Chapter 229 Capital promoters, want to cut leeks
Of course, the success of the hype and announcement of "Titanic" is not only related to Roland Allen's high popularity and the fact that all major media groups can reap huge profits from it, in fact, it is also related to Wall Street and Washington. need to be concerned.
Did those allies who had a close relationship with Roland make a move?
Fart!
In this country where there is no profit and no money, these guys will not add icing on the cake with clearly priced things!
However, they did help, but the reason for their action is also very simple——
That's throwing the pot away.
At the same time as the hype of "Titanic" was announced, another major event actually happened in America, that is, the Dow Jones Index collapsed by 7.18% on October 27, the highest in the history of the US stock market. , the first fusing.
Speaking of circuit breakers, we have to mention the Plaza Accord in 1987. At that time, America was still in a state of economic weakness due to the lag of economic phenomena. On October 19 of that year, the Dow Jones Industrial Index opened all the way. It fell, and it lost 508 points that day. In this day alone, the entire Dow lost a quarter of its total.
This is scarier than diarrhea.
Since then, Amerika has begun to reflect on whether it is necessary to introduce some new mechanisms to prevent this tragic thing from happening again. One year later, in October, the US Commodity Futures Commission and the Securities and Exchange Commission officially approved the NYSE and Chicago The "circuit breaker mechanism" established by the stock exchange prevents the sudden collapse from happening again.
For many years afterward, this mechanism was rarely remembered as if it did not exist, but this year, with the outbreak of the Asian financial crisis, America was also dragged into the water, and Thailand's economy dominated by tourism and Japanese investment The situation is different. Hong Kong's port logistics and Hong Kong Island industries are inextricably linked to America. Therefore, when the Hong Kong dollar was short-sold, the large fluctuations eventually affected America, so much so that it hit 1915. The Dow had its worst one-day drop in years.
Faced with such a situation, the commander-in-chief in the White House had to stand up and say, 'The stock market situation may be disappointing'.
But after making a statement...
Except for the financial channel, all major media praised Roland and Kate's love overwhelmingly!
The reason is very simple...
The Asian financial crisis was originally the result of those people on Wall Street cutting leeks all over the world, but now, they have cut a wave of their own leeks. This kind of "sinisterness" must not be publicized to the outside world, right? If the public knows that they are ready to deal with it, it seems that the institutions have suffered huge losses, but in fact they have already shorted and hedged, and the only loss is leeks...
The people will panic.
In this way, the people do not need to know these things.
And the Grand Commander also needs other news to cover up real problems.
In his re-election campaign, his slogan was to revitalize the American economy.
But now?
The first circuit breaker in US stocks occurred during his tenure.
This kind of shame will leave a strong mark on his tenure resume.
He needs to whitewash it all, by any means.
If it were the past, they could only wait.
And now...
Didn't Roland send them news to 'cover up' it?
Just like the original certain treasure suffered a sudden loss, after the head of the black cat was stabbed by his wife, the time management master lay down and died, the best way to deal with the Dow plummeting and the US stock market for the first time is to use a big Did the news overshadow it?
Better yet, entertaining tidbits that grab people's attention.
And the biggest entertainment lace news on the market now, isn't it the "Titanic" hyped by capital?
In this way, in fact, when CBS broke the vacation photos of Roland going to Kate's house during the break of "Saving Private Ryan", the guy who asked Amerika to eat this pair of CPs was not only the direct beneficiary News Corporation, but also The indirect beneficiaries are the four media groups, as well as the leader who wants to cover up the unfavorable economic factors, and Wall Street who diverts public attention.
When these fame-seekers ramp up the hype...
Is public opinion important?
Is Roland's personal image important?
Does the truth of the matter matter?
None of this matters.
Because when the capital that can determine the success of a movie needs the public to feel that this relationship is beautiful...
That relationship, it is beautiful.
Because only it is beautiful, the major media groups can enjoy the increase in ratings in batches, because only it is beautiful, the commander-in-chief can reduce the pressure brought by questioning public opinion as much as possible, because only it is beautiful, those who cut leeks all over the world Wall Street can whitewash peace more easily... Its beauty is in the interests of most people.
So, it is correct.
And Roland...
That can only be blamed on the superficial mother who sells it, but who is smiling in her heart.
When it was discovered that everyone needed this kind of entertainment to fool the public, the travel photos that should not have existed during the announcement period were also released by the media. Kate and Roland led Elizabeth on the left and on the right.
The warm appearance of a family of three not only satisfies the fantasies of those young people who pursue excitement, but also appeases the hearts of those middle-aged people who have experienced darkness. When such revelations hit the headlines of major media—
You want to read current affairs and finance, but you can’t.
