Jenkins looked well-dressed and energetic at this moment, but in fact, he had not closed his eyes and rested for more than twenty-four hours.
Yesterday, Gao Wen made history and became the champion of the US Open. All the media around the world went into a frenzy, and the Nike executives held a meeting immediately—
Two million dollars per year, signed for five years, this contract failed to impress Tobias before the finals, which also means that the situation is now more urgent.
According to the usual situation, Nike has already offered a contract that Gao Wen cannot refuse. Since it was rejected, Nike naturally does not need to beg in a low voice; but this time is different. Not only did Nike not give up or get angry, but Make the decision to proceed immediately.
This is a historic moment, and no one wants to miss it; what's more, even if Nike can't sign up, they won't let Adidas sign, otherwise Adidas' Asian market strategy and the entire men's tennis market strategy can open up the situation. How could Nike make a mistake? So wrong?
Nike knows that Adidas must also be busy with meetings all night; similarly, Adidas also knows that Nike must be determined to win Gawain.
Now it is a contest of time and courage, not to mention one hour or two hours, I am afraid that the difference of five minutes and ten minutes may turn the tide of the battle.
Nike's high-level offices in New York were brightly lit and stayed up all night. Jenkins insisted on relying on twenty-two cans of Red Bull and six cups of espresso. He went to the gym to wash and change his suit at five o'clock in the morning, and then arrived at Toby at six o'clock. The entrance to the hotel room in Yass.
When waiting to appear at Gao Wen's door, Jenkins and Tobias had already finished a round of meetings. Even though their bodies were protesting now, their spirits were still extremely excited.
What Nike is competing for is not just Gawain's sponsorship endorsement, but precisely time—
At the beginning, all the sponsors were blindsided, and no brand signed Gao Wen, so that when the sales of UCLA Bruins jerseys skyrocketed by 2100%, everyone was dumbfounded and could only watch helplessly. A good opportunity for commercial success slipped by own fingertips.
Nike will never miss a second.
Jenkins knew that Gao Wen would go to record the "Today Show" today, and there would be a series of championship celebrations and media interviews with a full schedule. He needed Gao Wen to appear on the screen of the "Today Show" wearing a Nike jersey. It is the impact created by this heavy effect.
Especially knowing that Adidas is also sprinting at full speed, every second counts.
There was not even time for pleasantries, and Jenkins had to finalize the contract as soon as possible.
Zizizi.
Zizizi.
Tobias' cell phone was vibrating, and Jenkins knew it was Adidas without looking back. During the meeting this morning, Adidas had called Adidas more than a dozen times. Every time Tobias avoided him to answer the call, he Knowing that Tobias must also be listening to Adidas' offer.
Every phone call means that their competition is more intense, comparable to a 100-meter sprint battle.
Jenkins' few remaining advantages are his personal friendship with Tobias, which allows him to have direct contact with Tobias face-to-face; while Adidas has the entire team meeting in the conference room, and then through Octopus Conference calls to keep in touch with Tobias.
Tobias gave Gawain a look, stood up again, left the room, and answered the phone in the corridor.
Tick tick tick.
Jenkins seemed to be able to hear the sound of the second hand turning. Even after experiencing countless strong winds and waves, his heart was still beating violently uncontrollably.
Jenkins let out a breath secretly, still maintaining his composure on the surface, showing a smile.
"I know what's wrong with the first button, and technically the second button and the third button are not right, so we're where we are, but I'd rather apologize than apologize. Can show our sincerity."
After a little surprise, Gao Wen showed a slight smile in his eyes, "Fortunately, the tennis shirt has no buttons, except maybe Roger's jersey."
Federer, whose tennis shirts are all custom-designed by Nike, often has a cardigan design; while most of the other players have round necks.
Of course, the entire professional tennis world can get Nike or Adidas specially customized jersey players, that is, those few. The Big Four in men’s tennis, and the women’s tennis are only Serena Williams, Sharapova-Ivanovic and Wozniacki doesn't have any yet, and he can count them on his fingers.
"Haha." Jenkins was directly amused by Gawain's joke, "Obviously, this is our luck, so now we can temporarily forget the past and start over."
Without waiting for Gao Wen to continue speaking, Jenkins went straight on.
"Nike always believes that everything is possible, as long as you dare to dream, fight and believe, then you have taken the most important first step."
"Just like you."
"Do you know what is the most impressive moment for me at this year's US Open?"
Gao Wen slightly raised his eyebrows, but did not answer, but waited patiently for Jenkins to continue.
Jenkins spread his hands, "In the pre-match press conference of the first round, all reporters remained silent, but you didn't get angry or complain, you just focused on yourself, you just put yourself into the game, so when you made that wolf howl on the field I knew you were the perfect interpreter of Nike."
Gao Wen chuckled directly, "Ian, even though I know that these words are well-designed compliments; but I have to admit that I like these compliments."
Frank and straightforward, and, smart and calm.
On the surface, Gao Wen admits that he likes to praise; internally, Gao Wen is actually expressing that he will not be moved by these sweet words.
Jenkins was pierced through the mask, but he was not surprised at all, because this is Gawain—
There is a clear difference from the generation of the Big Four~www.mtlnovel.com~ These young people are more assertive, more confident and more direct; but at the same time, Gao Wen has a kind of wisdom and calmness honed over time, which also makes his personality charm really stand out , has become a unique image in today's tennis world.
"I'm telling the truth." Jenkins shrugged. In any case, he couldn't bow his head to admit the allegations, and then changed the subject calmly. "So, we have been thinking about how to design the jersey for you. Although it is a bit hasty, I think we should have an answer."
jersey?
Specially designed for Gawain?
Well, this should be the only treatment among active male players other than the Big Four. Even Kei Nishikori, who is strongly supported by Uniqlo, has not received such treatment for the time being—
Perhaps, after the US Open is over, he should be able to enjoy such treatment.
Moreover, from last night to today, has the entire process of inspiration conception, design style, and final shape been completed? Is it so efficient?
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