TV stations. Film critics rooted in these media can often influence the viewing choices of a considerable part of the audience.
For example, if Roger Ebert strongly recommends a movie in his personal column in the Chicago Sun-Times and marks it as four stars, in this case, the next day's box office of the movie will increase by a few cents. One hundred thousand is considered light, and this is still the influence of the critics, and if they are replaced by a director who has guaranteed box office at the cost?
That kind of public opinion bombing is undoubtedly a depth bomb.
On the second day after "Home Alone" was released, because the theaters in North America were not yet connected to the Internet, the statistical data of theaters in various regions were still in the process of being compiled and reported. No, and at this moment, various media such as "The New Yorker", "Hollywood Report", and "New York Times" that have been released to the public have published their columnists' film reviews—and "Variety Show", "New York Daily News" ", "Washington Post" is different, "Los Angeles Times" directly sold its cover page, the movie poster that imitated Edvard Munch's famous oil painting "Scream" directly It was printed on the cover of the newspaper, not only that, but the two thieves outside the window were also embellished by the newspaper. The original Joe Pesci and Daniel Stern disappeared, replaced by the Dark Lord of the Sith. Vader, and Darth Sidious, Emperor of the Galactic Empire.
Such handwriting made the insiders who saw the newspaper click their tongues secretly.
Is the Los Angeles Times cover section too expensive?
No…
Compared to the printing copyrights of the Lord of Darkness and the Emperor of the Galactic Empire, the pages with clearly marked prices are not worth much at all.
Remember, there have only been three PR drafts featuring Star Wars characters so far.
Every time it comes up, it means it's a massacre.
And when the guy who got the newspaper turned to the page corresponding to the cover ad—
Chi Guoguo's evaluation made them even more envious.
"...There is no doubt that John Hughes' torture of children's growth has reached a shocking level. Eighteen years ago, when I was filming "American Graffiti", I never thought that there would be Guy, he can fully embody America on wheels and youth on wheels. After filming "The Breakfast Club" and "Spring Is Not a School Day", John Hughes turned his perspective on those who want to understand The world, children who want to see everything, the movie "Home Alone" is not only a warm family comedy, but also a realistic film that reflects the current state of children's growth. Selected, Roland Allen, who is filming an action sci-fi film, can actually play a child who is suffering from growth anxiety so well. While he made me laugh on the screen, he also made me understand that if I plan to have children in the future , we must guide them correctly. How to make each child grow up healthily in a huge family is something that parents need to think deeply about. Similarly, not everyone is as lucky as him to have the opportunity to be alone at home. If Kevin met not two thieves, but Darth Vader and Darth Sidious, then maybe Please get out the T-800 first, and then you will have a chance to keep his own home..."
If Lucas only implicitly expressed his optimism for this movie, and used the two major villains of "Star Wars" to stretch the box office for Roland, Scorsese, who later rated Marvel as "not a movie" Si, but it’s a bit too scary, "This is a very good movie, well done, Chris! The Roland Allen you selected really opened my eyes. This is the first time I discovered , there are children who can perform freely under Joe's oppression."
The directors of the two Jewish gangs have already posted, so Francis, as the big brother, will naturally not be behind, but because of the stiff relationship between his nephew Nicolas Cage and John Hughes, he is not as explicit as Scorsese , but under the banner of her daughter, she made a voice, "Our family went to the theater together and watched it very happily. Sophia also told me that Kevin in the movie, that is, Roland Allen, who played the protagonist, looks like It's very cute, especially when he confronts Joe and Daniel, he shows agility and flexibility. It's really funny. I suggest that families with children take them to see this movie. It's the same as December "The Godfather 3" is different, it's for everyone."
Directors are not film critics. The guys they eat are works, not pens.
For them, bragging for their own people is no big deal.
What's more, this movie is already very good.
And just when these three blockbusters bombarded the wind direction of public opinion, the last appearance of "Captain Hook" was the last straw that broke the camel's back. Spielberg did not come forward, but Sony Columbia The official announcement, but it has already proved everything—what does it mean to have a wonderful performance in "Home Alone"? Roland Allen, who played John Connor in "Terminator 2", had already been cast by Spears half a year ago. Berg selected, will play a role in "Captain Hook"?
Isn't this news an endorsement of the movie "Home Alone" and Roland Allen?
As for why Spielberg is chasing Roland Allen's popularity?
Even if this kind of thing is true, no one will believe it!
Who is Spielberg?
One of the four greatest directors of the 1980s.
He wants to take the heat of a child?
Are you afraid you didn't wake up?
For the people of America, the movie "Home Alone" is actually quite magical.
A day ago, the guys who endorsed this movie were James Cameron and Arnold Schwarzenegger.
