Chapter 222 Scented milk tea sales are booming
at this time.
Not only is Lin Gong watching the advertisement for Scented Milk Tea, countless netizens have also seen this advertisement!
When Lan Shaoyan, wearing a gray scarf, said the classic earthy love words from his previous life to Su Zichu, who was wearing a red scarf, pink bubbles floated in the ambiguous atmosphere, instantly hitting the hearts of countless viewers!
“This advertisement for the beautiful fragrance is so romantic!”
“It’s Lan Shaoyan and Su Zichu, the advertising couple again!”
“This plot feels like it is dreamily linked with the Lanfu chocolate commercial they shot before!”
“It turns out that advertisements for different products can be linked in this way!”
“Oh my God! Look at the official website information. This advertisement is also written by Kunpeng. No wonder the plot mode is so similar to Lanfu Chocolate!”
“Junlin is so easy to understand!”
“Who is King’s Landing?”
“He’s the Kunpeng designer. Kunpeng’s variety shows are all planned by Junlin, as well as the Lanfu chocolate advertisement, and the shake before drinking, all of which are written by this person!”
“So the designer of Kunpeng is called Junlin?”
“I always thought his name was Kunpeng Designer, until Chu Ci revealed during the live broadcast that the designer’s name is Jun Lin. This name is too domineering, does it mean to rule the world?”
“I really like the pairing of Lan Shaoyan and Su Zichu!”
“I like this advertisement so much, I’m going to buy some fragrant milk tea!”
"Look at this ambiguous atmosphere, look at this classic saying about flirting with girls, other advertisers should learn from it, you are my fragrance beauty, so I can hold you in the palm of my hand, ah ah ah ah ah Wei is dead Got it!"
“Kill me to cheer them up!”
“It will be difficult for Su Zichu and Lan Shaoyan to end without getting married!”
“I brought them both here from the Civil Affairs Bureau!”
This advertisement is perfectly linked to Blueford Chocolate, and the plots before and after it even follow the same emotional context.
All viewers felt that it was too sweet for the two first-line stars to work together, but it would not matter if it was just that. The key is that the dialogue between the male and female protagonists is also classic.
There is no such thing as earthy love words in this world.
In fact, this advertising slogan from Jay Chou in the past life and Lan Shaoyan in this life is a typical earthy love story.
In a world without earthy love words, of course, everyone would not find it greasy, and would even find it extremely romantic.
Coupled with the fact that the two actors have collaborated in previous commercials, it is a bit like this model, making everyone feel like they are watching an idol drama series when watching this commercial.
That’s right!
This ad has received rave reviews!
Hianxiangmei is a milk tea brand that many people are familiar with. After this advertisement, many people feel like drinking milk tea.
…
Advertising circle.
Many people also noticed this advertisement for Scented Milk Tea. Everyone felt that this advertisement was really amazing. Not only was the content designed exquisitely, but the words of the advertisement were also extremely romantic, and it also awakened the audience's love for Blue Fu Chocolate. The memory of the advertisement is also the combination of Lan Shaoyan and Su Zichu, instantly achieving the effect of one plus one being greater than two!
“It’s Kunpeng again!”
“It’s King’s Landing again!”
“This guy’s level of advertising is no less than that of a variety show!”
"Although the advertising output of Junlin is very small, it seems to be able to generate a lot of conversation every time. The silky indulgence in the past, the shake before drinking, and even the beautiful fragrance in the palm of my hand today, All three advertisements are full of design sense!”
“I’m really good at advertising creativity!”
“Many people are imitating the previous Lanfu chocolate advertisement, but only Junlin himself succeeded in imitating it with scented milk tea!”
“More than imitation.”
“This advertisement is mainly about its lines!”
“When couples see this advertisement and want to buy this kind of barreled milk tea, they will definitely give priority to the delicious fragrance. The mellow milk tea was also advertised with A-list celebrities, but the effect was directly overwhelmed by the effect of this advertisement!”
“Are these two brands very competitive?”
“After all, they are the most popular bottled milk tea brands. Previously, the sales volume of Chunxiang milk tea has always been higher than that of Xiangmei milk tea, but I feel that after this advertisement comes out, the sales volume of Xiangmei milk tea may not be worse than that of Chunxiang milk tea!”
“Study this ad quickly!”
Although Junlin has only designed three advertisements so far, each advertisement will attract countless attention in the advertising circle, and people in the advertising circle will conduct research over and over again, hoping to achieve similar effects.
…
Nathan.
Lan Shaoyan couldn't help but feel a little excited when he saw the number of his fans growing rapidly.
As a first-line actor, Lan Shaoyan hasn’t received a good film or television drama for a long time, so his popularity has dropped a lot. But what he didn’t expect was that last year, he accepted an advertisement for Lanfu Chocolate, which actually made his popularity soar!
This is outrageous.
How many celebrities can gain popularity by filming commercials?
The actor's works should be in film and television dramas, are advertisements also considered works?
Let’s not talk about the results, it really counts. Anyway, as long as it can increase popularity, for Lan Shaoyan, is there any difference between filming an advertisement and filming a TV series?
And this time.
Lan Shaoyan didn’t expect that he would become more popular through advertising again!
