Chapter 275 Sony-san, it seems that you really have to die...
"So, you mean, Warren Buffett values the 'RandK' being formed at five billion?"
After dealing with the two things of game entertainment and search engine, Roland declined the dinner invitation of the Big Three, hurried back home, pulled Kate and David into the study together, and talked to them about jewelry. question.
When Kate heard the valuation of 5 billion, the flat and incomparable forehead suddenly swelled, but after Roland said the old man's estimated market share, the cloud of surprise that shrouded his brows suddenly dissipated. Showed a clear smile.
"Eat 80% of the jewelry market in America within five years?"
"Eat 50% of the global jewelry market within ten years?"
"He wants to maximize your influence!"
"No! He counted me in!"
"Huh?" Kate's reaction made Roland a little puzzled, "What do you mean?"
He really doesn't understand the jewelry industry, and he is willing to ask questions.
But Kate felt that her man had fallen into a misunderstanding.
"What is the most important thing for a jewelry brand? Is the story right? But while mastering the story, it also needs a lot of publicity, so that guys who have not heard the brand story can understand the content, and those who have heard the story can be impressed. .”
"Is the brand 'RandK' worth five billion? Personally, I think it is absolutely worthless if you look at the brand alone. However, if you add the two of us, the situation will be different. What I said is different. It’s not the beautiful fantasy we endowed this brand, but the invisible resources behind the two of us.”
"Behind you is the whole of Hollywood. Your good relationship with the Big Six can make the brand appreciate, just like people know Tiffany through "Breakfast at Tiffany's", know Bulgari through "Cleopatra", and know about Bulgari through "Gentleman" "Beauty" met Harry Winston, no matter when, almost all jewelry brands like to place advertisements in Hollywood movies."
"And when female celebrities and jewelry appear together, the potential influence is unparalleled."
"If before, those jewelry brands could cooperate with the Big Six, now, after we launch 'RandK', which brand do you think the Big Six would prefer to cooperate with? If Disney releases a youth film, will the diamond ring that symbolizes love choose other brands? You are now working on the "Lord of the Rings" trilogy! If "Lord of the Rings" is successful, you still have "The Hobbit"! And if Time Warner releases a romance movie, will the jewelry that symbolizes love choose other brands? "Ha "Lee Potter" has Steven because of you! If Universal released a fashion film, the most prominent big-name jewelry must be 'RandK', because this kind of thing is harmless to them. Since they can choose anyone, then Why not choose a partner with whom you have a good relationship?"
"Because of your existence, those brands that were able to advertise in movies before lost an important marketing channel. Not only that, but your relationship can also make 'RandK' kill all directions on the red carpet."
"The actresses who participate in the projects you lead will take the initiative to bring the jewelry of 'RandK', and those actresses who are eager to get resources will also pay to support them very wisely, and how many projects can you influence? When Wen regards you as a 'son', our brand doesn't need to find a spokesperson at all, because everyone is a spokesperson!"
"This kind of advertising effect cannot be explained by one or two billion yuan, and as long as you are still active in the circle, those smart actresses will continue to bring endless influence to our brand, because for them , the project is the most important thing.”
"One less endorsement is just less money, but if you miss an opportunity because of one endorsement..."
"They'll cry to death."
"For other brands, this is the worst news!"
"The Hollywood channel that can carry the most goods is controlled by you, how can other brands stand out?"
“The point is, this one doesn’t touch the antitrust laws at all…”
"With the precedent of De Beers, as long as 'RandK' can take the market share, other brands can only die!"
Okay! Roland understood it!
In the original valuation of 5 billion, there is still his influence in Hollywood!
How much influence do Hollywood movies have on jewelry sales?
This kind of potential calculation does not have an exact number at all.
