Chapter 135 Is it really so smooth?
Lanfu is worthy of being a big brand. They moved very quickly and quickly shot the new product advertisement in just a few days. Of course, it was also related to the fact that they had been preparing for the new advertisement for a long time. They were in a state where everything was ready and only needed the east wind. Moreover, There is really nothing complicated in this advertisement. It is only one minute long in total. The overall plot is very simple. The special effect of a chocolate turning into flowing black silk wrapping the human body is a little troublesome, but a few days are enough for them. finished.
After the shooting.
Lan Fu directly sent the finished product to Kunpeng, saying that she wanted to ask Kunpeng’s planning teacher to see if there were any problems with the advertisement.
Lin Zhibai looked at it.
The image at the beginning of the advertisement is of a park.
There is a white bench placed in the park.
In the romantic and brisk background music, the male protagonist and the female protagonist each hold a pet dog and sit on opposite ends of the bench respectively. I have to admit that this combination of handsome men and beautiful women is indeed very eye-catching.
The male protagonist has a shy expression.
From time to time, I peek at the girl next to me.
The heroine is also very shy. She will also peek at the hero next to her, but when their eyes accidentally collide, they will quickly separate. It is obvious that the hero and heroine do not know each other, but it seems to be a bit of love at first sight?
At this time.
The heroine smiled slyly, a little playfully, and stole another glance at the boy, then suddenly stood up and sat down on the right side of the chair.
The finishing touch is here!
The white bench seemed to have turned into a seesaw, and the screen suddenly began to tilt towards the girl. The male protagonist was caught off guard and slid directly towards the heroine.
The two bodies are close to each other.
The atmosphere gradually became ambiguous.
It looks like there are pink bubbles.
The girl looked at the boy who looked shocked and shy, chuckled and said the first line: "Is it really so silky?"
The male protagonist smiles.
The screen returned to normal.
The hero returns to his original position.
The plum blossoms in the distant view begin to bloom, indicating the bud of love. The girl in the close-up view takes out the blue chocolate and gently peels it open, then eats a small piece with her cherry mouth.
close up.
chocolate.
The heroine’s mouth.
The happy expression of the heroine.
White snowflakes began to fall from the sky. This scene was very dreamy. The chocolate turned into gray-black silk, which was in sharp contrast to the color of the snow. It elegantly enveloped the heroine completely, and then enveloped the male protagonist. This time the male protagonist The protagonist was no longer shy, and turned his head to stare at the girl with admiration in his eyes.
at last.
A close-up of the half-torn chocolate package appeared, and a magnetic female voice spoke the most classic advertising slogan: "Lanfu enjoys silky smoothness!"
Nothing wrong!
Lin Zhibai directly gave this reply after reading it. There are many versions of Dove's advertisements. The version provided by the system is the more out-of-the-box among Dove's many advertisements. The heroine seems to be Angela Beibi, and the hero's The name is indescribable, but he may have used a sewing machine later.
But it doesn’t matter who plays it.
The advertisement itself is designed well.
Because chocolate itself is sweet, this advertisement infinitely amplifies the sweetness of falling in love at first sight between the male and female protagonists. Moreover, in reality, many young lovers like to give each other chocolate as gifts for their partners.
Isn’t it just sweet?
The planner Lin Zhibai’s affirmation of the advertisement also made Lanfu feel relieved. The brand announced the list of the two spokespersons for the new advertisement that night.
It is worth mentioning that:
In fact, Lanfu Chocolate originally only chose the male celebrity as its spokesperson, but the advertising plan given by Kunpeng required two spokespersons, one male and one female, so they added this female spokesperson. This shows that they are very interested in Pay attention to advertising.
The two spokespersons are very young.
A man and a woman are both A-list stars.
The man’s name is Lan Shaoyan, and he looks handsome.
The woman’s name is Su Zichu, and she is very good-looking.
After announcing the names of the two spokespersons, Lanfu also announced the launch time of the new advertisement. The news immediately aroused the attention of fans of these two first-line celebrity spokespersons.
…
online.
Aurora Platform.
Lan Shaoyan’s comment section.
“Weren’t there rumors that Shaoyan was the sole spokesperson for Lanfu Chocolate? Why did Su Zichu suddenly appear?”
“Male and female can work together without getting tired.”
“Su Zichu is pretty good. Her looks are among the best among female stars. She is also a popular first-line female star in the entertainment industry. Her personality and appearance match us very well!”
“When will it be broadcast?”
“The date has been set.”
“The commercial will air on the 27th of this month.”
“I hope the director will make Lan Shaoyan look more handsome.”
“Lan Shaoyan looks handsome no matter how he is photographed. He is handsome with no blind spots, but these two are going to play a couple in their new commercial. It doesn’t sound like there is anything new.”
…
the other side.
Su Zichu’s Aurora comment section.
“Congratulations to Zichu for winning another first-tier brand endorsement. I like Lanfu’s chocolate and I also like Su Zichu. This is a dream collaboration!”
