Chapter 186 I play myself, I play myself
The box office of the midnight show in 1996 was 10.4 million. What kind of concept is this?
Hang everything!
In the era when most movies scored more than 30 million box office in the first weekend, it was a big hit, and 50 million was a record-breaking era. "Spider-Man" has already completed one-third of the expected goal of all producers with just one midnight show. , this kind of opening can be called Tianhu!
But there is no way, who let "Spider-Man" capture children is the core of the greatest purchasing power in the entertainment industry?
You know, Tobey Maguire's version of "Spider-Man" had a box office of 114 million in its first weekend!
At that time, Tobey Maguire's reputation was not obvious. Compared with his brother Leonardo DiCaprio who filmed "Titanic", he was a younger brother. Although the heroine Kirsten Dunst He was born as a child star, but the films that resisted the box office, except for "Charming", which cost more than 11 million in exchange for more than 90 million at the box office, other works hit the street, but just like this Under such circumstances, "Spider-Man" still became the fastest movie with a box office exceeding 100 million at that time, directly crushing "Harry Potter"!
And eight years later, as "Iron Man 2" connected to "The Avengers", in the case of a surge in the number of theaters, its first weekend box office is only better than Tobey Maguire's version of "Spider". "Xia" has increased by 14 million!
It can be seen from this that this IP, which has always been known as being able to change the entire Marvel movie universe with a single limit, is so attractive to the people of America.
Of course, Roland actually knew why Tobey Maguire's version of "Spider-Man" was so popular back then.
As the first superhero movie released after the 'September 11 attacks' incident, "Spider-Man" is actually a hero made by the times, because the chicken thief's Sony's promotional slogan was-'Wneedahero! '
If it wasn't for the right time and place, Roland believed that Tobey Maguire's version of "Spider-Man" might still be a hit, but the three-day box office in the first weekend would definitely not be so terrifying, and now—
While there is no 'September11attacks', there is no 'Weneedahero! '
But is the current environment stable?
Since the summer of 1994, America has encountered a lot of bad things, whether it is internal conflicts, external economic impacts, or frequent natural disasters, this series of problems has made people exhausted physically and mentally , just like Comrade ***, shouting 'GodBlesstheUSA! ’ gone.
Under such factors, the commercial films released in 1996 achieved box office results that exceeded the expectations of major producers.
To put it nicely, this is called retaliatory consumption after the market recovers.
To put it bluntly, this is actually the venting of the hearts of people who have been suppressed for two years!
When daily life is disturbed, spiritual civilization is not important. After daily life is back on track, the depression that has been held back for two years will be released. Although pragmatism is the foundation of development, hedonism will always coexist with it .
Because of this, when "Spider-Man" appeared, those guys who wanted to watch movies and had the desire to watch movies naturally knew how to choose. Buying a ticket can see a bunch of big-name stars. It has already moved a lot of people.
In addition, this is not a series of sequels in itself, without the influence of the previous work, and without comparison, there will be no harm. The biggest driving force for the audience to enter the theater is actually the word-of-mouth of the major creators and the type of movie.
And "Spider-Man" meets all the requirements for selling goods in retaliatory consumption!
If this still hits the street, then...
It must be the North American Theater Alliance who stole the box office!
In this way, although the box office of the midnight show of 10.4 million is terrifying, it is not enough compared to the next explosive growth rate. Since June 6th is Thursday, the midnight show is in the early morning of Friday , so except for adults, those young people who are similar to Roland basically choose to watch movies during the day.
After the high school students who were out of class rushed into the theater together, more than half of the "growth" that Roland thought of back then had been completed.
As the day of June 7 came to an end, the box office on the first day of "Spider-Man" also settled. The first day in North America—
23.72 million!
Completely crushing "Jurassic Park"!
Although after three years, the first week record held by "Jurassic Park" has been broken by this year's "Tornado" and "Mission: Impossible", but the latter two will never be compared with the former, not only because of "Jurassic Park" Luo Ji Park is the first film in film history to break the box office of one billion, and it is also because it is the film with the highest box office in film history, and because——
This is Roland hitting himself!
Hiss!
Why does this sound so strange?
Anyway, that's what it means...
In the past three years, Roland hasn't made any serious movies at all, either making soy sauce in "Forrest Gump", or catching Simba's curly hair in "The Lion King". In terms of evaluation, he is definitely the first guy in the circle to be lazy after being promoted to the A+list. If it were the past, **** like Roland would definitely be abandoned by the times, but the reality tells them—
Your dad will always be your dad!
What about three years of almost zero output?
As long as the project is chosen well, the one I love will always love me!
The birth of "Spider-Man" directly made it impossible to escape, and the inevitable "Into the Deadly Island" declared a violent death. As an R-rated film, without Roland, it wants to compete with " Terminator 2" as a big hit?
Isn't this a dream?
Tornado, released a month ago, and Mission: Impossible, released two weeks ago, were also eclipsed by hush-hush results.
The North American Theater Alliance directly reduced the schedule of three films, and when the number of theaters for "Spider-Man" was pushed to a maximum of 3,600, the screening rate was also pulled to more than 60%!