Lan Shaoyan couldn't help but think of the day when Xiangmei Milk Tea contacted his agent to find him an endorsement. “Don’t answer!”
Lan Shaoyan refused at first because the fragrance was so beautiful that he couldn’t let himself take pictures, so he went to take pictures immediately. First I wanted to try it...
Sorry I went to the wrong set.
How about taking a photo shoot?
When Lan Shaoyan heard this, he remembered that his popularity had soared after filming the Lanfu Chocolate commercial. That commercial was also designed by Kunpeng planner Junlin, so he finally agreed after hesitating for a day.
as expected.
After filming Junlin’s new commercial, Lan Shaoyan’s popularity has increased again!
This Junlin is such a mastermind that he actually made himself famous twice with advertisements!
Lan Shaoyan couldn't help but feel glad that he didn't refuse the advertising endorsement invitation. It took him one day to shoot the ad, and as a result, his popularity increased as much as if he had acted in a TV series!
…
天光.
Su Zichu was also ecstatic. Lan Shaoyan's popularity had soared, and of course hers had too!
The agent excitedly opened the champagne to celebrate, "Let me just say that you need to be strategic when accepting advertisements. Although milk tea products are relatively low-end and not as high-end as chocolate advertisements, with the endorsement of Kunpeng's planner, it is still worth giving it a try! "
“Thanks to you!”
Su Zichu took a sip of champagne.
Like Lan Shaoyan, she actually decisively rejected the advertisement at first. She didn’t change her mind when she heard it was designed by Kunpeng planners, but her agent forced her to accept the advertisement (strong agents have this right).
Su Zi was very angry at first.
But the commercials are coming, let’s shoot them.
As a result, the effect of this shot was surprisingly good, even better than the Lanfu Chocolate shot, because she and Lan Shaoyan created a CP effect!
“His name is King’s Landing, right?”
Su Zichu has memorized the name of Kunpeng's planner, "If there are similar advertising endorsements in the future, if the planner is Junlin, I will give it priority."
“Priority?”
The manager glanced at his artist: "I think you haven't fully figured out your position yet. After the success of Xiangmei, other first-line actors will definitely be interested in the advertisements designed by Kunpeng."
This is put euphemistically.
To put it more unpleasantly, it means:
In the future, people may consider whether to use you as a celebrity as their spokesperson, rather than whether you should consider whether to accept their endorsement!
certainly.
Su Zichu is, after all, a first-line female star with a good advertising image, so her priority must be very high. Kunpeng is not yet ready to choose her own spokesperson.
At least not yet.
Then the agent added: "The company is planning to collaborate with Nathan on an idol drama, and we are looking for you and Lan Shaoyan to be the male and female protagonists. This is the effect of advertising. Please give me something in return tonight. I will take a few pictures." The photo of you drinking fragrant milk tea is placed on the Aurora platform."
"good!"
Su Zichu was very cooperative.
In fact, Su Zichu doesn’t like to drink barreled milk tea. Even if he drinks it occasionally, he will choose mellow milk tea more often. But now that he is the spokesperson of Fragrance and Beauty, he must fulfill his responsibility. From now on, he will only drink barreled milk tea with Fragrance and Beauty!
…
Similarly playing with the celebrity effect, the advertisements for Mellow Milk Tea are actually not bad, but they are afraid of comparison in everything. Compared with the advertising effect of Mellow Milk Tea with beautiful fragrance, it is really mediocre.
So.
The market begins to vote with its feet!
Sales of scented milk tea have begun to grow rapidly!
As the number one competing product, the fragrant milk tea naturally became the most injured in this trade-off, seeing the sales volume of its competitors increase significantly!
In this process.
Some people even made a spoof video of the flavored milk tea.
The guy in the video is drinking fragrant milk tea, and the girl next to him is smiling and imitating the advertisement:
"What am I to you?"
"You are my fragrant milk tea." That guy's appearance was eighteen times worse than Lan Shaoyan's, and his voice was also vulgar.
“So I am milk tea!” The girl smiled.
“This way I can hold you in the palm of my hand.” After reading the slogan, the brother finished drinking the milk tea, crushed it flat and threw it into the trash can.
The girl’s face turned green.
The prank effect is full instantly!
However, this spoof not only did not affect the sales of Scented Milk Tea, but made the advertisement even more popular!
Even this line has become a popular meme!
Amidst the laughter and laughter, Lin Gong's mentality gradually collapsed.
Lin Gong couldn’t help but recall that the juice commercial he was responsible for leading was also defeated by Kunpeng with the sentence “shake before drinking”.
This time I was defeated by Kunpeng again!
Twice in a row, Kunpeng stood on his opposite side!
Is it a coincidence?
The first time might have been a coincidence, but this time it was definitely not. Kunpeng was definitely taking revenge on himself!
Because I once made trouble with the "Unexpectedly" filmed by Kunpeng Video...
“This Kunpeng! How audacious!”
Lin Gong was furious and helped his rival twice in a row. Wasn't Kunpeng afraid of completely offending him to death?
“It’s okay, Brother Gong!”
The follower next to him quickly said: "The products you are responsible for include more than one fragrant milk tea. We also have other products. If the sales growth plan of this product fails, we will focus on other products, such as chewing gum..."
(End of this chapter)