Chapter 732 Aren’t you robbing money?
Different from ordinary viewers, peers are the ones who truly understand the meaning of the ratings data of "Chinese Restaurant".
This means that everything about this program will become popular in the entire industry.
Wang Tian must have received many headhunting calls to recruit people. The annual salary offered will definitely not be less than 10 million, and there will be dividends.
Even the director, photographer, makeup artist, lighting engineer, and even prop artist of this program will receive at least double the salary in the industry because of this program.
As for the producers, given the popularity of this show, when preparing for the next season, the most conservative estimate of the advertising fee quotation can be increased by more than 50%, or even doubled with a high probability.
You must know that for a program that has been filmed for more than six seasons, the advertising fee itself is already quite high.
If it doubles again, it will definitely be an astronomical figure.
However, this increase is relatively normal. What is really scary is Li Yi's net worth in the show.
Everyone in the industry can see that Li Yi is definitely the core key factor for this season's "Chinese Restaurant" to have such high figures.
When the first episode of the program was first aired, all data were still at normal levels, not much different from the average value of the previous season of "Chinese Restaurant".
But as the program aired, Li Yi showed off a variety of exquisite cooking skills, frequently appearing in hot searches, and bringing the program's various values to peaks one after another.
And all the data of the program can be found. It can be seen from the real-time online data. Whenever there is a close-up of Li Yi, the live broadcast data is rising.
During the live broadcast of the program, the highest number of people online at the same time occurred when Li Yi was making difficult dishes.
Even if you are not an industry insider, you can see the clues through simple analysis of these data, and it is naturally clear to peers.
Hence, many people in the industry know that many TV stations and platforms in the industry have contacted Li Yi and want to invite him to cooperate, and the prices offered are higher than the last.
This is indeed the case. Li Yi has received dozens of calls to recruit people, all from major TV stations and the three major video platforms.
They all proposed that they would like to invite Li Yi to cooperate and would invest in creating a food variety show tailored for Li Yi. The appearance fee would be whatever Li Yi pays.
However, after Li Yi received these calls, he told them all Liu Xiaoli’s phone number and asked them to contact Liu Xiaoli.
In the past few days, he and Liu Xiaoli have finalized the company's organizational structure.
After some negotiations, Li Yi promised to give Liu Yifei a portion of the shares, while Liu Xiaoli would join the company as general manager to handle the company's daily affairs.
Besides the boss of the company, Li Yi is also the only artist signed by the company, so his management work is naturally left to Liu Xiaoli.
Liu Xiaoli is an industry veteran and knows very well how to deal with these TV stations and platforms.
After some bargaining, she finally helped Li Yi get a 30 million appearance fee plus a 2% share of advertising fees.
This condition is considered to be first-rate in the entire industry.
She thought that the conditions were quite favorable, so she confidently told Li Yi about the situation.
But after listening to her talk about the program planning and related profits, Li Yi did not look very happy. Instead, he pondered for a moment and then asked: "That's all?"
Hearing what he said, Liu Xiaoli couldn't help but be stunned for a moment, and then reminded him: "What do you mean this is all? This is already the price of a first-line star, and there is also a share of advertising fees. Are you still not satisfied?
You have only been in the industry for three months, and the appearance fee has jumped directly to the price of a first-line star. What else do you want? "
"I did not mean that."
Li Yi thought for a while, then asked her with a smile: "I want to say, I don't want to film this show, but I want to make money. Can you talk to the other party in this direction?"
"ah?"
Liu Xiaoli was confused: "What do you mean?"
“I’m so tight on time that I don’t have time to film another variety show. I still have a lot to do!”
Li Yi smiled and explained before saying: "In this case, you can negotiate with the other party. I won't take any share of the advertising fee. I only want 50 million in cash, but I won't film the show."
Liu Xiaoli almost couldn't hold her breath. She rolled her eyes and complained angrily: "Are you dreaming? Aren't you robbing money?"
"It's not about grabbing money, it's about controlling scarce resources." Li Yi patiently explained to her: "Just tell the other party that after getting the money, I will freely choose to cooperate with the other party in filming a movie in the next three years. Food variety show, but you can also choose not to film..."
“Aren’t you just trying to steal money by acting like a gangster?”
Liu Xiaoli looked shocked.
“Listen to me.”
Li Yi explained: “In the terms of the contract, it can be stipulated that if I want to film a food variety show, the other party has the priority to cooperate.”
“What’s the use of prioritizing cooperation? What if you don’t shoot? Then the other party’s 50 million will be in vain?”
Liu Xiaoli is still confused.
“You didn’t understand, I didn’t intend to shoot it in the first place.”
Li Yi explained: "To put it bluntly, what I bought with this 50 million is that I will no longer shoot food variety shows in the next three years."
…”
Liu Xiaoli listened to his words, and something seemed to flash through her mind, but she couldn't catch it.
“Wait a moment, I’ll take care of it first.”
She rubbed her temples and thought carefully: "You mean, you originally didn't plan to do variety shows anymore, but you want the platform to spend 50 million to buy you not to do variety shows in the next three years?"
"right."
Li Yi smiled and nodded.
“Why?”
Liu Xiaoli looked at him in surprise, unable to understand.
“Just because I can raise the data of “Chinese Restaurant” to such a high level, just because of the traffic I can bring.”
Li Yi smiled and asked her: "Auntie, do you know how many new users the Mango APP has added in the past two months since "Chinese Restaurant" was broadcast?"
"have no idea."
Liu Xiaoli has not paid attention to these.
“Sixty million.”
Li Yi made a gesture and explained with a smile: "Before this season of "Chinese Restaurant", the daily activity of Mango APP was only 60 million. "Chinese Restaurant" directly helped it double its new daily activity. What do you think? How much traffic do I bring here?"
Although Liu Xiaoli doesn’t know the daily activities of Mango APP, she has some understanding of Li Yi’s importance in this season of “Chinese Restaurant”.
“At least 40 million.”
She gave an estimated value.
“No, at least in the eyes of the platforms you’re talking to.”
Li Yi smiled and said: "Let's not talk about those TV stations. Just talking about video platforms, the top three domestic giants Aiyouteng and one Beep station have a maximum daily active life of only 90 million to 100 million.
Since the broadcast of "Chinese Restaurant", the daily activity of Mango APP has soared to 120 million, and it currently ranks first among long-form video APPs. Among the entire video content platform, the daily activity is second only to Douyin.
Do you think the Big Three and Bizhan will be able to sit still after seeing this data?
They poached me. In addition to using me to create content for them and drive traffic, their more important purpose was to suppress the Mango APP.
So, they would rather I stop filming food variety shows than see me continue to cooperate with Mango APP and continue filming the next season of "Chinese Restaurant". Do you understand what I mean? "
Hearing Li Yi's explanation, Liu Xiaoli felt her head buzzing: "I seem to... understand a little bit."
5
(End of this chapter)