Chapter 511 509. Advertising book
All the way to this art school named "Yinhai", Xu Xin got out of the car by himself.
Pang Liwei and Su Meng are going to get a hotel room.
It was supposed to stay first and then come back, but Xu Xin insisted on seeing the old man first, so the two had to turn back.
"Yimou should be on the second floor, go upstairs and turn right..."
"It's okay, sister Pang, I'll just call him."
Xu Xin said, and walked directly into the building.
All the way up the stairs, he didn't treat himself as an outsider.
Looking around.
Then I saw a large dance studio, a group of girls were wearing cheongsams, with a bowl-like hat on their heads, walking catwalks there.
Some people took a few steps and the bowl fell off, while others kept their bodies stable and kept walking.
Some of the faces are still familiar.
Xu Xin recognized Ni Ni at a glance.
After all, she was selected, and Xu Xin also contributed.
The director's vision is the same.
The old man recognized it, and he himself recognized it.
Isn’t that the iron heroine?
And after not seeing him for half a year, Ni Ni's temperament has indeed changed from heaven to earth.
At this moment, her brows and eyes are pretty, and her flat figure unexpectedly walks out of enchanting steps abruptly, Xu Xin has a sense of sight that shines in front of her eyes.
Can.
Fawning but not coquettish.
This smell... is right.
He took a second look carefully until the group of girls finished their journey with their bowls on their backs, and at the same time noticed him, a stranger in the corridor.
Xu Xin just withdrew his gaze, and continued walking forward on his own.
One compartment away from this large dance studio is an office with an open door.
Before Xu Xin arrived, he heard snoring.
I said in my heart that this one slept soundly.
After glancing inside, he was suddenly taken aback...
In the large office, Zhang Weiping occupied the entire table by himself, sitting on the office chair with his legs crossed on the desk, and snoring loudly on his back.
But if he alone is not enough to make Xu Xin stunned.
What stunned him was that the old man was sitting in front of the TV, holding his chin with his hands, his side face exposed to Xu Xin staring at the TV... It was also the video of the group of girls practicing there.
Based on Xu Xin's understanding of him, there is no need to ask...
The old man's iconic brow must have been wrinkled.
And there are two people beside him.
One is Zhao Xiaoding, and the other is Li Shuang whom I met in the villa last time.
Xu Xin was a little speechless.
After coughing lightly, he walked into the office.
"Cough."
Hearing the sound of coughing, the three of them turned their heads together.
When he saw Xu Xin, Zhang Yimou's eyes lit up instantly.
"..."
He didn't speak, just stood up while patting the armrest of the seat, smiling at Xu Xin while walking this way.
When Zhao Xiaoding and Li Shuang saw the director stand up, they also stood up.
Xu Xin immediately quickened his pace and came to the three of them.
I know everyone, so I am not so polite.
After giving the cigarette to Li Shuang and Zhao Xiaoding with a smile, Zhao Xiaoding asked in a low voice:
"Why did you come here suddenly?"
"Come learn from Director Zhao and learn advanced experience."
Xu Xin also laughed while suppressing his voice amidst the snoring.
Zhao Xiaoding grinned happily, patted his shoulder, turned to Zhang Yimou and said:
"Director, how about this first? Wait until the afternoon movie comes out and then watch it?"
"Okay. Xiao Shuang, put the CD away, and I'll take Xiao Xu to mine first."
"OK."
Li Shuang responded.
And Zhang Yimou picked up a glass thermos cup from the side of his chair leg.
Xu Xin glanced at the thermos in his hand.
It’s not the supermagnetic technology magnetized water stainless steel thermos cup that I sent…
How did you change it?
Although he wouldn't think "you have other dogs outside" and be gay, but he kept his mind on it.
The old man likes to drink strong tea, he knows it.
And he doesn't like to brush the glass, he knows it too.
Old tea drinkers seem to have a mysterious belief in tea stains... Although that thing seems to be beneficial to the human body, Xu Xin asked himself to drink water every day from a black and dirty teacup. unbearable.