Under such a violent bombardment by the media, after IMDb released a column where you can draw tickets for the premiere ceremony by replying, within a day, the number of replies in the column has reached more than 50,000 floors.
The point is that this is still the result of restricting one IP to send to the first floor.
In addition, Fox's phone was also blown up by those guys who don't know how to surf the Internet. They asked for another way to draw a lottery, because it is not fair to them who don't know how to surf the Internet.
But no matter what, these things are not important to Roland at all.
Because while the fans were praying for God's blessing and letting good luck come to them, Roland, according to Fox's arrangement, and the Los Angeles Police Department, sued the gossip company that dared to slander him.
Because this gossip tabloid company was originally Murdoch’s property, but it was not included in the News Corporation, and the judge who tried the case was directly from Arnold Schwarzenegger’s wife’s family, so...
Just push the process directly.
The case is clear and the defendant has a good attitude of admitting his mistakes. The Los Angeles Police Department is happy to take a chance of media exposure to uphold justice. The judge is even more aware that as long as he follows the trend of the trial, his image of being fair and strict will remain forever.
In this situation where everyone is acting, the efficiency of money is fully reflected.
There were no dirty out-of-court settlements, no dirty money transactions, and when the fair and just verdict came out, the public apology from the gossip tabloids and the civil compensation of up to 5 million made Roland's fans very excited.
After the verdict was released, Roland directly donated his portion of the compensation to the Los Angeles Police Department.
Although people are willing to cooperate with Bai's acting for the sake of exposure, they still have to pay the serious actor's fee.
The chief of the police station, who received a satisfactory amount of hush money and made a show of himself in front of the public, was also very happy to say in front of the media that the Los Angeles Police Department has been protecting the interests of taxpayers, and this public opinion defamation case has accumulated a lot of With a lot of experience, he believes that with the active response of the police station, this kind of fake news from the public will be effectively controlled in the future.
This kind of double standard is really too common.
Nearby is Kevin Spacey.
In order to avoid getting involved in a Catamite lawsuit, he announced his coming out like a self-destructing truck.
Be aware that before he announced his coming out, he had denied years of allegations of sexual harassment regarding his sexual orientation.
Far away is Judy Garland.
Because MGM thought, 'The audience loves her because she looks like a child, not like a mother. '
So she aborted the child in her womb.
Because abortion was illegal, she accepted MGM's offer to package it as Les.
So that after her death, when the Stonewall movement broke out in America, she became the spiritual leader of the shouters.
In fact, in the autobiography "My Story" written by Marilyn Monroe, everything has been said—
"I've seen them all, falsehood and failure is what they're all about, some have reached the point of evil and distortion, but who's the closest to a movie? So you just have to sit back and listen to the lies and scheming. You Looking at Hollywood through their eyes — and seeing: overcrowded brothels, and carousels, with beds instead."
Privacy is privacy when you don’t need it, and a bargaining chip when you need it.
Roland, who can understand it clearly, has never been disgusted with this. He also understands that everything is a business, and he will naturally choose a guy he likes to hype, because this kind of hype will last for a long time. It's a play on the spot, not to mention whether it will show its feet in front of the public, the negative emotions alone can offset the ease of mind brought by the hype.
Let a good thing that can bring you a promotion ruin your mood. What is the purpose of this?
Because the gossip tabloid admitted that the news was falsified, it joined the police to sue the other party, so when the verdict came down, it happened to be the day when the IMDb lottery ended, that is, November 20th.
From the day when the eye-popping slander news was released in early September, in the two and a half months, Fox burned nearly 30 million yuan just to pull one party to fight the other. million in compensation.
If you add the simultaneous follow-up offline advertisements and online promotions, the total cost of publicity and distribution has already exceeded 80 million.
Because the publicity method of witnessing a beautiful love is thrown out in the form of storytelling, all the talk show roadshows and the like were all exempted by Fox, because Roland and Kate appeared at this time, which would easily disgust the public.
If you analyze it from a psychological point of view, it means that the love that the public expects does not exist at all. If you reveal the "truth" in reality to them through narrative techniques, they will readily accept it, but if you stand on the stage and publicize it, then Such a move out of the story will distort the already 'real' love.
People like to listen to stories, because there is room for them to accept the stories told by a third party, but they don’t like to show off. The more beautiful the parties describe the story, the more people will think that you are mocking us.
If the parties have to tell stories, they can only accept misery.
This is why Oprah became famous.
People's sensation index is many times higher than that of Lu Datou.
so…
Let others tell the good story. During the announcement period, what Roland and Kate have to do is not to do anything.
After all, they've done enough before this.
Of course, not participating in the announcement does not mean that they have nothing else to do.
While capturing the public with beautiful romance, they also have to prepare the dress for the premiere of "Titanic".