A day later, it became a fragrant bun in the eyes of 'everyone'.
When 'everyone' speaks the same voice, it doesn't matter whether the movie is good or bad.
As for those film critics?
Evaluations that may be neutral or demeaning have been drowned in the huge waves of voices.
Your film critic is in the cow beep, and the voice you shout will not be as loud as the current film history box office champion, second runner-up, right?
What's more, for the general public, the acting skills of actors and the skills of directors are actually imaginary.
Watch what you like to watch, watch what you want to watch, that is true.
For the vast majority of parents, movies such as "Star Wars" and "Raiders of the Lost Ark" are the guarantee of viewing experience, while "Little Monsters" and "E.T." They taste good movies, and since they say "Home Alone" is good and Roland is good at making these movies, then—
What are you film critics?
The people like it, but if you don’t like it, who are you?
As for the story behind these propaganda articles?
Although many people in the circle know that Roland Allen was a member of the Jewish Gang half a year ago, but—
They didn't say it publicly, so who would say it?
The current Hollywood is not yet the era when IP will be popular in the future.
So far, there is only one "Star Wars" movie series that can be called the universe.
In this era of human-driven film production, even if some film critics want to jump out and sing the opposite, those newspapers and magazines will first consider whether the behavior of publishing articles is beneficial to them.
...
"Boss, the data company has sent feedback."
At the same time that the rumors are constantly fermenting, the staff of Fox's "Home Alone" project team have also obtained the statistical reports of the investigation company, looking at the field reports from 50 states, 100 cities, and 400 theaters. According to the sample survey report, excited smiles appeared on the faces of these people.
"The number of effective interviewed audiences is 8,962, family audiences account for 81.99%, and the average score is 8.4 points. Among them, 93% of the interviewed children It gave full marks, 86% of the parents said they enjoyed watching it, and 82% of the interviewees said they would share their joy with their friends."
"And all the adult interviewees said that they already knew before coming that this movie star Roland Allen participated in "Terminator 2", and 57% of the audience said that because of this into the cinema."
In this era, the only way to measure audience satisfaction is to rely on people.
The staff of data statistics companies hired by major magazines or media, or the film studios themselves, specialize in statistics of audience satisfaction, because this kind of data represents the true reflection of the market, and only ordinary audiences can represent ordinary audiences. This sentence, It's not for nothing, if even the audience who bought the tickets to enter the venue received overwhelmingly bad reviews, then even if the media is enthusiastic about the promotion, the advertisements are loudly played, and the big names from all walks of life are blowing up the sky, it will be useless.
If the interviewee is dissatisfied, it means that the publicity and distribution company can directly put DVD and other matters on the agenda. Friends come to give a bad review, after that, the box office will definitely plummet. At the same time, the North American Theater Alliance will also reduce the number of films accordingly.
After all, no one will have trouble with money.
but-
The current report has nothing to do with bad reviews.
What is the concept of 8:4?
No matter what type of movie it is, this score can already be called a classic!
Ninety-three percent of the interviewed children and 86% of the parents gave positive comments. What does this mean?
This means that the target customers of the movie and the pocketbooks of the target customers are very satisfied with being served by them!
As for the sporadic bad reviews that drive down the rating?
Those guys were not on Fox's radar at all.
You are not my target customers, why should I serve you well?
Not satisfied?
Hold on if you are not satisfied!
Of course, we will defend to the death your right to speak.
However, even if you shout loudly, isn’t it the second week at best?
Just when the publicity department of "Home Alone" was happy with the offline feedback of the movie, someone knocked on the door of the office again, and a figure in a suit hurriedly pushed the door open. Before anyone could get in, an excited voice resounded throughout the office, "The North American Theater Alliance has sent the proofreaded data!"
"How much?" The guys in the office instantly cast eager gazes.
"No. 1 yesterday."
"Oh! Say it!" After hearing the first name, everyone in the office became even more excited.
"Eight million four hundred thousand."
When this number appeared, the entire office fell into silence for an instant.
Those guys were silent for nearly ten seconds, and the cathartic cheers appeared—
"What?"
"Mygod, we get it!"
"8.4 million on the first day? That's great! Our publicity expenses are not in vain!"
Different from other movies, children's movies generally don't have midnight screenings.
After all, it’s unrealistic to have target customers who are supposed to be sleeping pestering their parents to go to the movies in the middle of the night!
Therefore, the movie "Home Alone" actually started production on the morning of November 16th. Will not contain the slightest bit of moisture.
As for whether this number is too much...
Naturally, the benevolent sees benevolence, and the wise see wisdom.
