Chapter 221 So I can hold you in the palm of my hand
Lin Zhibai has already made plans for the future of the publishing house. According to his plan, if these projects can succeed, it is completely promising that the annual income will reach six times that of last year. After all, they are all successful businesses in previous lives. It is not an exaggeration to say that the model is a "golden idea".
“It can also be regarded as the benefit of Bai Di’s loss of horse.”
Jiang Cheng smiled and said: "The boss's words in the publishing house carry a bit more weight than before. However, this situation will not last forever, so in the final analysis, we still have to achieve results."
I had a few words of emotion.
Jiang Cheng chatted about Lin Gong.
“The boss is making future plans for the publishing house, and Lin Gong is not idle either. Many of the products he is responsible for have recently been filming new advertisements. It is said that many first-tier or even super-first-tier celebrities have been invited.”
"Yeah?"
There is no excellent advertising creativity.
Simply rely entirely on star power?
However, I have to admit that the celebrity effect adds a lot to advertising, and Lin Gong can also get internal friendly prices for celebrities under Shinhwa Entertainment, which is slightly cheaper than hiring celebrities to endorse general products.
“Does the boss continue to snipe him?”
“Of course, being idle is idle anyway.”
Lin Zhibai got the test paper and had basically finished answering the questions. He just had to wait for the results. Since Lin Gong was also taking the test, he didn't mind making the questions more difficult for the other party, "What product will he advertise next? "
“Fragrant milk tea!”
“Milk tea products?”
Lin Zhibai asked: "Where are the competitors?"
Jiang Cheng immediately replied: "Fragrant and beautiful milk tea."
Lin Zhibai was silent for a moment, and Jiang Cheng didn't speak either. He knew his boss was thinking.
Generally speaking, every time the boss falls silent on the phone, he will come up with a very powerful idea shortly afterwards, as if he came up with those ideas in just a few minutes or even dozens of seconds. Jiang Cheng always found it incredible in the past, but now I have gradually become accustomed to it, even taking it for granted. My boss cannot be viewed with normal eyes.
Sure enough.
This time is no exception.
After a moment of silence.
The boss's voice came out on the phone, "Let Xiangmei find a young and big-name star to be paired with an actress. The actress's reputation is not the point, the point is to be beautiful and give people a lovable feeling. The advertising scene is like a milk tea shop. The male and female protagonists are sitting together, with snow falling outside, and the girl suddenly asks the male protagonist..."
So and so.
This is so.
Jiang Cheng’s eyes lit up as he listened. The advertising ideas the boss came up with were always so eye-catching!
“Wait for me to plan the case.”
After Lin Zhibai explained it for a while, he started to turn on the computer and write the copy. In less than five minutes, he finished the copy and sent it directly to Jiang Cheng's mailbox.
"received!"
Jiang Cheng suppressed his inner excitement, "I will contact Xiangmei Milk Tea now. They have asked me to cooperate before, and this time I will help them!"
"Um."
Lin Zhibai is very confident in this advertisement.
Because this is an advertisement for "Youlemei" milk tea in the previous life.
It is rumored that Jay Chou became fatter and fatter after filming this advertisement, and netizens called him Milk Tea Week, but the success of this advertisement is beyond doubt!
…
A few days later.
The "Fragrant Milk Tea" commercial that Lin Gong was responsible for was broadcast on Shinhwa TV. Both the male and female protagonists were on the front line, exerting a very good star effect.
“This ad will definitely work!”
Lin Gong’s follower said with a flattering look on his face.
This is Lin Gong's new follower. The previous follower has been fired by him. It seems to be related to Kunpeng.
Lin Gong didn't speak. He was thinking about the news he had just received recently. After Lin Zhibai went to Shinhwa Publishing House, he made a lot of bold moves. It seemed that he wanted to take risks and do something big. What about his side? Of course, you can't be idle. After all, if you do the job at hand, the old man is willing to give you shares!
“Sales…”
Lin Zhibai’s mission goal is to increase the annual income of Shinhwa Publishing House.
Lin Gong’s mission goal is to increase the sales of the products he is responsible for.
The two tasks are essentially the same, so Lin Gongcai couldn’t wait to have someone shoot a new product advertisement.
If he wants to increase product sales, advertising and marketing is the easiest way. His biggest advantage is that his younger brother Lin Jing is in charge of the TV actors department.
That is to say…
Lin Gong found TV actors from Shinhwa Entertainment to endorse the products he was responsible for, so he could get a heavy discount.
Those TV actors will sell their younger brother Lin Jing a face.
“It’s a pity that I can’t get involved in the publishing house, so I can’t make things more difficult for that brat Lin Zhibai…”
Lin Gong secretly felt pity.
However, I heard from people in the publishing house that the projects Lin Zhibai worked on were very risky.
Maybe there is no need to take action at all. When those projects fail, Lin Zhibai, the publisher president, will have to get out!
At that time, the old man will definitely hand over the publishing house to someone else from the second or third generation of Shinhwa!
Perhaps you may have a chance to get it yourself!
Of course, by the same token, if the sales of these products in Lin Gong's hands do not perform well, the old man will definitely replace them.