And how did the tea stains get on so quickly?
Simple, strong tea.
I kept making strong tea, and within ten days and a half a month, the inside of the cup was covered with a layer of brown.
But the old man's glass thermos is brand new.
Don't mention the tea stains.
This glass looks pure and transparent, without any other color.
Very new.
After receiving this small detail in his eyes, Zhang Yimou also pointed outside, motioning to follow him.
Xu Xin greeted the other two with a smile, and walked out with the old man.
Out the door, Zhang Yimou pointed to the dance studio as he walked:
"Go and see?"
"Don't, little girl, I'm afraid of death."
"..."
Hearing this, Zhang Yimou stopped, and turned to see him with a speechless expression.
Xu Xin laughed:
"Haha, really... I was supposed to take care of the baby at home today, but Yang Mi hasn't been feeling well for the past two days, so she gave me a hard time yesterday."
He meant it as a joke.
Unexpectedly, after hearing this, the old man said directly:
"Then don't stay here any longer, and go back as soon as you finish your work. Family is more important than career."
"Well…"
I don’t know if I felt so emotional all of a sudden, or if the older I get, the more I realize something.
In short, these words...
Very inconsistent.
But Xu Xin still responded:
"Eh…"
While speaking, the two of them had already passed the dance studio and headed straight to the third floor.
"No one is usually in this place?"
"During the holiday, there is a cram school on the first floor. It really needs more people to start the school. So the crew hastened the time for special training in the past two months, from the shape to letting these girls and those children go to the museum to understand This history...using history as a starting point allows them to better integrate into the story."
"Well, makes sense..."
While speaking, Zhang Yimou led him into his small rest room after reaching the third floor.
Entering the house, when Xu Xin observed the simple furnishings, he locked the door directly.
As for Xu Xin, he looked around.
After really not seeing the vacuum flask I gave him, he said:
"Where is the thermos cup I gave you? Why haven't you used it? This kind of glass vacuum insulation effect is not very good, right?"
"Well…"
Hearing this, Zhang Yimou's face showed a hint of embarrassment.
But Xu Xin pretended not to see it.
But in my heart, I felt that my guess should be almost the same.
Dude, how angry do you have to be?
Stainless steel cups can be broken...
No wonder the voice is so hoarse.
He was a little helpless, but changed the subject:
"I don't want to stay too long. I will return to Chikan after handing over the formalities tomorrow. Are you going to Xi'an on the 3rd?"
"go."
Zhang Yimou nodded:
"Ticket No. 2."
After speaking, he hesitated for a moment, then asked:
"Are things in order?"
Although he already knew the answer in his heart, he couldn't help asking again.
"Don't worry, after we get the marriage certificate, we will wait for the census to start. When the spirit of the census hits the news, even if someone turns over the old account later and finds out about it and says you are a privilege, the spirit of the census is also a The best carrier. And don’t be afraid that someone will expose it. As long as we don’t talk about it, the official side will not be exposed. Because you are a public figure, and the country emphasizes that the census data is confidential, so the problem It's impossible to emerge from within them. It's a matter of principle."
"…Um."
Following Xu Xin's words, his brows stretched, then tightened, and finally stretched again.
Then, the whole person sat on the bed, as if he had lifted a heavy burden of several thousand catties, and his shoulders were not so straight.
Xu Xin didn't speak either.
Just waiting for him to digest this matter a little bit.
After about two or three minutes, his eyes regained a gleam of brilliance, and he smiled at Xu Xin:
"hey-hey…"
Xu Xin usually rarely sees him showing such a... childish smile.
This is in stark contrast to the aura of a great director in him.
There was no reason, Xu Xin unconsciously followed him and laughed:
"Hey hey hey..."
"Hahahahaha..."
The old man's laughter grew louder.
Gradually filled the entire room.
…
"I heard from Sister Pang that...you and Zhang Weiping had a fight?"
The laughter subsided.
The kettle boils.
There was no tea set, so Xu Xin made a cup of tea with a disposable cup, lit another cigarette, and then asked.
