Chapter 57 The first trouble after becoming famous
Before the Internet broke out, traditional media was the main force for publicity.
The advertisements published by each company on radio and television networks and paper media even exceed those huge posters in the streets and alleys. Newspaper offices in every city have cooperation with Hollywood companies, and even the methods of publicity and distribution in each place are different. Same.
The simplest example is Houston, a place where public transportation is not complete enough to burn. People travel by car. If you don’t use radio stations in this environment, how many posters do you have to put up to let these guys see the advertisement? ?
But the question is, isn’t the mouth of the media just a liar?
Even in 2009, "Rolling Stone Magazine" and "Chicago Sun-Times" with Internet comparisons still dared to write film reviews with their eyes closed for promotion, so push forward 20 years...
hehe.
If the morning news on the 19th was only fermented in New York, the premiere area of "Goodfellas" and Boston and Chicago, where Fox's brother companies are located, then starting from the evening, Fox's channels will officially start to work.
Newspapers printed with the launch of "Terminator 2", which will meet with the public next year, appear in every corner of America. At the same time, the anchors in the news radio stations are also talking about the official announcement that was officially announced yesterday. this news.
When introducing the cast, because of the money they received, they flaunted free speech but like to play double standards. Naturally, they knew what they should say with their mouths—
"...In addition to the two familiar figures of Arnold Schwarzenegger and Linda Hamilton, John Connor in the character list also deserves our special attention. Roland Allen, who plays him, has only one film Filming experience, but "Home Alone", which will be released in November, is the work of John Hughes. There are not many young actors who can be favored by James Cameron and John Hughes at the same time. And the guys playing against him are Joe Pesci and actor Daniel Stern, one of the supporting roles in "Goodfellas". The director of the film is Chris Columbus, who has worked with Spielberg. Such a luxurious The lineup really makes me look forward to it, and now I can't wait to know what kind of hilarious comedy these guys will show us during Christmas, oh yes, after getting this news, We also discovered that this guy named Roland Allen seems to be related to the Olsen sisters. Someone photographed them before, and they were taken by Mrs. Olsen to go shopping in the supermarket together. Our witnesses Tell us, Sister Olsen seems to be calling him brother? …”
Do everything!
When Roland took the initiative to show the breaking point of the announcement, the profit-seeking Fox raised the announcement budget without hesitation.
From the previous million-dollar offline advertisements, film critics' fees, and the first round of radio station promotions, to the current sweeping copywriting marketing one month in advance, the level of the entire publicity has been directly raised by two levels, and the budget has also been raised. To ten million.
Don’t use gimmicks, isn’t that a fool?
As for the cost of publicity and distribution is almost catching up with the cost of production?
Isn't this normal?
Moreover, the publicity cost of a commercial film accounts for 50% of the total cost, which is a very common thing: "Iron Man 3" has a global publicity of 100 million yuan, in the face of a global box office of 1.2 billion US dollars, isn't it good ? Didn't the nearly 80 million publicity costs of "Fast and Furious 8" come back with profits in the end? Even a 30 million low-cost movie like "Lost in Thailand" burned the same 30 million when it was announced, and the final result was the top box office in 1912 or 2012.
In fact, most of the time, advertisements are not just for consumers to see.
When you are announcing the release, the louder you shout, as long as the quality is not bad, the theater will increase the number of films for you according to the scale of the advertisement.
This is actually a very simple truth.
The theaters are not fools. Of course, there are two 70-point works in the same period, and they are of course willing to improve the film schedule for the guy who spends money on advertising! As long as your advertisement is popular, it proves that your customer base is higher than that of the other party. In this case, there must be more guys who go to the cinema to watch the movie with the advertisement than those without the advertisement!
And if on this basis, add a dazzling gimmick...
As long as the theater's brain is not broken, it will naturally know how to deal with it.
Even if the quality of the work is not good, it doesn't matter.
It’s like that "Love Copy Cemetery", earning a lot of money on the first day, and modifying the filming on the second day, isn’t it over?
Of course, these things are no longer important to Roland.
Since walking the red carpet, he has stopped thinking about Home Alone.
He has already done what should be done and what should not be done. As for the final result?
Then it is not up to him to decide.
But one thing is obvious.
That is, after returning from New York with Schwarzenegger, Roland was overwhelmed by the sudden appearance of a Wuzhishan...
"James, what's going on?"
Looking at the signature book that looked like a hill on his sofa, countless black lines suddenly appeared on Roland's forehead.
"What's the situation? Of course, please get an autograph!"
