Chapter 846 Have you heard of the Olympic Culinary Competition?
The popularity of "Bite of Tongue" directly increased the valuation of Yifei Film and Television Company by 20%.
Although the valuation cannot be realized, it is enough to show that the market is optimistic about the potential of this documentary.
"Tip of the Tongue" is the first food documentary to be so popular. There is no precedent in the history of documentaries in China or even around the world.
Since it was broadcast, related topics have been on the hot search, and there is a steady stream of related topics appearing, occupying the hot search position.
The searches for local delicacies that appeared in the first two episodes of the documentary all increased by more than 1,000% on the entire Internet. On the e-commerce platform, related specialties were also sold out, and many merchants had direct sales.
Capital’s sense of smell is very keen, and this terrifying topicality and discussion level represent strong influence and traffic.
In this era of traffic, if you can guide traffic, you can guide the direction of money inflow.
Therefore, some people in the industry roughly estimate that the IP of "Tiangue" alone has a brand value of no less than one billion.
As long as Yifei Film and Television can operate this IP well, it is equivalent to raising a chicken that can lay golden eggs. As long as it does not seek death, it can last for at least ten years.
This has also made many colleagues wonder, how did Li Yi come up with the idea of filming a food documentary?
Even if he just filmed it, he still managed to do it so successfully. How did he do it?
Could it be said that the professionalism of the profession can have such a big impact on documentary works?
So if you invite a top car repair expert to shoot a documentary about car repair, can it achieve half the popularity?
Although most people know that it is impossible, there are still some companies that have set up projects to produce documentaries, intending to take advantage of this wave of popularity to gain traffic.
But now, "The tip of the tongue" is so popular that it has attracted everyone's attention.
With this kind of enthusiasm, countless media want to interview Li Yi, but they can't contact him.
What the media didn’t know was that Li Yi was busy working in the kitchen of the State Guesthouse at this time.
The fire in the stove was rising, the wok was flying, and all the chefs in the back kitchen of the State Guesthouse stood behind Li Yi, watching as Li Yi dumped the tumbling meat in the pot into the wok, turned around and flipped it back.
At the back, the dinner plate that had been prepared was placed in the most convenient position for Li Yi. With a backhand, Li Yi placed the meat in the center of the plate.
Seeing Li Yi take the meat out of the pot, Hao Libao, who had a plaster on his arm behind him, said: "Put it into shape, hurry up, don't let it get cold."
The apprentice at the back was already prepared. He came forward with chopsticks and arranged the meat pieces into two horizontal and one diagonal vertical shapes.
Li Yi put down the wok, wiped his hands with a towel, and warned: "Don't use too much black garlic sauce, half a spoonful is enough, sprinkle a spoonful of crushed golden garlic, and the mullet egg soup is ready. Start pouring it, and follow."
The kitchen moved in response, and dishes and soups were brought out one after another.
Seeing the last portion of mullet egg soup being brought out, everyone in the kitchen breathed a sigh of relief.
Finally finished.
Hao Libao also stood up and smiled at Li Yi: "Master Li, thank you, otherwise we would be in trouble."
"You're welcome."
Li Yi raised his chin at the apprentices behind him: "Actually, their craftsmanship is ready to be mastered. There's no problem if I don't come and let them do it."
Hearing what he said, Hao Libao shook his head: "They are not good, they are still in trouble, otherwise why would I ask you to come to the rescue?"
Just a few days ago, he accidentally broke his arm.
But there happened to be an extremely important banquet for foreign guests today, and there were several dishes that he had to cook.
Seeing that the banquet was coming, he had no choice but to call Li Yi and ask Li Yi to come to the rescue.
So, Li Yi rushed over overnight and helped the State Guesthouse arrange the banquet.
“There will be a day when we can make a comeback!”
Li Yi smiled and said: "A master must hope that his apprentice will be better than his master. He is more eager for his apprentice to become a master than the apprentice himself. Now it is no different from the old society. Being a master is harder than being an apprentice." What he said was for Several of Hao Libao's disciples listened and explained it to Hao Libao, lest the disciples think that Hao Libao had blocked their chance to come forward and become angry.
Hao Libao didn't expect this, but when he heard Li Yi say these words, he immediately understood what Li Yi meant.
Glancing at his eldest apprentice, he sighed and explained: "They haven't tempered their tempers yet, so they can't cook the hot dishes that I'm good at. Otherwise, I could have retired a long time ago, so why bother dragging this out for a long time?" Why is this old bone serving people here?"
When several disciples heard what they said, they looked at each other and secretly looked ashamed.
Although they didn't show anything about Hao Libao's request for foreign aid, they were still somewhat unhappy in their hearts.
However, after talking about it like this, they can also understand that the ultimate reason is still because of their own low level.
Seeing that Li Yi not only came to help save the situation, but also took the initiative to eliminate some minor grudges between his master and apprentice, Hao Libao became even more grateful to Li Yi.
“Li Yi.”
He motioned for Li Yilai to sit down next to him, and then raised his arm: "You see, even a slight bump on this old man's bones will damage his bones.
There is no way, people are old and their bones are brittle. "
"This is an accident. No one can guarantee that he will not be bumped into in his lifetime, right?"
Li Yi comforted him.
Hao Libao shook his head: "I know my body well, and I can only work for a few more years.
These apprentices of mine are all incompetent. They have been with me for so many years and their tempers have not yet been tempered.
When I turn around and I can no longer carry the pot, how can I safely leave the kitchen to them? "
“You are just used to being a master, and there are all the flaws in your eyes. You must give others a chance to take the lead!”
Li Yi joked and comforted him.
But Hao Libao didn't smile, but looked at him seriously: "Li Yi, I'm serious, you can support me for a few years! You are the only one who can support me as a chef, others really don't have this level."
Hearing his words, Li Yi felt helpless.
This is not the first time Hao Libao has asked him to take over the kitchen of the State Guesthouse. He has refused more than once, and this time is no exception.
“I really don’t have time.”
Li Yi had no choice but to explain: "I haven't been out for more than a month. I have been at home preparing materials. When school starts in September, I have to go to school to teach students. How can I have time to go here?"
Hao Libao was not surprised, but sighed in disappointment: "Oh, you are a capable person, and you are not lacking in this way of living. Maybe only a genius like you can master so many craftsmanship!"
After sighing with emotion, he stopped trying to persuade her and changed the topic.
“I won’t advise you about the matter at the State Guesthouse, but there is another matter that you have to take care of.”
Hao Libao looked a little serious, but there was a smile on his lips.
"what's up?"
Li Yi felt a little guilty when he saw his smile.
Taking the teacup sent by his apprentice, Hao Libao took a sip of tea and asked, "Have you heard of the Olympic Culinary Competition?"
(End of this chapter)