The world is erupting.
"The 2014 U.S. Open men's singles champion, Gao Wen, returned to China for the first time after winning the championship. He is preparing to participate in the Imperial City Open that will kick off next Monday, which will trigger a frenzy of pick-ups at the Imperial Capital International Airport..."
According to reports, a total of 1,500 people gathered at the airport. This was also the most turbulent pick-up frenzy at the Imperial Capital International Airport in the past year, and it was even crazier than the attention attracted by most traffic artists.
At the same time, the hashtag of Gao Wen returning to China to participate in the competition directly entered the top ten hot searches on social networking platforms. Just a "competition news" can attract such a sensational attention, which really makes people feel Gao Wen's top popularity , a tennis boom is on the rise.
However, this is just the beginning.
At noon that day, Gao Wen attended a youth tennis project launching ceremony held by the China Tennis Association. Together with Zhang Ze, Zheng Jie and others, he unveiled the project and delivered a speech at the ceremony. Growing up, supporting the sky of tennis.
At the ceremony, Gao Wen delivered a speech on the theme of "Dare to Dream, Dare to Chase". Some people at the scene shot some videos with their mobile phones, which aroused heated discussions on social networks, and the number of reposts exceeded 100,000 in just 30 minutes. Getting out of the circle easily has won a lot of attention for the project activities.
…
Afterwards, Gao Wen went to an elementary school to meet Li Na, who officially announced her retirement two weeks ago, and had close contact with the elementary school students in the school. He not only got off the court in person, but also guided these students to practice tennis; Gao Wen even played simple tricks with Li Na. After a while, we played an exhibition game.
At the primary school site, the fans were surrounded by fans who were moved by the wind. The turbulent crowd on the inner and outer floors was even more exaggerated than the airport.
The exact number of people can no longer be counted, but what is certain is that the traffic police arrived at the scene to maintain order, otherwise the rush hour of getting off work is coming, and the already blocked rush hour will be even worse.
Even so, the bustling crowd at the scene was still in a huge predicament. After Gao Wen and Li Na left the scene, they were still trapped in place and unable to move. They were blocked for three hours before the turbulent crowd was successfully evacuated. Once spread across social networks.
…
In the evening, Gao Wen arrived at the "pants" building and went to CCTV 5 to record a program.
It was very, very surprising that the fans did not know where to get the news, and they were waiting outside the studio early. Although the number of people was not that exaggerated, the lively scene of more than 500 people still blocked the entrance of the studio.
Fortunately, because of the small number of people, Gao Wen stopped before entering the studio and had a brief exchange with the fans. After signing autographs and taking photos with the fans, Hai personally expressed his thanks.
"Thank you for welcoming me home so warmly."
Gao Wen, who changed his fourth outfit in just one day, was inexplicably on the hot search again. This time, it became the focus of discussion because of the fashionable outfit of cap and denim shorts. Some fans were actually very interested Confidently listed all of Gao Wen's attire for a day for comparison, and then came to a conclusion:
Although it is mainly casual and simple, it is obvious that Gao Wen is a hanger, and he has his own fashion taste, "whatever he wears looks good".
As a result, the label of "Boyfriend Outfit" appeared in front of Gao Wen, and the speed of the new version on Taobao once again made people feel the speed of China, so that people completely forgot the fact that Gao Wen went to the studio to record the show.
The recording atmosphere of the whole program was very relaxed. Gao Wen once again showed his humorous and approachable qualities, which won rounds of applause from the on-site staff.
…
That night, Gao Wen appeared in Wangfujing again in a suit and leather shoes. Here, as the new spokesperson, he attended the press conference of Rolex's signing.
Rolex officially announced that they signed a five-year endorsement contract with Gao Wen. Next, Gao Wen will become the new global ambassador of the watch.
Since Nike and Wilson successively signed Gao Wen, the whole industry is paying attention to Gao Wen's next move. Everyone knows that there are 80 or 100 sponsoring brands waiting in line for Gao Wen to sign. The scorching steamed buns, but Tobias kept pressing them.
This also means that Tobias should be planning a big move.
really!
Rolex stood out from the competition of bayonets and became the third advertising endorsement after Gao Wen became the champion of the US Open. Popularity frenzy.
At the press conference, more than 300 reporters gathered to witness this legendary cooperation for the first time—
The difference from Nike, Wilson and other professional sports brands’ sweeping attitude is that Rolex has always upheld a high-end attitude towards spokespersons, and each time the selection of spokespersons is streamlined and streamlined, as few as possible and refined, with an attitude of excellence. Brand.
In fact, clocks and competitive sports have always been closely related, because time and timing are one of the basic principles of sports events. All sports are inseparable from the measurement and reference of time, including football, basketball and other games. It is precisely because of this that top watch brands have reached strategic cooperation with specific sports events, which has always been a benchmark for cross-border cooperation.
Tennis, no exception—
Longines at the Roland Garros, Citizen at the US Open, Rolex at the Australian Open and Wimbledon.
The top watch brands can be seen in the timers of the four Grand Slams~www.mtlnovel.com~Masters, Gold, etc. are all without exception.
At present, Rolex’s global market share deserves to be at the forefront, and it has even ranked first for many years. It has already formed a stable market. Therefore, the brand does not need to open up new markets, but only needs to continuously consolidate the existing market. Strategically speaking:
It is not to open up a new situation, but to further shape the brand image and brand depth.
Naturally, Rolex has always maintained a cautious attitude towards the choice of spokespersons. Often, in a sports event, only the top few are selected; Will be easily replaced.
It is precisely because of this that when Rolex announced that they would sign a contract with Gao Wen, all the reporters were overjoyed—
Soar!
It is indeed soaring into the sky!
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