According to the normal process, guests enter the venue, greet each other, and the host conducts simple interviews according to the interview outline. This is the correct way to open the "Today Show".
Of course, the shortcomings are obvious, stiff and jerky, polite and superficial, because all interview questions are written in the script in advance, everyone performs according to the script requirements, flattering and praising each other, the sharpness and sharpness of the questions are all gone, Put on a family fun.
but!
This is a live show, not a talk show!
Plus, with a guest on the "Today Show," no one wants to be caught off guard by being ambushed and killed on a nationally live show.
Therefore, the process is necessary, and the outline is also necessary. Everything must be brought into the scope of control as much as possible to ensure the smooth progress of the program.
However, Gao Wen's appearance broke the framework and process—
In a lighthearted and humorous way.
In an instant, you can immediately feel the vigilance in the live broadcast room of the fish tank. The staff don’t like accidents, changes, or improvisation, because it means danger means accidents means each of them must tense their nerves to prevent it Any and all potential changes.
Swipe.
The staff who were applauding and cheering without soul one second, all of them gathered towards Gao Wen the next second, and their attention was concentrated like never before.
But they soon discovered that neither Raul nor Keli was in a state of chaos. Instead, they could feel a burst of vitality injected into the live broadcast room, and the atmosphere became happy quietly.
The staff are still on full alert.
There was a gleam in the eyes of Raul and Kelly.
"Now I finally understand why you were able to win the heart of Flushing." This is Raul's heartfelt sigh, and the smile is more cordial and less polite.
At the same time, it can be seen that Keli leaned forward slightly, trying to get around Gawain's 193-centimeter man, and regained his partner's sight, "Obviously Gawain left far more than one or two classic moments in Flushing. .”
At this moment, it is time to test the resilience. Keli, who has experienced countless on-site interviews and accident tests, showed her calmness and calmly brought back the off-track topic.
"For example, Gao Wen chose to wear a team uniform for the game, which became the most beautiful scenery in Flushing this year. Besides Serena and Roger, we finally started to discuss another player's jersey."
"But now it seems that you didn't come here today wearing the jersey you won the championship."
Brush, brush, brush!
The staff in the fish tank studio focused on Gao Wen's jersey following Keli's words.
In fact, from the moment Gao Wen appeared on the stage, people in front of the TV had already noticed this suit——
After all, under the comparison of the formal attire of the two hosts, the entire visual effect immediately stands out, and it is hard not to notice it. In addition, Gao Wen has played the game in the same style of jersey for the past two weeks, and has already formed a visual inertia , the strangeness from the sixth sense of intuition surged indistinctly.
But after a quick scan, he didn't pay attention to the details, and thought it was the Bruins uniform, and then his attention was drawn to the conversation between Gao Wen and the two hosts.
However!
Now because of Keri's words, the audience really realizes:
The logo on the left chest is too obvious. This is obviously not the jersey that Gao Wen wore to win the championship yesterday! Wait, what happened overnight?
"Why don't you wear the team uniform, it's Gao Wen's logo!"
"That logo, not to mention that I haven't noticed it yet, is actually Nike!"
"What's going on? Gao Wen changed his skin?"
"Could it be that Gao Wen has signed with Nike?"
"Wait, is this the meaning of signing a sponsor, or Gao Wen's own choice?"
"I guess Gao Wen just wants to change his image. Anyway, Nike didn't sponsor Gao Wen before, and Gao Wen's sneakers are also Nike. There is nothing to make a fuss about, right?"
"No, no, no, this is definitely not a coincidence."
"Wow, Nike did something big without making a sound."
"Ait Adidas, are you sure you know what's going on?"
"Has anyone noticed? There is a logo on the left cuff of Gao Wen's jersey. I can't see it clearly, but there must be a logo, which seems to be a pattern of wearing a crown. I think this may be Nike's custom-made celebration for Gao Wen's victory. jersey."
"Man, it's amazing, you can see it all!"
gurgling.
gurgling.
Immediately, the discussions on the social network spread mightily, and it seems that a force behind it is being promoted. The whole discussion is rapidly blowing out, and it is updating every minute. Then "Gao tattoo Wearing a new jersey" hashtag became a trending search.
At the same time, the conversation in the fish tank live broadcast room is still going on.
Keli took the initiative to bring up the topic of the jersey, but Gao Wen did not respond positively. Not only did he not respond, but he also put his right index finger on his lips and made a "shh" gesture.
Under Keli's puzzled gaze, Gao Wen said, "In public TV stations, we need to avoid placement of advertisements as much as possible."
One second, two seconds.
"Haha", Ke Li reacted, and immediately laughed heartily, admiring Gawain's unrestrained style, but also admiring Gawain's wisdom and brilliance.
If, at this moment, Gao Wen took advantage of the situation and said, "I signed a contract with Nike", then the sensational effect is good, but the advertising placement method is too blunt, and the audience will soon understand that this should be a well-planned event by Nike. , to create momentum for Gao Wen to sign with Nike, so there is no novelty.
"Another signing", "It's always going to be a signing anyway", "It's just a signing to sponsor a brand", "Another advertising campaign", "It's kind of boring to promote like this" and so on should be scrambling to pop up coming.
However, Gao Wen did not, not only did he not publicize it positively, but he also took the initiative to avoid it, and lightly mentioned it in such a joking way.
Then, the curiosity of netizens will be unyieldingly ignited-what is going on? Did Gao Wen sign a sponsor or did Gao Wen do it himself? Is that a regular Nike jersey or is it really a custom jersey? Did Nike sign Gao Wen? What about other competitors?
Discussion ~www.mtlnovel.com~ I am afraid it will not stop in a short time.
There was a hint of appreciation in Kelly's eyes, "You are right, please forgive my lack of consideration, obviously, I lost my composure today."
Gao Wen showed a big smile, "At least, you all got my name right today, and this has already brightened my day."
witty! Even if he didn't take the initiative to bring up the "self-introduction" meme, viewers who have watched the US Open should be able to understand the joke in Gao Wen's words, and then smiles climbed to the corners of their mouths, just like Raul and Keri at this time.
Jenkins stands behind the camera and turns to Tobias, eyes full of surprise and admiration—
It was not their plan to avoid talking about the brand directly, but after Gao Wen consciously avoided it, Jenkins, like Keli, immediately realized the cleverness of it.
If it wasn't for the live broadcast of the show, Jenkins wanted to applaud Gao Wen from the bottom of his heart.