However, once my own advertising campaign is launched, the sales of these products will definitely increase!
How could it possibly go down?
Lin Gong is very confident about this.
And after the advertisement was aired, netizens also gave good reviews.
“The new advertisement for Mellow Milk Tea is so generous, we even found two front-line endorsers!”
“The advertisement is beautifully shot.”
“It’s just not very creative.”
“How can advertising creativity be so common? Last year’s Lanfu Chocolate was quite creative.”
“It’s good to shake that one before drinking.” “I feel okay about that one.”
“I quite like the taste of mellow milk tea.”
“After all, it is the milk tea brand with the highest sales volume in Qinzhou.”
"Um?"
“Look!”
“The next door fragrance milk tea also has a new advertisement!”
"Wow!"
“This ad feels good!”
Lin Gongzheng looked at the comments from netizens happily, and suddenly saw someone mentioning scented milk tea, and his expression suddenly changed.
“Is there a new advertisement for Xiangmei?” he asked the follower.
Hsiangmei is Qinzhou’s second-largest milk tea product.
The number one sales volume is naturally the fragrant milk tea owned by Shinhwa Group.
These two brands compete fiercely. Although the sales volume of Mellow Milk Tea is ahead, the leader is not by much.
"I do not know."
The follower looked confused, but he moved quickly and quickly opened the computer and searched.
唰.
The search results are out.
Lin Gong sat on a chair, with his attendant Ma Liu standing behind him, his eyes fixed on the screen, watching the advertisement for the beautiful fragrance.
…
The latest advertisement of Xiangmei is also shot by two first-line stars. Those who are familiar with the entertainment industry can recognize it at a glance:
The male star’s name is Lan Shaoyan.
The female star’s name is Su Zichu.
The previous Lanfu Chocolate "Enjoy Silky Smoothness" advertisement was also shot by these two. Netizens commented that it has a strong CP feel.
And this time.
The two actually collaborated again to star in a beautiful fragrance advertisement!
Lin Gong said with an ugly face: "This Lan Shaoyan is Nathan's first-line star, and this Su Zichu is Tianguang's female star. It's okay for these two to work together to shoot chocolate commercials, why are they even accepting milk tea commercials?"
Lanfu chocolate pastry is quite high quality.
The product audience is mainly white-collar and petty bourgeoisie.
However, the quality of the fragrant milk tea is much worse than that of Lanfu.
It stands to reason that first-line celebrities like Lan Shaoyan and Su Zichu are not very interested in this kind of advertising. They always have to consider their own style. A box of chocolates is so expensive, which is a relatively luxurious food. A box of milk tea is so much. Yuan?
Downgrade!
Lin Jing was able to find first-line celebrities to endorse the fragrant milk tea because of his status and the advantage of his younger brother Lin Jing as the head of the TV Artist Department. Otherwise, those celebrities could easily give in and lower their prices for endorsements?
“Yeah, that’s weird.”
The little follower didn’t know the reason, but he could see that Lin Gong was in a bad mood, and immediately said: "Since we are all trying to achieve star effect, our advertising evaluation is pretty good, and the effect will not be worse than theirs!"
Lin Gong said nothing.
Because he has already clicked on the commercial.
The advertising scene should be a coffee shop.
Su Zichu looked at the falling snow outside the window, holding a cup of fragrant milk tea in his hand, and suddenly said expectantly and slyly:
"What am I to you?"
“You are the beauty of my fragrance.”
Lan Shaoyan turned to look at Su Zichu tenderly, holding a cup of fragrant milk tea in his hand as well, and said with a doting smile on his face.
"oh?"
Su Zichu pursed his lips, seeming a little happy and coquettish, and his voice was slightly pinched: "So I am milk tea!"
"so…"
Lan Shaoyan paused, glanced down at the milk tea in his hand, and said with the same smile: "I can hold you in the palm of my hand."
Su Zichu smiled.
The perspective is opened up.
The ad summary appears: "If you love her, of course she must have a beautiful fragrance."
The more Lin Gong watched, the more panicked he felt. He had an ominous premonition. This advertisement seemed to be better than mellow milk tea. The theme of love between men and women was closely linked to the product.
Inexplicably.
Lin Gong recalled that the Lanfu chocolate advertisement shot by these two people seemed to have the same theme, using the product to connect the emotions of the two actors together.
No!
This advertisement is even a bit like the sequel to the Lanfu chocolate advertisement!
In the Lanfu chocolate advertisement, Su Zichu and Lan Shaoyan fell in love at first sight because of chocolate!
In this fragrance milk tea advertisement, Su Zichu and Lan Shaoyan have become lovers, and they are also drinking milk tea on a date in the snowy winter!
Are you learning from Kunpeng?
This advertisement is too similar to Kunpeng’s previous advertising design techniques!
At this time, Lin Gong suddenly heard the little follower exclaiming: "Brother Gong, look at this, the advertisement for Scent and Beauty was designed by Kunpeng, and it was the handiwork of Kunpeng designer Jun Lin!"
Lin Gong turned his head suddenly.
The little follower has now entered the official website and found relevant information. The advertising design company is indeed Kunpeng, and there are two words clearly written in the advertising planning column:
(End of this chapter)