ATP, the expectation has reached a new level, almost every Masters is a highlight, everything, because of the birth of a player:
Gao Wen.
After reaching the top of the Masters for three consecutive rounds, Gao Wen's winning streak completely continued the focus of the topic.
Topic, topic, or topic, the hot spots originating from "Big Four VS Challengers" have reached a new height with Gao Wen's strong rise, and even without deliberately provoking or concocting, the focus will continue to emerge. Certainty has never been so desirable.
Nike, ecstatic.
To this end, Nike has finally planned a large-scale project—
finally!
For Gao Wen, of course, to be more precise, it should be for selling jerseys, because Nike finally realized that tennis jerseys are also selling well.
For the first time in history, Nike has planned a promotional program specifically for jersey sales, a unique treatment that neither Federer nor Nadal enjoys.
With a period of five days and a little bit of announcement every day, Nike will slowly unveil two sets of customized jerseys for the clay court season of Gao Wen, one specially prepared for the clay court and one specially prepared for the French Open.
Gawain's personal logo, jersey and shorts, sneakers, jacket, tennis cap.
Five days, five parts.
At the same time, after a part is released every day, there are two corresponding branch activities.
One is whimsy. Netizens are welcome to modify the jerseys, design jerseys for Gao Wen or provide comments. In the end, Nike will choose the three works with the most reposts and likes, and the prize will be a jersey signed by Gao Wen.
The second is image design. Netizens are welcome to show their talents. Design a cartoon image of Gao Wen based on Gao Wen’s customized jersey. Similarly, Nike will also choose the three works with the most reposts and likes. The prizes are sneakers and tennis **** signed by Gao Wen. equipment.
Finally, all valid participants of the above two activities will enter the final lottery, and Nike will randomly select a grand prize winner through the official platform—
The three-day, two-night trip to Paris will not only go to Paris to watch the first round of the French Open, but also have the opportunity to meet Gao Wen in person.
carnival!
party!
Nike, really generous.
In fact, the controversy and accusations were only a week ago:
Thanks to the success of the Sunshine Double Crown, Gawain's popularity in North America has soared to a new height, and his jersey sales have written an incredible record.
Some people may complain, it is because the NBA playoffs have not yet started, the NFL is in the offseason, and there is a lack of competitors. This is the opportunity for Gao Wen to rise; but records are records, sales figures will not lie, social network The frenzy is even more clearly visible, and these are objective facts.
As a result, Nike, which lacks enthusiasm for tennis jersey sales, has been criticized—
But the point is, will Nike struggle with sales?
No, definitely not.
Not only will it not, but Nike has been targeting the Chinese market for too long. If they miss the opportunity at this time, they will be fools.
It took only a week before and after, and Nike responded positively, not only announcing the jersey for the Gaowen clay court season, but also matching activities.
Such treatment is unprecedented, and I am afraid it will be difficult for someone to come later.
If you don't make a move, it's enough. Once you make a heavy move, Nike once again showed the courage and arrogance of the industry leader.
Topics are everywhere.
However, these off-court factors are not important to tennis players. The only thing they need to pay attention to is the performance on the court, otherwise everything is just a cloud.
Before coming to Monte Carlo, Tobias asked Gawain again to see if Gawain would like to play doubles with Dimitrov.
After experiencing the Sunshine Double Championship, although Dimitrov's state has improved slightly, he is still far from the best, and even below the average level.
For Dimitrov, the grass season is the moment when he shines. Strictly speaking, clay is not his best and suitable surface; but the grass season is too short, and he does not have enough time to slow down. Adjust slowly, if you want to adjust, you must start with clay.
Especially in Wimbledon this year, Dimitrov needs to defend the huge points of last year's semi-finals, so he needs to perform well.
The clay court season, for Dimitrov, shoulders different responsibilities.
It is precisely because of this that Tobias believes that Dimitrov needs to start with doubles to find the touch, and Gao Wen is undoubtedly the best choice.
Tobias understood that they were all singles players, and there was no reason to stay in the doubles arena; moreover, Gawain had helped Dimitrov enough, and it was already a pleasant surprise to participate in the doubles in Indian Wells. Coming to Monte Carlo, he shouldn't have asked for more.
But after thinking about it, Tobias still couldn't refuse the idea.
At this moment, it can be seen that Tobias is more or less guilty. He has been focusing on Gawain for the past half a year, so that Dimitrov is in trouble.
In the past month, Tobias has also been looking for a way to make up for it, hoping to help Dimitrov get back on track, but at the same time, he does not want to affect Gawain's season preparations.
Therefore, Tobias asked very carefully, and said repeatedly that Gawain did not need to force himself.
But unexpectedly and logically, both Agassi and Sampras agreed—
Adapt to clay.
For Gao Wen, he really needs more playing time on clay court.
If Indian Wells is purely about helping friends, then Monte Carlo this time is the same as Doha at the beginning of the year and the Imperial Capital last year. .
In this way, everyone is happy.
Of course, what Sampras and Agassi didn't know was that after Gao Wen nodded and agreed, it was Dimitrov's team that had a disagreement.
Rashid, Dimitrov's coach, objected.
In Rashid's view, Gawain is not a clay court expert, and Dimitrov obviously has better choices for clay court doubles partners; moreover, Gawain and Dimitrov played in Indian Wells. As a partner, the effect is so-so, and Dimitrov should try differently.
From a theoretical point of view, Rashid's suggestion is very professional and objective, without any problems. UU Reading www.uukanshu.com This is his opinion as a coach.
But from Tobias' point of view, he doesn't think so. He thinks that Rashid has selfish intentions and is targeting Gawain; moreover, "Gao Wen has already agreed, so you go back on it now?"
Rashid refused to budge, "That's your problem. If you ask the other party without asking my opinion, I don't need to be responsible for your impulse."
Dimitrov was caught in a dilemma, torn between right and left.
In the end, Dimitrov still sided with Tobias. He believed that the purpose of playing doubles was to adapt to the field, and there was no problem with Gao Wen.
Rashid was furious about this.
"Grigor, you will pay for your sentimentality."
Words are a bit heavy.
(end of this chapter)