They are not fools. Roland's fans are all young people. Selling popcorn drinks and other snacks to them will definitely sell more than adults. In this case, to satisfy their desire to watch movies and encourage them to keep entering, It’s what the North American Theater Alliance is doing spontaneously—anyway, if it’s released for one person, it’s also for a hundred people. The more people watch "Spider-Man", the higher the box office will be. Similarly, their food income, It will also rise with the tide!
The first day has already set a historical record, and got 23.72 million. How about the next weekend?
If it were someone else, the North American Theater Alliance might not dare to increase or decrease the number of films in such a random way.
But the starring role is Roland Allen!
Since his debut in 1990, he has won the box office champion five times in a row!
The only vacancy was last year when no work was released.
But last year, he released "The Shawshank Redemption", which was the number one selling disc in the disc market...
This simply verifies a sentence—
You got 60 points in the test because you can only get 60 points in the test, and Roland got 100 points in the test because the full score is only 100 points.
Really special code is a sad story!
╮(╯▽╰)╭
With the North American Theater Alliance trying to take advantage of the opportunity to make a fortune, the next box office trend is even clearer.
North America raked in 55 million in the two days of the weekend, and in the first three days of the weekend, the North American box office has already piled up to 79 million!
"This is the most handsome superhero I've ever seen, really, ever since I got a comic book from my dad when I was six years old, I've been fantasizing about swinging on the street one day, and I've waited two After ten years, I finally saw this scene!"
"Roland Allen, I have liked you for six years. I have seen all your movies in theaters. If you are a good person, please come to the hospital in D.C. to see me, because after watching "Spiderman", I returned I let my dog bite me after I got home, and now I am still lying in the hospital, and there is no change in my body."
"Does anyone know where I can buy that Spider-Man suit? I really want to know, Roland said in the movie that the crotch is a bit tight. Is he too big or the suit is really small?"
"Oh, I followed Roland in the movie to climb the wall, but I fell off when I was about to reach the top!"
"Hey...Can I say that I watched "Spider-Man" nine times in three days? I can memorize the plot! The most uncomfortable thing for me is that no matter which time, my girlfriend next to me will stare at the screen. Roland Allen couldn't take his eyes off, and then kept telling me—Roland is so handsome! Leo is so handsome! Roland is so miserable! Leo is so warm!...Really! I regret having so many girlfriends! I will watch with them What's the use of a movie? As soon as it came out of the theater, I bought a Spider-Man sweater! It was $19.99 each! I bought a total of four! And I bought the "Spider-Man" game on PS! The point is that after buying it, she told me that she didn’t have a PS at home, and then moved my machine away! Now I’m watching the movie with me, and my girlfriends have all gone home, so I just hold one. Game box, not even a game console!"
That's right, while the movie was released, the peripherals were also on the market.
Sony Columbia already has a physical store under the name of Sony Columbia. It should not be too simple to sell the goods of the "Spider-Man" game.
In the copyright of Spider-Man held by Roland, there are peripheral copyrights, so...
The hoodies that were sold in the theaters were actually picked up by David after him.
Anyway, clothes are sold in Wal-Mart or theaters, and they are sold everywhere. As long as you give the other party a commission, are you afraid that they will not let you in?
It is precisely the concept of taking care of fans in an all-round way with no dead ends and warm hearts. Movies, clothing, and games are all in one!
Don’t look at the crazy 79 million box office piled up in the first weekend, at the same time, the sweater-like turnover alone ran to 10 million, and the game—sold 150,000 copies in the first week!
Seeing the fans are so crazy, Sony simply launched a package—you can’t buy it, you can’t lose money, you can’t buy it, you can’t be fooled, you can choose five games in the store to buy together, and you can take home the PS game console with a 20% discount!
Yes, that's right, you made money, but I want to cry when I lose money! (Hua Teng laughs.jpg
An IP can take away 100 million cash in the first weekend, what is this concept?
no one knows.
Or, in other words, it's hard for the guys of this era to understand why the movie's characters, which are quite different from those in the comics, are well received by the audience. Shouldn't those comic fans curse Roland and change the funny character of the little spider? Beep character?
But now...except for jokes and blessings, no one is discussing this matter at all!
In the past, this is not scientific at all!
They don't know if Spider-Man made Roland, or Roland made Spider-Man, but—
Roger Ebert, who was commenting at the end, told everyone why people went to see this movie.
"Because the history of Peter Parker's growth is the history of Roland Allen's fortune."
"Peter Parker and Roland Allen, both parents died."
"In their lives, there is an uncle who gives them guidance in life."
"Peter Parker will not stand in the sky and look down on all living beings like Superman after he gets the ability;"
"After Roland Allen became famous, he never bullied others;"
"Peter Parker will not live in an aristocratic castle like Batman, and he will not let his deformed personality drive him to fight crime. Similarly, he does not like media reports and is afraid that the media will expose his identity."