“Nowadays, advertisements are becoming more and more complicated. People are tired of seeing simple handsome guys and beauties. They need to be unique to make people remember them.” “This mainly depends on the ability of the advertising planner.”
"The quality of an advertisement does depend on the ability of the advertising planner, but the public doesn't care about that. If the advertisement is not shot well, the spokesperson will always be the first to take the blame. Just like those movies and TV dramas, sometimes it is clearly the fault of the screenwriter and director. , but it’s up to the actors to carry it.”
“I hope Lanfu’s advertisement this time is good.”
“Don’t worry, Lanfu’s previous advertisements have always been mediocre. It’s not particularly good, but it’s not too bad either.”
…
no doubt.
The people who pay the most attention to Lan Fu's advertisement are the fans of the two spokespersons Lan Shaoyan and Su Zichu. Because these two are both top-tier, the number of fans is still very considerable.
And put it into the entire entertainment industry.
Everyone is not paying attention to the new advertisement of Lanfu Chocolate. The most casual mention in the industry is two words about the spokesperson -
“Lan Shaoyan and Su Zichu accepted Lan Fu’s endorsement.”
“Lanfu is a first-tier brand, and this endorsement is very valuable.”
“A first-tier star must endorse a first-tier brand. If a first-tier star endorses a second-tier brand, either the second-tier brand has paid enough or the popularity of the first-tier star has almost dropped to the second-tier, and no first-tier star is willing to cooperate with them.”
at this time.
The industry doesn’t know that this new advertisement for Lanfu Chocolate was the work of Kunpeng’s mysterious planner.
Until the 27th of this month.
Lanfu’s new advertisement is officially launched.
The first broadcast platform of the advertisement is Nathan TV!
This is the financial strength and courage of first-line brands. The three major TV stations are the preferred platforms for advertising broadcasts of major first-line brands in the industry!
…
That night.
At the eight o'clock prime time on Nathan TV, as a TV series ends, the annoying commercial time comes.
All right.
Everyone doesn’t like commercial breaks when watching TV series, even if it’s only for a few minutes.
Same tonight.
When a certain family saw the advertisement of Nathan TV, they had no interest at all and almost looked away from the screen.
However.
next moment.
The appearance of Lan Fu's advertisement instantly attracted a lot of people's attention, not only because the male and female protagonists are both A-list stars, but also because the scene setting of this advertisement is very beautiful and seems to have a plot. It lasts for one minute before and after the advertisement. When the commercial ended one minute later, many viewers in front of the TV showed their aunty smiles:
"Why!"
"hey-hey!"
“This advertisement is quite interesting. It even has a plot. The interaction between the male and female protagonists is very sweet, and the advertising slogan is also very interesting.”
“It’s like an idol drama!”
“Is it really that silky smooth?”
“The feeling of youthful first love and the lines are not greasy. It’s so much better than other annoying brainwashing advertisements.”
“I enjoyed watching it with great interest.”
“I still have something to say after reading it.”
“I actually want to watch it again?”
“Lanfu chocolate is really delicious. I’m going to place an order online right away. This bad advertisement is so bad that it’s made me greedy.”
“You are just greedy.”
The audience is indifferent to those advertisements with little substantive content, but Lanfu's advertisement has a plot, and the romantic atmosphere of love at first sight is also well grasped. The heroine's sentence "Is it really so silky?" An impressive feeling.
…
at the same time.
There have also been some discussions about this advertisement on the Internet. After all, Blue Foo Chocolate is a first-line brand of Blue Star. Many people have eaten this brand of snacks. The male and female protagonists are both popular first-line stars, so they naturally bring them. There is some traffic.
“Have you seen Lanfu’s new advertisement?”
“This advertisement is very creative!”
“I really like this advertisement by Lan Fu!”
“Which planner’s idea was this?”
“I have always hated advertisements, but when I saw this advertisement, I actually watched it seriously. It was like an idol drama, with pink bubbles popping out and aunty smiles appearing throughout the whole process. The male and female protagonists are very CP.”
“So sweet!”
“Damn it! If other product advertisements were shot according to this standard, I wouldn’t have a headache when I see TV advertisements!”
“Go buy some Blueberry chocolate.”
“Eat it and see if it’s really so silky?”
“When will it be my turn to have sweet love?”
“Next time I give the girl a gift, I’ll buy her a Blueberry chocolate!”
"Most advertisements are a bunch of **** slogans. They are just praising how great their products are and trying to brainwash the audience. Although this advertisement is only one minute, it is nothing in total. Two sentences, but it’s easier for people to remember than other advertisements that blare a lot of nonsense!”
It has received rave reviews from netizens!
Shortly afterwards, this advertisement spread on the Internet. Many people forwarded it and the click-through rate was very high. Some of them were asking:
“Whose idea was this ad?”
This kind of advertisements placed on TV stations usually do not include a production list. Only the brand will announce the behind-the-scenes information on the website. Therefore, not many people know who planned this advertisement at this time, but this does not prevent everyone from paying attention to it. Love and affirmation of this ad!
(End of this chapter)