In the world of competitive sports, those top players stand under the spotlight, wandering in the cheers and applause, constantly challenge their opponents, limit and themselves with their wonderful performance, so as to make "higher, faster and farther" "The spirit blooms endless energy.
However, people often overlook one thing, there is no stage without an audience, and there is no passion without fans—
Every spectator who pours his passion and enthusiasm into the game ignites the splendid fireworks with his soul and life. They are an indispensable part of competitive sports and also the key to the passion of competitive sports. Without them, maybe competitive sports The charm will be cut in half.
Let's imagine-
There is no Anfield Stadium where the audience sings "You will never walk alone", there is no El Clasico chanting hoarsely, there is no Staples Stadium where Hollywood superstars watch the game from the front row, and there is no Palace of Auburn Hills where everyone holds a glass of beer. No celebrity-studded All England Club…
So, how lonely competitive sports must be.
Tennis is no exception.
With or without spectators, the atmosphere of the game is completely different; with more spectators and less spectators, the state of the game may also be very different.
It is precisely because of this that after experiencing the overwhelming boos in Melbourne Park, being able to feel those cheers and applause at Roland Garros is indeed of great significance to Gawain, even at the Susan Lenglen Stadium. To the unique energy of this site.
so-
"Thank you for coming to watch my game."
Gao Wen said.
Sinner was slightly taken aback. He hadn't expected Gao Wen's words at all, and his brain froze for a while:
Shouldn't it be him who thanked Gao Wen for giving himself a chance to watch Gao Wen's game up close again and touch the heartbeat of his dream?
But why is Gao Wen thanking himself?
But Sinner raised his jaw and looked into Gawain's eyes. He could clearly see the sincerity and brilliance in those eyes. The emotion from his heart was like the sunlight falling on the blue ocean, sparkling with waves. , the whole world blooms together, and the mood can't help but soar.
Lightly, happily, soaring all the way.
Uncontrollably, his heels left the ground, as if he was using his body to feel the bliss of joy and happiness, and Sinner's face brightened accordingly.
"Gao Wen, one day in the future, I also hope to be able to stand on the Arthur Ashe Stadium and play like you."
The simple words, without any fancy words, clearly showed the vigor and publicity of the young mind, which made Gao Wen's smile bloom.
"The audience at the Stade Philippe Chartier could be very, very disappointed."
One sentence made Sinner embarrassed, he scratched his head cautiously, and the smile on the corner of his mouth became a little uncomfortably shy, which can be seen at this time:
That's what a child is.
Gawain patted Sinner's head lightly, bent his knees, lowered his center of gravity, kept his gaze parallel, looked into Sinner's eyes with a sincere and calm attitude, and conveyed his inner thoughts.
"I believe you can do it, whether it's Arthur Ashe or Philippe Chatier."
Suddenly, Sinner's eyes brightened up again, surging with excitement and excitement, as if he could see the blueprint of the future slowly laying out at a glance.
Here, the 2015 French Open slowly kicked off, the flames of war were ignited, the first round of the match was fully staged, and the clay court season finally reached its climax.
On that side, Gao Wen once again became a hot topic of discussion on the social network. It can be predicted that this is not the first time, and obviously it will not be the last time.
This time, the focus of successfully detonating the traffic frenzy is Nike's "jersey activity"——
When Nike completed the post-production of the special event of Roland Garros Gawain meeting lucky fans and uploaded it to the public, it quickly became popular all over the Internet.
Definitely not just because this is the first jersey campaign ever in tennis, but more because of the effect of the whole campaign:
Yannick Sinner.
This lucky fan finally got his own name in the special event. He is no longer a "fan" symbol, but a real person. He has his own life, his dreams, and his expectations, and he really has a relationship with Gao Wen. Create a bond, let people see the true face of the fans.
Moreover, Gao Wen reciprocated the favor with a sincere and enthusiastic activity. While realizing Sinner's dream, he also fulfilled another mission of his own, linking his performance on and off the court, so that people can see a more A real and more specific image of Gao Wen.
This is a two-way rush, but also a win-win situation.
So, the social network is fried.
In just 24 hours, the video released by Nike's official account not only easily broke into the top three of the hot search list, but also ignited a frenzy of discussion:
Compared with 500,000 retweets and 1.3 million likes, the real eye-catching thing is more than 300,000 comments——
Everyone is talking.
Some people complain about "performance", some people think "everything is arranged", some people think "it's just a show", but, on the opposite side of these negative remarks, there are endless praises and affirmations. Most netizens I saw the sincerity conveyed by those eyes and those expressions.
Praise, affirmation, admiration... Positive comments have an absolute upper hand, and they are laid out comprehensively, making people feel Gao Wen's soaring popularity once again.
Undoubtedly, the young Gao Wen is becoming an idol and a role model for countless young people with his performance of being born out of nowhere and writing miracles.
The arrogance and strength shown on the field, and the humor and sincerity shown off the field, little by little outline the outline of a new iconic character.
Later, some people broke the news one after another, including Sinner's first encounter with Gao Wen at the US Open last year, including the after-sales service of Gao Wen's return to Susan Lenglen after the game. These details outside the camera further proved that the players and The two-way bond between fans once again made people feel the charm of Gao Wen.
Nike, have fun.
Although the origin and process of the entire jersey campaign deviates slightly from expectations~www.mtlnovel.com~ is obviously not a project in Nike’s plan, but the effect of the event far exceeds expectations, and the traffic is fully detonated in the final stage, which not only successfully stimulates jersey sales again , and successfully displayed Gao Wen's charm.
Nike officials have not released specific data, but judging from the jersey sales statistics in the second quarter, we know how satisfied Nike is with this event:
In the second quarter, Gao Wen's jersey sales rose instead of falling, and even reached a new level based on the historical sales data in the first quarter.
incredible!
Unbelievable!
Obviously, Gao Wen is slowly showing his market potential, and has proved with practical actions that Nike's positioning of Gao Wen should raise the standard a little bit——
Next stop, Superstar?
(end of this chapter)