Chapter 769: season prologue

"Dear passengers and friends, I am the captain of this flight. Now the plane is preparing to land. We are about to arrive at the destination of this flight, Doha. Today is January 2. Here, on behalf of the crew members Happy New Year's Day to all passengers, the current local time is..."

The lights in the cabin gradually turned on, and the light blue halo left slight ripples swaying on the pupils, and the low voice of conversation surged in the high-pressure air, touching the eardrums gently like waves.

The whole world is wrapped in a hazy restlessness, the body seems to be floating on the surface of the Dead Sea, the back feels damp, the front is bathed in warmth, the center of gravity also floats and sinks with the waves, and the half-dream and half-awake feel a little confused, like a long dream At the end of the day, it is difficult to distinguish between true and false.

Yujia opened his eyes, a little blurred and confused.

"What's the matter, haven't you woke up yet?"

A voice of inquiry came from the ear, but because of the air pressure, it seemed distant and empty, as if it came from the other side of the sky.

Yujia was stunned for a moment, then turned to look at the colleague sitting next to her, after thinking for a while, the focus and focal length were reunited, and then she giggled.

"Well, I didn't wake up..." He paused, rubbed his cheeks vigorously, trying to regain his senses, "I had a very long dream, and I don't want to wake up."

Wei Jiang, the photographer, and Yujia’s colleague, could see the tiredness brought about by the long-distance flight on his cheeks, but he still couldn’t hide the joy and anticipation in his eyes, and adjusted his sitting posture, “I heard your tone, it should be A sweet dream, tell me about it?"

"It's nothing, nothing," Yujia waved his hands again and again, "it's just a crazy and weird dream..."

Yujia stretched a lot, and felt that all the bones in her body were protesting, but she still couldn't hold it back, even though Wei Jiang didn't ask any further questions.

"It's just a dream of Gao Wen defending the US Open."

Wei Jiang was very surprised, but not because of the "defending" action, but because of the US Open, "There is still more than half a year before the US Open, even if it is a dream, it should be a dream of the Australian Open, right?"

"Yeah, I also find it strange." Yujia shook his head, "But you see, the Australian Open is Djokovic's backyard, the French Open is Nadal's territory, and Wimbledon basically depends on who is in good shape, Federer or Djokovic. However, Murray is an uncertain factor, the difficulty for other players to break through is still too great, that is to say, there are more chances at the US Open."

Wei Jiang couldn't help laughing. After thinking about it seriously, he couldn't refute—

Even in a dream, they still couldn't get rid of the shadow of the Big Four, and he took it for granted, which was also sad and funny.

However, "Defending the U.S. Open is an unbelievable feat. Judging from the end of the year, the state of the cow and Xiaode still has no downward trend."

Cow, Federer's nickname, because in 2003, Federer reached the top of Wimbledon for the first time in his career, and then went to the Swiss Open to participate. The organizing committee prepared a celebration ceremony for Federer and presented an 800kg cow Yellow and white cow as a special gift.

After that, "milk cow" became Federer's nickname, and fans also called themselves "milk powder".

Yujia nodded in agreement, "I also know that defending the championship is much more difficult than winning the championship. Even if it is a dream, I always feel that it is not real."

From 2004 to 2008, Federer completed five consecutive championships in Flushing, but in 2009, Del Potro ended Federer's dream of six consecutive championships. After that, no one can defend the men's singles championship. The annual championship trophy has changed hands, and the changes are very frequent.

Wei Jiang, however, was noncommittal and shook his head, "The second half of last year was already crazy enough, and the offseason will continue this crazy wave."

"So, there is still a dream, who knows? What if it comes true?"

Yujia laughed happily, "That's right, I never expected that Doha would invite Gao Wen to participate in the competition. This is already an accident."

In the offseason that just passed, a series of important events did occur, so that the Chinese media had more expectations for the new season.

Yesterday, that is, New Year's Day, Nike held a fashion show and press conference in New York, the main purpose is to release the new season jersey.

This is not uncommon. It can be said that it is Nike's practice. Every season, the design of the jersey will be continuously updated to match the four seasons of tennis.

The point is that, according to the usual practice in previous years, Federer, Nadal, Serena Williams, and Sharapova's jersey series will have a separate section for publicity. Obviously, the jersey sales of the four superstars are important for Nike to generate revenue every year. sources, and this year added a fifth section—

Gao Wen.

unprecedented!

The crowd is boiling!

Because everyone knows what it means:

Nike, ready to show off.

In horizontal comparison, Bouchard was born last year, so that Nike and Adidas fought for this new generation of tennis sweetheart. As a result, Nike won the final contract, but Bouchard still did not get the treatment of his own jersey series, let alone Special section.

And Gawain?

Not to mention whether the champion is not a champion, at least Gao Wen has only entered the professional arena for half a year, and Nike has taken such an important step. I am afraid that he has lost his mind?

What if the jerseys don't sell well?

But the key is that Nike will never make a loss-making business.

After the press conference, the Associated Press published an official report that put the situation just right:

In the fourth quarter of 2014, Gao Wen's jersey sales reached a full US$10 million, surpassing Federer and Nadal, firmly occupying the top spot in tennis equipment sales.

What is even more exaggerated is that in terms of jersey sales figures, football and basketball have always been the best, and it is almost difficult for other sports to compete effectively with them; He quickly entered the top ten and fell into the encirclement of NBA players.

LeBron James, Kevin Durant (kevin-durant), Stephen Curry (stephen-curry), Kobe Bryant (kobe-bryant) are in the top four respectively ~www.mtlnovel.com~ The fifth place was Gao Wen.

The performance of the entire sales figures is not only amazing, but also amazing—

Of course, according to the statistical chart, the strong purchasing power of Huaxia fans is the fundamental core reason, which made the feat of solo riding through the sky.

In addition, the Associated Press also made a forecast for the sales curve of Gawain jerseys in 2015. Because Gawain has just started, the follow-up should be more powerful and stronger. The sales in the four quarters of the year are very likely to exceed 50 million. Federer and Nadal are two heavenly kings.

In this regard, Nike is confident.

Of course, Nike is not blindly confident. The jersey sales data in the fourth quarter of 2014 is just one of the supporting materials; and their new advertising blockbuster "Dream Crazier" officially launched at zero o'clock in the new year is one of the supporting materials. Second, kicked off the prelude to the new season early.

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