Zhang Yimou pushed open the window to diffuse the smell.
Then he responded:
"Um."
Then I opened the drawer of the bedside table and took it out...
A stack of documents about the thickness of an adult's finger.
"See for yourself."
"..."
Xu Xin took it and saw the title of the top document: "Commercial Placement Advertising Cooperation Plan"
Party A: Yanjing New Picture Film Co., Ltd.
Party B: Jiangsu Yanghe Distillery Co., Ltd…
"Yanghe...Yanghe Daqu?"
As he spoke, he glanced around.
The meaning of the contract is to place advertisements. The final film is guaranteed to have a store plaque of "Yanghe Daqu", at least 3 fixed scenes, and a shot of no less than five seconds.
And the cost is 5.5 million.
"Hiss..."
Seeing this number, Xu Xin's eyes were filled with emotion.
What the **** is the winery rich.
Pick up the plan... Only then did he realize that the single plan has only three pages including the signature page.
The second part is Longliqi toilet water.
Toilet water?
Does toilet water have such a long history?
And this quotation requires about the same, 3 seconds, 2 screens.
The price is... 1 million?
Seeing the price, Xu Xin was stunned.
The winery can be opened to 5.5 million, and you have such a big industry, just give one million?
Isn’t the contrast too big?
Take away take away.
Yo? "Pecho Antelope"?
Let me see how much it is... um, five million?
It's okay, it's your style...
But the subsequent contracts gradually became outrageous.
It’s not that outrageous.
It's the brands in these proposals, in Xu Xin's view, there is a very strange pattern.
Longliqi belongs to the "bottom line".
One million is the lowest price among these famous brands.
Others also ranged from two million to three million.
There are a dozen copies in total.
probably occupies about one-third of the entire file.
But there are more brands that are not very famous.
For example, this... "Gorgeous Clothes", only issued a quota of 100,000 yuan.
And this... "Ronglin Cloth Art", 150,000.
"Cleansing and Purifying Daily Chemicals", 170,000.
"Nanjing Jinding Pawn", 200,000.
Some brand contracts that I have never heard of are here.
This made Xu Xin a little confused.
Such a low price...do you have the nerve to pass it to the old man as an advertisement?
Probably turned over again, he couldn't help asking:
"Why are there so many miscellaneous brands?"
"Well, what are you talking about..."
Zhang Yimou shook his head:
"Weiping said that the local Nanjing has given us a lot of support this time, and we have to give back to some enterprises. So their prices are not high..."
"You wait first."
Xu Xin stopped him from continuing:
"Giving feedback?"
"Yes. You have seen these brands, and they are not very famous. But they are some well-known companies, but they are not as fierce as those big brands advertise..."
Listening to the old man's explanation, the absurdity in Xu Xin's heart has already...don't mention it.
Wait.
Is something wrong?
Listen to what you mean... This company can become famous in Jiangsu, Zhejiang and Shanghai. How could it be "little famous"?
This is Jiangsu, Zhejiang and Shanghai.
Don't gossip about who is smart when doing business with southerners and northerners.
In the business field, they understand the concept of what you get for what you pay for better than anyone else.
Hundreds of thousands, to be in Director Zhang's play?
If this news gets out...not to mention anything else, small businesses in the entire city of Nanjing will have to call the police.
Comrade police, there are crooks here.
He bullied us that our brains are not enough, saying that hundreds of thousands of dollars can be used to place advertisements in Director Zhang's plays!
Fooling a fool!
Nanjing needs a movie to give back?
Even if it is Nanjing...you can’t treat the bean buns as dry food too much, can you?
Perhaps seeing Xu Xin's eyes became more and more strange, Zhang Yimou thought that Xiao Xu felt that he wanted to add all the advertisements, so he immediately said dumbfounded:
"What are you thinking? How can I add all these advertisements. Under normal circumstances, here are a few selected for implantation, and the rest will be thanked. But this time I will not add any... These cooperation books are actually my own. One of the reasons for the quarrel with Weiping... But the bigger conflict between us is not in these small business cooperation..."
