Chapter 326 The Attention Economy
Of course, Warner couldn’t wait to show the world the behavior of his own character. It was just a small episode after the release of "Spider-Man 2".
In this way, the market feedback of the new movie is the mainstream news that dominates the public's attention. Major newspapers and magazines tacitly publish reports related to it. Acting as the first-hand breaking news, excitedly sharing it with the audience in the column, and the most over-the-top thing is to show Roland Allen that investing in Rotten Tomatoes is just an accident, and that News Corp. is eyeing ING because of true love.
As a movie inventory program that is updated every Monday, FOX TV station gathers talents from all over the world, the directors of hundreds of schools, and gathers wisdom from all over the world to create a hodgepodge of random stew. What's more interesting is that while FOX was possessed by a tailor, he also turned into a dog licker, presenting the facts and reasoning, and stripping Roland Allen naked for others to see.
"Good evening, viewers. Welcome to the latest movie inventory. Today is December 21st, and there are three days before Christmas Eve. As Christmas is approaching, all the movies in this year's Christmas file have been released. online."
"I believe that many people have already watched some movies on the rest day, but I don't think anyone will watch all the newly released movies, so in the next fifteen minutes, I will share with you this year's Christmas movies. I hope that the public's movie-watching ideas can provide you with some references, and don't regret missing your favorite content."
"The first is "007: The Black Sun", which was released on November 19. The combination of Pierce Brosnan and Sophie Marceau has scored 89 million in the box office in the past month. The **** interaction in the movie is the biggest highlight of the whole movie, and the presence of Denise Richards also adds a lot of sweetness to the whole movie."
"Secondly, "Toy Story 2" was released on November 24. This sequel to the series produced by Pixar and voiced by Tom Hanks brought laughter to children. It grossed nearly 150 million at the box office. Unlike the previous works about jealousy and self-awareness, this one is about choices in life and loyalty to the game. The content is more profound and educational, unlike those Compared to the crappy animation, it's very good."
"The third is the movie "The Green Mile", which was released on December 10 and is also related to Tom Hanks. In the past eleven days, this movie has only received less than 40 million at the box office. Of course Now, this does not mean that Tom Hanks' box office appeal has declined, but this dull R-rated film with a duration of more than 180 minutes is aimed at the Oscars. The subject matter and time limit its film schedule Its box office is not as good as other commercial films."
"The fourth is released on December 17, the latest masterpiece "Little Elf Mouse" by the director of "The Lion King". , in the past three days, it has only received less than 10 million at the box office. Yes, this film with an investment of more than 100 million has completely lost in the competition for this year's Christmas file because it hit Roland A. Len and his Spider-Man 2."
"In the past three days, the average daily attendance of more than 3,000 theaters in the United States has reached 1,800 people, and the average box office sales of a single theater have reached as high as 28,000, with a total box office output of 252 million. However, Roland - Ellen took it all by himself..."
"180 million."
"Yes, you heard it right! Roland Allen has slaughtered the market again! He has turned the box office game where countless people are excited and depressed into their own backyard! But—"
"To be honest, when I saw this number, I was not surprised at all."
"Because all the accidents turned into the expected satisfaction and joy."
"No way, who made us like him, love him?"
"We fell in love with that guy named Kevin McAllister when he was home alone in Christmas '90, and when that guy named Jack Dawson made love for Christmas '97. When sacrificed, liking becomes love..."
"Roland Allen's personal resume, I don't need to go into details at all. What exactly does 180 million in three days mean? I think you have heard it countless times after "Jurassic Park" was released. I have analyzed and introduced everything related to "Spider-Man 2", and various media and major websites have also revealed the news, so I will not elaborate on these contents today, but what I want to say is that after watching "Spider-Man 2", After Spider-Man 2, I really felt the change of Roland Allen."
"In the past ten years, Roland Allen has produced a total of twelve films, excluding "Spider-Man 3" which has already been filmed but will be released next year, and "Captain Hook" and "Forrest Gump". As well as dubbing "The Lion King", there are actually only eight movies starring him, and these eight movies have earned a total box office of more than 5.8 billion."
"The average box office of each film exceeds 700 million."
"Such achievements have made Roland Allen a superstar who can do his part, and he has dominated an era. In the past ten years, even Oscar winner Tom Hanks has not been as popular as him, and even more so. Don't talk about other stars..."
"In this case, Roland Allen has become the representative of business in the hearts of countless people, just like George Lucas and Steven Spielberg in the 1970s and 1980s. Even if the box office is invincible, and the depth opposite to the box office will become a stereotyped mark on him that cannot be wiped off."
"Many people think that Roland Allen is a box office superstar, and his movies can also deceive little boys and girls. The so-called thinking is not at all, and it belongs to the type of watching and throwing it away."
