Chapter 151 Shake before drinking (Tang Bin 0630 leader added)
Following Lin Zhibai’s instructions, Jiang Cheng has been staring at Lin Gong.
As long as Lin Gong shoots commercials, Lin Zhibai will give him some gifts.
“Which brand of advertisement?”
“As for the Keel Juice I mentioned earlier, this is a beverage brand wholly owned by Shinhwa.”
“The opponent is Qianwei Orchard…”
Lin Zhibai heard Jiang Cheng introduce this brand before.
Jiang Cheng smiled and said: “The biggest competitor of Qile Juice is indeed Qianwei Orchard. What’s interesting is that after learning that Qile Juice wanted to contact us Kunpeng for advertising planning, Qianwei Orchard also contacted me and wanted to cooperate with us.”
“How is the reputation?”
“Qianwei Orchard mainly produces fruit juice drinks, and has no problem with its market reputation. There have been no health and safety issues so far, so we can cooperate with confidence.”
"OK."
Lin Zhibai sent Jiangcheng a "Qianwei Orchard Advertising Plan" that night.
Jiang Cheng opened the plan and took a look at it. He couldn't help but be shocked, because the plan simply contained an advertising slogan:
“Shake before drinking!”
Even if he has great trust in his boss’s ability, he still has to call and ask, “Is that just one sentence in the advertising slogan?”
Is this possible?
How should I explain it to the people at Qianwei Orchard?
Lin Zhibai smiled and said: "You must have drank juice, and you must also know that many juice brands will write a sentence like this on the bottle, 'If there is any precipitation, it is from the pulp, please feel free to drink it. ', this advertising slogan comes from this sentence."
"Reverse Thinking…"
Jiang Cheng's eyes lit up instantly, "Changing the explanation of the beverage brand's use of patching to another way can not only dispel customers' concerns about these deposits, but also turn it into a selling point, giving everyone a way to shake it before drinking. The psychological implication that it will taste better!”
As for whether the taste will really get better?
This is hard to say, everyone has their own feelings, but the taste will definitely change, because after shaking, the pulp in the juice becomes more even and no longer sedimentary.
"right."
Lin Zhibai smiled and said: "Don't all juice brands like to emphasize the high concentration of their products? This advertising slogan amplifies this point. You must know that a truly excellent advertisement is not to brag about its own products, but to guide buyers to Lenovo, don’t you think the phrase “shake it before drinking” is very memorable in itself?”
"It really is."
This slogan is catchy and can be remembered as soon as you hear it, "Then why don't we invite celebrities to endorse? I saw that the advertising plan said that we can just find a child and an adult and form a father and son pair for the shoot?" "
“Children must be cute, adults must be honest.”
Lin Zhibai reminded, "In addition, the actor's body must be shaken..."
Jiang Cheng said quickly: "I know all this, and the advertising plan is also very clear. I just wonder, wouldn't it be better for a star to act?"
“It’s a simple ad, don’t complicate it.”
Lin Zhibai reminded: "Have you forgotten how "I Love to Remember Lyrics" became popular?"
“Down to Earth!”
“This is a drink. It’s not a high-end drink. It’s a civilian drink that everyone can afford.”
Jiang Cheng suddenly realized.
That’s really the case.
Because this advertisement focuses on simplicity, the most memorable one is the slogan “Shake before drinking”, so it follows a people-friendly approach.
…
An advertising crew.
Lin Gong looked at the shooting in front of him expressionlessly.
This advertisement was shot by two A-list celebrities, one male and one female.
The male protagonist raised his head to drink the drink, his Adam's apple rolled. The heroine stared at the male protagonist's Adam's apple and couldn't help but swallow her saliva.
The blower in the distance started.
Huhuhu.
The male protagonist’s hair was blown.
After the male protagonist finished drinking, he noticed that the female protagonist was staring at him, so he shyly took out another bottle of drink from his bag and handed it to her.
The heroine drinks it immediately after opening it.
The blower blows again, and the heroine’s long hair is fluttering.
at last.
The hero and heroine cuddled together, they raised a bottle of drink and said in unison:
“Meet your sweetheart, meet the good taste, Keele Juice.”
“Click!”
After filming, the director trotted to Lin Gong's side and said with a flattering face: "Mr. Xiao Lin, do you think this is okay?"
“Let me think about it.”
Lin Gong frowned and fell into deep thought.
This advertisement has some traces of imitating Blue Fu Chocolate, with the love between the hero and heroine as the theme. The later special effects will imitate the gray chocolate silk to make the effect of juice surrounding the hero and heroine. But for some reason, Lin Gong always feels that it lacks some soul. .
Suddenly.
Lin Gong thought of something, looked at the commercial director and said: "Change the ending of this commercial. Finally, let the male and female protagonists hug each other. The more intimate the action, the better!"
"OK."
The advertising director immediately ran to communicate with the actors.
The secretary’s eyes lit up, and she felt that this was a feasible solution. Although such hype was cliché, it could make people pay attention to this advertisement!
“It’s a pity that Kunpeng didn’t cooperate with me.”