But Keira Knightley's "Anna Karenina" boosted sponsor Chanel's jewelery sales by 3 percent that year; Carey Mulligan's "Great Gatsby" Tiffany specially released a "Great Gatsby" series of jewelry; the Harry Winston diamond earrings worn by Jennifer Lopez in "Maid in Manhattan" became the hottest item of the year , You must know that the price of that pair is 3,999 knives!
Then I was bought out...
Is there any reason for this special code?
Hollywood movies have a huge influence on jewelry, because many potential buyers simply don’t have time to watch the new products of all jewelry brands, but if they like it when watching movies, then there is no need to choose...
Because of star aura and favorite, these potential customers will make the most 'reasonable' choice.
Before, every brand could get a share of Hollywood movies, now...
Roland can at least guarantee Fox, Universal, Warner... Well, as long as Roland continues to operate Warcraft Film and Television with the concept of a copyright company, he can influence the Big Six plus DreamWorks and other miscellaneous film companies...
Although this influence cannot be quantified, the acquisition of 'RandK' means the loss of other brands across the board!
Controlling the outlets of public opinion, Hollywood, which spreads ideology, only advertises for the 'RandK' family?
Big brands can support! Small brands can only die!
With their death, the market will be empty...
"What about you?" Roland, who had figured out what Warren Buffett was after, followed the ideas provided by Kate and inferred, "Don't tell me that Warren thinks that he can get a royal appointment from the British royal family through you." ' badge?"
"Huh?" As soon as the words came out, Kate laughed, "What do you think?"
"Prince Charles has the right to give a brand the badge of 'royal use'."
"Although the program is troublesome..."
'Hold the grass...'
Looking at Kate's half-smile eyes, Roland silently breathed out the fragrance in his heart!
‘It turns out that what the old man said about embezzling the market turned out to be this method of embezzlement! '
That’s right, the story of a brand is worth five billion?
Warren Buffett is not crazy!
The reason why he thinks that 'RandK' can be worth 5 billion is because Roland can make this brand achieve a false monopoly in publicity! That's because Kate can make the brand more beeping!
What is the most important thing about a jewelry brand?
That's style and story!
With a story that the public yearns for, it can drive more ordinary consumers to buy it!
Adding style to the story is to kill consumers of all classes!
The easiest way to gain style is to let the old men and women in the British royal family give the brand a badge!
Just like Asprey, the most distinguished British luxury brand after two hundred years, Victoria, Elizabeth, Margaret, Wells, J.P. Morgan... One after another, the brand is full of beeps!
Known as the 'King of Jewelry', Cartier directly talked about the rise and fall of the European royal family for a century!
Even MIKIMOTO has been marked with the label of Japanese Royal Jewelry!
Although Warren Buffett told Rowland that these endorsements are not as good as the stories that the public loves to read.
But if there is both story and style, isn't this the best result?
If Roland can make those Hollywood actresses wear their own jewelry spontaneously, then Kate can sell these things to the UK. Their background relationship may not be the best in a single field, but it is something that no giant can do. of.
The existing giants in the market all have a century-old history, and this means that brands located in Europe cannot enjoy the dividends of the rise of America, while brands born in America have enjoyed the dividends of rapid development, but few There is a bit of background, no one can perfectly combine it, and now...
"Okay! Looks like you know a lot more about this than I do!"
Roland stood up, pecked Kate's cheek lightly, expressing his love without concealment.
"Slightly slightly slightly..."
What responded to him was Kate's grimace. The girl leaned on her man, very satisfied with this sense of participation.
"Since you know this, why do you ask me to do it?"
David felt his brain was in a daze!
‘You guys know one thing and one thing better than I do, so why do you want me to do everything? '
‘Do you really think of me as a tool person? '
Fall!
"Don't we have time?" Roland replied shamelessly.
"You don't have time? I think you don't have time to play?" David rolled his eyes and said angrily.
"Hey! How do we call this play? Work, work, all for work..."