Small fights?
Looking at these contracts, the thickness, quantity and total price are not mentioned.
Just talk about the unit price of these contracts...
Vaguely, Xu Xin always felt that something was not right.
It's just... weird.
Because he goes against common sense.
Although part of it can be included in the acknowledgments...but you have to say that Nanjing has made a request to let "Jinling" give back, and give back to some local enterprises...
Brother, this is not an industrial park.
It's just a movie.
The audience was disgusted with the placement of advertisements, but no matter how bad Zhang Weiping was, he wouldn’t be... so ugly, right?
This...is not like his style.
Thinking of this, he suddenly asked:
"Let's not say whether you agree or not...Why are there so many commercial elements this time?"
"It used to be like this."
Zhang Yimou shrugged:
"It's just the movies I've made in the past two years... Let's just say that after we met, "Golden Armor" is not suitable for implantation, and there is nothing for them to implant, but you should have seen it during "Three Guns". Those collaborations parties, special thanks, acknowledgments, support…the list goes on and on for this type of collaboration.”
"Meaning...you're filming, and there's always someone expecting you to...give something back or something?"
"It can't be helped. In the past, I gave as much convenience as possible, as long as it didn't affect the progress of the film and the overall impression... But this time it's different. Such a serious subject matter is related to the national sentiment, and I can't compromise... And The more conflict between us lies with Bell and Zhao Yumo..."
"..."
Xu Xin suddenly realized something.
That is... From the beginning to the end, the old man didn't think this kind of thing was strange.
Even he himself felt that he was overthinking.
No matter where the old man goes to film, there will always be a leadership team looking for him.
Don't talk about personally guiding.
It is said that "The Hawthorn Tree" is just a producer's title, and it can drive an economic chain of the Hawthorn Industrial Park.
Is it great?
Simply invincible!
But…
It’s okay not to see it in person.
Once I saw it for myself... such a thick pile of contracts, but they were all in the figure of one hundred or two hundred thousand.
Intuition told Xu Xin that there must be something wrong inside.
And the old man was even more speechless.
He really explained what is meant by "layman" to the fullest.
From the beginning to the end, he didn't think about the weirdness of these contracts...in fact, he can understand it.
I don’t consider advertising for this subject matter, why am I still thinking about it?
This should be the old man's inner activities.
Moreover, from the fact that he always brings the topic to John Miller and Zhao Yumo, it can be seen that...compared with these commercial things, what he, who insists on principles in his heart, hates Zhang Weiping's dictating to movies.
For things that I am not good at, I will stick to the principle and provide convenience.
When it comes to my field of expertise, I must stick to the bottom line.
No one can touch this bottom line!
It's not...
listen…
"How could it be possible for John Miller to have a **** scene with Zhao Yumo? If there is a **** scene, what is it? Flattery! It is a metaphor that in the tragedy, some survivors survived by the pity of foreigners! He thought John Miller was Who? Rabe! Motivation? The United States hadn’t been bombed at Pearl Harbor at the time, and the Japanese dared to bomb Pearl Harbor, so they would be afraid of him being an American priest? How could this plot make sense! Also, why did the Japanese Is this kind of suffering linked to a physical relationship? An exchange of benefits? Zhao Yumo is not a prostitute..."
Is the old man right?
There is no doubt that.
But the problem is...
Xu Xin also understands what he said.
This **** scene cannot be added.
Even a director understands it.
So, what he said was actually no different from "nonsense" to Xu Xin.
He listens with one ear and breathes with the other.
My heart is full of these contracts in front of me.
Why... so strange?
Just as he was thinking about it, Zhang Yimou's words were interrupted by the ringing of the phone.
Xu Xin, who came back to his senses, looked at the caller, and after a while, he said:
"Liang Bingning."
"You take it."
"Eh, good."
After a reply, the phone is connected:
"Hello... Sister Bingbing."
"Hey, where are you?"
Liang Bingning's tone was full of playfulness.