Lin Gong was a little unhappy. Kunpeng didn't agree to his invitation. He couldn't find a suitable advertising plan, so he could only use scandals and other external tactics.
“Where is Kunpeng needed?”
The secretary smiled and said: "Since Lan Fu's chocolate advertisement is a big success, let's just copy it and be done with it. Now, the male and female protagonists are both A-list stars, right? And then they all fall in love because of the product. This Don’t worry about people saying we plagiarized, because we just borrowed some ideas, and the similarities can be ignored. In addition, we hyped up some scandals for the male and female protagonists, and we saved advertising design fees. It’s all thanks to you, Mr. Xiaolin. !”
“It’s not as good as that chocolate advertisement after all.”
Lin Gong is still sober and knows that this advertisement is incomparable with the Lanfu Chocolate advertisement, because he only learned the shape and did not grasp the key point of that advertisement's silky smoothness, but the difference should not be particularly big, after all There is no shortage of A-list star combinations, products linked to love, and the theme of men and women bonding.
It’s advertising.
In the final analysis, it is to use the celebrity effect to promote products.
At this time, the secretary suddenly received a call. After hanging up, he reminded Lin Gong: "I just got the news that Qianwei Orchard is also filming a new commercial, and they probably want to compete with us."
"snort."
Lin Gong is not surprised. Qianwei Orchard and Qile Juice are competitors. “They have our people, and we must also have their people. Who do they look for to speak for themselves?”
“It’s not clear yet.”
The secretary is also puzzled. Logically speaking, Qianwei Orchard’s search for a spokesperson should not be hidden, so why hasn’t he heard the news?
…
Qianwei Orchard is moving very quickly and has already started filming the "Shake before drinking" commercial.
“It’s amazing!”
Jiang Cheng clicked his tongue and praised: "Qianwei Orchard bought the plan directly when they heard me talk about [shake before drinking]. It seems that they have a very keen vision. I was still thinking about what to say. I resigned and tried to convince them, but I ended up preparing a lot of words that I didn’t need to say anymore.”
“Because the most valuable thing is shaking it.”
Lin Zhibai smiled, just like the Lanfu chocolate advertisement, the most valuable thing is not the love between the male and female protagonists when they meet, but "enjoying silky smoothness"!
All the foreshadowing is for these few words.
As for the heroine’s sentence “Is it really that silky smooth?”, it is only used to deepen and emphasize the feature of “silky smooth”.
What surprised Lin Zhibai was:
At the same time that Qianwei Orchard’s new commercial was being filmed, they suddenly released news that the company’s new beverage commercial was produced by Kunpeng planners. By the way, all the achievements of Kunpeng planners were posted.
"I'm a singer"
《I Love to Remember Lyrics》
"You Are the One"
《Lanfu Chocolate Advertising》
Anyway, I just brag about how awesome this planner is.
Lin Zhibai immediately laughed when he learned about this. He was being rubbed.
I’m afraid Qianwei Orchard and Kunpeng cooperated with the idea of riding on the popularity of “Kunpeng Planner”.
Neither Lin Zhibai nor Jiang Cheng expected this.
“What a good opportunity to take advantage of.”
Jiang Cheng was also dumbfounded, "Boss, you, Kunpeng Planner, are now famous. Qianwei Orchard's promotion has indeed attracted a lot of attention. In a sense, the Kunpeng Planner brand has become the spokesperson of this advertisement."
Yes.
After the news of Qianwei Orchard was released, it instantly attracted widespread attention because of the words "Kunpeng Planner"!
Online.
“Kunpeng Planner? This person is super powerful, and the variety shows he plans are very popular!”
“I know him. Even the advertisement for Lanfu Chocolate was also written by Kunpeng’s planner!”
“Oops, you may not believe it when I tell you, but I’m actually looking forward to Qianwei Orchard’s new advertisement. God knows I usually hate advertisements the most!”
“Hahahaha, brother, you are not alone.”
“Who is the spokesperson?”
“It seems that no spokesperson has been announced.”
“No matter who his spokesperson is, I just want to know what new tricks this Kunpeng planner can come up with!”
…
Entertainment.
“Kunpeng started doing advertising business again?”
"Isn't that Kunpeng planner too prolific? In about a year, he has planned three variety shows in succession. Not long ago, he also planned an advertisement for Blue Fu Chocolate, and now he has created another advertisement for Qianwei Orchard? "
“I don’t know how the advertisement is this time.”
“If this advertisement is successful again, there will be more brands approaching Kunpeng for advertising in the future, and there will be more business opportunities.”
"How to say?"
“It’s very simple. Kunpeng can give you an additional condition, saying that I will plan a good advertisement for you, but you must use our Kunpeng celebrities to endorse it, such as Han Yueshuang.”
hiss.
It is truly an unimagined path.
“Having said that, Kunpeng must ensure that their advertising is good enough. It depends on whether this Kunpeng planner’s advertising is effective!”
After the great success of the Lanfu chocolate advertisement, everyone wants to know:
What will the second advertisement created by Kunpeng planners look like?
————
ps: Thanks to the leader of [Tang Bin 0630] for the reward, I will provide you with fresh updates!
(End of this chapter)