After understanding why Warren Buffett valued 'RandK' at 5 billion, Roland, who was in a good mood, was stunned, and Kate immediately slapped him when he saw his stinky fart. , took advantage of the opportunity to expose the topic.
"David, don't be angry, if you ask me to talk about this kind of thing, then I can explain all the process clearly, but if you ask me to do it, I will definitely not, just like we British know more about France than you It's the same as what the 'Knight's Medal' is, we just know the operation process, but...knowing it doesn't mean it can be done successfully."
"We are all new to business matters, and I need your help in negotiating skills and methods..."
When Kate said this, David immediately felt much more comfortable...well, he was even more uncomfortable...
Thinking back to the brand concept that Roland told him at the end of last year, seeing now, the two people who love each other are splitting up, which makes him very painful-Roland keeps saying that he does not believe in love, but under the **** of interests, He loves Kate more than anyone else now. When a man tells himself that he must love a woman for the rest of his life and cannot cheat, this kind of natural emotion is really a great irony.
But at the same time, David has to admit that this is really love.
It is still the kind of love that cannot be destroyed by countless external forces.
'This is really hilarious...'
David complained in his heart, and then he stopped thinking about what was a foregone conclusion, and instead said: "Since you both can accept a valuation of 5 billion, and you know in your heart that Warren Buffett will ask you to do it in the future. What, then I can spin off 'RandK' from the name of Double Star Group, form a company of its own, and go to negotiate with them."
"Of course, before negotiating, I have to know your bottom line."
"According to my estimation, if 'RandK' wants to grow bigger in the short term, the easiest way is to merge, and I think Warren Buffett may use Berkshire Hathaway's existing jewelry company as a supplement As capital, direct investment in kind, so that 'RandK' can own a part of the market as long as it changes its name, instead of starting from scratch."
"I don't know if you can accept all this, if not, then they may appoint a commissioner to interfere with the operation..."
In the next two hours, David explained to the young couple the advantages and disadvantages of Berkshire Hathaway's involvement.
The so-called advantage is actually that it is backed by a big tree to enjoy the shade. With the resources of Warren Buffett, the brand can achieve crazy expansion, and with his stake, those who try to take a knife to the brand also have to weigh it, because now the sniper Brand, that's not hitting Roland, but fighting Berkshire Hathaway, which holds tens of billions in cash.
Of course, the disadvantage is also very obvious, that is, the other party will definitely interfere with the operation.
However, after a careful discussion, the three felt that the problem was not serious.
Because the value of this brand can only be sustained if the young couple live their lives hand in hand. No investor will seize power. Everyone understands that while squeezing the two and kicking them out of the company, the brand will continue re-exist.
This is a brand born of people, and no one can take it away.
After confirming this point, things became much easier, because they were not married. After 'RandK' became independent from the Double Star Group, Roland and Kate each held 48 shares, and the remaining 4% were paid at 5,000 The price of 10,000 was sold to David.
Although compared with the current price of 200 million estimated at 5 billion, 50 million is a 50% discount, but after all, David has been busy with this matter for a long time, and there is no reason for him to work voluntarily.
What's more, the future development of the company will also be arguing between him and Warren Buffett's people. As Roland and Kate's external facade, the work he handles will definitely increase exponentially. Can't fault it.
After chatting with 'RandK', Kate, who found out that Roland still had something to say to David, wanted to leave.
But just as she got up, Roland pulled her back again.
"I will only marry you, and you will only marry me, so there is nothing to hide..."
The perfect answer won Roland a sweet kiss. After Kate climbed up to David's familiar way, Roland's father talked about things, behind his mother's favorite recliner. The overlapping memory made David shake. head.
"Isn't 'RandK' your biggest gain this time? What else do you want?"
"ATi."
"Go and ask for me, are they willing to sell?"
"money is not a problem."
Roland not only wants ATi, but also AMD, but AMD is too expensive now, a company with more than 60 billion yuan can't afford it at all, so he can only plot ATi, hoping that after the collapse of Microsoft and Nvidia, he can give this revitalize the company.