James felt that Roland was asking the question knowingly, so he grabbed a notebook and tapped it in his hand a few times in annoyance. At the same time, he said, "You don't know how many classmates have found me since the news on CNN was broadcast. , I want to reconnect with you, you are now a big star in our school! Even the teacher is asking me if you still have a chance to go back to class..."
What?
Is the effect so good?
Hearing what James said, Roland, who almost turned into a black question mark face, suddenly laughed.
"Really? Has anyone said that they want to see my movie in November?"
The expectant inquiry made James roll his eyes, "Of course, they all said that as long as there is a signature, they will definitely ask their parents to take them to the theater on the day the movie is released!"
Oh roar? !
So awesome?
Roland was immediately happy!
Youdao is "classmates for a lifetime, relatives for three lifetimes", although Roland has never had contact with those guys after he traveled, but judging from the current situation, those guys who have never met him seem to be pretty good people Well?
Know how to cheer for classmates?
Not bad.
"This is simple... I just sign it..."
It's just to get autographs for your fans!
However, before Roland took the book from James and left his calligraphy on it, there was a crisp slapping sound, and James pushed Roland's paw away, and said with disgust: " Roland, what are you thinking?"
"It's not like they want your autograph."
"These notebooks are all for Arnold Schwarzenegger!"
"It would be even better if there was James Cameron's signature!"
"I'm telling you! Don't scribble on this, these books are carefully selected by them. If something goes wrong, they will definitely pester me to find you to continue to work on!"
What? !
Roland's smile froze instantly.
No... looking for my autograph?
Fuck!
Sure enough, it's 'smart people don't go to class reunions'!
They haven't stepped into the society yet, such as "the show of large-scale successful people", "the struggle of the failed crowd", "the epitome of interpersonal relationship", "the ideal breakthrough point for business personnel", "blind date variety show for extramarital affairs" '...
These miscellaneous DeBuffs appeared first!
Want to get Schwarzenegger's signature first, preferably Cameron's, and then go to the theater to support?
Snobbish! Snobbish!
I didn't even get Cameron's autograph myself, you guys dare to speak!
When Roland heard James' real request, he, who was still smiling, suddenly elongated his face.
Seeing his expression, James' eyes suddenly flickered, "Why, is it difficult? Or are you unwilling?"
difficult?
Don't want to?
certainly! —
No la…
In order to harvest those classmates’ leeks, it’s okay to get an autograph?
But his interest is not as high as before. "Arnold should have no problem, as for James? Then I can't guarantee it. You can leave the book here. I will ask after the movie starts..."
Hearing what Roland said, James, who wanted to plead with Roland out of brotherhood, immediately breathed a sigh of relief.
After getting a satisfactory answer, James quickly put down the notebook in his hand, turned around and ran out of Roland's house.
Crap! If he's running or not, he's going to reveal himself!
There are nearly a hundred people in the school who want Schwarzenegger's signature?
Of course it is true!
However, James did not agree to those guys, but told them in vague words that he could try it himself.
If he succeeds, he will charge fifty knives for the hard work of an autographed copy.
If you have no money, it doesn't matter!
What Spiderman comics do you have at home? What a commemorative album of "Fantastic Four"! What an anniversary edition special of "Batman"! They can all be exchanged!
A comic book for Arnold - Schwarzenegger's signature, that is simply a big profit!
Five comics for one signed by the governor and the truck driver, that's a jackpot!
What? You said you don't collect comics?
Then you can exchange it with figures!
What? There are no figures?
So sorry, we can't do this business.
Of course, James couldn't tell Roland about these little thoughts about expanding his collection.
Because of this, when Roland nodded, he ran back in a hurry.
He was afraid of being exposed.
However, James didn't know that after he left, Roland did another thing.
Grab an autograph book and put your name on the front page!
Want Arnold Schwarzenegger's autograph?
no problem!
Buy one get one free!
I'll pay you a future superstar Roland Allen's autograph!
Roland didn't believe it anymore. Some people would refuse such a good thing like buy one get one free?
Note: ① In 2009, the "Rolling Stone Magazine" and "Chicago Sun" happened in the movie "Moon", which is the work of the aforementioned David Bowie's son Duncan Jones, the guy who filmed "Warcraft" , the two media's soft articles directly described the movie as a visual shock, and didn't mention the problem between clones at all, which caused people who watched the promotion to go to the theater with high expectations, only to find that the movie was different from what the outside world described. , The box office is violent, and the typical money is collected and just blowing. After all, there are "Transformers 2" and "Half-Blood Prince" at the same time. Everyone who watched the promotion thought it was a masterpiece of special effects, but it turned out not.
(end of this chapter)