"At first, I thought so too, because whether it's "Home Alone" series or "Terminator," whether it's "Jurassic Park" or "Titanic," these movies have brought us laughter and made us laugh. Weep and cry, but shortly after we walk out of the theater, the imprints in our brains that are attributed to them disappear with time."
“We can name the movie, but we can’t think of it.”
“His movies feel like fast food, full but hungry.”
"But after watching "Spider-Man 2", the empathy that hit my face made me tremble on the spot."
"It's not like other people have said, this movie once again poked my tear point and made me cry, but the oncoming familiarity made me see my own from Peter Parker. shadow."
"I'm not the same as Peter Parker. I'm not a superhero. I don't have superpowers. But I'm the same as Peter Parker. Every moment of my life, I'm making choices. How did Peter Parker choose when he was young? We use our superpowers, and we choose our future lifestyle when we were young. Peter Parker's choice determines his future path, and our choice also affects our own life. What excites us can also annoy us."
"I don't think Gwen Stacy's death is the biggest tear point of the whole movie, because for us, isn't this a true portrayal of what happened to us? On the surface, "Spider-Man 2" tells For us, behind every superhero, there is unknown pain, but at the same time, why not say that each of us should cherish the present moment?"
“Treasure the present time, treat every opportunity of choice piously, and make every decision carefully, because no one knows how much your decision today will have an impact on your future.”
"Different from those commercial films that purely rely on fighting and killing to promote the progress of events, "Spider-Man 2" is the most profound commercial film I have ever seen in my career, and it is also the most perfect fusion of ideas and business I have ever seen. Movie."
"It doesn't preach superficially like "The Phantom Menace", let alone pour a whole world into the audience like "The Phantom Menace", but integrates all thoughts and various world views into the plot. "
"It made me discover my lack of language, because I can't describe the excitement in my heart through simple words. I can only say that if I have the right to vote, I will win this year's Oscar for Best Actor Vote for Roland Allen in the race! I will vote for James Cameron in this year's Oscar for Best Director! I will vote for "Spider-Man 2" in this year's Oscar for Best Picture, Vote!"
"Because they once again touched the true meaning of the movie."
“Since film was invented, it has been a tool that can carry pictures, sound effects, and ideas.”
"But as the film developed toward industrialization, almost everyone went to extremes."
"If you want to compete for awards, then cater to the tastes of the judges. If you want profits, you will pursue business crazily."
"But the pure preaching of the former will only make the film gradually become a niche and eventually die out, while the careless management of the latter will make the tool that can carry ideas lose its greatest meaning."
"In the past, very few people were able to grasp this balance, but since James Cameron said that 'a well-made commercial film is an art film', they have proved the correctness of this sentence twice in a row."
""Titanic" tells about love with heart, and "Spider-Man 2" tells about choices with heart."
"They use real achievements to tell the world that the audience has no standard desire for a good movie. It is not a logical confusion, but a communication from the heart. Many audiences don't know what they need, but the audience knows that what they want to see most is It is sincerity, as long as the production team shows sincerity and makes everything the best possible, then the audience will naturally pay for it.”
...
One stone stirs up waves!
When FOX's commentary program entered thousands of households in America through optical cable, the feedback from public opinion was even stronger!
Yahoo—
【Have you watched the latest film inventory of FOX TV? It just came to my heart! 】
【Looked at it! They did a great job this season! 】
【Yes! Especially the last sentence! We viewers don't know what we need, but we can see the sincerity of the production team! We do not know filmmaking, but we also have aesthetics, knowing which movies are fooling us and which movies are made with heart. In this case, of course we will pay for the latter! 】
MSN—
‘FOX has finally become a human being! '
‘As long as something is created by humans, there will definitely be problems, big or small! Some problems can be solved, some problems cannot be avoided, we are laymen, we don't know where the standard is, but we can see whether a production team is trying its best to solve every problem! '
‘That’s right! Blindly treat us as mentally handicapped, then they are the real mentally handicapped! '
IMDb—
"That's right! Sincerity is the fundamental core of our liking for a work!"
""Star Wars" brought us a vast and infinite space world, brought us a beautiful fantasy, we can feel the sincerity of George Lucas in making it, so we like it! But "Ghost" "The Menace" uses other characters' mouths to tell stories we've already heard, endless repetition without sincerity, so we hate it!"
"Roland Allen has problems, and we can see his problems too! His emotional release in the face of Benjamin Parker's death in Spider-Man 1 is so embarrassing! But he does have problems , In "Spider-Man 2", although he and Reese Witherspoon are not lovers, the emotion is much more harmonious than the first one! And isn't this a manifestation of sincerity?"
"Exactly! That's what we love about him!"
...
Approval all over the Internet is the lowest-cost way of speaking that people in this era can use.
And because of the recognition of FOX's dog-licking comments, the box office decline of "Spider-Man 2" also stagnated suddenly.
This is also something that can't be helped.
Who made Roland Allen too appealing to fans?