Of course, I also hope that Microsoft will still have room to survive after it grows bigger.
It’s quite funny to say that when I invested in Yahoo, I really just wanted to raise money, and the purpose of raising money was to strip off Disney’s pants and embrace Marvel, but when the matter was really done, And there is a chain reaction.
Microsoft, who wanted Yahoo, became the best buyer, and because Roland invested in Apple, he owned the shares of Sony, Amblin and Warcraft Film and Television Overseas Publishing Company, and after being able to provide game support for Microsoft, he began to plot again. Sony.
Ever since, he and Microsoft became friends.
But while becoming friends, I was worried that if Microsoft won the host war and swallowed Yahoo, it would become extremely powerful, so... I wanted to survive in the cracks after the war.
So, the semiconductor industry is also arranged.
The search engine that took over the portal website was also targeted by him.
And Disney's original goal, I don't know where it has shifted...
He himself was speechless about this repeated jumping behavior, but there was no way, this is life!
Plans never catch up with changes.
After entering the game, you can't help yourself. Unless you take the initiative to admit defeat, you can only run all the time.
But before killing Disney, Roland couldn't admit defeat.
In this way, tossing is the only choice.
After 12 hours of planning, the development plan of the company under Roland's name has also undergone earth-shaking changes. He originally planned to use the Internet, film and television entertainment, and game entertainment to walk on three legs, but now, luxury jewelry and the Internet They are the two most important pincers on the crab, while game entertainment, film and television entertainment, and semiconductors are the three legs for walking.
Musical entertainment, completely forgotten.
It seems that these five major business groups are not related to each other, but if you look carefully, you can find that they are inseparable.
Semiconductor is the upstream industry, and the Internet is the feedback terminal.
Game entertainment and film and television entertainment are terminal content, while luxury jewelry is a derivative of entertainment realization.
Roland also couldn't figure out why he wanted to be a media player and ran all the way in the direction of the entire industry chain. He felt that he was very much like Microsoft now. Since everything was good, why didn't he make it his own? Woolen cloth?
This unknowingly rising ambition made Roland bewildered, but it also made him extremely grateful.
Because he finally felt that he was no longer a salted fish who could only hug people's thighs.
Of course, everything is in place, but there is still something missing.
The key to promoting the rapid development of the five major business groups is still "Black Hawk Down".
Going around, this one is still in Hollywood.
"Sony-san, it seems that you really have to die..."
"If you want to blame, you blame Disney..."
Note: ①Hollywood movies have a great influence on jewelry. If "Casino" and "Pretty Woman" are not obvious, then "Ten Days Dating Handbook", "Flawless", "Diana", "Wearing Prada" "The Queen" is sponsored by jewelers, and it can really drive consumption. ②What is written in the article is to use their own influence to get female stars to bring goods to their own products. Harvey is actually the best at this point. I don’t know if you have seen a program called "Project Runway". This is a fashion design The reality show, the reason for the show is that Harvey promotes his own brand. Yes, he makes a show to promote his own brand. His wife Georgia-A Chapman is the founder of Marchesa, and "Project Runway" is to promote her wife's work Not only that, almost all the actresses who collaborated with Harvey wear Marchesa on the red carpet. This kind of carrying goods is actually an unspoken rule in Hollywood. Superficially beautiful stars will consciously Bring the goods to the boss. And Harvey's wife's brand has gone to 1.7 billion in three years. ③British knighthood and "royal use" are, to put it bluntly, a brand. Spielberg and Bill Gates are both, and the status will naturally be there. The "Medal of Knighthood" mentioned in the article is actually a kind of salesman created by France. There are many knight clubs in France. The purpose of establishment is to defend the wine and the style of the region, so it is not a tall thing at all. , It's just that the face project is packaged into a product beep and blown in front of people who don't understand.
(end of this chapter)