"It's in Nanjing."
"I know you are in Nanjing, let me tell you the specific address."
"…Um?"
Xu Xin was a little puzzled:
"Are you there?"
"Yeah, I just finished a acupuncture point. I received a call from the factory and asked me how many invited guests I would bring. I wanted to ask Mimi who I brought. It seemed inappropriate not to repeat the invitation. The result was a dozen We talked about you on the phone, only to say that you are also in Nanjing... What are you doing in Nanjing?"
"I…"
Xu Xin glanced at the old man, and then said:
"Director Zhang is also in Nanjing, let me come and see him."
"Director Zhang...ah?! Director Zhang is here?"
"Yes, right next to me now."
"...then you guys are busy. Give me a reply when you're done, won't you leave tomorrow?"
"Maybe I have to leave tomorrow... Do you have something to do?"
"Yes, but it's not a big deal... You should be busy first, let's find a place to meet when you are not busy."
Hearing this, Xu Xin subconsciously looked at Zhang Yimou.
Seeing that he didn't express anything, Xu Xin said:
"Let's talk about it, we are just chatting now, it's okay, just tell me."
"...Alright, I received a script from director Li Yu of "Guanyin Mountain". She directed the script, and the production company is the same as "Guanyin Mountain", Yanjing Laurel Films You said that if I pick up again...is it appropriate?"
This is nonsense at first glance.
But if you notice the phrase "Is it appropriate" behind her, it is not difficult to understand what she means.
When filming "Guanyin Mountain", it was the period when she had just cooperated with Xiying Studio and found a backer to develop her own career.
Since the beginning of this year, she has decided to assume more of the position of deputy head of the cast and perform her functions.
Then, as a member of Xiying Studio, I will cooperate with the Beijing circle...
Although she and Li Yu are good friends, the matter of the investors behind it...she has to think about it.
There is no way, after the Beijing circle has brought this kind of ethos of forming gangs and standing on top of mountains, actors always have to find a circle to blend in.
Actors who can’t get involved can only be marginalized, waiting for the opportunity that can be said to be out of reach to come to them.
The probability of this is too small.
The current Liang Bingning is "same people have different fates". Even if the interval is less than a year, her mentality and status have undergone fundamental changes. The consideration of taking on the role can no longer simply increase her personal influence. , or what script is good or bad.
Regional division must also be put on the agenda.
After hearing this, Xu Xin didn't understand the situation of "Lauren Films" for a while.
So it's not easy to answer.
At this moment, Zhang Yimou spoke up:
"We have to go to dinner around night, if Bingbing is free, let's go together at night."
"Well…"
Hearing this, Xu Xin said:
"Sister Bingbing, how about we have dinner together tonight, with Director Zhang. Are you talking about it then?"
"Huh? Director Zhang?"
Liang Bingning's eyes lit up.
"Well, that's good, how about I choose the location of the restaurant? You shouldn't be familiar with Nanjing, right? What kind of food does Director Zhang like?"
There is no need for the old man to answer these words.
Xu Xin said:
"The taste is a bit heavier, not so delicate, just simple."
"Sounds a lot like Northwest style for tough guys."
"Haha...just eat as much as you want."
"Hmm... okay, see you later. I'll send the address to your phone."
"Well, then I'll hang up first."
"Go ahead, greet Director Zhang and me."
"Um."
Hung up the phone, Xu Xin suppressed the slight doubt about the contract in his heart, and said with a smile:
"I also said that in the evening, let's find a place to have a bowl of mutton soup and forget it."
Hearing this, Zhang Yimou was also happy:
"You are a great director, how can I treat him to dinner so rough?"
"Hey, that's true."
Xu Xin happily lit a cigarette:
"Anyway, the dishes cooked by Aunt Ting at noon are quite delicious."
"..."
Zhang Yimou, who had not been home for many days, was speechless.
bad boy.
Start being good when you get cheap?
But right away he shook his head amusedly.
No matter what.
Xiao Xu came, and he was also happy.
I am very happy.
(end of this chapter)