The first weekend a movie is released, it can squeeze out all the box office of other movies, and then it is normal for the box office to drop sharply.
What's more, there is no one thing that can make Roland Allen's movie box office drop.
However, even if media reviews cannot stimulate the box office, the impact on the word-of-mouth of the film is still extremely far-reaching.
When it was first released, the rating of "Spider-Man 2" on IMDb was as high as 9.3, but after FOX waved the flag, the rating on IMDb has stabilized at around 8.6.
Well…
Well, there is no other way.
Because the fans are the first to score, and the fans will increase the rating of the work infinitely, after that...
It can only be a constant decline.
And want to stop the decline?
Then we can only look forward to a situation like "The Godfather" VS "Shawshank's Redemption" or "Batman: The Dark Knight" VS "The Godfather" in the future.
However, whether this situation will happen or not is actually not important to the capital who is watching the show.
How good is Spider-Man 2?
They are not interested at all.
What really interested them was Roland Allen's monopoly on attention!
What is star economy? What is star mode? Why do former stars always give people the concept of kings and queens?
Isn't that because people's attention was monopolized before?
Media channels are monopolized, content channels are monopolized, you have to watch whatever capital tells you to watch, and even your own aesthetics are imposed by capital. Otherwise, why does Fox think that Marilyn Monroe is not Is it a commodity?
Isn't it because Marilyn Monroe is the aesthetics introduced by capital?
The so-called TV dramas have caused empty streets, but the people have no choice.
It's not those things at all, how awesome it is, and it's not those contents, it's really a pig on the cusp of the times.
It's just the inevitable success brought about by monopoly.
But with the advent of the Internet, there are more channels for people to obtain content.
And in this case, the original monopoly has cracks.
In the past, as long as the media chanted "The Phantom Menace" bull beep, it was a bull beep, but now, when the media chanted "The Phantom Menace" bull beep, people who can judge will give opposing opinions on the Internet.
Because of this, superstars will fall from the altar one by one.
Because the premium brought by the monopoly was punctured by the Internet!
So, George Lucas, the father of Star Wars, was sprayed as "He knows Star Wars with a hammer".
And Steven Spielberg was also sprayed as a "black-hearted Jew" after "The Lockdown".
According to normal development, Roland Allen will be the last super giant who can truly become a golden body, and according to the law of the times, unless he dies young, he will eventually fall to the altar, but now...
"He may be the only guy who will not fall from the altar while alive." Looking at the feedback report from his subordinates, in the chairman's office of News Corporation, Murdoch, an old coin, smiled emotionally, "He thinks monopolize people's attention."
“The essence of the attention economy is content, and when people’s attention cannot be monopolized, God does not exist.”
"But if it can continue to monopolize, whoever monopolizes can continue to create gods."
“Before, all of us were wondering why he cared so much about the Internet.”
"Now, the result is already in front of us."
"Steven Spielberg fell, George Lucas fell, but Roland Allen lived better."
"Is it because his works are really better than theirs?"
"No, that's because Yahoo is his, IMDb is his, and MSN is his ally Microsoft."
“And we traditional media are actually his allies.”
"If the traditional media doesn't publish negative news about him, then he is upright. If the traditional media doesn't question his identity, then he is perfect. If there are no negative comments about him from netizens on the Internet traffic, then he is absolutely perfect." Flawless, and in this case, as long as someone doubts him, they will only face two situations, either they suspect that they are wrong, or they suspect that it is the world that is wrong, but in the case of monopolizing the Internet's voice channels, people Just questioning myself when I was wrong.”
"This effect is extremely terrifying, because it is brainwashing in disguise."
"No wonder he cares so much about Rotten Tomatoes and IGN. It seems that this kind of thing really can't be allowed!"
If Roland heard Murdoch's words, he would be speechless in surprise.
Is it because old coins were analyzed wrongly?
No!
Because the tabloid kings were right!
Attention economy is a term in economics. To put it more simply, traffic is similar to it.
Perhaps for people of this era, they cannot understand what traffic is, but for Roland Allen—
Flow is the world.
Note: ① "The Godfather" VS "The Shawshank Redemption", "Batman: The Dark Knight" VS "The Godfather" refers to the IMDb rating battle. At the beginning, "The Godfather" and "The Godfather 2" were on the IMDbTop250 list. The fans of "The Shawshank Redemption" felt that this score was unfair, so they put "The Shawshank Redemption" at the first place. Then "The Dark Knight" didn't have a 9.0 at the beginning. After it exploded at the box office and became the world's first one-billion-grossing movie, Batman fans organized and wanted to make "The Dark Knight" score first, and then It once surpassed "The Godfather 1 and 2", but was blocked in the end and stopped at fourth place, so fans all over the world are the same, don't feel disgusted by scoring domestically, and also scoring abroad. ②There are not many explanations for the professional term attention economy, anyway, I will write it later, and I will introduce it today.
(end of this chapter)