That’s right, pick and customize by yourself, not contracted by some luxury brands.
It’s not that they’re pretending to be beeping and taking the old money route of private customization, but…
The more famous they are, the less high-end luxury brands will choose them.
Yes, don’t think that the world is full of their news now, those luxury jewelry brands will kneel and lick, hoping that the two of them can sign a bundled endorsement list, but in fact, high unit price luxury goods will never be easily used. Celebrities act as endorsements, shoot large-scale advertisements, and carry out global filming, or in other words, the more top-level luxury production lines, the less they will use film and television stars, because it is too low to invite them to endorse...
You read it right, it is low.
In the hands of Hollywood stars, there are basically endorsements from first-tier manufacturers, but no matter if it is Chanel, DIOR, Valentino, or Burberry, those guys basically get endorsements for cosmetics and perfumes, even for high-end wristwatches in the eyes of the public. Watches and accessories are actually entry-level in the luxury circle. High-end fashion, high-end jewelry, high-end cars and sports cars, high-end watches...all of these things have nothing to do with celebrities.
is 'all', not 'basically'.
The reason is also very simple, regardless of whether it is a high-end brand or a buying group, they all feel that celebrities are not worthy.
Just like CoCoLee took over the title of Chanel Asia-Pacific ambassador, turned around and was protested by Hong Kong socialites, which led to Chanel having to terminate the contract with CoCoLee in advance. The focus of high-end luxury consumption is to use consumption to differentiate levels.
Chanel's perfume, DIOR's lipstick, LV's bag, these are things that the public can afford with a squeeze.
So Hollywood stars can easily tear off endorsements because their fans can afford it.
And those watches, jewelry, fashion, not.
If the general public can’t afford it, Hollywood stars can’t get it, because the bosses who can afford them are all higher in the food chain.
It's like the Grand Cherokee invited Erdong to speak for him.
Our target customers are those who have entrepreneurial dreams and feel that they can become the second milk tea owner.
So the low-end version of the car is only four to five hundred thousand, because those guys have to be able to afford it.
Because of this, when the love affair between Roland and Kate attracted the attention of the American public, those luxury brands actually offered them endorsements for all series except high-end fashion, high-end jewelry, and high-end watches; Burberry even offered The five-year endorsement price of 250 million yuan packaged by the two of them was required to be only one, and the two could not break up during the endorsement period.
Unfortunately, for this kind of offer, Roland refused without even looking at it.
Since those fans are there for their name, why don't we buy a perfume production company ourselves and put the Jack and Ruth brand on it? Why don't we buy a lipstick production line, produce similar products according to Kate's lipstick number in the movie, and let Kate sell it herself?
They don’t even need to lay a large number of offline stores to do this, just open a store on Amazon.
After all, their audience is those young fans.
Even the company does not need to be re-established, it can be directly linked to the Olsen sisters' Double Star Group.
Regarding Roland's idea, Kate was in favor of it.
She has nothing to do after she stops filming, so it is good to run a brand and earn money.
Of course, the most important thing is that this brand is her business with Roland.
Business for two people.
However, if the plan is good, it must be supported by achievements.
December 14th came quietly when he and Roland were living a two-point and one-line life of home, school, and home.
When the car door opened and Roland led Kate out of the car, what greeted them was screaming...
Note: ① Ben Bernanke, former chairman of the Federal Reserve, wrote about the first circuit breaker of US stocks in "Courage to Act" and the impact of blocking the Hong Kong dollar on US stocks. The first circuit breaker was made by themselves. The next day Most of it has been made up, but due to various factors, this man-made disaster is not mentioned much in the American media. ②The Stonewall movement is a landmark event in the history of **** rights protection. The day it broke out was Judy Garland's funeral. ③When Marilyn Monroe was alive, she pointed out that everything in the entertainment industry is packaging, not to mention privacy, as long as it is beneficial to herself, everything can be sold, whether it is in her own autobiography or in In 1956, in the world's first British magazine "Film Fan" to disclose scandals in the entertainment industry, the corrupt life had long been accused, but the reason for the false impression that the more corrupt the people are, the more they like it, is actually the lag of the news. Sex, as well as the packaging of capital, the hysteresis of news makes people feel that corruption is a problem left over from history. It is understandable that the packaging of capital is to attract young people to join this industry, making them feel that I can also indulge in money, and thus generate yearning. ④ The problem of luxury endorsement comes from the book "Luxury Strategy". The luxury goods in the eyes of the public are just high-end goods in the eyes of the rich. The luxury advertisements seen by the public are at most entry-level products, so the rich will be replaced Despise, because their behavior is not nouveau riche, but paying IQ tax.
(end of this chapter)