"Roland Allen has never moved after becoming famous. Not only that, but the volunteer life with Tom Hanks, the fitness exercise every morning, and the good chat and response to passers-by and fans all give him a kind of The feeling of being next door, the point is that since his debut, he has accepted two media interviews in total, one before the release of "Jurassic Park" and one after the billion box office. When "Home Alone" was successful, it was a talk show."
"The lives of Peter Parker and Roland Allen are highly overlapping. Under such circumstances, when audiences who like Roland Allen go to see "Spider-Man", he will not feel bored because Peter Parker is not talkative. , because everyone either watched Roland Allen grow up, or grew up with him, and everyone knows what kind of person he is."
"The greater the ability, the greater the responsibility. In fact, it is also a true portrayal of the two. After the Los Angeles incident broke out in 1992, he donated money to Los Angeles. When the hurricane broke out in a century, he also extended Help."
"Although as a professional film critic, I shouldn't compare the private life of the actor with the growth experience of the character, but the movie "Spider-Man" is really special! Because it is the first time I have seen in my life. A guy who, the actor's own experience can perfectly blend with the growth of the character..."
"Especially the 'yes' before the movie was released, it made the audience feel natural about Peter Parker's secret love."
“With so many off-court psychological hints, the audience will naturally accept his shaping.”
"And the final decisive battle is actually quite interesting."
"I've been thinking, why did James Cameron design the Green Goblin and the police to help Spider-Man defeat Dr. Lizard? Spider-Man is a superhero! Isn't a superhero saving the world by himself? But Now, I think I get it, does anyone remember "Home Alone 2"? It was the hardest period Roland had ever had since his debut, and all the critics, including me, gave that movie a bad review, but —”
"Countless viewers have justified Roland's name, and that is an excellent movie."
"Peter Parker in "Spider-Man" is not a hero yet, or in other words, he is studying hard to make himself a hero; and Roland Allen in reality, after becoming famous, is not A superstar, he is also studying hard, hoping to be a superstar; the power of helping Peter Parker in the movie is actually equivalent to the public helping Roland Allen in reality; you and Roland Allen together Growing up, likewise, Peter Parker had someone there."
"If you just watch the movie, I can give the script of "Spider-Man" two stars at most (out of four stars), but when the two figures of Peter Parker and Roland Allen overlap, I will give it four stars. Really the best movie I've ever seen in my life, dedicated to an actor, because the audience doesn't feel separated, because the guy you like, not only on the screen, but next to all of you... "
"On the surface, it seems that you are attracted by the gorgeous special effects, but in fact, what attracts you is actually everything that is familiar but not familiar."
"Peter Parker is Roland Allen, and Roland Allen is Peter Parker!"
When the "Chicago Sun-Times" published Roger Ebert's unreasonable film review, the audience who were still attracted by special effects, those guys who couldn't understand why the movie is so good, all wanted to understand...
Peter Parker is Roland Allen?
Roland Allen is Peter Parker?
Grab the grass!
It seems that this is really the case!
It’s no wonder that when watching a movie, only the scene where Roland’s rivalry with Hanks died makes people feel a certain sense of disobedience!
It turns out that David Olsen is not dead! (David Olsen: Meow meow???)
After the public read Roger Ebert's film review, the market feedback became even more intense.
Walking into the theater, everyone seemed to hear 'You said I was your superhero~'
In the same BGM, even on weekdays, the overall box office did not drop much.
Last time, "Jurassic Park" reached 100 million in a week, but this time...
When the box office data came out on the morning of the fifth day, the fastest record of breaking 100 million was pushed forward by Roland for two and a half days!
The film was released for 100 hours, and the box office exceeded 100 million!
This time, Roland seemed to really want to kill himself three years ago with his own hands!
Note: ①Environmental factors are the fundamental factors that determine the box office. In the entire industry, publicity is more important than content. "Spider-Man" did occupy the light of 911. You must know that the first weekend predictions given by major box office agencies at that time were only 50 million, but after the accident, it was directly adjusted to 80 million. ②There were many factors for the growth of the market in 19697. In addition to retaliatory consumption, the rapid development of special effects was also the reason for the surge in box office. The crab-eating theory has always been applicable. As for why Ang Lee, a crab-eating guy, lost so badly, it may be because, as Spielberg said, the screen is too game-like to be real at all? Maybe it's because I like playing games. I think "Gemini Man" and "Billy Lynn's Long Halftime Walk" are very effective, but my friend thinks the colors are too bright and fake. ③The growth rate of screens in the United States is very slow. We can add more than 20 screens a day, while others only add a hundred or so screens a year. In fact, it is only a few mainstream theaters that contribute most of the box office. The auto theater alliance established in nine years, their number of screens is also counted in the total number, but the box office accounted for a very small proportion. As for the box office I wrote, it is not an exaggeration, because "Men in Black" will be released for the first time a year later. The weekend box office was 84.13 million. In the same year, "Independence Day" was 17.65 million on the first day of release. ④ In reality, the copyright of Spider-Man’s peripherals is also in the hands of Sony. In their co-production contract with Disney, there is a clear clause that Disney does not enjoy the profit sharing of peripherals. Really bought a gold mountain to go home.
(end of this chapter)