Compared with later generations, "Star Wars: The Rise of Skywalker" broke the exaggerated 45% of the pre-sale box office of "Avengers 4: Endgame" in one hour, and the box office of 8.4 million on the day of the premiere, Not even a younger brother, but in the 1990s, this number was already the number one in the sky, the second in the earth, and the third in the world...
After all, in the whole of 1990, the only movie that hit tens of millions of box office on the first day of its release was only two——
One is "Teenage Mutant Ninja Turtles", which appeals to all ages, and the other is Arnold Schwarzenegger's "Cosmic Dragon".
But it is a pity that these two movies are counted in the early morning box office.
If there is no such sum, then—
Nobody can beat Home Alone.
However, although this number is exaggerated, it is also within Fox's expectations.
After all, the guy they promoted was guaranteed box office.
If under the joint heat of James Cameron + Arnold Schwarzenegger, with the assistance of Martin Scorsese and Joe Pesci's "Goodfellas", this movie still hits the street, then, this is It might be Roland's own problem.
"Ok, the matter is not over yet, let's calm down."
"Since Steven and the others have spoken out, let's quickly follow."
"Let all the media we can contact forward all the comments of Steven, Martin, and Francis, and then contact FOX TV station and ask them to send the headline of the "Los Angeles Times"!"
"The Jewish gang has started to help their own people, what are we still hesitating about?"
"By the way, when promoting, remember to bring their works."
"Steven's "Captain Hook", Martin Chongao's "Goodfellas", Francis' "The Godfather 3"..."
"We want to let them know that although we are just trying to get the hype, we are also helping them promote the movie..."
"They may not need Roland to give corresponding returns, but we have to do things properly."
The final share amount of the publisher and the producer is the final figure after subtracting the publicity fee from the box office share given by the North American Theater Alliance.
This algorithm seems unfair, but in Hollywood, no producer would foolishly ask the distributor to reduce the cost of publicity.
Because everyone understands that the bigger the cake, the more money you will get.
not to mention-
Fox invested in the movie "Home Alone"!
Their own movie, they can promote it as they want!
In front of the real money sprinkled by Fox and the mutual help of the Jewish gang, the market also gave strong feedback. An astonishing number of 10.83 million, and after the weekend, the upward curve directly crossed the 13 million mark...
It was released for three days and received 32.23 million in North America. This figure, not to mention "Little Rescue Hero: Adventures in Australia" and "Rocky 5", even all the movies released this year Movies, all of them have been stepped down. The previous three-day champion was Schwarzenegger's "Cosmic Dragon", but that movie only scored 25.53 million in three days...
Of course, if on the basis of this achievement, the positioning of family movies is added, then—
This special code is even more terrifying.
Everyone knows that family movies are the most stable movies at the box office.
It might not be a big bang, but it won't be a cliffhanger either.
Repeat the same result for 30 days, and the highest frequency of ups and downs will generally not exceed 25%...
It is precisely because of this that all box office forecasting agencies have voluntarily given up on the previous box office champion, which will be maintained by "Ghost Love" until the end. Thoughts for the end of the year.
Because no one doubts that the North American box office of the entire film will be less than 300 million.
Three hundred million?
What is this concept?
Currently, there are only a few movies that can exceed 300 million in the box office rankings of North American movies.
Star Wars: A New Hope in '77, E.T. in '82, Star Wars III: Return of the Jedi in '83, and—
The only movies that are closest to 300 million at the box office are "Star Wars II: The Empire Strikes Back" in 1980 and "Jaws" in 1975.
At first glance, these movies seem to be fine.
But after thinking about it carefully, some people will find that all these special movies are movies of Jewish gangs!
And the fourth part that breaks 300 million will be theirs too?
Grass hold...
Of course, with the explosion of the box office, the popularity of the entire crew is also rising.
The past deeds of Chris Columbus have been dug out, and John Hughes' pursuit and dream are also topics that the major media are vying to report on. As for Joe Pesci and Daniel Stern, they are originally Well-known actors, with their own popularity, are just getting to the next level now, but—compared with Roland Allen, the explosion of these people seems a bit unsatisfactory.
Although there is no IMDb, there is no popularity ranking of filmmakers, but none of these can stop people from discussing his enthusiasm.
After all, no one can explain how people played the same game across the country in the age when news was blocked.
So, almost overnight, Roland, who was still unknown, instantly became the entire America——
The most beautiful boy.
Note: ① It is normal for children’s movies not to have a midnight show. Arranging a midnight show for this kind of movie is simply a waste. It’s better to show a horror movie. Of course, like "Love Copy Cemetery", they are hiding from film reviews. ②The box office has been raised according to the blowout and publicity, but even if it is not raised, the real North American box office of "Home Alone" is 280 million, which is also the fourth highest in North American film history. Even after 30 years, it is still the same. It is the ninety-eighth film history of North America.
(end of this chapter)